Indie Author Weekly Update – September 21, 2018

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Indie Author Weekly Update

It’s time for another Indie Author Weekly Update. I hope you enjoy this week’s posts on Amazon ads, blog design, self-publishing and more.

The 12 Principles Of Effective Blog Design by Peep Laja: “This is a quote by Dr. Brent Coker, who studied the impact of attractive websites on human behavior. Websites that are more attractive and include more trimmings create a greater feeling of trustworthiness and professionalism in consumers.”

Lessons Learned From The Self-Publishing Journey – Guest Post by Melissa Pouliot from Polgarus Studio: “In 2013 I attended a writer’s workshop in my beautiful coastal hometown of Merimbula, Australia, and met an author who was at the forefront of self-publishing technology. She’d been publishing her books on Amazon for a long time and spoke my language. I’d just finished my first crime novel, Write About Me, and a literary agent had returned it to me with a blunt, sharp note attached: Not strong enough for the current fiction market.”

The 4 Most Effective Book Marketing Strategies That Work  by Rachel Thompson: “I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who walks into a final with a hangover and a broken pencil, hoping to pull the answers out of their you know where.”

10 Top Book Marketing Takeaways from RWA 2018 by Diana Urban: “At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and we’re excited to share them with our readers! From branding to backlist promotions, panelists were buzzing about cross-promotion strategies, creating launch plans, and optimizing advertising campaigns.”

The Rising Cost of AMS Ads from Alliance of Independent Authors: Self-Publishing Advice Center: “If you’ve noticed a sharp decline in the effectiveness of your AMS ads recently, you’re not alone. An Amazon cash grab may be at the bottom of it. The New York Times reports Amazon’s revenue from on-site advertising has surged by 130 percent in the first quarter of 2018, up to a staggering $2.2 billion. Take a moment to truly appreciate all those zeroes: $2,200,000,000.00. It’s no surprise then that Amazon has refocused its gaze on this sector, intent on adding a few more zeroes to that figure.”

Man Booker Prize

The Man Booker Prize Announces 2018 Shortlist: “Anna Burns, Esi Edugyan, Daisy Johnson, Rachel Kushner, Richard Powers and Robin Robertson are today, Thursday 20 September, announced as the six authors shortlisted for the 2018 Man Booker Prize for Fiction.”

Quote of the Week

Slowly, slowly, I accumulate sentences. I have no idea what I'm doing until suddenly it reveals itself, almost done.-

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

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