Indie Author Weekly Update October 6, 2017

Indie Author Weekly Update

This week’s Indie Author Update contains every topic from Pinterest hashtags to selling books when you don’t have an audience. How? Keep reading to find out!

Go Local: Marketing Books to Targeted Communities by Jane Friedman: “When I hear professional publicists and PR people offer advice to authors, one theme that comes up again and again is: start where you are. Use the power of your community—and the people you know—to gain momentum.”

Pinterest Hashtags: How To Create A Smart Strategy by Peg Fitzpatrick: “Pinterest hashtags?!? OMG, Pinterest is using hashtags now. I honestly didn’t think I’d be writing this article. But, yup, you can now add hashtags to your Pinterest descriptions. Let’s look at what we know and how to create a smart strategy for your hashtags.”

How to Create and Use Instagram Collections from Social Media Examiner: “Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later.”

20 Secrets for Savvy Search Engine Optimization by Penny Sansevieri: “If you’ve ever built a website, you know that it can take a lot of time, effort and planning. And that’s before you get the SEO rolling. And with Google and other search engines constantly changing the way they crawl through sites, SEO rules change frequently as well. It can be hard to keep track of what’s really going to get Google to notice you.”

Author Pen Names: 5 Reasons they’re a Bad Idea in the Digital Age by Anne R. Allen: “Should you use different pen names if you write in different genres? Do you need to write under a pseudonym because people at work might find out you write steamy romances? Is it easier to write freely if you hide your real identity behind a fake name? Should you use a different pen name for each genre you write in?”

How to Stay Relevant as a Writer in the Visual Age by Joe Griffin: “According to a report by Cisco, total internet video traffic (business and consumer, combined) will be 79 percent of all Internet traffic by 2020, up from 63 percent in 2015. But the data points to a larger issue, and one that is scaring one of the longest standing crafts of all time: writing.”

How to Sell Thousands of Books When You Don’t Have an Audience by Positive Writers: “Do you have a book inside you that needs to be shared with the world? I know how you feel. You should write it and sell it, even if you don’t have an audience yet… I started writing books 4 years ago. It all started with a series of leadership articles I wrote for my client to give to his customers. As he read them, he told me time and again, “You need to make this into a book!” I said, “You know. That’s a great idea!” After the third time he told me, I knew he meant it.”

Book Promotion: Do This, Not That – October 2017  by Amy Collins from “Over the last month I’ve spoken with several authors who have all asked the same question: “Why don’t I have more Amazon reviews with all of my friends telling me they loved my book?” This month’s edition of Do This Not That is all based on one of my most important don’ts.”


U.S. National Book Award’s 20 Finalists Are Names: Four Categories via Porter Anderson: “Continuing its busy season of prize news releases, the United States’ National Book Award Foundation has released its National Book Awards shortlists. The program’s terminology for this is “finalists,” rather than shortlists. The news today (October 4) comprises finalist announcements in four categories: fiction, nonfiction, poetry, and young people’s literature.”

Quote of the Week

Ursula K. Le Guin quote


Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

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Photo above from Visual Hunt











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