Indie Author Weekly Update – May 5, 2017

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Indie Author Weekly Update

This week’s Indie Author Update is chock-full of posts ranging from blogging to Twitter to Amazon ads. I hope you enjoy the diversity of posts.

On a personal note, I’m pleased to see the cold of winter fade as spring bounces back. Where I live, the temperature has risen to the low 90s and I’ve enjoyed the sun. How’s the weather where you live?

Indie Author Updates

Self-Publishing Secrets Revealed – Five Free Ways to Expose Your self  Books to Readers from Martin Crosbie: “Over the past year I’ve had the privilege of speaking at writing events all over my little corner of the world. I’ve given a weekend workshop at a writers retreat in Smithers, in Northern British Columbia, I opened the prestigious Whistler Writers Festival, and I’ve made multiple stops in between. By the end of the year I’ll have spent time at fourteen different events. It’s been a phenomenal experience and I’ll share a number of my findings with you over the coming weeks. The major takeaway from all these events is that there are some phenomenal writers out there working on some extremely interesting projects.”

Content Creation for Bloggers: 14 Kinds of Shareable Content by Joel Friedlander: “In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media gives us to comment and pass on each others’ work depend on one thing: great content to share.”

Exactly how I self-published my book, sold 180,000 copies, and nearly doubled my revenue by Michael Bungay Stanier: “The Coaching Habit was published on February 29, 2016. (Leap Day! Why wouldn’t you take advantage of that?) In the year since, it’s sold nearly 200,000 copies, including 8,000 ebooks in one week in May. It made the Wall Street Journal bestseller list “organically” (which is to say, accidentally). It received more than 500 reviews on Amazon, 450 of which are five-star. And it’s been the number one book in the business/coaching category for about 95 percent of the year.”

[clickToTweet tweet=”Four basic Twitter tips for authors via @CaballoFrances” quote=”Four basic Twitter tips for authors “]

Four Basic Twitter Tips for Writers by Margaret Mizushima: “When my agent suggested that I develop an author platform on Twitter, my first reaction was to go running into the dark night screaming, “Noooooo!” Previously, the only exposure I’d had to Twitter had been tales about my friend’s ex who spent hours glued to his phone tweeting out updates involving the minutia in his life. Who has time for that?”

Why Authors Need To Get Physical With Their Marketing from the Book Marketing Buzz Blog: “One thing I’m noticing with the way some authors are marketing their books is that they are taking a less physical approach, mainly due to technology.  But that’s not necessarily a good thing. Okay, so what do I mean about being physical? We’ve become a click-and-push-button society and our marketing strategies have become lazy.  Some authors think they can blog, Facebook, Tweet, or e-mail their way to glory.  Sure digital media and social media are key ingredients to a comprehensive, holistic approach to book promotion but we can’t leave out what I call the physical work.”

Need to Ask an Author for a Blurb? Here’s the Secret Formula to YES from Writer Unboxed: “Ask any author, even a very successful one, how they feel about hunting for endorsements for their books and “ugh,” will be a common response. Why? Well, asking for a favor can be awkward and this favor is rather large and rather important. A great blurb is like a gold star for your book.”

[clickToTweet tweet=”A primer for Indie authors on how to use Amazon ads via @CaballoFrances” quote=”A primer for Indie authors on how to use Amazon ads “]

Amazon Ads for Indie Authors by Frances Caballo for “One of the benefits of belonging to a local chapter of the Independent Publishers Associations (IBPA) is the information you glean from your colleagues’ experience. That’s what happened to me two months ago when I attended the Bay Area chapter of IBPA and heard two members share their thoughts on Amazon ads and their experience. Then a month later, a speaker shed additional light on the subject. So I decided to try a few ads. Let me share with you what I’ve learned so far.”

Quote of the Week

John LeCarre

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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