Indie Author Weekly Update – May 26, 2017

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Indie Author Weekly Update - May 26, 2017

In this edition of the Indie Author Weekly Update enjoy posts from Anne R. Allen, Amy Collins, Joanna Penn, Gary McLaren, and Publishing Perspectives. Topics range from blogging to Goodreads to  Amazon Charts. Enjoy!

Practice Novels: 10 Reasons Why You Shouldn’t Publish that 1st Novel…Yet  by Anne R. Allen: “We often hear stories about authors who have phenomenal success with a “first novel.” I’m sure most writers fantasize about being one of those success stories as we begin our careers. I sure did. But here’s what I didn’t know when I was having those fantasies: a novel that is published first is rarely the actual first novel an author wrote.”

7 Mistakes You’re Making With Your Author Blog And How To Fix Them by Joanna Penn: “Book sales account for around 50% of my income, but the other 50% comes from the products and services offered on and around These days, ‘blogging’ is just one part of content marketing, which is essentially using free, useful, entertaining or inspirational content to attract people to your site with the intention that they may eventually buy a book or a product.”

Expand your audience exponentially with smart Goodreads marketing Sandra Beckwith: “By now, most of us book people are familiar with Goodreads. It’s an amazing place to keep track of what you’re reading, what you want to read next, and everything to do with the bookish life. And since most authors are also avid readers, we tend to have our digital bookshelves well stocked and we regularly update our reading progress, reviews, and more.”

Amazon Charts’ Debut: Bestseller and Best-Read Listings From User Data from Publishing Perspectives: “By tracking user activity, the retailer feeds its Amazon Charts with consumer data on what’s being read and listened to (in digital) and what’s being sold on a weekly basis.”

7 of the Best Types of Blog Post – The Article Writer’s Toolkit by Gary J. McLaren: “Have you ever fallen into the trap of writing only one or two types of blog post? Some bloggers, for example, write only List Articles or ‘How To’ Articles. You might be very comfortable with your favorite type of article, but your readers will almost certainly appreciate a wider variety of posts.Building a popular blog starts with getting to know your audience very well, and then writing good articles that closely match those readers’ needs.  If you also create a variety of types of article, your blog will be more interesting, keeping your readers captivated and engaged. Here are seven different types of articles, including some of the best types of blog post that you can write for your readers.”

Book Promotion: Do This, Not That from Joel Friedlander and by Amy Collins: “Each month, I go out and find authors and publishers willing to share their mistakes and goofs. It is a very public and scary way of being helpful when these talented men and women share what they did that they wish they had done differently. Well, this month, it is my turn. My book is now 14 months old and I have made a LOT of goofs over the last year. So, with no more delays or hesitation, here is the Amy Collins DO THIS NOT THAT list of goofs.”

6 Ways To Create a More Engaged Instagram Audience from Melissa Griffin: “By now you’ve probably figured out that we are huge fans of Instagram here. For good reason of course. With over 300 million active monthly users, Instagram is one of the best apps to get your blog and business noticed. Instagram is both fun and beautiful, but what we love most about it is the sense of community it brings!”

Quote of the Week

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Nina AmirHear Nina Amir in the next Conversations with Frances webinar as Nina explains how to turn your blog into a book production machine. Register now!

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