Indie Author Weekly Update – May 19, 2017

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 Indie Author Weekly UpdateToday’s Indie Author Update includes posts on blogging, social media tools, word-of-mouth  marketing, and so much more! I hope you enjoy these posts, ones I considered the best from all the post I read this past week.

How ‘word-of-mouth marketing’ REALLY happens by Dan Blank: “Today I want to share a small case study with you, illustrating how word-of-mouth marketing really happens. My goal is to encourage you to connect in meaningful ways with others who resonate with the writing and creative work you are passionate about. Okay, let’s dig in…”

10 Great New Social Media Tools for Indie Authors by Penny Sansevieri: “Social media is a big part of book marketing. I know that I recently said that there may be less emphasis on social media in the future, and that indie authors should refine their social media, only participating where they NEED to be. But the fact is, it will still be important for quite some time. And, with time increasingly a limiting factor for most of us indie authors, it’s important to use social media tools that will make our book promotion efforts much smoother.”

California threatens to shut down book signings and therefore small booksellers from the Pacific Legal Foundation’s Liberty Blog: “Today we filed this First Amendment lawsuit on behalf of beloved Bay Area bookstore Book Passage, and its co-owner, Bill Petrocelli. Book Passage is a hub of literary activity and free expression.  In addition to selling books, it hosts over 700 author events a year—in which authors give talks, read passages, interact with readers, and autograph their books.  Bill keeps copies of these signed books to sell later—which you can see scattered down the aisles of his store.  Book Passage also curates a monthly book club, wherein readers are sent a first edition book signed by an up-and-coming author.”

9 Reasons Audiobook Growth Is Soaring from Digital Book World: “Audiobooks are today’s fastest growing digital book format … but have you ever wondered why? As an indie author or digital publisher, if you haven’t already created and distributed an audiobook version of your titles, now’s the time. As an author and a reader, I’ve never outgrown the desire to have stories read to me (as noted in my last post, “Confessions of a Lifelong Audiobook Addict”). Statistics show I’m not alone. Below are nine reasons why audiobooks continue to increase in popularity and profitability.”

What’s Your Author Strategy? 3 Mini-Strategies To Jumpstart Your Career by Carmen Amato from Anne R. Allen: “I think one of the reasons I landed a television deal for the Detective Emilia Cruz mystery series with a major US network was because of strong branding, including consistency across platforms that projects a professional approach and a quality product. All that didn’t come together by accident.”

The Top 5 Problems Of (And Solutions For) Maintaining A Writer’s Blog from Writers Relief: “A blog gives you the opportunity to connect directly with your readership, to contribute to the literary community, and, of course, to promote your writing. But maintaining an effective, interesting blog that keeps your readers coming back for more can be harder than you might expect. Just because you’re a writer and have a certain mastery of words doesn’t mean you’ll be a successful blogger. Blogging requires an additional set of skills, such as putting on your marketing hat and considering what will hook your readers.”

Twitter Marketing: How to Boost Engagement & Connect to Influencers – BookWorks from BookWorks and by Penny Sansevieri: “As an author using Twitter marketing, it goes without saying that you want to get in front of the right people, or in other words “key influencers.” Where you find them is just as important as how you reach them. Social media offers an incredible opportunity to connect with these influencers in a meaningful way.”

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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