Indie Author Weekly Update – March 31, 2017

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Indie Author Weekly Update

Here’s a new edition of the Indie Author Weekly Update. This week, you’ll find posts from Jeff Goins, Mary McLaren, Jane Friedman, Chris Syme, and Buffer. Be sure to check out my post for Joel Friedlander as well.

Are you enjoying spring? We’ve been experiencing our first round of sunny days since the pounding of rain stopped. I’m going to enjoy it while it’s still sunny. I hope you find some sun in your days too.

Indie Author Updates

3 Proven Book Marketing Tactics that You Should Probably Avoid from Jeff Goins: “Congratulations! Your “pub date” is inked on to the calendar and it’s exciting to think of this artifact, crafted in the smithy of your soul, out in the world at last. Until you realized what you’ve always known. Creating the book is easy compared to figuring out how to market and sell the thing.”

40 Ideas for Writers to Post on Social Media  from Gary McLaren: “Welcome to Part 4 of Social Media for Writers. In this post, I provide 40 ideas for writers to post on social media.”

The Myth About Print Coming Back (Updated) from Jane Friedman: “When I read mainstream outlets on publishing industry issues (such as The New York Times or The Guardian), few things are more frustrating than articles that tout the “resurgence” of print—as well as the related “comeback” of independent bookstores. Most of it is wishful thinking rather than an understanding of what’s actually happening. Here are the recent data points you should know about.”

A post I wrote for Joel Friedlander’s blog: From Fun to Serious: How I Use Pinterest Differently Now: “Do you remember when word about Pinterest started to gain traction online? It was back in 2011, and everyone was talking about a “new” social media network. I recall being trained on how to use it while I waited for Pinterest to approve my request to join. Once I received the formal okay, and I began to use Pinterest, I fell in love with the images and pinboards. What a lovely “vacation for the eyes” I used to say.”

How to set up a bookstore on your Facebook author page w/covers, prices, titles right under your cover photo: Video by Chris Syme

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy from Buffer: “This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.”

How to Use BookBub to Get on The Amazon Bestsellers List  from The Write Life: “In January, 2017, I gave away 60,301 books on Amazon, Apple, Barnes & Noble and Kobo combined. And that’s just for one title. I nearly died of excitement. Not only did it mean 60K people were willing to take a chance on my book, but it meant exposure, sales and several other big wins for a tiny little author like me.”

Quote of the Week

Virginia Woolf Quote


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for WritersThe Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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