Indie Author Weekly Update – March 24, 2017

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Indie Author Weekly Update

Today’s edition of the Indie Author Weekly Update is jam-packed with seven posts across nearly the entire spectrum of information that indie authors need to know.

Don’t miss Joanna Penn’s podcast interview of Mark Dawson or Self-Publishing Relief’s tips on how to make your book stand out on Amazon. There are great tips in these posts.

Indie Author Updates

Everything you need to know about hashtags from Lilach Bullock: “Ever since the first hashtag was used back in 2007 on Twitter, the popularity of hashtags has continuously grown and they have become a huge part of some of the biggest social networks. So in this blog post, I will be covering everything there is to know about hashtags: the do’s and don’t’s, how, where and when to use them, and the top hashtag tools on the market.”

Google Analytics: 5 Reports You Need to Know About from Constant Contact: “If you have a website, you should be using Google Analytics.  Why? Google Analytics is one of the most valuable tools available to website owners and it’s completely free.  Adding a little bit of code to your webpages opens you up to a wealth of invaluable data that allows you to measure how well your website is meeting its goals and find insights into how to improve it.”

Your Author Blog: What Should an Author Blog About? from Anne R. Allen: “The most common question I get from authors who are thinking about starting a blog is: “What should an author blog about?” My answer isn’t the same as what you’ll hear from the major blogging gurus. That’s because 90% of the advice on blogging is about business blogs—ones that sell advertising. Most of their rules simply don’t apply to authors. We’re blogging to sell our own books, not other people’s products.”

5 Ways To Make Your Self-Published Book Stand Out On Amazon from Self-Publishing Relief: “In the twenty-odd years since Amazon was founded as an online bookstore, the world’s largest Internet retailer has transformed the publishing business. Amazon is now responsible for about two-thirds of all sales of print books as well as eBooks. With that much power, maximizing the Amazon book page for your self-published book is a savvy marketing move.”

14 Unseen Instagram Tools To Grow Your Audience from Jan Orsula of  Week Hack: “Whether you’re looking for a way to grow your audience, engage with your audience or get traffic to your product, service, or affiliate offer, Instagram is one of the best places to go. But growing our page and engaging with my followers would be impossible without automation. I can’t imagine doing it manually.”

3 Ways to Create a Video Studio on Any Budget from Social Media Examiner: “Interested in delivering quality video content to your audience Wondering what equipment you need? You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. In this article, you’ll discover how to set up a video studio without breaking the bank.”

Podcast Interview – Advertising for Authors with Mark Dawson and by Joanna Penn:  “It’s a crowded book market, and even if you have a quality product with a great cover, you still need to get attention for your book somehow. Amazon Advertising opened up to all authors who publish on Amazon in Dec 2016, and I’ve been trying them out with some success. In today’s show, Mark Dawson goes into detail on how and why to advertise on Amazon.”

Quote of the Week

Francine du Plessix Gray


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for WritersThe Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Conversations with Frances

Lisa TenerWant to about “writing in the zone”? Don’t miss my interview with Lisa Tener during the next episode of Conversations with Frances March 28th at 10 am PT/1 pm ET.

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  1. Hey Frances, great roundup! Thank you for featuring my article..

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