Indie Author Weekly Update – March 17, 2017

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Indie Author Weekly Update

Welcome to this week’s edition of the Indie Author update. On deck today are posts from Joel Friedlander, Jane Friedman, Digital Pubbing and others. Don’t miss Joel’s interview of Dan Blank; it’s terrific.

Using Improv Techniques for #Creativity plus Facebook Ads  with Andrea Vahl and by Joanna Penn: “Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. She’s the co-author of Facebook Marketing All-in-One for Dummies, and she’s also been an improv, stand-up comedian for 10 years. You can listen on iTunes or Stitcher or watch the video here, read the notes and links on Joanna’s website. She Joanna’s website for the complete transcript and links.”

Be the Gateway: The Dan Blank Interview by Joel Friedman: “Dan Blank, who has been helping both traditionally published and indie authors for many years, has gained an incredible amount of experience and detailed knowledge about how authors can best navigate the often confusing world of modern book publishing.

“Dan and I pretty much agree on how authors can avoid the overwhelm and the chase after “magical” solutions to book writing and marketing problems. What I especially like about Dan’s approach is his complete devotion to the author’s vision, and his concentration on helping authors find solutions that are authentic to them.”

[clickToTweet tweet=”Hear @JFbookman’s interview of @DanBlank about Dan’s new book ” quote=”Hear Joel Friedlander’s interview of Dan Blank about Dan’s new book “]

How (and When) to Develop Multiple Streams of Writing Income  from Ali Luke: “One big danger in the writing life is only having one or two sources of income. If allyour money comes from one particular client, you’ll really struggle if that client suddenly no longer needs your services.”

7 Emotional Triggers to Hook Your Subscribers from Convince & Convert: “Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me. Through trial and error, all-nighters spent on A/B testing, and strategy building, I’ve created a more-or-less accurate picture of what works and what doesn’t. And when it comes to improving open and clickthrough rates (CTRs), I can tell you that emotional triggers are the secret to successful email campaigns.”

A Look at Amazon: Timeline and Indie Author News from Digital Pubbing: “It’s been a while since I’ve posted about Amazon, but as usual, I’ve been collecting links. Here are some items that explain what Amazon has been up to (you may notice it covers a wide range of topics, which is fitting, since Amazon covers so many industries now).”

Stop Focusing on Follower Count: 5 Better Approaches for Improving Social Media Use from Jane Friedman: “As an author and social media marketer, I spend a lot of time thinking about the intersection of books and social media. I also know intimately the fatigue and overwhelm that comes from feeling like you have to be not only creating great work, but forever seeking new and ingenious ways to promote it. The quickest way to tire yourself out in this process is to set your eye on the wrong target, creating a Sisyphean struggle that is more likely to leave you feeling defeated than accomplishing even the most modest of marketing goals.”

[clickToTweet tweet=”There are better social media metrics than follower counts @CaballoFrances” quote=”There are better social media metrics than follower counts”]

Quote of the Week

Stephen King


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including a new  edition to Social Media Just for WritersThe Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

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