Indie Author Weekly Update – March 1, 2019

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Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. Enjoy this week’s posts by Gill Andrews, Jane Friedman, Dana Sitar, Joan Stewart and Erica Verillo, who writes about writer’s conferences occurring this spring.

Enjoy them all.

Gain Email Subscribers

How to Gain More Subscribers (Even with Low Website Traffic) by Gill Andrews: “What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No popups, welcome mats or slide ups. Wouldn’t it be a dream come true?”

Listen to a Podcast

Book Warner and Grant Faulkner in this week’s episode of Write Minded Podcast featuring Jane Friedman [Podcast]: They cover topics on innovation, publishing trends, and the future of book publishing.

Stop Searching for the Ideal Reader

How the “Ideal Reader” Myth Hurts Your Writing Process by Dana Sitar: “A lot of writing advice encourages you to market to your audience by defining your ideal reader. It says to think of your reader as one person, create a profile and write for that person. You’ll even find templates for defining your ideal reader — fake head shots and all. They’ll ask you to name the reader and list their demographics, interests and job. They’ll ask you to explain why this reader is totally in love with what you write.”

Writing Conferences

27 Fabulous Writing Conferences in March 2019 by Erica Verrillo: “Spring is right around the corner! And writers are thawing out! There are some excellent opportunities to network, pitch your work, and attend stimulating workshops this month.”

Press Releases

The Book Designer by Joan Stewart and from “Most authors believe the press release will result in phone calls from eager journalists and an onslaught of orders. Nothing could be further from the truth. By itself, the press release lacks the power to skyrocket sales. But combine it with other marketing tactics like a compelling email or phone pitch, and you can help journalists learn about your book and take the next step: schedule an interview with you or invite you to be a guest on their show or podcast.”

Quote of the Week

Don't let yourself slip and get any perfect characters...keep them people, people, people, and don't let them get to be symbols.


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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

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