Indie Author Weekly Update – June 2, 2017

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Indie Author Weekly Update

Never before has the Indie Author Weekly Update been so chock-full of information as it is this week. Enjoy posts from Penny Sansevieri, Carol Tice, Joanna Penn and others on posts ranging from Instagram to book aggregation. Wow!

One Simple Strategy to Draw In More Buyers by Penny Sansevieri: “Did you know that you have 7 seconds or less to convince someone to buy your book? And when readers are surveyed they consistently report book covers plays a major role in purchasing decisions, especially if the author is unknown to them or the book wasn’t recommended to them by a trusted source.”

How often should authors blog? from the Alliance of Independent Authors: “In our most recent post about blogging for authors, ALLi members posited many great reasons for blogging, from finding your voice to giving readers insight about you as a writer. But assuming you have decided to blog, how much time can you afford spend on this form of writing, without eating into valuable book-writing time? And how often do you need to post to make the activity worthwhile?”

How To Copyright A Book: A Comprehensive Guide from Reedsy: “So you’ve published your book on Amazon! Congratulations. Now imagine this nightmarish scenario: a year down the road, you pick up another novel and notice the dialogue sounds familiar. Upon further inspection, you realize that everything in this book is a dead ringer for your work — down to your character Mick, who now goes by Dick.”

How to Use Instagram Search & Explore to Boost Your Instagram Marketing from Buffer: “Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with.”

10 Ways To Approach Book Publicity via Book Marketing Buzz Blog: “Promoting and marketing a book takes many skills, a lot of time, some money, and a handful of resources.  But it also requires a certain mental approach, one that allows you to stay focused and to act with perseverance – even in the face of rejection. Here are some traits needed to succeed as a book marketer: (1) Act with a sense of urgency.  No reason to put off things that you should be doing now.”

Afraid to Promote Your Writing? 5 Tips to Overcome Marketing Shyness from Carol Tice: “Why do so many writers have a hard time with self-promotion? Think about it for a second. You know you should promote your writing to grow your freelancing business. But if you’re totally honest, fear, doubt, or shyness sometimes gets in the way. Sound familiar?”

Global Sales, Multiple Streams Of Income & True Independence. Reasons To Go Wide  from Joanna Penn: “I was recently interviewed on Kevin Tumlinson’s Wordslinger podcast about my reasons for being wide with my main series and author names. I do use KDP Select for some books, but prefer to keep most of my books on the other publishing platforms as well.”

Aggregation without Aggravation: Pronoun and PublishDrive from Joel Friedlander and by David Kudler: “In earlier posts in my series on creating and selling ebooks, I’ve discussed both online ebook conversion tools and ebook retailers and distributors. As it happens, in the months since those posts, a couple of new alternatives have come up that fall into both categories. This time around, I’ll be discussing two new ebook aggregator/distributor sites and their conversion options: Pronoun and PublishDrive.”

Quote of the Week

Rita Dove


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Sign up to hear Helen Sedwick, a California attorney and author of the Self-Publisher Legal Handbook. She’ll discuss common legal issues authors need to know and be available to answer your questions. Hear her on June 14 at 11 am PT/2 pm ET by registering now.

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