Indie Author Weekly Update – July 5, 2019

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Indie Author Weekly Update

I have another Indie Author Weekly Update for you to enjoy. This week’s update focuses on two issues, book promotion and social media. Messenger chatbots are the future of Facebook so be sure to check out the post from Mobile Monkey. And have a great weekend!

Book Marketing

Book Promotion Ideas for Author Events in Creative Venues by Penny Sansevieri: “If you’ve been looking for creative book promotion ideas for booking more (or first) events, take heart. It’s not uncommon to strike out at trying to set up events, but what if I told you I’ve set up successful book signings almost everywhere?”

Public Libraries: How Authors Can Increase Both Discoverability and Earnings by Jane Friedman: “When you see headlines discussing the staying power of print and the decline of ebooks, it’s important to remember those headlines are describing only sales of traditionally published books. Such headlines aren’t factoring in other market trends, such as digital subscription services, self-publishing, and—perhaps the most overlooked sector—library lending.”

Top 10 FAQs About Book Publicity and Promotion from and by Joan Stewart: “What’s the one question authors ask me most frequently? How long do I have to market my book? I never deviate from this answer: ‘Only for as long as you want to sell it.’”

Social Media

How to Use a Messenger Chatbot for a Facebook Group from Mobile Monkey: “Wouldn’t it be cool if you could send a chat blast to your entire Facebook group? Click. Whiz. Bam. Well, you can. Sort of. Admittedly it’s not click-whiz-bam, but it is possible with some hacky workarounds that we’ve cooked up using MobileMonkey. In this article, you’ll learn and be able to execute exactly the simple hacks that will allow you to message your Facebook group members.”

6 Inspiring Instagram Bio Ideas from Grammarly: “Your Instagram bio is your chance to make a good first impression—and that chance is extremely short-lived. According to Buffer, it takes less than two-tenths of a second for someone to form an opinion of you based on your Instagram. We blink slower than that!”

Quote of the Week

The art of writing is the art of discovering what you believe. Gustave Flaubert


Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.


Online Book Marketing Strategies for Writers

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