Indie Author Weekly Update – July 19, 2019

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Indie Author Weekly Update

This week’s Indie Author Update is filled with lots of great tips to help your market your books. There are posts on blogging, email marketing, self-publishing, and more. Personally, I love the variety in this week’s blog posts. I hope you feel the same way about them. Enjoy!


5 Tips for Popular Posts on Your Author Blog from and by Shelley Sturgeon: “You’ve heard it over and over and over again. Having a popular author blog can be a key ingredient of a successful author platform. A successful author platform can be key to being a successful author—translation: selling lots of books!”

Email Marketing

How to Grow Your Email List from Convince & Convert: Growing your email list and getting your readers to opt-in is getting harder and harder these days. Why? Because web users have less time to read your blogs due to the abundance of content these days. And they are even less willing to become your regular readers and subscribers.

Instagram Stories for Indie Authors

Are you using this engaging Instagram feature? See this article about how authors are using stories to reach readers! from BookBub Partners and by Julia Hansen: “Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features that can be viewed in a slideshow format. These stories appear at the top of users’ Instagram feeds and disappear after 24 hours unless the creator saves them to their profile as a ‘Highlight.'”

Self-Publishing for the Indie Author

Wattpad: What Self-Published Authors Need To Know by Writer’s Relief: “Launched in 2006, Wattpad is a free online publishing platform with over 70 million writers and readers. … Most recently, Wattpad has caught the attention of HarperCollins Publishers, Macmillan Publishers, Paramount Pictures, and NBC, among others.”

Indie Author Business

Encore Month: Indie Authors Broaden Your Business from Alliance of Independent Authors: Self-Publishing Advice Center & by Karen Myers: Authorpreneur Karen Myers explains why your need to keep learning and broaden your business activity to remain vibrant, profitable and dynamic. She draws on examples of opportunities she has seized upon to grow her expertise, her reach and her reputation.

Quote of the Week

Anais Nin quote


Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers


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