Indie Author Weekly Update February 3, 2017

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Indie Author Weekly Updates

Today’s Indie Author Weekly Update encompasses every topic, from increasing ebook sales to book promotion and from Facebook to building a website. I hope you enjoy these blog posts from across the internet from experts in publishing and social media.

On a personal front, I’m busy getting ready for the San Francisco Writers Conference, where I’ll be teaching two sessions and participating in two panels. If you’ve never been to this conference, you should check into it. Even if you can’t attend the entire conference, there are pre- and post-sessions that are available separately. Besides, you can’t beat the setting: the conference is at the Mark Hopkin Hotel. I hope to see some of you there.

Indie Author Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales  Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

Book Promotion: Do This, Not That – February 2017  by Amy Collins and from “Bryan Cohen of Selling For Authors fame and I were talking the other day about what he calls The Selling Trilogy. It is a way of looking at the three different stages of drawing a reader towards you and your book. The stories he was sharing and the authors he mentioned were RIPE for the “Do This Not That” treatment! I found myself guilty of a few of these blunders and was wondering if any of you saw yourself in these items?”

[clickToTweet tweet=”Keywords can help drive readers to your ebook sales page @CaballoFrances” quote=”Keywords can help drive readers to your ebook sales page “]

What to expect when you’re publishing on Amazon Kindle Store AC de Fombelle: “Whoever you are, publishing house — independent or not, author — self publishing or not, there are many ways you can get your book into Amazon. Here is a bit of information to help you figure out what to expect from this retailer.”

Why There’s No Perfect Time to Post on Facebook from the Buffer Blog: “There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).”

[clickToTweet tweet=”When’s the best time to post on Facebook? Check your page’s Insights @CaballoFrances” quote=”When’s the best time to post on Facebook? Check your page’s Insights “]

139 Tools and Resources for Building Your Author Website and/or Blog
by Sabrina Ricci of Digital Pubbing: “Author websites and blogs are important components to building an author platform. With that in mind, here is a list of resources that can help you set up and optimize your site.”

Converting your #website to SSL is NOT a matter of IF but WHEN by Paula Gregorowicz: “As Google steps up its efforts to ensure a “secure web” in 2017 it adds complexity to each and every business owner’s life.  It doesn’t have to give you a headache though, because I will help educate you.”

20 Ways Authors Use Videos to Engage with Readers from BookBub: “Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as shoppers who watch videos are 1.81 times more likely to purchase than non-viewers. And since 92% of mobile video consumers share videos with others, it’s also a great way to gain exposure to new potential readers.

Quote of the Week

Creativity requires the courage to let go of certainty.ERICH FROMM


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

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