Indie Author Weekly Update – February 24, 2017

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Indie Author Update

Here’s another edition of the Indie Author Update. This week’s topics include book marketing, Facebook advertising, and blogging tips.

Kevin TumlinsonI hope you join me for the next  Conversations with Frances when I interview Draft2Digital marketing director and blockbuster author Kevin Tumlinson. Kevin is considered a prolific author, and was named one of Shelf Media Group’s 100 Notable Indies in 2016. I hope you’ll join us on March 1st at 1 pm PST as he shares his marketing tips.

Indie Author Updates

10 Tips To Up Your Book Marketing Skills Right Now by Rachel Thompson: “The basic premise of book marketing is this: write great books that people want to read, then effectively market them. If you’re self-published, use professional editors, designers, and formatters so your book looks amazing. I self-pub’d my first three books and invested in those services through scrimping and saving. Now you can crowdfund. It’s doable.”

[clickToTweet tweet=”Write great books and then effectively market them. via @CaballoFrances” quote=”Write great books and then effectively market them. “]

7 Book Marketing Trends Authors Should Expect in 2017 from BookWorks: “The world of book marketing is moving and shaking, and as with all things, change is inevitable. Part of my job is to embrace change and ensure that we are on the front edge of book marketing trends so that we can be the most effective marketing team for our clients. And although change doesn’t mean the “old ideas” no longer work, it does mean that there are some exciting new ways to do things. Here are 7 changes you can expect to see this year.”

Five Things You Must Know Before Advertising with Facebook from @sitsgirls: “Many of you have likely thought about getting yourselves and your business out there more in the new year by working in a modest advertising budget. Thanks to a lot of research and trial and error, I can confidently confirm that the advertising experience with Facebook doesn’t have to be a nightmare. In fact, if you do things the right way, you will find yourself getting way more than what you paid for. There are five things to keep in mind when it comes to launching a successful Facebook ad campaign.”

The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting) from Buffer: This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for the best. And in some ways there’s absolutely nothing wrong with that. These steps are necessary to get up and running and learn the ropes on Twitter. But, the biggest mistake we’re all making is not using two extremely simple Twitter features to their full potential.”

How Traditionally Published Authors Market Their Books from BookBub Partners: “With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In fact, many of them expect their authors to be active marketers. For example, at DBW 2017, we learned that Hachette and Perseus Books examine an author’s platform and follower engagement on social media, and report their findings in acquisition meetings before deciding whether to sign that author.”

15 of the Best YouTube Channels for Writers from The Write Life: “You may currently know YouTube only as that place you go to watch far too many cute animal videos rather than facing your writer’s block. (No judgment from me; have you seen the one with the tiny hedgehog birthday party?!) But YouTube also contains a wealth of useful advice on everything from novel writing to marketing your work, and you’d be remiss if you didn’t tap into it.”

Quote of the Week


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web


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