Indie Author Weekly Update – February 17, 2017

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Indie Author Weekly Update

Today’s Indie Author Weekly Update includes posts on several topics from Pinterest to book marketing to attracting more traffic to your blog. I hope you enjoy this week’s selection.

Today I’m in San Francisco at the San Francisco Writer’s Conference. It’s my favorite conference and I’m fortunate that I get to present every year. Meanwhile, the rain has returned to Northern California so wish me luck as I drive to and from San Francisco

Indie Author Updates

Not Writing for Writers from Writer Unboxed: “The best idea I had for my first book came while I was raking leaves the backyard with my dog and realized that my main character also needed a dog. And then, to the soothing sounds of my rake scratching through the grass while I gathered cottonwood leaves into piles, I worked through the all the ways my character could and couldn’t acquire her new best friend. When I sat down to write, I knew exactly what she would do.”

[clickToTweet tweet=”The best idea I had for my first book came while I was raking leaves ” quote=”The best idea I had for my first book came while I was raking leaves “]

How To Use Tailwind For Massive Pinterest Growth from Louise Myers: “Looking for Pinterest growth? Smart move. Pinterest is a long-term source of quality website traffic. Unlike other social media posts, Pinterest pins can reappear in the Pinterest feed for months – even over a year. I’m still getting floods of traffic to a blog post that was first pinned in January 2016.”

Best Writing Apps for Increasing Productivity by Carla King and from BookWorks: “By the time I get through all my emails, my social media posts, and my to-do lists, I have little energy for writing. Over time, I’ve found some great writing apps that help me manage time and tasks, keep and organize my ideas, and create harmony out of chaos. Here are the writing apps I love, that I wouldn’t want to give up, despite their cost. All of them offer free trial periods so that you can make sure they’re right for you.”

[clickToTweet tweet=”Pinterest is a long-term source of quality website traffic via @CaballoFrances” quote=”Pinterest is a long-term source of quality website traffic. “]

Create a Loyalty Marketing Program as Good as the Airlines from BuildFire: “I don’t know about you, but I’m pretty darn loyal to my airline. The fact that I booked a round-trip flight to Rio de Janeiro for approximately $60 in taxes just from points I’d earned from being “loyal” to them pretty much did it for me.”

Maintaining Blog Traffic On Days You Don’t Post from The SITS Girls: “We all know the highest traffic to your blog comes when you publish a post. Makes sense. Now unless you are a full-time blogger (I’m envious of you), not all of us can post five days a week. So what do you do on the days you don’t blog? How are you maintaining blog traffic?”

[Podcast] Episode 34 – Michael Anderle on Hacking the Book Marketing Process from Chris Syme: “In this week’s episode Chris and guest co-host author Michael Anderle discuss the process of hacking book marketing methods to match your goals and skills.”

Quote of the Week

People on the outside think there’s something magical about writing, that you go up in the attic at midnight and cast the bones and come down in the morning with a story, but it isn’t like that. You sit in back of the typewriter and you work, and that’s all there is to it. ~~ Harlan Ellison


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Kevin TumlinsonThe next free webinar, Conversations with Frances, featuring Kevin Tumlinson of Draft2Digital, is March 1. Plan ahead by signing up now.

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