Indie Author Weekly Update – February 10, 2017

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Indie Author Update

This week’s Indie Author Update covers a gamut of topics, from marketing plans to blogging to Twitter.

I normally schedule one Conversations with Frances each month but in March and April I’m breaking the patter and featuring four guests instead of two. I hope you check out the lineup and sign up for these free webinars.

Indie Author Updates

How I Became a Bestseller with a Coordinated Marketing Plan from BookBub Partners: “When my first novel, The Fairy Tale Bride, was traditionally published in October of 2000, I had all the usual hopes and dreams of new writers — letters from readers, great reviews, and, of course, becoming a bestselling author.”

Do You Need To Blog? What Authors Need to Know Now from Rachel Thompson: “If you are an author, you should be blogging. Plain and simple. Why? Blogging increases visibility, creates connections with readers, builds relationships on of social media, boosts SEO, and helps to promote your book(s) without having to resort to “Buy my book” spam.”

Twitter Headers for Authors: Do’s & Don’ts from BookWorks: “There is wasted space on the internet. Have you noticed it? I’m specifically talking about Twitter headers. How often have you visited an author’s Twitter profile only to discover that the header image is solid blue, or green, or a picture of an author’s dog?”

[clickToTweet tweet=”Don’t leave your Twitter header blank via @CaballoFrances” quote=”Don’t leave your Twitter header blank”]

Author Blogs: 5 Bad Reasons for Authors to Blog and 5 Good Ones by Anne R. Allen: “Nothing infuriates me more than those books and blogs promising writers they can make a gazillion dollars of “passive income” with a blog in the next month if they take this overpriced course or buy that book of rehashed advice from 2005.”

How To Get More Social Shares: The Definitive Guide For Bloggers from Adam Connell: “Have you ever wondered how the top bloggers get so many social shares? We’ve all asked the question at some point. And sure, social share counts are a bit of a vanity metric but that’s only part of the story.”

[clickToTweet tweet=”Want more social shares of your blog posts? Read @adamjayc via @CaballoFrances” quote=”Want more social shares of your blog posts? Read @adamjayc”]

Why You Need a Media Kit, Even If You Aren’t Published Yet from Writers in the Storm: “Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly?  Would you believe that, strangely enough, that happens to authors a lot.  Like a really lot.  You’d think that those of us that fancy ourselves talented with words wouldn’t be faced with that issue, but alas, it happens.”

Quote of the Week

The true alchemists do not change lead into gold; they change the world into words. William Gass


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Kevin TumlinsonThe next free webinar, Conversations with Frances, featuring Kevin Tumlinson of Draft2Digital, is March 1. Plan ahead by signing up now.

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