Indie Author Weekly Update – December 15, 2017

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Indie Author Weekly Update

This week’s Indie Author Update focuses on book marketing. I’m sure you’ll enjoy these posts by Penny Sansevieri, Jane Friedman, Amy Collins and others.

A Book Launch Plan for First-Time Authors Without an Online Presence  by Jane Friedman: “While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release. It’s like trying to drive a car at the same time you’re building it. At some point, you’ll end up on the side of the road.”

5 Characteristics of a Bestseller Every Indie Author Must Nail  by Penny Sansevieri: “In over 16 years in this book marketing business and as an indie author myself, I’ll admit I still get surprised. Almost weekly. Some books that you’d swear are a sure thing, never take off. Others that publish on a wing and a prayer, end of being cult favorites. But I can tell you that there are 5 characteristics of a bestseller that every indie author should take note of in prep for publication.”

“Am I Still a Real Writer If I Don’t Feel Compelled to Write?” by Elisa Gabbert: “There are some (a lot?) of writers who say shit like, “I have to write, I couldn’t not write, writing saves my life” etc. etc. (like cough my ex before last whom I’ll apparently never get over). So the reason I don’t think I’m a real writer, even though I’ve been published and some writers/people I respect have told me I can write well is because I don’t feel like I have to write.”

You have to check out these best writing websites for writers right now! writing websites by Amber Roshay: “Are you an author already or would you like to become one? There’s so much to learn once you start down this path. I had my first novel published in 2015. Now I have 5 books out and hope to keep writing them. Over the past few years I’ve discovered some terrific websites that have become long term resources for me as an author.”

Getting Holiday Book Sales as the Big Day Approaches: Steps 7-9  from BookBaby  Note: This post is a three-part series. Get the first part here and the second part here.: “You’re competing with so much holiday marketing – TV ads, radio blitzes, triple the amount of emails landing in your in-box – but there are still plenty of opportunities to have your voice heard and your message received. As a self-published author you just have to think a little differently and take advantage of a few tried-and-true book selling tactics.”

Book Promotion: Do This, Not That – December 2017 from Joel Friedlander by Amy Collins: “Do This Not That for December is focused on guidance for authors who have dreamed of quitting their day jobs and making a living as writers. There are a LOT of us who have published our first book hoping that the sales from that book would give us a steady income. The bad news? The numbers show that very few authors make a living with their first book. The good news? A LOT of authors make a living as writers by publishing numerous books. Do you want to make a living as a writer? Then be a writer. Keep writing.”

Just for Fun

A Hogwarts House Reading List: 20 Books for Gryffindors by Book Riot: “So, you’re a Gryffindor, a member of the best house. (Hey, nobody ever said arrogance wasn’t also a Gryffindor quality, right?) Maybe you’re a Harry type who doesn’t usually read unless you’ve got an assignment due tomorrow or have some Horcruxes to hunt down, or maybe you’re a Hermione type who’s never met a book you didn’t want to read. Either way, this list should have you covered!”

Quote of the Week

Tony Hillerman


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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

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