Indie Author Weekly Update – August 30, 2019

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Indie Author Weekly Update - August 30, 2019

Summer may be coming to an end but the Indie Author Weekly Update isn’t. This week’s post includes posts on indie author publishing, book marketing, and audiobooks. Definitely read the tutorial on BookBub ads. It’s especially detailed.

Have a great weekend!

Indie Author Publishing

Navigating Changes In The Publishing Industry by Joanna Penn with Mike Shatzkin: In this podcast, Mike Shatzkin explains unforeseen changes in the book publishing industry, the future of Amazon Publishing and so much more. Be sure to either listen to the podcast or read the show notes.

Stop Selling Books And Start Selling Benefits from BookBaby: In marketing, it’s important to promote the benefits of a product and how it will improve someone’s life. Brian Judd makes the case that the same is true with books. Market the benefits of reading your books. This post makes a lot of sense.

How to Self-Publish on Apple Books by Kelsey Worsham and from Written Word Media: “This post provides step-by-step instructions on how to add your books to iBooks. Caveat: You need to have a mac or iTunes — or know someone who does.

Book Marketing

Poetry Marketing on a Budget from Alliance of Independent Authors and by Jessica Cotten: Learn how an indie poet’s book made it to the Amazon Hot New Releases list and soared to the number one position in the Poetry About Nature category. One hint: stay true to yourself.

Tutorial: How to Use BookBub Ads to Promote Any Book: As the title of this post indicates, this post provides a detailed tutorial on how to create your BookBub ad, set your audience targeting, and schedule a budget. If you’re thinking about trying BookBub ads, read this tutorial first.


Opinion: Future Audiobook Trends from Alliance of Independent Authors and by Dawn Brookes: The audiobook market continues to grown. Why? The rise of podcasting plays a part in the popularity and growth of audiobooks.

Of Note:

Read Ransom Stephens’ newest review on Medium. You’ll learn a few writing tips.

Quote of the Week
Annie Dillard Quote


Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

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Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

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