Indie Author Weekly Update – April 28, 2017

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ndie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, social media, the importance of author bios, Amazon Central Author pages, and more. I hope you enjoy the list of books Joanna Penn recommends and the blogging post by Jeff Bullas, one of my favorite social media bloggers.

Indie Author Updates

How to Create a WordPress Blog in 5 Minutes by Jeff Bullas: “I started my blog using the WordPress platform and I have found it a great technology to publish your content online. A WordPress theme provides flexibility and customisation features that Facebook could never provide.”

Your No-Nonsense Guide to Getting Started with Social Media Ads from CopyBlogger: “Yes, it was a bit crummy of Facebook to give brands amazing organic reach and then take it away. But they have a business to run, just like you. I, for one, welcome our benevolent-ish (read: self-interested) paid social overlords. In fact, I would still recommend you use social media ads, even if the reach of “organic posts” never changed. Why?”

Should You Have More Than One Bio? YES. Here’s Why from Writer Unboxed: “Sometimes the shortest things can unexpectedly be the hardest to write. And that’s the case with author biographies, or bios for short. Bios aren’t like CVs. They’re not as formal. They are more like mini-stories. They give a flavour of the person behind them. And like query letters and blurbs, they function as ‘hooks.’”

Generate More Book Sales With a Keyword-Powered Blurb  Digital Book World: “The description of your book in an online store is a vital element of your digital book’s sales strategy. The description (commonly called a blurb) acts like a shop clerk in a digital bookstore. You want that clerk’s pitch to be as convincing as possible.”

30 Recommended Books for Writers writing from Joanna Penn: “These are some of the books I love and recommend for writers. These have been the most useful to me on my own writing journey.”

Sell More Books on Amazon’s International Author Central Pages from BookWorks and by Penny Sansevieri: “If you’ve ever wanted to sell more books in other countries, then you need to start exploiting Amazon’s international Author Central pages! We have a client who reviewed her Amazon KDP Sales Dashboard and noticed she’s selling a bunch of books in Japan. Naturally, she wondered if there’s a way she can rack up more sales there, so we began exploring the options together.”

Instagram’s growth speeds up as it hits 700 million users from Tech Crunch: “Instagram has doubled its user base to 700 million monthly actives in two years, fueled by Stories, web signup, and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four month to add the last 100 million users since hitting 600 million in December, while it took 6 months to go from 500 million to 600 million.”

Quote of the Week

Marlon James quote

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for WritersThe Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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