Indie Author Weekly Update – April 21, 2017

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Indie Author News

This week’s Indie Author Weekly Update focuses on social media news including what’s new with Instagram and how best to use Pinterest.

Indie Author Updates

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users from AdWeek: “Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly active users, up from 300 million last November.”

How to Create Pinterest Images That Drive Massive Results from Rebekah Radice: “Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver? And more than that, you can use it to convert higher-quality leads in a shorter amount of time? It’s all possible when you position your content properly. That means creating super compelling images. How do you do that? Below I list seven easy tips to help you create Pinterest images that drive massive results.”

[clickToTweet tweet=”Pinterest can become your biggest traffic driver via @CaballoFrances” quote=”Pinterest can become your biggest traffic driver “]

Content Creation for Bloggers: 3 Questions from Joel Friedlander: “A lot of the authors I talk to who want to use blogging as a tool in their overall book marketing strategy get stalled with content creation. Since they are authors, they already know how to write, that’s not the problem. But there are specific questions that come up over and over again that stymie writers trying to visualize how blogging will work for them.”

How to Build a Facebook Marketing Funnel from Andrea Vahl: ” Do you need to know how Facebook can work for your business? Do you need to bring more people into your community? Facebook can be a great marketing tool but you need to make sure you are reaching the right people, at the right time, with the right message. In this article I’m going to share how you can plan your Facebook content and your Facebook advertising so that you are maximizing your efforts and your budget.”

A Bad Book Description Can Kill Your Book Sales from Chris Syme: “Your final book draft is ready to upload and start selling. But you forgot about that book description. No problem. You jot down a few high points from the plot, stick a tidbit in there about your main character’s dilemma and slap it up on KDP. Now you can just sit back and watch the sales roll in.”

Social Media 101: Let’s Talk About Personalities from Writers in the Storm: “Last month I did a post on how to build a strong online brand and the two most popular questions surprised me. The most common was: “What do I talk about?” Remember, that’s what your 100 word cloud is for. (Click that link in the first line if you don’t know what I’m talking about. We’ll wait.) And the other big question was ‘Which platform do I use?'”

Is Amazon Changing How We Write Books, As Well As How We Buy Them? from Tara Sparling: “The other day, I tried a little experiment, and attempted to browse Amazon as though it were a good old-fashioned, bricks-and-mortar bookshop. It didn’t end well. It’s a miracle that my laptop survived the experiment, given my frustration.”

Quote of the Week

Wallace Stegner


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for WritersThe Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Howard VanEsTune in on April 27 at 4 pm PT/7 pm ET to hear Howard VanEs share his best book-selling strategies so you can maximize readership. Sign up now for the next episode of Conversations with Frances.


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