Indie Author Weekly Roundup October 7, 2016

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Indie Author Updates by Frances CaballoWelcome to the Indie Author Weekly Roundup. This week you’ll find posts on how best to market your books plus other great resources. Don’t miss Joel Friedlander’s interview of Dana Kaye and the list of twelve resources that authors need to be aware of. I hope you enjoy this week’s selection.

Free Book Promotions: Are They Worth It? by Frances Caballo and from Joel Friedlander of “The continuing controversy among self-published authors is whether you should sign up for Kindle Direct Publishing’s Kindle Select Program and use the free promotion feature. The secondary questions are:

  • Is it worth it to be exclusive?
  • Are the free promotion days that tend to entice some authors – and readers – worth it?

There seem to be almost as many opinions on these controversies as there are, well, books. So what’s my take?”

[clickToTweet tweet=”Are book promotions worth the exclusivity of KDP Select? via @CaballoFrances” quote=”Are book promotions worth the exclusivity of KDP Select? “]
Marketing Books From the Customer’s Perspective from Book Business: “What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to compare the value of the items to your needs. Then depending on the strength of your need compared to the available choices you decide to buy or wait.”

Publicity for Authors: My Interview with Dana Kaye from Joel Friedlander: “Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends. Since she just released her first book after spending years promoting other people’s books, I took this opportunity to spend some time with her to talk about publicity, branding, and marketing for indie authors.”

[clickToTweet tweet=”Dana Kaye on publicity, branding, and marketing for indie authors via @CaballoFrances” quote=”Dana Kaye on publicity, branding, and marketing for indie authors “]

Are You a Push Marketer or a Pull Marketer? by Chris Syme and from Jane Friedman’s blog: “The era of push marketing began with the advent of TV commercials. Brands had a message they wanted to get across and they put together ads informing consumers about the benefits of their products. Their products were at the center of their messages, not the consumers’ needs. They were the sources of information and we trusted them. They created an inflated need for their product and we bought in. Basically, selling was based on hype.”
Your Guide to Picture-Perfect Instagram Book Marketing by Penny Sansevieri and from BookWorks: “First, Instagram is easy to use. That’s a plus in anyone’s book! Also, since it’s not as ad-driven as Facebook (at least so far), it’s more budget-friendly if your marketing budget is limited and you prefer to allocate those funds elsewhere. It’s much easier to capture someone’s attention on Instagram than on Facebook because it’s so visual. In fact, it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. If you like statistics, you should really like these numbers!”

12 Self-Publishing Services Authors Should Beware  from Alliance of Independent Authors: “The following twelve services are commonly used to pad self-publishing packages, either as an add-on service or a bundled feature with questionable value to the author. Please note that these services are not inherently bad. However, they deserve extra scrutiny when their price tag is concealed among other bundled services.”

Quote of the Week

Susan Sontag Quote


Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author blog. She’s written several social media books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

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