Indie Author Weekly Roundup September 9, 2016

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Indie Author Weekly Updates by Frances CaballoI hope you enjoy this edition of the Indie Author Weekly Roundup.

Fall is around the corner but the daytime temperatures still reach into the 80s where I live. And whereas parts of the East Coast have been battered by rain, the hills are brown and drive in California, even Northern California. Let’s hope that changes this winter. But before I get ahead of myself, let’s enjoy the final days of summer, shall we?

Indie Author Weekly Roundup

5 Rookie Mistakes to Avoid When Publishing Your First Book from BookWorks and by Frances Caballo: “We all make mistakes, right? And we learn from them – well most of the time. Joel Friedlander of frequently tells me that when he talks to new authors about what they should do once they publish a book, he usually tells them something to the effect of, “You should have prepared for your first book two years ago.” Ouch. But he’s right, of course.”

Goodreads for Authors: Why Forbes Calls it The Most Important Networking Site on the Internet & How You Can Benefit! from Lisa Tener: “Consider this quote from ForbesGoodreads has become the most important networking site on the Internet  . . .” Forbes may be overstating the issue, but it’s true that Goodreads is the most important networking site first for readers, and secondly for authors. Presently, Goodreads has 50 million members, 1.5 billion books that are listed, and 50 million reviews. It’s important to remember that Goodreads members are educated, many have graduate degrees, and they are avid readers. These factors make it the perfect networking site for readers and authors.”

Twitter for Authors: An Interview with Rusty Shelton by Lisa Tener: “I first met Rusty Shelton before Twitter existed – for authors or anyone. We met when my book, The Ultimate Guide to Transforming Anger came out over a decade ago. Rusty’s approach to book publicity was so far beyond anything else out there. And the personal attention he and his colleagues gave our book was far superior to the boilerplate template we received from other book publicists as we looked for someone we could trust with ‘our baby.'”

Using Twitter to Make Powerful Connections as a Creative Professional by Daniel Parsons and from Jane Friedman: “Finding an audience for your books can seem like an insurmountable task when you enter the publishing space with no prior experience. Thankfully, Twitter can help you become not only an engaged member of the community but—in time—an influencer with a loyal audience.”

Pew Report: Overall Book Readership Holding Steady, but E-Books Have Stalled by Publishers Weekly: “Despite competition from an ever-increasing menu of entertainment choices now available to Americans, book readership in America is holding steady, according to a new survey. And most of the book readers surveyed, the report found, prefer to read print books.”

How to get a book trailer made for $30  via Derek Murphy: “I think I spent $250 on my first book trailer, but I don’t do them anymore. There are better ways to market books, and it’s one more thing that sucks up time and energy. However, I have thought about the idea of grabbing some cool movie clips from Video Hive and getting someone on Fiverr to put them together. My friend David actually did that for his book and shared it on Facebook. The following is his post, and trailer.”

Quote of the Week

 Quote by Holly Gerth

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author blog. She’s written several social media books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web


Social Media in 30 Minutes a Day by Frances CaballoYou’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • find cheat sheets for vocabulary and hashtags
  • learn about the apps that will best help you save time while using social media.

So start learning how to save time online.

“… 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields.”  ~~ Julia A. Bestry

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