Indie Author Weekly Roundup September 2, 2016

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ndie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup focuses on book marketing. There are a diversity of related topics and opinions in the selection below. I hope you enjoy them.

Can you believe it that summer is drawing to a close? I’m rather bummed because we dance at outdoor concerts all summer long (at least four days a week) but I guess the upside is that there will be more time to read and write, eh? Here’s to new things to come!

Indie Author Weekly Roundup

Authors: Boost Book Marketing with These 5 Apps – A post I wrote for Joel Friedlander’s blog: “In the words of a certain presidential candidate in today’s online world, images are “huge.” In other words, if content is king, then images are, well, Godzilla. Let me explain. In 2014, mobile marketing took over online navigation. People who surf the web using a desktop computer are in the minority. What’s the next big thing? Well, it’s already here: images. Pinterest, Instagram, and Snapchat are popular because they are image- and video-based.”

5 Traffic-Growing On-Page Optimization Tips for Publishers by Digital Book World: “Often the most discussed content element to optimize is metadata. The most common form of metadata include a page’s page title and meta description, which are used along with a page’s URL in search engine results pages (SERPs) to help the user decide if your listing is of interest to them.”

7 Ways to Keep Social Media from Ruining Your Mood by Jenny Hansen: “Does using social media make us depressed? Scientists seem to think so, which is a little…well, depressing. Writers (and other creatives) are encouraged to use social media, after all, for marketing purposes. Many of us might have even stayed away completely if not for the gentle nudgings of our editors, agents, writer friends, or “rules of Indie publishing” handbooks. (Commandment number three: thou shalt establish a platform on social media.)”

How to Promote Your Latest Work With a Blog from Mystic Scribes: “Writers have it simultaneously easier and harder in today’s world. On the one hand, it’s easier to get your work published and exposed to the world through the internet and through self publishing. On the other hand, this kind of all-inclusive access also results in a lot of competition in the industry.”

Should You Pay for a Publicist? by Dorit Sasson and from Jane Friedman: “You’ve written a great book and—if you’ve self-published—probably shelled out for the services of a good editor and cover designer. The last thing you want is to pay for a publicist. But in a sea of authors, how will potential readers know about your book?”


Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Social Media Toolkit by Frances Caballo

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