Indie Author Weekly Roundup August 22 – 26, 2019

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Indie Author Weekly Update

This week’s Indie Author Weekly Roundup features an array of posts, all written to help authors with their No. 1 goal: sell books. I hope you enjoy these posts as much as I did.

I chose the above picture because I love oak trees (even though they appear scary at night). And I think this picture is pertinent to our conversation about selling books. We and our books are the trunk, our social media profiles are the larger branches, and the smaller branches and twigs represent all the people we meet on social media. With social media, we create an endless outreach to readers, influencers, journalists and reviewers, all of whom can help you achieve your goals.

How to Use Amazon Categories, Themes and Keywords to Sell More Self-published Books from Alliance of Independent Authors: “Think of Amazon as a search engine, like Google. This makes it easier to understand how to make your book stand out by correctly using keywords, categories, and themes. Tip: Amazon is actually two sites, one for print books, and one for ebooks (this is the Kindle Store).”

[clickToTweet tweet=”Think of Amazon as a search engine, like Google via @CaballoFrances” quote=”Think of Amazon as a search engine, like Google”]

Finished Your First Novel? What To Do Now from Anne R. Allen: “You finished your first novel! Break out the bubbly. Order a cake. Buy some really good chocolate. Time for a major celebration. Only about 3% of people who start novels actually finish, so you’re a major winner right there. You’ve done something spectacular. Savor the moment!”

How to Be Active on Social Media without Losing Your Mind by Kristen Oliphant and from Jane Friedman: “Rather than thinking of social media as something you have to deal with, consider it this way: social media and online tools give us the means and opportunity to directly connect with fans in ways we never could have ten years ago. It can be a struggle, yes, but it is also a gift. If you think of social media as a tool for direct connection, it seems less like extra work and more like something fabulous. Now let’s consider the three options in a little more depth.”

4 Creative Ways to Build Buzz for Your Next Blog Post Before It Goes Live from ProBlogger: “I remember those days when I thought writing a blog post was enough. I would invest all my efforts on choosing the right topic, writing a quality blog post, making it smart, funny, and engaging, adding interesting pictures, carefully crafting an eye-catching format, and choosing the right time to post. I would weigh all my options, do all the hard work, hit ‘publish’, and then wait for the traffic to pour in. It didn’t.”

Get Creative: 8 Updates for Landing Page Design to Increase Engagement by Susanne Loxton and from Relevance: “Even if designing landing pages is almost an exact science these days, conversion-centered design doesn’t have to follow straight rules. There are many new strategies for persuading users to perform specific actions on a page, and some of them can easily become your tactic of choice for designing your next landing page. Here are eight tips that will surprise your audience and help ensure a high conversion rate of your page.”

[clickToTweet tweet=”Tips for building a landing page via @CaballoFrances” quote=”Tips for building a landing page”]

Quote of the Week

John Keats


Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Social Media in 30 Minutes a Day by Frances CaballoYou’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • find cheat sheets for vocabulary and hashtags
  • learn about the apps that will best help you save time while using social media.

So start learning how to save time online.

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