Indie Author Weekly – March 3, 2017

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ndie Author Weekly Update

Welcome to today’s edition of the Indie Author Weekly Update. You’ll find posts on how to building a landing page, secure forewords from a bestselling author, how to incorporate storytelling in your blog and more. I hope you enjoy this week’s selection and that you have a fabulous weekend.

Indie Author Updates

8 Landing Page Design Principles You Should Never Break from Undullify: “Let me tell you something about landing pages. When you start analyzing what makes a landing page tick, you start to notice something – they all start to look the same. Optimization experts have whittled landing pages down to a core format that is pretty much universal, because it incorporates design elements that work consistently in favor of increasing conversions, no matter what the industry.”

Book Launch Tips: How to Get a Bestselling Author to Write a Foreword, Blurbs and Amazon Reviews from Lisa Tener: “A foreword by a bestselling author can help catapult your book to success on Amazon because Amazon views that foreword writer as another author. When people search for the bestselling author who wrote your foreword, your book will come up in the search! Wow, right?”

[clickToTweet tweet=”A forword by a bestselling author can catapult your book via @LisaTener” quote=”A forword by a bestselling author can catapult your book”]

Apps, Tools & Plugins for Indie Authors in 2017 from Joel Friedlander at, by Frances Caballo: “There are millions of apps, tools, extensions, and plugins available online. This is Part 2 of a big list of tools for indie authors that I’ve discovered and tested. So, let’s take a look at Part 2 which includes social media dashboards, Pinterest extensions, scheduling apps for Instagram, WordPress plugins and editing apps.”

Podcast Episode 36 – Chris Fox on How to Train Amazon to Sell Your Books from Chris Syme: “In this episode you’ll learn: How iBooks and other bookstores sell differently than Amazon. Find out when is a good time to run book promotions to get the maximum lift on Amazon. And more!”

[clickToTweet tweet=”Do you incorporate storytelling into your blog posts? via @CaballoFrances” quote=”Do you incorporate storytelling into your blog posts? “]

11 Storytelling Formulas to Supercharge Your Social Media Marketing from Buffer: “Legendary marketer, Seth Godin, describes marketing as  “the art of telling a story that resonates with your audience and then spreads.” If you look at some of the biggest brands around, you might notice that they are often amazing storytellers. But how do you tell compelling stories? How do you tell stories that your audience wants to hear? And how do you tell your brand story?”

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Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the newly released second edition of Social Media Just for WritersThe Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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