How to Sell More Books with Less Social Media with Chris Syme

Last week, Chris Syme of CKSyme Media Group was my guest on Conversations with Frances. The hour-long webinar was wide-ranging but mostly focused on Chris’s belief that social media needn’t be time consuming as long as you have goal-focused strategies.

Here are a few notes from the webinar. Be sure to watch the video to hear all of Chris’s advice and suggestions.

The best ways to use social media to sell books: Use social media wisely. Social media is just another tool; a community-based tool that has revolutionized everything. It is a powerful tool for both sales and engagement. It’s the only tool that does that.

When it comes to time suck, look at:

(1) Come to grips with FOMO (Fear Of Missing Out), which is real. FOMO drives a lot of that time suck. There’s always a new tactic that someone misses out on so educate yourself that you don’t have to be everywhere. Choose your presence strategically. The quest for information is great, but there’s a line that crosses over to something dark: if I don’t do this, I won’t succeed. That’s not true. Work your strategy.

(2) You have to separate your personal social media time from your business social media time. Don’t get stuck on social media by mixing the two. You have to be judicious and strict with yourself. Schedule your marketing time. Take care of your social media and get out.

(3) Understand that management styles can be a time suck. You can save a ton of time my going to your page and clicking the inbox. If there’s nothing there, get out of there. Find that productivity groove that works well for you. It’s not about finding the right tool; it’s about using a productive way to manage your time.

Trust on social media: We need to understand what people want, and then give it to them. Follow the 80/20 rule: 80% of the time provide great content of high value; 20% of the time you can sell. Engagement and sales work together. So if you give them value, they’ll want to sell your books.

Tip: On your profile, instead of putting author under “works at,” direct people to your Facebook page.

Build strategies that are driven by goals. This doesn’t have anything to do with genre. It does depend on how much time you have every day to devote to marketing. If you’ve written a series, your strategy will be different than someone who has written just one book. How much do you have to learn? Or do you have a learning curve? You need to take a look at your specific criteria. All this will dictate the type of strategy you need to learn.

Level One Authors: Get a website, get a Facebook page, and get an email list going. Then you can figure the rest out later. Strategies depending on where you’re at in the business.

There aren’t any platforms that aren’t saturated. The important factor is learning how to use them well.

A lot of people can feel overwhelmed in their lives. But with social media, we don’t need to feel overwhelmed. Often, the cause of the anxiety is FOMO – the Fear Of Missing Out. Also, there is often a lack of understanding about the real cost of social media. It’s not exactly free because there is the cost of our time, especially for authors just starting out who need to rely on organic marketing. They put in a lot of time and don’t always quickly see any quick results. Also, we can succumb to peer pressure: “the succeed like me success stories.”

To learn more about Chris Syme’s new Facebook course, go to this link.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

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