How to Rock Your Social Media Updates

15 How to Rock Your Social Media Updates by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 26 written and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome tips to help your rock your social media updates and, of course, I have your tip of the week. Enjoy!

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My Personal Twitter Tip for You

This week I discovered a cool Twitter app. It’s called Pullquote.

If you have an iPhone or iPad, go to the Apple store and download the app. If you use Firefox or Internet Explorer, you’ll need to get the bookmarklet. For Firefox, I found it on the Add-Ons Manager.

Let’s talk about what Pullquote does.

Have you seen blocks of quotes on Twitter? With Pullquote, you’re no longer limited to 140 characters.

Pullquote-LogoI tested it using Firefox on my iMac. Once I added the extension, which now appears on my toolbar, I simply highlight a phrase or paragraph.

The extension opens and offers the options of tweeting it immediately or copying it for later.

With a click of your mouse, you can tweet a quote you’d like to share on Twitter that looks similar to an image quote. You can even select the color and font for the pull quotes you select.

And if you want to use Pullquote for images, you can do that as well.

The beauty of Pullquote is that it allows you to tweet on the go whatever information or images that catch your eye or have meaning for you.

Now let’s segue to the second part of the podcast.

Tips to Improve Your Social Media Updates

First up is 11 Quick and Easy Social Media Status Updates: It’s Easier Than You Think by Larry Kim at Search Engine Journal.

If you aren’t sure what you should say on social media – and let’s be honest, we all have those days – this post has some answers for you.

  1. Always default to images. A KISSMetrics study found that on Facebook, photos attracted 53% more Likes and 84% more click-through rates than text posts.
  2. Share quick tips with your followers and fans, remembering that Facebook posts limited to 80 or fewer characters receive 65% more engagement. Yeah, less is more.
  3. Ask questions.
  4. Comment on current events such as the World Cup or World Series.
  5. Post a humorous image and give away a free eBook for the past caption.
  6. Share a thought or image that moves you.
Photos attract 53% more Likes and 84% more click-through rates via @CaballoFrancesClick To Tweet

The next post is titled Social Media Research: The latest, actionable stats and studies by Buffer.

I love these studies and you know why, don’t you? As authors we can use these studies to help us understand where our reader demographics hang out online.

Then instead of being everywhere online, we can be active on the same social media networks that our readers use.

So let’s get to the Buffer post.

Engagement on Instagram outperforms Facebook and Twitter. Wow!

  • What makes a tweet popular? The tips are: focus on length, nouns and verbs and not on mentions or hashtags, mimic news headlines, use positive words, and use indefinite articles such as A or An.
  • You can increase your retweets substantially with images.
  • More Internet users visit YouTube than Facebook.
Be active on the social media networks your readers prefer @CaballoFrancesClick To Tweet
More Internet users visit YouTube than Facebook via @CaballoFrancesClick To Tweet

Next is a post by Barry Feldman titled What Social Media Tactics Are Most Effective?

In this post he lists 59 winning tips. Barry covers everything from how to create a strong social media content strategy to how to acquire fans and followers.

Here are just a few of his tips:

  • Develop content aligned with your marketing objectives.
  • Use emoticons to increase interaction. – Okay, this suggestion always surprises me. I’d love to know how you feel about it.
  • Don’t overdo self-promotion.
  • Run polls and surveys.
  • Engage in conversations.
  • Answer questions from your readers.
Don’t overdo self-promotion via @CaballoFrancesClick To Tweet

All right, those are just a few of the massive number of tips he offers on this post so check it out.

This next one by PostPlanner is interesting. They talk about the eight traits of a successful social media image.

Here are their tips:

  1. The image needs to be correctly sized for the social media network. Just a hint: the image requirements for Twitter also work on Facebook, so there’s a little less work you need to worry about.
  2. Your images must be striking.
  3. Smiling faces seem to be preferable except on Pinterest.
  4. Leverage popular phrases or slogans. During the World Cup, “because of fútbol” was a popular phrase.
  5. Leverage words in your image that grab a reader’s attention such as “tax day freebie.”
  6. Be consistent in your blog images. I always use the same format and color, for example.
  7. The image should stand on its own and not need explanation.
  8. Select an image that’s as relevant as possible.
Facebook posts limited to 80 or fewer characters receive 65% more engagement @CaballoFrancesClick To Tweet

I wrote a post titled Social Media Strategy for Authors Plus 4 Tweets to Never Send that’s been popular.

My tips include:

  1. Start with an audit of your present social media networks.
  2. Establish clear goals.
  3. Invest the time in blogging at least once a week.
  4. Take time for blog tours.
  5. Sign up for the social media networks that matter most to your readers.
  6. Balance your comfort level the type of exposure you’ll have on social media.

I suggest more tips in the post.

If you want to up your game in your social media marketing, download my free Social Media Cheat Sheet. This cheat sheet will take the guessing out of when to post your social media messages.

Grab Your Cheat Sheet

Social Media Just for Writers by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, written and copyrighted by Frances Caballo. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+. Loved this episode? Subscribe to the podcast on iTunes!






  1. Outstanding article filled with valuable gems sourced from articles and insights from Frances Caballo! Well done! It will take awhile to employ all of these new tools yet completely worthwhile.

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