Friday Roundup: How to Engage Your Readers

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12-19-14 Engage Your Readers by Frances Caballo


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Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts that will help you hone your social media marketing skills, and of course, your tip of the week on how to engage your readers I hope you enjoy the post!

Let’s start with your weekly tip.

This week’s segment includes summaries of four blog posts with awesome social media tips, and of course, I have your tip of the week.

Let’s start with your weekly tip.

We hear the word engagement a lot when we talk about social media.

But what is it really?

Engagement is simply another word for being social. You can engage your readers by taking time to socialize online.

If we were to tweet solely information about our books, write status updates about our blog posts and books, and pin images about ourselves, our books and our blog posts, we would turn social media into broadcast media.

But social media isn’t like radio or television. We come to it when we have time, and we use it to engage with others.

So don’t just tweet information about your books and blog posts. Thank followers for their retweets, share your readers’ posts on Facebook, and repin images from your contacts on Pinterest.

Make sure that you allocate fifteen minutes every day to read through your news feeds and respond to messages your readers are posting.

There are several apps that can help you to engage more with your followers. A few that I like are NutshellMail, SocialOomph, HootSuite, and Mention, which will track mentions of you across the Internet.

Now for the second segment of the show …

I scoured the Internet and found some great posts about saving time on social media and I know you’ll enjoy hearing about them. You’ll find links to these articles in my show notes on my Friday blog.

First up, let’s talk about the Social Media for Beginners and Pros Alike: A Free Social Media Marketing Resource Kit by the folks at Buffer.

By now you’ve noticed that I mention Buffer frequently in my podcasts. Buffer is a scheduling application. Buffer’s founders used content marketing – blogging – to attain the success they’ve realized, and their blog is among the best social media blogs on the Internet.

The folks at Buffer created a social media kit that includes checklists, spreadsheets, guides, and stock photos. The entire kit is free.

If you’re new to social media, or if you’ve been using it a while and would love to breathe new life into what you’re doing, grab this kit.

Next up is 10 Pro Tips for Writers Using Social Media by Matt Petronzio for Mashable.

In this post, Matt interviewed six authors who are also experts in personal branding. The writers shared their suggestions on how to use social media to promote yourself in the writing industry.

  1. Briefly, here are some of their tips:
  2. Sign up for the big networks, such as Facebook and Twitter.
  3. Interact and engagement enthusiastically.
  4. Minimize self-promotion.
  5. Consider your personal comfort levels with the type of exposure you’ll have on social media and adjust your privacy settings accordingly.
  6. Don’t obsess over your number of followers.

Check out the post for all 10 tips.

Next, is a post by Rebekah Radice titled 3 Steps to Being Unforgettable on Social Media.

Rebekah asks this question: Do you inspire and captivate your social media community? Are your conversations dynamic, engaging and diverse?

According to Sally Hogshead, author of Fascinate you have nine seconds to command attention.

That’s not much time at all, right?

Here are Rebekah’s suggestions for captivating people quickly:

  1. Develop a consistent look, feel, and message. In other words, keep your branding consistent.
  2. Captivate your readers with social media profiles that will entice your followers to buy your next book.
  3. Discover your sweet spot and everything else will fall into place. What one thing makes the rest of your life make sense? Find out what it is and nurture it.

Finally, I wrote a post called 56 Social Media Terms Writers Need to Know.

If you are confused by some of the terminology used in social media, this list of 56 words should help you.

I define the differences between first-, second-, and third-degree connections on LinkedIn and define the mostly commonly used terms and acronyms in social media.

Be sure to check the post for where I provide more detailed information.

Related Reading

Avoid Social Media Time Suck


Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.


Practical Tips for Marketing Your Books on the Social Web

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