Got to Improve Your Facebook Marketing? Read these Facts and Tips

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FacebookYou’re reading the text version of the Social Media for Authors Podcast, Episode 24, written and copyrighted by Frances Caballo. Enjoy!

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As usual, this week’s episode includes summaries of four blog posts with awesome tips to improve your Facebook marketing and, of course, I have your tip of the week.

Let’s start with your weekly social media tip.

I often hear authors complain about Facebook. I’ve heard it called Faceburger and other names I won’t mention.

People want to avoid it probably because it’s the Titanic of social media sites – except that I doubt it will ever sink.

Facebook is here to stay, like it or not.

Need proof? Check out these phenomenal statistics about Facebook (and from Facebook) that document the website’s popularity and pervasiveness in households and on smartphones worldwide:

  • 1 in every 13 people on Earth is on Facebook
  • 71.2 % of all USA internet users are on Facebook
  • In 20 minutes, users share 1,000,000 links and 10.2 million comments.
  • 48% of 18 to 34-year-olds check Facebook right when they wake up
  • Average user creates 90 pieces of content each month
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • People on Facebook install 20 million applications every day
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
  • Australian’s spend more time per month on Facebook than any other country at over 7 hours on average
  • It is the second biggest website by traffic behind Google (at the moment)
  • Facebook makes money through advertising and virtual products
  • The USA has the largest Facebook user base with 155 million people, which represents 23.6% of Facebook’s total users
  • There are over 16,000,000 Facebook fan pages

[clickToTweet tweet=”71.2 % of all USA internet users are on Facebook via @CaballoFrances” quote=”71.2 % of all USA internet users are on Facebook via @CaballoFrances”]

[clickToTweet tweet=”Australian’s spend more time per month on Facebook than any other country” quote=”Australian’s spend more time per month on Facebook than any other country”]

Fun Facts
Here are a two fun facts about Facebook:

  • Al Pacino’s face was on the original Facebook homepage.
  • A Facebook employee hoodie sold for $4,000 on eBay.

And here may be the most important fact you need to remember: Facebook is predominantly mobile.

That means that most people access Facebook not via their PC or iMac but on their smartphones and tablets.

[clickToTweet tweet=”Facebook is predominantly mobile via @CaballoFrances” quote=”Facebook is predominantly mobile via @CaballoFrances”]

This is good information to keep in mind when you create your Facebook advertising. Why? Depending on your reader demographic, you’ll want your ads to appear in mobile newsfeeds where most people using Facebook will find ads and sponsored stories.

Tips to Improve Your Facebook Marketing

Now let’s transition to the second part of the podcast. All of the links to the posts that I am about to discuss will be available in my show notes, which I publish on my blog at every other Friday morning.

First up is a post by Social Media Examiner titled Top 9 Facebook Marketing Questions Answered.

First, have some good news for you if you’ve wanted to change your page name. In the past, you had to send documentation to Facebook – such as a copy of your utility bill – to change your page name.

It’s so much simpler now.

If you have fewer than 200 fans, follow these steps:

  • Click the About tab below your page’s cover photo.
  • Page Info row should display automatically. If not, click the words Page Info.
  • Hover over the Name section and click Edit on the right side.
  • Enter a new name and click Save Changes.

Beware of one caveat: You can only change your page name once.

You can also change your Facebook address, which is your username preceded by Just go to[username].

And there’s even more good news: If you have multiple Facebook pages and would like to merge them, you can do that as well. As Social Media Examiner explains:

  • You can keep the full post history from only one of the pages.
  • You’ll be able to select which page you want to keep.
  • Pages can’t be unmerged.
  • You must be an admin of both pages to merge them.
  • You can get to the Merge area from the General Settings of your Facebook page, or you can go there directly at

It’s time to move on to the next post ….

Next up is a post by Social Media Today titled The Anatomy of the Perfect Facebook Post.

Do you know what the ideal character length on Facebook is? You’re not going to believe this: 80 characters.

[clickToTweet tweet=”The ideal character length in a Facebook post is 80 characters via @CaballoFrances” quote=”The ideal character length in a Facebook post is 80 characters via @CaballoFrances”]

Yep, far less than the 140 characters Twitter allows you. So to boost engagement, make our posts short and sweet.

Secondly, never write a Facebook post without having an image or a video that populates like an image.

Pictures attract your readers’ eyes, not text.

Finally, pay attention to Insights – Facebook’s free analytics program that’s available to you on your page once you have 35 Likes – to determine your optimal posting time.

Simply click on Insights and then Posts to see the best day of the week and time to write your posts.

[clickToTweet tweet=”Facebook’s Insights analyzes your optimal posting time via @CaballoFrances” quote=”Facebook’s Insights analyzes your optimal posting time via @CaballoFrances”]

Next is a post by Andrea Vahl titled 5 Places to Find New Content to Post on Your Facebook Page.

How do you find great content for any social media network? Content curation.

Curation is the sometimes laborious process of getting out there on the Internet and search for articles, memes and videos to post in addition to your stuff.

In this post, Andrea lists five apps that will save you time.

1. Feedly: After you sign up, you’ll list your favorite blogs and websites so that in the future you can glance at them on one online venue.
2. Post Planner, which starts at $7/month, gives you Status Ideas, let’s you see Trending Content and allows you to tap into Viral Photos.
3. Smartbrief will automatically send new content to your inbox to review.
4. With Buzzsumo, you tell the app the topics that relate to your book. When you visit our account each day, you’ll see new stories that can post and tweet. One caveat here: the free version will repeat much of the same information so to benefit from this program you’ll need to purchase a subscription.
5. Your news feed is teeming with information from your readers and colleagues. Why not share some of their best posts with your following?

[clickToTweet tweet=”Your news feed is teeming with information from your readers to share ” quote=”Your news feed is teeming with information from your readers to share “]

Finally, check out my post, Do Authors Really Need a Facebook Page?

There is much debate among authors and marketers for authors about whether Facebook pages are necessary.

Here’s my one-question test: Do you want to market your books, events and workshops on Facebook? If your answer is yes, then you need a Facebook page.

If you merely want to interact with friends about more personal items, then stick with your profile.

I say a lot more on this topic in this post, including tips about why readers would even Like an author page, so be sure to give it a read.

If you haven’t heard, I’m giving away a free copy of my Social Media Cheat Sheet with optimal posting schedules. Want a copy? Grab it here!

Grab Your Cheat Sheet


Want to Sell More Books? 23 Pinterest Tips for Authors by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, written and copyrighted by Frances Caballo. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+. Loved this episode? Subscribe to the podcast on iTunes!

Practical Tips for Marketing Your Books on the Social Web

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