Curation, Kickstarter, Getting Visible and Hummingbird

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5-30-14 Frances Caballo

This week’s Roundup includes a potpourri of articles from different corners of the blogosphere. Search Engine Watch posted a great article on content curation tools while MemeBurn did an excellent job of explaining Google’s changes to its algorithm. In between, you’ll find a post by Social Media Revolver, Copyblogger and David Gaughran. I hope you enjoy these!

26 Free (or Free-to-Try) Content Curation Tools from Search Engine Watch: Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.

NoiseTrade: Build Audience While Boosting Your Mailing List from Let’s Get Visible: What if I told you there was a cool new way to share your work with the world that could help you build audience, boost your mailing list, and make money at the same time?

A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up) from Copyblogger: These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

25 Quick Tips How To Use YouTube, Vine, Instagram, Reddit and Flickr In Your Marketing from Social Media Revolver: If you are thinking about adding videos to enhance the visibility of your website, then you have an array of options to choose from.

Memeburn presents: the ultimate guide to promoting your content online from MemeBurn: With the release of Google’s Hummingbird came a great change in the world of SEO. Although many digital agents consider that the changes were to be expected, it has become quite difficult for businesses to promote themselves online. The SEO landscape is not the same as it was ten years ago, and this basically means that companies have to work harder, and invest more time and money in expanding their online credibility. The Hummingbird and Panda algorithms love high-quality, compelling content that truly adds value to the World Wide Web.


About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Photo credit: TheSeafarer via photopin cc

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