Come to the San Francisco Writers Conference

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San Francisco Writers ConferenceHave you ever attended the San Francisco Writers Conference? It’s the premiere writer’s conference on the West Coast.

It’s held in San Francisco at the historical and gorgeous Mark Hopkins every year. What a beautiful setting.

Even if you can’t attend the regular conference this year, there are pre- and post-sessions that you can take separately, some free events, and an auction you can participate in.

So there’s really something for everyone.

I’ll teach two sessions and serve on two panels. I’d love it if you could drop by and say hello if you’re around. It’s always great to see a friendly face.

Here’s the scoop on what I’m teaching:

50,000,000 Can’t Be Wrong: Making Goodreads a Great Sales Generator

Actually, Goodreads now has upwards of 70,000 readers. I’ll be sharing my top and newest Goodreads tips so if you attend the conference, be sure to drop by.

Managing Your Social Media in 30 Minutes a Day

I teach this session every year, and it seems to get better. I always have a full house – about 80 attendees – so if you plan to attend, arrive early.

Getting You and Your Book a Hearing: Podcasting

I first taught this session soon after my podcast went live. Although I no longer podcast, I have plenty of suggestions about equipment and apps, marketing tips, and pitfalls of jumping into podcasting too quickly. I will definitely share my lessons learned!

Marketing for Self-Publishers: Strategies that Work for Creating and Selling Books

Carla King will moderate this panel that will include Julia Drake and Steven Spatz. I’ll focus on social media marketing and other strategies that indie authors can use to sell more books.

As I review the schedule for this year’s conference, I’m amazed by the diversity of topics and the new presenters.

You’ll learn how to best launch a book, meditate, write deep characters, build a website, and more. I’ve never seen these many topics under the umbrella of one writer’s conference below.

If you’re a fan of Joel Friedlander – and how could you not be – he’ll be co-teaching an a la carte class on Monday with Orna Ross on free writing. Like I said, the range of courses at this year’s conference is amazing.

See you there?


Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Kevin TumlinsonThe next free webinar, Conversations with Frances, featuring Kevin Tumlinson of Draft2Digital, is March 1. Plan ahead by signing up now.

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