It was fun reading the posts below for this week’s Indie Author Update. Be sure to read the post explaining how to use Canva.com to create book trailers or any type of video for that matter. It’s a great primer.
I hope you benefit from all of the posts below. Have a great weekend!
15 Twitter bio ideas and examples to attract new followers from SproutSocial: “When it comes to your social media bios, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or rushed to finish, there’s a chance it’s probably not as strong as it could be.”
13 Ways to Use a Book Award for Marketing from TheBookDesigner.com and by Sandra Beckwith: “When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news, too.”
How to Increase Your Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “In today’s encore post, Alison Clifford, author member shows you how to increase your global reach. Many self-publishing platforms have an extensive world-wide reach for potential sales. But what should authors think of in order to be global and create a global audience?”
Fast and Easy Book Trailer Videos Using Canva: A Step-by-Step Guide – Publishing services for self publishing authors and businesses by Manon Wogahn: Videos are one of the best and most popular new mediums for connecting with your audience. For example, on Facebook videos perform better than any other content types, generating 59% more engagement.
Indie Author Publishing
Why Self-Publishing Authors Should Consider Establishing Their Own Imprint from Jane Friedman’s blog and by David Wogahn: ” Since 2012, the year I began working exclusively with self-publishers, I’ve helped more than 100 authors create self-publishing imprints. Some of these were formed as corporations and LLCs, but most were in name only. The common thread between all of them—one of the earliest decisions made—was to choose a name under which to buy an ISBN, short for International Standard Book Number, a unique number assigned to every published book.”
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.
Online Book Marketing Strategies for Writers