I hope you enjoy today’s Book Marketing Update. It is the most comprehensive roundup I’ve ever compiled.

Through Ruth Harris, I discovered an important article on Amazon reviews. It’s an interesting read.

Also, don’t miss the blog post from the Alliance of Independent Authors. It is a truly insightful post on reader magnets. This is such an important topic.

I hope you like all of the posts listed below. I did!

Book Marketing

25 Authors Running Fantastic Book Promotions on Instagram from BookBubPartners: There are a tremendous number of readers on Instagram. If you want to reach them, check out this blog post.

The Ultimate Guide to Reader Magnets for Indie Authors from Alliance of Independent Authors: Blog posts from the Alliance of Independent Authors keep getting better and better. This post is another great one about the importance of reader magnets as part of your book marketing strategy.

Monopolize Your Indie Author Real Estate from Writers in the Storm: This post explains all of the online components you need to have a strong marketing platform.

How to Develop a Marketing and Promotion Plan as an Indie Author from Jane Friedman and by Emma Lombard: This is a fantastic book marketing blog post from an indie author’s perspective. Don’t miss it!

Publishing

Debunking Myths About Self-Publishing and Indie Authors: Advanced Self-Publishing with Orna Ross and Joanna Penn and from Alliance of Independent Authors: In this podcast, “Orna Ross and author Joanna Penn explore the top ten myths about self-publishing and indie authors.”

What You need to Know About KDP’s Newest Updates from New Shelves Books: KDP now accepts EPUB files for reflowable format eBooks. However, don’t get rid of your MOBI files. This post explains why.

Enterprise self-publishing is coming: the third great disruption of book publishing since the 1990s from Mike Shatzkin, The Idea Logical Company: Mike Shatzkin explains why he thinks the book business is in “the early stages of its third great disruption in the past quarter century.”

Of Note

Amazon’s Open Secret – The Review System Is Broken from the New York Times: “This week, Amazon acknowledged reality: It has a problem with bogus reviews.”

9 Key Internet Safety Tips and Notes [Infographic] from Social Media Today: This post obviously isn’t about book marketing. However, it’s an important topic and I hope you’ll read it.

Cancel Prime: The subscription service is Amazon’s greatest—and most terrifying—invention. from The Atlantic: “Prime Day is a singular and strange artifact, but then again, so is Prime.”

Quote of the Week

Today’s Book Marketing Update is a whopper. There are nine blog posts to choose from on every aspect of book marketing.

Matt Holmes wrote an incredible blog post for Jane Friedman about Facebook ads for authors. If you read just one post on my list below, that is the one you have to review.

I also enjoyed reading about Lucy Score and her success as a romance writer.

If you gather names for your email marketing program, don’t miss MailerLite’s article.

Finally, enjoy these blog posts, your writing, and the upcoming weekend.

Book Marketing

Happy Ever After: The Rise to Romance Stardom with Lucy Score and by Mark Dawson and James Blatch: Find out how Lucy Score skyrocketed into romance writing stardom.

How to Be a Great Podcast Guest: A Guide for Authors from Jane Friedman and by Sue Campbell: Sue Campbell provides an excellent guide for incorporating guest spots on podcasts as part of a book marketing strategy.

Facebook Ads for Authors

How Authors Can Leverage Facebook Ads to Sell More Books from Jane Friedman and by Matt Holmes: This is an amazing blog post on Facebook advertising for authors. If you only read one blog post on this list, this is the one to read.

Podcasting

Podcasting as an Indie Author from Alliance of Independent Authors: I used to have a podcast and what I learned is that podcasting takes a lot of time. I would spend five hours producing a 20-minute episode. If you already feel burdened by your marketing, don’t start a podcast. Instead, look for opportunities to speak on podcasts. If you have your heart set creating a podcast, check out this blog post.

Social Media News

Instagram Provides a New Overview of How Its Algorithms Work by Andrew Hutchinson and from Social Media Today: If you want to have a better understanding of Instagram and how its algorithms work, read this post.

10 Best Instagram Growth Services for Organic Followers from Jeff Bullas and by Johnny Pulling: This post offers viable media to grow your Instagram presence. Check it out.

Facebook’s Developing a New Way To Re-Create Text Styles Based on an Example Image from Social Media Today and by Andrew Hutchinson: “Facebook is developing a new, machine learning powered system that would enable users to re-create the style of text in virtually any photo ….”

Email Marketing

7 Essential Email Marketing Metrics and How to Improve Them from MailerLite: Be sure to read this post. “By tracking the right email metrics, you can slowly make small changes and optimize your email campaigns.”

How to Write an Engaging Email from Lisa Tener: Lisa discusses an email she received from Chris Winfield and what she learned from that experience.

Of Note

How Much Money is Enough to Make from Your Writing? from Rachel Thompson and by Colleen M. Story: Is making money your goal as a writer? Or, is publishing your best work possible your goal? This article explores these questions.

Quote of the Week

I hope you enjoy this week’s Book Marketing Update.

I included some posts I don’t normally include, such as the article on SEO. But as authors you also need to learn how to improve traffic to your websites.

I always love Anne R. Allen’s posts and in her newest article she does not disappoint.

Enjoy all of the posts and keep writing!

Book Marketing

8 Marketing & Sales Takeaways from US Book Show from BookBub Partners: This is a solid post with good book marketing strategies.

Tips for Indie Authors to Create a Winning Sales Strategy from Sabrina Ricci: This post details the author’s top book marketing tips.

I’m Selling Books on TikTok, No Dancing (or Crying) Required from Jane Friedman and by Ashleigh Renard: Is TikTok for every author? No, it’s not. But in some cases it will help you to get more book sales. Definitely check out this post.

Blogging Tips

How To Create An Interview Series That Grows Your Blog from Blogging Wizard and by Lyn Wildwood: Interviewing your genre or industry’s influencers (such as Jane Friedman or Joanna Penn) increased the authority of your website and will drive traffic to your blog.

Search Engine Optimization

The Simple Guide to SEO for Your Landing Pages from MailerLite: “SEO, short for Search Engine Optimization, is a process to make your website and landing pages more visible (rank higher) in the organic results of search engines.” This post details five tips to achieve enhanced results.

Social Media News

Twitter Continues Work on Its New Spaces Tab, Adds Editing Options for Scheduled Spaces from Social Media Today: “As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab …”

Twitter’s Coming ‘Super Follow’ Subscription Option Will Require 10k Followers, Will Begin Testing Soon by Andrew Hutchinson: This is how Twitter describes this feature: “Offer your followers a little something extra and earn money each month. They’ll get access to a more personal experience with bonus content, and you’ll get paid for what you create. It’s a win-win situation.”

Publishing

Self-Publishing is a Business: Don’t Treat it Like a Childish Game by Anne R. Allen: If you are an author and you self-publish, you are running a business. This post explores this topic and offers sound advice.

Indie Author Success Stories to Inspire You from Australian Writers’ Centre: Self-publishing offers authors independence while also laying more responsibilities on your shoulders. Learn how a variety of authors made it big while self-publishing.

Quote of the Week

This week’s Book Marketing Update includes informative posts by bloggers who have insightful advice.

I was happy to find a post about Clubhouse and how authors can use it to sell more books.

And I loved reading the Ultimate Guide to Networking for Indie Authors. We all can use this guide!

Enjoy the tips and use them to help you sell more books!

Book Marketing

The Ultimate Guide to Networking for Indie Authors from Alliance of Independent Authors and by Daniel Parsons: This is an excellent guide that all authors should read and bookmark.

How to Get Inside a Reader’s Head (and Write a Book Readers Will Buy) from Lisa Tener: Lisa shares five tips to help you write a book your readers will love.

How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads by Ricardo Fayet and from Alliance of Independent Authors: Social media and BookBub ads are vital to book marketing. To determine whether your ads are effective, read Ricardo’s tips.

Publishing

Bare Bones Publishing for Beginner Indie Authors with Sacha Black and Orna Ross: Foundational Self-Publishing Podcast: This is an important post that all authors should read.

Social Media News

4 Simple Tips To Help Improve your Instagram Presence from Social Media Today: This post identifies four important tips to grow your presence on this platform.

Twitter’s Coming ‘Twitter Blue’ Subscription Offering Is Slowly Taking Shape by Andrew Hutchinson: Find out about a new feature called Twitter Blue to determine whether it’s right for you or not.

What is the Clubhouse App and How Can Writers Benefit? with Naomi Nakashima and from Rachel Thompson: Naomi is a publishing consultant with astute advice on how authors can benefit from Clubhouuse.

Email Marketing

8 best practices to improve email deliverability from MailerLite: “We all want the same thing – emails delivered directly to the inbox every time. With a few tweaks to your email practices, you’ll be set up for optimal deliverability.”

Quote of the Week