Indie Author Weekly Update – November 10, 2017

Indie Author Weekly Update

This week’s Indie Author Update covers everything from social media marketing to growing an email list to guest blogging. I’m sure that in the posts below, you’ll find some that speak to you right now.

You’ll want to sign up for the Amy Collins webinar this month. The sign-up link is at the bottom of this post. Amy is awesome and a wealth of knowledge.

Indie Author Updates

How to Tame the Social Media Beast by Chris Syme: “When it comes to book marketing, there is no bigger potential time waster than social media. There are approximately 210 social media sites listed on Wikipedia (global numbers). Of those 210, there are about ten that you can probably name and of those ten there are three to five that authors feel they have to be active on.”

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3 Basic Rules of Social Media Plus 5 Best Practices

3 Basic Rules of Social Media Plus 5 Best Practices
Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.”

He’s right. That is why it’s so important to schedule time in the afternoon or early evening to converse with our readers, friends, and influencers in your sphere. If you don’t allocate time to converse, you are missing the point.

Social media at its essence is social so to engage in social media and not allocate time to socializing, well, it’s antithetical to the very premise of social media.

Social media at its essence is socialClick To Tweet

Take Twitter, for example. It began as a texting platform. Sure, it’s matured, evolved, and changed. You can include images and video now, and you can even advertise. But at its essence, it’s still a medium for conveying messages.

This premise is true with other social media platforms as well.

Which takes me to those 3 basic rules of social media I promised to discuss.

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On the Hashtag Anniversary Hashtags Just for Writers

Twitter hashtagLast Wednesday was the 10-year anniversary for the Twitter hashtag and Twitter acknowledged it with the trending hashtag #Hashtag10.

Formerly known as the pound sign, it’s reported that Chris Messina, a former Google designer, invented the hashtag.

According to Twitter, users share an average of 125 million hashtags daily.

Some popular tweets are #FollowFriday, which has been used half a billion times, and #ThrowbackThursday, which has been sent 120 million times. #NowPlaying has been tweeted more than a billion times.

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How I Accumulated 38,000 Twitter Followers

How I accumulated 38,000 Twitter followersI remember when I joined Twitter six years ago. Within the first day, I had four followers, and I recall running out of my office and into the kitchen so I could tell my husband that four people were following me. “Me!” I said.

I was stoked.

I didn’t know back then that to gain followers you had to follow people, so I did nothing, aside from posting a few tweets every day.

Don’t Be a Twit

Then I did the worst thing possible. (I made other mistakes in those days but, hey, I was still learning.) I signed up for an application like TrueTwit. It might even have been TrueTwit I just can’t recall right now. Basically, the application “verifies” that someone who follows you isn’t a bot or a spammer by making new followers click a link. If they don’t click the link, you can’t follow them back, assuming they’re worth following.

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Have You Seen These Social Media Changes? Part II

social media changesLast week I wrote about several social media changes, namely to Facebook and Twitter. Today I continue the discussion.

Let’s start the discussion with Twitter Moments.

Changes to Twitter 

Initially a feature for news organizations, Twitter Moments are now available for everyone to use.

This is how to get started:

Go to your Moments tab, located between Home and Notifications on the taskbar. (Look for the lightning symbol.) Give your Moment a title by clicking Title your Moment. Then add a description, and upload an image to set the cover. Then, select some tweets you’ve sent, liked, or retweeted. Once you’ve completed your moment, click Publish in the top left-hand corner. (Note: Be sure to crop your photos right on Twitter for mobile navigation.)

Twitter

I created a simple moment that includes a tweet about book patches, the Hay Festival in Segovia, Spain, news about the Pulitzer Prize winning The Underground Railroad (read it and loved it!), and two more tweets.

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Have you seen these changes on Facebook and Twitter?

Facebook TwitterSocial media is always evolving. It changes, retracts, expands, and moves on.

The only constant about social media is that it never stays the same. New features are added and redesigns occur. Keep reading to find out what’s new on Facebook and Twitter.

Remember when Facebook didn’t have a timeline? Instead it had five small images across what it now known as a timeline and small avatar off to the left. Before that, Facebook was known as Thefacebook and other than the brand color, the early version of Facebook is virtually unrecognizable.

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Indie Author Weekly Update – June 23, 2017

Indie Author Update

This week’s Indie Author Update includes posts on book promotion, Facebook, Pinterest, and Twitter from Lilach Bullock, Digital Book World, The Write Life and others. Enjoy them!

Meanwhile, I’m still trying to survive the the 100+ heat here in Northern California. Is it hot where you’re at? If so, share with me your favorite tips for remaining cool.

Indie Author Update

Authors, Grow Your Fan Base By Leading A Book Club by Digital Book World: “I have always maintained that the author-as-a-brand is the strongest selling link across the publishing chain. Whether self, indie or traditionally published, the emotional connection forged by dedicated readers is never with a publisher or an imprint—it’s with the author him or herself. This relationship is, more than anything else, built on trust.”

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My Very Best Blog Posts for Authors

Best Blog PostsI’ve been blogging since 2011. That seems like a long time to me. You?

So I thought that for today’s post I’d list what I consider to be among my best posts. Here they are:

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14 Twitter Apps and Tools for Writers

10 Apps and Tools for WritersWhen was the last time you tried a new application? I’m often on the hunt for new tools to share with you that might make your day easier and your social media marketing more efficient.

So when I took at course recently, I learned of some applications and I immediately thought how cool it would be to share them with you. I’ve dropped the more expensive ones from the list since I don’t consider those indie-author friendly, but you’ll find most of them below.

Let’s get started!

Apps and Tools for Writers

Scheduling Tools

A scheduling app is like a piece of heaven, or New York cheesecake. I can’t decide. What I do know is that scheduling tools enable us to schedule our posts in the morning and then walk away from the computer or at least spend our day working on other digital projects.

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Indie Author Weekly Update – May 19, 2017

 Indie Author Weekly UpdateToday’s Indie Author Update includes posts on blogging, social media tools, word-of-mouth  marketing, and so much more! I hope you enjoy these posts, ones I considered the best from all the post I read this past week.

How ‘word-of-mouth marketing’ REALLY happens by Dan Blank: “Today I want to share a small case study with you, illustrating how word-of-mouth marketing really happens. My goal is to encourage you to connect in meaningful ways with others who resonate with the writing and creative work you are passionate about. Okay, let’s dig in…”

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