Indie Author Weekly Update – July 26, 2019

Indie Author Weekly Update

It was fun reading the posts below for this week’s Indie Author Update. Be sure to read the post explaining how to use Canva.com to create book trailers or any type of video for that matter. It’s a great primer.

I hope you benefit from all of the posts below. Have a great weekend!

Social Media

15 Twitter bio ideas and examples to attract new followers from SproutSocial: “When it comes to your social media bios, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or rushed to finish, there’s a chance it’s probably not as strong as it could be.”

Book Marketing

13 Ways to Use a Book Award for Marketing from TheBookDesigner.com and by Sandra Beckwith: “When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news, too.”

How to Increase Your Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “In today’s encore post, Alison Clifford, author member shows you how to increase your global reach. Many self-publishing platforms have an extensive world-wide reach for potential sales. But what should authors think of in order to be global and create a global audience?”

Fast and Easy Book Trailer Videos Using Canva: A Step-by-Step Guide – Publishing services for self publishing authors and businesses by Manon Wogahn: Videos are one of the best and most popular new mediums for connecting with your audience. For example, on Facebook videos perform better than any other content types, generating 59% more engagement.

Indie Author Publishing

Why Self-Publishing Authors Should Consider Establishing Their Own Imprint from Jane Friedman’s blog and by David Wogahn: ” Since 2012, the year I began working exclusively with self-publishers, I’ve helped more than 100 authors create self-publishing imprints. Some of these were formed as corporations and LLCs, but most were in name only. The common thread between all of them—one of the earliest decisions made—was to choose a name under which to buy an ISBN, short for International Standard Book Number, a unique number assigned to every published book.”

Quote of the Week

A writer’s duty is to register what it is like for him or her to be in the world.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – April 19, 2019

Indie Author Weekly Update

This week’s Indie Author update is chock-full of wonderful tips and strategies to help you with your book sales. As always, David Gaughran wrote a terrific post. There are also blog posts on Twitter, Instagram, content marketing, search engine optimization, and lastly, BookBub ads. Whew! Enjoy the posts.

Author Platforms

How To Build An Author Platform by David Gaughran: “What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.”

Twitter

Saying No to Twitter: What Authors Need to Know from Jane Friedman’s blog and by Daniel Berkowitz: “Tell me if this is a situation you’ve been in before: Your agent just sold your book to a publisher, and now you want to do everything you can to ensure your book’s success. The publisher tells you to get a website and to get on Facebook, Instagram and Twitter. You have a Facebook profile, and you’re not opposed to creating a separate author page, and you really enjoy Instagram—but you don’t like Twitter.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place!  Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Content Marketing

Sell More Books With Guest Blogging from TheBookDesigner.com and by Sandra Beckwith: “There’s no question in my mind that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.”

Search Engine Optimization

SEO for Authors and Other Search Ranking “Secrets” by Jenny Hansen: “SEO for authors … It’s a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, “I know how to spell it, but that’s about all.” SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.”

BookBub Ads

8 Ways to Target Readers Using BookBub Ads: “With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further.”

Quote of the Week

Don't write about what you know -- write about what you're interested in.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

5 Little Changes That’ll Make a Big Difference in Your Social Media Presence

When was the last time you analyzed your social media presence?

I mean really took a good look at it.

Once we set up our social media profiles and pages, we get so absorbed or even harried about keeping up with our postings that we forget to review our:

  • avatars
  • banner images
  • bios
  • overall review of our updates
  • return on investment (ROI)

So, let’s talk about these items.

Steps to Improving Your Social Media Presence

Social Media Avatars

When was the last time you updated your avatar?

If you took a selfie in the past or had a friend snap a picture of you, it’s time for you to hire a professional to take some shots of you.

While she’s at it, have her take a picture of you writing and reading. And in other poses as well. You can use these additional shots on the back of your book.

Remember, an avatar needs to be a close-up shot of your head. Don’t wear sunglasses or hats when you take this picture. They will obstruct an image of your beautiful self and won’t let your readers see you clearly.

Banners Are Critical to Your Social Media Presence

Don’t ignore social media banners (header on Twitter) and just put up anything. Use Canva.com to create your banners or use a graphic artist at Fiverr.

I don’t recommend that you fall for the $5 deals. Spend some money and pay at least $30 per image.

Here’s a beautiful Twitter header that I’m certain Joanna Penn hired someone to create:

Joanna Penn's Social Media Presence

Here’s mine. It’s not too shabby, eh? I used Canva.com to build it.

Twitter header

Keep in mind that your banners needn’t be static. On Facebook, for example, it’s a good idea to change the images quarterly.

I know that Joanna will change her Twitter headers when she runs a promotion or when she launches a new book.

My header image above is for the two books I market the most, especially Social Media Just for Writers. In reality, it’s time for me to create a new header and new banner images for the rest of my social media. I’ve used this version for quite some time, so this post is a good reminder for myself.  😎

Is Your Social Media Bio Still Current?

When was the last time you revised your bio? Keep in mind your bios need to be identical on all social media platforms. That rule applies to avatars and banners as well.

I haven’t changed my bio in a while, but I’m still happy with it. It includes my mission for authors, describes what I do, and most importantly, it has a call to action to sign up for my email course.

Your bio should also include a call to action to sign up for your email list in your bio.

Did you write a new book? Your bio should include its title. Are you offering a new freebie? Pitch that in your bio.

I like British thriller author, Mark Dawson’s bio:

The author of the John Milton and Soho Noir series. For free copy of my best-selling novel THE BLACK MILE join my list at http://eepurl.com/Cai5X

Go to Twitter and Facebook, search for your favorite authors or writers you admire, and review their bios. Then mimic the best ones.

Review Your Social Media Updates

Now it’s time to scrutinize your social media posts.

Does every tweet have an image? Do you always add pictures to your Facebook updates? Images increase engagement so don’t even think about posting anything online without adding an image or video.

Next, how often do you post updates? On your Facebook page, it’s ideal to post updates twice a day. At least, post once daily.

On Twitter, I post at least seven times daily. I suggest you at least tweet five times daily. Remember, don’t use those tweets to talk about yourself. Promote the books of your colleagues and your followers’ tweets.

On Instagram, post once daily or at least four times a week.

[Read more…]

7 Horrible Mistakes You’re Making on Social Media

7 Horrible Mistakes You're Making on Social Media

We all make mistakes on social media. It’s just a fact.

When we publish our first book, we tentatively reach for social media because everyone tells us that we need it if we expect to sell books.

What happens next? We go from dreading social media to acting a tad overzealous.

Some people get so excited when they learn about scheduling applications that they start sending automated direct messages.

They are the bane of social media.

Whether you’re just starting or have been using social media for a while, here are seven mistakes you should never make.

7 Mistakes You Don’t Want to Make on Social Media

This list could be longer but let’s stick with my top seven pet peeves that people commit on social media.

  1. Don’t use a picture of your dog as your avatar. Look at your avatar. Is it a picture of you? If not, remove the picture of your cat or dog or book cover and upload a picture of yourself.
  2. Don’t forget to update your social media banners. Are your most recent books on your banners? Are your banners consistent across all the social media platforms that you use?
  3. Stop sending automated direct messages on Twitter. No one likes to receive them. If you’re interesting on social media, people will check out your book or short stories or your blog. However, if you send mean automatic direct message, they may block you.
  4. Stop sharing retweets of information about your blog or books. Guy Kawasaki likens this to laughing at your own jokes.
  5. Stop expecting to get high engagement levels on Facebook without buying advertising. The algorithm on Facebook sucks. It’s super hard now to have organic engagement. If you want to sell books using social media, sign up for a Facebook advertising course (Mark Dawson’s is excellent) and learn how to craft your ads.
  6. Don’t talk about yourself too much on social media. Do we like the guy who only talks about himself at parties? Of course, we don’t. Find interesting posts, fun memes, and beautiful images to share.
  7. Don’t blindly decide which social media networks you should use. Determine who your readership is and then figure out where that audience hangs out online. Don’t rush to Instagram just because it’s hot and 1 billion people are using it. Would it make sense for you to use it considering what you write? Figure that out before learning how to use any social media. Once you figure out who your readership is, read this post I wrote.
  8. Bonus tip: Don’t post social media updates without including an image. Ditto for your blog posts.

7 Social Media Suggestions

Now that you know what not to do, here are some tips on what you need to do.

  1. Listen to what others say.
  2. Reply to your readers’ social media posts—and those of influence in your niche —and share their content. Like and leave comments as well.
  3. Win hearts by being authentic, gracious, and thankful.
  4. Be cool. In other words, never write a nasty comment, use profanity, ridicule someone, or denigrate another author or follower. If someone wrote something nasty about you online, turn the other cheek and move on.
  5. Minimize self-promotion. It’s okay to mention that your book is for sale or to share a great review. However, don’t overdo this.
  6. Find the influencers in your genre and learn from them.
  7. Develop relationships with writers in your genre. Get to know them, share their blog posts, and help them sell their books.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Are You Ready for 2019? How to Update Your Social Media

Update your social media

Let’s talk about how important it is to update your social media.

When was the last time you changed your password on Facebook, Twitter or Pinterest?

When was the last time you updated your profile on Instagram or checked the about section on your Facebook page?

Once we set up our social media profiles and pages, we tend to neglect them.

We instead turn our focus to finding content to post and schedule every day.

Before the New Year rolls in, take time to spiff up your profiles and change your passwords. Yes, you should periodically change your passwords to ward off hackers.

How to Create Hacker-Proof Passwords

I was listening to NPR one day and heard a program about how to create hacker-proof passwords.

Here’s the formula. Think of your two favorite authors or leaders. Let’s use Hemingway and Faulkner in this example.

Use the first few (or last) letters of their names, stick a numeral sequence in the middle, and add one or more characters.

For example, you could create the following passwords:

  • Hem357Fau*&
  • Way731Ner*^
  • Ing259Ulk%@

Or, you can use a program called 1Password https://1password.com. The application devises a hacker-proof password for each of your social media networks. Then when it’s time to open Facebook, 1Password applies the appropriate password.

This program costs just $3.99 a month. What a deal.

Basic Rules About Passwords

Here are some of my most basic rules for passwords.

  1. Do you use the same password for multiple social media accounts? Don’t. Create separate passwords for every social media network you use and every application you try. I know this can be a hassle but if you use the same password across the web think about how easy it will for a hacker to get into all of your accounts.
  2. Keep your passwords in a safe place. Do not keep them on sheets of paper and do not keep them on e-files labeled passwords. Consider keeping them on an online program such as 1Password.com. https://1password.com
  3. Share your passwords with as few people as possible and only if you have to, such as a virtual assistant.
  4. Use a complicated password with uppercase and lowercase letters, numbers, and symbols.
  5. Never use the word “password” or the numbers 123 for your online programs or ATM cards.

How to Update Your Social Media

Update Your Facebook Page 

Go to the About section on your Facebook page and make sure that everything is current.

If you have 35 or more likes on your page, review your analytics. What are the circumstances that trigger engagement on your page? Does it occur with certain types of posts, images or specific times of the day?

Do you know whether more men or women like your page? Do you know their ages? Check out this section and start planning an editorial calendar for the first three months of 2019.

Review Your Twitter Account

First, look at your following and follower numbers and use a program such as ManageFlitter to fine-tune the balance. I use ManageFlitter to unfollow some users who don’t follow back, to whitelist users I never want to unfollow and to block users who have fake accounts as well as spam and bot accounts. I also unfollow inactive accounts.

There are two Twitter follow limits. If you have fewer than 5,000 followers, the maximum people you can follow are 5,000. (The old limit was 2,000 followers.)

So, if 5,000 follow you, the maximum number of people you can follow is 5,500. So be sure to use Tweepi or ManageFlitter to start unfollowing users who don’t follow you back.

While you’re here, click Edit Profile and determine whether you want to update your avatar (your picture), the banner, or your bio.

Also, if you haven’t pinned a tweet to the top of your timeline, consider pinning a tweet about your most recent book or if you’re an editor, a service you provide.

[Read more…]

Every Author Needs Visual Marketing

visual marketing

In the past, I theorized that we were moving closer to visual marketing.

Guess what? We’re there. We’ve arrived.

According to this awesome blog post by Hubspot, there are many reasons why you should be focused on visual marketing on your blog and in your social media posts.

Let’s review a few of them.

  • Tweets with images receive 150% more retweets than tweets without images. Okay, the source for this statistic is Buffer, usually rated among the top three blogs in social media so I believe them and so should you.
  • In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. So, if you want more people to read your entire blog post, include multiple, color images.
  • Users view 85% of videos on Facebook without sound. What this tells me is that it’s the images that mesmerize people.
  • Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. You can replace the word images with the word video. Whether you post images or video, you need to do one or the other.
  • 80% of marketers use visual assets in their social media marketing. Convinced yet?
  • Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. Yeah, video is huge. Just look at how popular Facebook Live is.

Also, several sources indicate that including images with your tweets double the chance of a retweet. So don’t tweet anything without including an image.

Finally, I find it interesting that 65% of the population are visual learners. Therefore, it makes sense that we ended up here, in the midst of visual marketing.

Finally, look at the rapid growth of Instagram. The user base soared from 90 million in January 2013 to 300 million in December 2014. Guess where we’re at now?

Instagram has 1 billion monthly users. Incredible, eh?

Free Image Sources for Your Visual Marketing

I’ve written about free image sources in the past but that listed needed to be updated. So here’s an up-to-the-minute list of free image sources that are available today.

visual marketingUnsplash

When you navigate to this website, the following words greets you:“Beautiful, free photos. Gifted by the world’s most generous community of photographers.”

All images on this website are free to use, which means you can copy, modify, distribute and use the photos for commercial purposes, without any attribution to the photographer.

Crediting photographers here isn’t required, but that would be excellent. It’s your choice.

By the way, you’re going to love these photographs.

visual marketingPixabay

Another one of my favorite free image sites is Pixabay.

I’ve been using this site for years, and sometimes I’m amazed at the free images I find.

Pixabay greets you with this message: “Over 1.5 million royalty free stock photos and videos shared by our generous community.”

Once in a while, the folks behind this website ask you to buy them a cup of Java. Otherwise, you can avoid the cost by uploading images of your own for Pixabay to make available for its users.

New Old Stock

This website provides vintage imagesfrom public archives that are free of copyright restrictions. Most are black and while a few are in color.

Picjumbo

This website provides stock images for free. If you’d like, you can donate to this website.

visual marketingGratisography

This website has some fun and unusual images. They are all high resolution pictures that you can use for free both personally and for commercial projects, such as your blog or website. The photographer for all of these images is Ryan McGuire.

Morguefile

Morguefile has come a long way. When researching it in the past, it seemed as though I could only find stodgy looking images. Its website has had a facelift, too. Visit Morguefile today. You’ll be pleasantly surprised.

[Read more…]

Indie Author Weekly Update – October 19, 2018

Indie Author Weekly Update - October 19, 2018

I hope you enjoy this week’s Indie Author Update. You’ll find informative posts from Diana Urban from BookBub, Rachel Thompson, Sandra Beckwith, and Amy Collins. Plus, there’s a podcast episode from Dave Chesson. Enjoy!

How Successful Authors Use Social Media: 23 Content Ideas by Diana Urban: “Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And what can authors post on social media besides links to their own books?”

What You’re Doing Wrong on Twitter and How to Make It Right from Anne R. Allen and by Rachel Thompson: “Twitter is a wonderful way to connect with readers, book bloggers, and book reviewers if you are connecting with them strategically. Many writers are completely flummoxed how to do that.

Episode 51: The Cold Hard Truth About Book Marketing Services by Dave Chesson: “If you’re worried about marketing your book and are looking into getting a book marketing service, I advise you to proceed with caution. There are some that will work fine with your book, however many will take any book and put it through a conveyor-belt like process for marketing your book.”

3 ways to pitch your book to the press as the perfect holiday gift by Sandra Beckwith: “Every year at this time, newspapers, online news sites, and bloggers start thinking about their holiday gift guides. You’ll start seeing them in late November and all through December.”

Must read post for all writers

Understanding the Current “Dos” and “Don’ts” of Amazon Book Reviews by Amy Collins and from TheBookDesigner.com: “We would like to bring you up to date on the current rules and share some guidelines we have found most helpful when trying to get reviews for your book on Amazon. Here you will find the most frequently asked questions around the Amazon review process and Amazon’s answers. I have gone right to the source and given you the Amazon rules right from the horse’s mouth.”

Quote of the Week

indie author

 

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

5 Tweets to Stop Sending Today

5 Tweets to Stop Sending Today

(Note: I updated this post and decided it was valuable enough to post again. I hope you agree!)

Are all tweets created equal? Well, no. Read this post to find out which tweets you need to nix and which you should send.


Twitter has been around twelve years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of the second quarter of 2018, Twitter averaged 335 million monthly active users. (Source: Statista)

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

For today’s post, I decided to break my rule and take a look at the list of recent direct messages (DM). Below you’ll see their messages. (Note: I’ve deleted usernames and URLs to protect the privacy of these people.)

“I’d be so grateful if you could check out and rate my eBook.”

“Do you love eBooks? Download mine.”

“Thank you for following. Like me on FB.”

“My campaign is 51% funded. Link is in my bio.”

“I use TrueTwit. To validate click here: URL.”

“Connect with me on FB.”

“Connect with me on Google.”

“Please check out my books.”

“Please buy my books.”

“Please read and review my books.”

“Check out my website.”

Twitter

Stop Sending These Five Tweets

I’m not saying that you can never tweet about your books, Facebook page, blog, or newsletter. What I suggest is that you space those tweets apart and never send them as a direct message as part of your “thanks-for-following” tweet.

For example, I send tweets about my eBooks. I also send tweets about my new blog posts.

However, the  majority of information I tweet consists of images and blog posts I didn’t write that I hope writers will find interesting.

If I tweeted about my books more often than I do, people like you would get bored with me.

Here are five tweets to stop sending today:

  1. Stop using the TrueTwit validation application. You’ll never grow your tribe if you use this app. If you are worried about spammers, use ManageFlitter to weed them out.
  2. Don’t send direct messages to your new followers. In fact, stop sending direct messages unless you’re trying to contact someone you know to convey your email address or phone number.
  3. Don’t ask new followers to like your Facebook page, read your book, read your blog, or review your website or book.
  4. Think twice before sending someone a thank you for following. In the early days, I did this but I don’t anymore. I think your time could be better spent doing something else, like a writing a blog post or working on your next book.
  5. Don’t send ten tweets in a row. It’s not nice to flood someone’s timeline with a day’s worth of messages in the span of a few minutes.

[Read more…]

Indie Author Weekly Update – September 7, 2018

Indie Author Weekly Update

It’s Friday, which means that it’s time for a new Indie Authors Weekly Update. Be sure to read Mark Dawson’s post on building a successful author career. Anne R. Allen and David Kudler’s posts are also great.

5 Steps to Building a Successful Author Career by Mark Dawson: “I’ll probably say it again before I have finished, but I’d argue that this is the best time in the history of the world to be a writer. I know – pretty grandiose. Let me explain.  When I started writing at the end of the 1990s, if I wanted to get my writing out to readers I only really had one path that was open to me. Once I had finished my manuscript, I would send the first three chapters and a covering letter to one of the dozens of literary agencies that accepted unsolicited submissions.”

9 Pieces of Bad Publishing Advice New Writers Should Ignore by Anne R. Allen: “Social Media is both a boon and a curse to new writers. Online writing groups and forums are an excellent source of insider information on the publishing industry—stuff we once could only find at expensive classes and writers’ conferences. But social media is also a major source of misinformation and dangerously bad advice.”

Retweeting Your Own Tweets Can Boost Your Reach and Engagement from Buffer: “In February 2018, Twitter updated its rules to prohibit sharing tweets that are identical or substantially similar to one another. Before this rule change, re-sharing top tweets (sparingly) was one of our favorite strategies for increasing our Twitter reach and engagement here at Buffer. And while it was a shame to forgo this strategy, we understand the rationale behind the new rules and are fully supportive of them. So, rather than dwelling on what used to work, we started searching for other strategies to try. Here’s one experiment we’ve been working on (and our results in full).”

Amazon Top Reviewer Secrets: The Must-Read Tell-All by Penny Sansevieri: “When you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took some time to interview several of these top book reviewers. Each of them is anonymous in this piece (with the exception of one).”

10 Instagram Tips for Writers from Jane Friedman’s blog and by Annie Sullivan: “So how can writers use Instagram to their benefit? Here are some easy things to keep in mind to find and engage your target readership on Instagram.”

How to Grow Your Email List With Pinterest by Emily Syring: “Do you have an engaged audience on Pinterest? Wondering how to get your Pinterest followers onto your email list? In this article, you’ll discover how to promote your email opt-in via your Pinterest profile, boards, and pins.”

Words Gone Wild: KDP Keywords Revisited from TheBookDesigner.com and by David Kudler: “I’ve talked about keywords before; they’re an essential piece of metadata that determines how easy it is for the right reader to find your book. They are in many ways the key to discoverability. It is best to think of them, not as single words, but as search phrases — that is to say, groups of words that your ideal reader is likely to search for. Put a different way, what question is your ideal reader likely to ask to which your book is the answer?”

Quote of the Week

Patton Oswalt quote

 

 

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now!

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

How to Get Readers to Share Your Tweets

How to Get Readers to Share Your Tweets

Looking for some Twitter tips to take your tweeting to the next level? Keep reading to discover how to get your audience to share your tweets.

Wouldn’t you love to know which words are the most retweetable?

Can’t you see yourself? There you are, soaring above the competition, racking up shares (does anyone really use the word retweet anymore?).

Ah, can’t you just taste the glory? You’d be a Twitter rock star, right? A member of the Twitterati.

Well, not exactly. You’d still have to figure out how to use the most retweetable words in every tweet.

And you’d feel a little like James Joyce who, legend tells us, struggled with what order to place his words. (Now doesn’t that explain Ulysses?)

Well, a part of your struggle has been fixed. We do know what the most retweetable words are, and that’s half the battle.

20 Most Retweetable Words and Phrases

The 20 most retweetable words or phrases for engagement and retweets, according to Dan Zarella, author of The Science of Marketing, are the following:

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