Indie Author Weekly Update – May 31, 2019

Indie Author Weekly Update

I think you’re really going to enjoy this installment of the Indie Author Weekly Update. I liked Beth Barany’s post for NaNoProNo as well as two of the posts on Jane Friedman’s blog. Heck, they’re all great. Go to all of these sites and  learn how to sell more copies of your books.

NaNoProNo

How to Create a Book Marketing Roadmap by Guest Beth Barany: “We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish?”

Book Covers

Top 5 Free Book Cover Makers–Don’t Break the Bank, Create Your Own! from Kindlepreneur: “Your cover is arguably one of the most important selling points of your book. As authors, however, we often face tight budgets. Deciding where to spend our money and where to tighten the belt isn’t easy. Covers are one of the more expensive aspects of production. Pre-made covers often start at $100, and custom, full-spread artwork alone can cost up to $4000 a book depending on the artist.”

KDP Reports

KDP Reports Beta – Now With Income Estimation by David Gaughran: “Amazon has implemented some long requested new features to the KDP Reports Beta, including *drumroll* INCOME IN DOLLARS. At last! It doesn’t have all the slicing and dicing capabilities of BookReport just yet, but it makes it a lot easier to press cancel on that $19 a month subscription, which I imagine I’ll be doing before I have to re-up in a couple of weeks. I was a huge fan of BookReport and recommended it to everyone, being particularly fond of their approach of not charging authors until they were making $1,000 a month, which I thought was both fair and smart business.”

Book Marketing

Pinterest and Instagram For Writers with Frances Caballo and from Joanna Penn:  “You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below.”

Identifying the Best Self-Published Books by State: The Indie Author Project from Jane Friedman’s blog and by Ryan Walker: “Longtime authors in the self-publishing community may recall the library program known as SELF-e, launched in 2015. It’s a partnership between Library Journal and BiblioBoard to make self-published ebooks available to libraries nationwide. Any author can submit their work for inclusion in SELF-e (at no cost); Library Journal curates what ebooks go into the national SELF-e collection. Books not selected are still accessible to local library patrons through state collections.”

9 Ways (and 2 Rewards) of Marketing Your Own Book by Beth Alvarado and from Jane Friedman’s blog: “When I found a good home for my essay collection Anxious Attachments, I knew I would have to take an active role in marketing. After all, while Autumn House Press is a fine press, it’s also small and independent, with no marketing department and limited funds. I published both of my earlier books, Not a Matter of Love and Anthropologies, through university presses—also wonderful, prestigious presses that don’t have marketing departments.”

Quote of the Week

Maya Angelou quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

 

6 Great Scheduling Apps – Which One Would You Use?

6 Great Scheduling Apps - Which One Would You Use?

I’m overwhelmed by indecision. Let me start again. I don’t know which of the many social media scheduling apps to use going forward.

I’ve used SocialOomph (SO) or years. Seven years to be exact. I started with Hootsuite but switched to SocialOomph back in the day when tweets indicated which scheduling app my tweeps were using.

The big guns were using SO.

Recently, SO revamped and improved its website, but it still doesn’t include scheduling for Instagram. In today’s world, can we really put up with an app that doesn’t include scheduling Instagram posts and stories?

No, at least I can’t. So, I’m exploring options.

Actually, let’s explore the options together.

Today’s Top Scheduling Applications

AgoraPulse

AgoraPulse is popular and expensive. It starts at $79/ month but includes Facebook, Twitter, Instagram, LinkedIn, and YouTube.

It features a Chrome extension, Facebook ROI calculator, queue categories, and an inbox assistant.

Nice features but not what I need even as someone who has social media marketing clients.

CrowdFire scheduling app

Crowdfire

Crowdfire has a free account, and if you pay annually, the Plus version works out to $7.48/month.

You can use it for Twitter, Facebook, LinkedIn, Instagram, and Pinterest. It supports video posts, has a chrome extension, you can schedule with a calendar view, and it will track mentions. And it has even more features. Nice.

But for $7.48/month you can only link one account per social network. This is all you need. But it won’t work for me.

Scheduling Apps that Better Fit Your Budget

Later

Later - scheduling appsI like Later even better than AgoraPulse and Crowdfire. Use it to post to Instagram, Twitter, Facebook, and Pinterest. It offers an Instagram hashtag analytics feature, will tell you the best time to post, monitors groups, and will suggest hashtags. You can schedule photos and videos and Instagram stories.

You can use its free plan or pay $9/month for additional features.

I really like it.

[Read more…]

Indie Author Weekly Update – April 17, 2019

Indie Author Weekly Update

I think this Indie Author Weekly Update is the longest one I’ve ever compiled. Rachel Thompson’s NaNoProNo is in full swing and I like to bring the best of those posts to my weekly roundup. Anne R. Allen wrote a dynamite piece of the author persona. I start with the most important post: the one on MailChimp by David Gaughran. Read it. Enjoy all the posts in this week’s edition.

MailChimp

Time To Ditch Mailchimp? by David Gaughran: “Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering — particularly in terms of pricing — leading many long-time users to start explore alternatives (including this one).”

NaNoProNo Bog Posts from Rachel Thompson

Why Writing Your Truth Is an Effective Marketing Strategy by Guest Jackie Cioffa and from the Bad Redhead Media blog from Rachel Thompson: “When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills and as much of her marketing expertise as I could.

How to Make Your Book Marketing Plan a Success by guest Maureen Joyce Connolly and from Rachel Thompson: The very core of my approach was to learn as much about launching a book as quickly as possible, to compile a strategy and to execute it with support if I needed, but for me to be the driver of my plan. I also understood instinctively, that I would need to identify my personal strengths and use them to my advantage since I had no social media presence – nada, zip – as my business had flourished via referrals.

This Is How to Use Harder Working Links to Sell More Books by Guest Jessie Lakes and from Rachel Thompson: “Let me quickly introduce you to what we call “intelligent links,” the hardest working links on the internet. These aren’t the links you copy out of your browser window or a shortened bit.ly links, but rather supercharged links that can help you sell more books and unlock a new stream of revenue. And the best part is that you are already doing the hard and time-consuming work, swapping in the use of “intelligent links” doesn’t take much extra time at all.

How to Best Prepare for Book Marketing by Guest Frances Caballo and from Rachel Thompson: “Book marketing involves so many steps. When people come to me, they erroneously think that all they need is social media marketing. Au contraire. Social media alone won’t cause your books to start flying off the proverbial bookshelf. So, take this quiz and see if you’re ready to tackle book marketing on your own.”

This Is How to Sell Your Book in 20 Seconds by Guest Sharon Goldinger and from Rachel Thompson: “Picture this: You’re in an elevator, your book cupped in your hand, the title clearly visible to the other person in the elevator. While riding from floor 1 to floor 19, she asks, “What is From Fat to Fit about? You respond: “You’ll be inspired by the amazing Community Meltdown, which motivated 1,000 people to have fun while losing 8,000 pounds in 8 weeks, and my personal story as I went from fat to fit and lost 62 pounds.”When the elevator lands at her stop, she says, “Sounds great. I’ve got to get a copy.”

Your Author Persona

What’s Your Author Persona? How to Be Yourself Online—Only Better by Anne R. Allen: “I blog often about an author’s online presence and the importance of keeping your image squeaky clean, especially when you’re starting a writing career. That image is sometimes called your “author persona.”

Book Readings

How to Plan a Book Reading That Delights Your Audience from Jane Friedman and by James Navé: “The audience is on your side. They love writing just as you do; that’s why they’re there. These wonderful people have taken time out of their lives, probably traveled some distance and spent some money, just to hear you read. They’ve come to witness your imagination at work. They’ve come to be moved, entertained, motivated, validated, informed, provoked, stimulated and inspired. In short, they’re receptive.”

 

Quote of the Week

Indie Author Weekly Update - Toni Morrison quote on writing

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

4 Dirty Little Secrets About Social Media Marketing for Authors

4 Dirty Little Secrets About Social Media Marketing for Authors

Think social media marketing for authors is hard to learn?

Hardly.

Sure, there are thousands, if not tens of thousands, of blog posts published every day explaining how to accomplish some aspect of social media.

But guess what?

It’s mostly been said and done previously.

Sure, some things are new, such as Facebook’s new focus on Groups and Facebook Messenger chatbots.

But a lot of what you read about social media marketing for authors has been said before.

Really.

Okay, I just explained the first secret to you. Let’s review secrets two, three, and four now.

Secret Two: You Don’t Have to Be Everywhere

I’ve mentioned this on my blog before, but it bears repeating.

For some reason, when we publish our first book, we seem to believe that we need to be everywhere.

You don’t. Why?  Because your reading demographic isn’t everywhere.

Where do you think Young Adult readers hang out? Mostly Snap, Tumblr, and Instagram.

Where do you think romance readers spend their time online? Mostly Facebook, Instagram, and Pinterest.

You can have a bio on LinkedIn, but most authors don’t need to spend a lot of time there – especially not romance and YA readers.

What if three social media platforms are too many for you to handle? Pick one and learn it until you can rock it. Then take on a second. Then, if you want to take on a third on but stop at that point. No one needs to be on more social media platforms than three.

Well, that’s my opinion, and you can probably find people to disagree, but that’s what I think.

It’s simply too much of a hassle to devote a lot of time to more than two or three social media platforms. And if you want to hire someone to handle the platforms for you, fine, but you’ll be paying a lot of money.

So, streamline your social media and put energy into writing and blogging.

Secret Three: Subscribe to One Great Social Media Marketing Blog

If you subscribe to one blog that covers social media marketing for authors (hint: mine!), then you don’t have to read any others.

Why spend hours reading a massive list of social media blogs? It doesn’t make sense.

Instead, you should spend your time writing your next book.

Secret Four: Secret Media Is Actually Simple to Use

Yes, it really is.

Let’s start with Facebook. Signing up is super easy, and Facebook has simplified the creation of Author Pages.

Basically, all you need are the basics.

Instagram may be the easiest of them all. Create quotes, snap pictures of where you write or hike and upload them to Instagram with a caption and hashtags.

On Twitter, set up your username and password, use Canva to create a header image, and you’re on your way. Know that tweets can now be up to 280 characters.

My point is this: learn the basics of the social media networks you need to be on and then over time, add more skills.

All you need to start are the basics.

So, you think that’s easy for me to say? Well, it’s not. In fact, it’s harder for me because I’m expected to be able to master every innovation as it’s introduced.

How do I keep up? I read blog posts, and I take a lot of courses – courses that you can sign up for as well.

So don’t let anyone try to convince you that social media marketing for authors has a dreadful learning curve. If I can do it, so can you.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – April 26, 2019

Indie Author Weekly Update

Looking for new strategies for your book marketing? Check out today’s Indie Author Weekly Update. You’ll find plenty of book marketing tips. I hope these posts help you to sell more books!

Social Media

Authors, Don’t Run From Social Media: 10 Tips to use it Efficiently and Avoid the “Cesspool by Anne R. Allen: “A lot of writers are talking about quitting Twitter and Facebook (and FB’s subsidiary, Instagram) because social media has become a “cesspool.” I hear you. Politicians, celebrities, and their mindless minions use social media to trash-talk and stir up negativity and chaos. Plus scammers and sadistic trolls lie in wait to pounce on the innocent and vulnerable.:

Book Marketing Tips

14 Fantastic Marketing Tips for Debut Authors by Diana Urban: “Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a debut author, what promotional strategies should you try when preparing for your first book launch?”

This Is How To Create A Pre-Launch Strategy For Your Book by by Rachel Thompson by Rachel Thompson: “In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet?”

Seven Steps To Maximum Exposure For Your Self-Published Book from Self-Publishing Review: “It’s a very competitive market out there. Here are some more direct tips from SPR’s marketing team to get your book sold and seen.”

Of Note

#NaNoProMo Starts Next Week: Rachel Thompson started NaNoProMo (National Novel Promotion Month) to help authors promote the books they wrote during NaNoWriMo. Learn more about this month-long event and the specials you can win. (I’m offering a social media audit worth $297 for just $99!)

Quote of the Week

David Foster Wallace - Good writing isn’t a science. It’s an art, and the horizon is infinite. You can always get better.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

7 Simple Secrets to Totally Rock Your Instagram Account

7 Simple Secrets to Totally Rock Your Instagram Account

The five-part series on Instagram is over, but for some reason, I can’t stop thinking about Instagram. So, if you now want to know how to rock your Instagram account, keep reading.

Be as Original as Possible

There’s a camera on your smartphone, right? Use it. Take pictures as you walk the dog, hike in the woods or along the coast, or as you walk through your city’s downtown.

Whatever is iconic or beautiful to you, snap it and share it.

Creating memes is another way to be original. Add quotes to your own images or sign up for a paid photo service.

Don’t use the images that scream “I’m a stock photo.” Find great pictures and use those.

Focus on Your Demographic and Theme

If you write genre, you’ve got your theme, and you have your reading demographic.

Let’s say that you write romance. You needn’t fill your profile with covers of your books. Go to a lingerie shop and take pictures of sexy outfits.

Go to a shoe store and take pictures as you try on sexy shoes.

So just use your imagination.

Show that You Care

Don’t just go to Instagram to upload an image. Hang out awhile.

In fact, do what you do elsewhere on social media …. Be social.

Like other people’s images, leave comments, and follow your followers.

Use Hashtags

Hashtags on Instagram are huge. You can use up to 30, but 11 are the minimum you should use. The more hashtags you use, the more easily people will be able to find you.

Now, here’s a nifty trick you can use if you want to use more than 30 hashtags. On your 29thhashtag, type &# before your next hashtags. The rest of the hashtags you use won’t count.

Sneaky, right?

Create Instagram Stories

Now, this is a biggie. If you want to have success with your Instagram account, you must absolutely create Instagram Stories.

They are not hard to create. Just read through my blog post on Instagram Stories, okay?

Highlight Your Best Stories

Once you create Instagram Stories highlight the best ones. All you have to do is tap the plus sign below your bio ,and you’re set.

Instagram Highlight

Create Videos

Don’t forget that videos are hot and an essential part of your Instagram experience. You can even add them to your Instagram Stories so don’t be afraid to show yourself live.

What are you best tips for rocking your Instagram account?

7 Simple Secrets to Totally Rock Your Instagram Account

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – April 19, 2019

Indie Author Weekly Update

This week’s Indie Author update is chock-full of wonderful tips and strategies to help you with your book sales. As always, David Gaughran wrote a terrific post. There are also blog posts on Twitter, Instagram, content marketing, search engine optimization, and lastly, BookBub ads. Whew! Enjoy the posts.

Author Platforms

How To Build An Author Platform by David Gaughran: “What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.”

Twitter

Saying No to Twitter: What Authors Need to Know from Jane Friedman’s blog and by Daniel Berkowitz: “Tell me if this is a situation you’ve been in before: Your agent just sold your book to a publisher, and now you want to do everything you can to ensure your book’s success. The publisher tells you to get a website and to get on Facebook, Instagram and Twitter. You have a Facebook profile, and you’re not opposed to creating a separate author page, and you really enjoy Instagram—but you don’t like Twitter.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place!  Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Content Marketing

Sell More Books With Guest Blogging from TheBookDesigner.com and by Sandra Beckwith: “There’s no question in my mind that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.”

Search Engine Optimization

SEO for Authors and Other Search Ranking “Secrets” by Jenny Hansen: “SEO for authors … It’s a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, “I know how to spell it, but that’s about all.” SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.”

BookBub Ads

8 Ways to Target Readers Using BookBub Ads: “With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further.”

Quote of the Week

Don't write about what you know -- write about what you're interested in.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Get to Know These Instagram Apps

Get to Know These Instagram Apps

In this five-part series on Instagram, we reach the fifth installment. Here, you’ll read about Instagram image and video apps.

Instagram Apps for Your Images and Stories

Canva 
Of course, I first have to start with Canva, my favorite image-creating app. It’s so easy to use, and fortunately, you can even use it to create your Instagram stories.

Also, you can use Canva to create images for your blog and to resize images for social media.

Canva offers ready-made templates, or you can create your own. I used Canva recently to create a two-page Instagram Story about my Pinterest ebook. Then I highlighted it so if you go to my profile, you’ll see it below my bio.

You can learn how to use Canva by watching some of their tutorials.

Canva is free to use; however, there is a paid version. All you’ll ever need is the free version unless you work with teams or want to access its paid features.

Buffer Stories Creator 

Buffer, the social media scheduling app, has Pablo, an image creating app, and now Stories Creator.

Creating Stories with Buffer’s app is super easy so try it out.

PiktoChart 

You can start using PiktoChart for free, but the fees are $24.17 a month for it’s Pro plan.

If you want to hit your following with data-driven Instagram Stories, PiktoChart can help.

Framatic – Collage Editor 

The app has 36 adjustable layouts, 32 vintage borders, and 92 effects to apply to photos. You’ll find it in the app store for iPhones and iPads.

Using my favorite model, my dog, I can show you how it works.

Go to iTunes and pay $1.99 for the Instagram app. Be sure to connect it to your camera roll.

Select a collage style. I chose the three-image style. Using Framatic, I took three pictures of my dog.

Framatic - Instagram Apps

Next, I decided whether I wanted to create an Instagram Story or just add the collage to my feed. I chose only to add it to my feed.

Instagram Apps

Next, there were various options to add filters. I almost chose the black-and-white filter, but in the end, I decided not to add a filter and tapped Next.

Framatic

I think that Framatic would be a great app to use for Instagram Stories. My only complaint is the watermark.

Layout

Instagram also has a collage creator. You can use images from your camera roll or ones that you take live. It also includes filters.

Just go to iTunes if you have an iPhone and look for Layout from Instagram.

Square Sized  

Square Sized is another app you can find in the iTunes store. Basically, it allows users to import photos from personal albums on Facebook and optimize them for Instagram. You can also use this app to edit your images.

LiPix – Photo Collage Maker, Picture Editor 

LiPix has 90 adjustable templates, 54 different borders, and 20 photo effects.

[Read more…]

How to Use and Share Instagram Videos and IGTV

How to Share Instagram Videos and IGTV

This is a five-part series on Instagram. In this fourth installment, we talk about Instagram videos and IGTV. (I kept this post short because I’m at a training today and I didn’t want to lose momentum in this series. Here we go!)

Let’s first review some basics:

  • You can record a video on Instagram and post. When doing this, your live video can be as long as one hour.
  • When you record a video to your phone and then post it to Instagram, your video can’t be longer than one minute. They also must be at least three seconds.
  • Videos posts to your Instagram Story has a time limit of fifteen seconds.

How to Record and Share Instagram Videos and IGTV

Here are the steps:

Record a video on your phone.

Open Instagram and tap the IGTV logo.


Instagram Videos and IGTV

Your phone will take you to your recorded videos.

You’ll see a plus (+) sign. Tap it.

Instagram Videos and IGTV

 

From your camera roll on your phone, tap the video you want to select.

Tap next. (I went back to capture the screenshots so as you can see, you can already see my title.)

Assign a title and description.

Instagram

Finally, tap post. Your video will automatically post on your IGTV app as well.

This video example isn’t one I would typically create for Instagram. It would be better to share tips. But for the purpose of this blog post, I quickly created a more general video.

Note: You can also record a video in Instagram. Go to your newsfeed, tap the plus sign in the lower task bar, switch from photo to video, and record.

Instagram and IGTV

You can also add a video from IGTV to your Instagram Story. Here’s how:

Go to the App store and upload IGTV.

Log in to IGTV.

Select your video from your phone’s recorded  pictures and videos.

Tap the paper airplane icon.

Next, select “Add video to your story.”

Instagram Videos and IGTV

Tap the plus sign in the circle at the bottom of your screen.

Or, tap “Send to >.”

Finally, tap “Share.”

IG Video share

As you go through this process, you’ll see the option to add the story to Highlights. Highlights allows you to group old stories together in a new section that sits below your Instagram bio. This obviously gives greater emphasis to them.

How to Use Instagram Videos

 Wondering how to use Instagram videos as an author?

  1. Talk about your newest book.
  2. Explain why you became an author.
  3. Discuss your process when you write.
  4. Showcase your favorite books (by other authors).
  5. Use a video to talk about a contest.
  6. Ask questions, such as which books are your readers’ favorites.
  7. Do a fun video with your dog or cat.
  8. Create a video showing the room where you write.
  9. Take a walk in the woods and explain why you like the path you chose.
  10. Ask your readers what they would like to see in your videos.

How will you use Instagram videos?

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – March 29, 2019

Indie Author Weekly Update - March 29, 2019

Here’s another edition of the Indie Author Weekly Update. Trying to grow your Instagram account? Read the post by Wishpond. Want to grow your email marketing? Read Blogging Wizard’s post. Actually, all the posts are great. Enjoy them!

Instagram

21 Ways to Get More Instagram Followers Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement from Blogging Wizard and by Lily Ugbaja: “Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more!”

Marketing Self-published Books: An Innovative Idea for Building Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “It has never been easier to spread e-books across the world. Just a few clicks is all it takes. Instantly, your lovingly-crafted words can be transported into the hands of a commuter crammed on the Tokyo subway, or a parent relaxing in a yurt in Outer Mongolia. But how do you persuade people to buy your book if you don’t speak their language? Kathryn Mortimer describes her innovative method to expand her global reach for her book, Mother of Millennials.”

Blogging

How to Guest Write for Blogs: A Guide for Authors, Publishers, and More by Francis Bogan and from BookBub Partners: “Writing guest posts for blogs is a great way to help new readers find you and promote yourself and your books for free. Writing for blogs can help grow your fan base and can help you connect with writing communities.”

Quote of the Week

An artist is a sort of emotional or spiritual historian. His role is to make you realize the doom and glory of knowing who you are and what you are. James Baldwin

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers