Welcome again to the Indie Author Weekly Update. Today, you’ll enjoy a lengthy post on LinkedIn, blogging and book promotion. I hope you enjoy them.
Enjoy your weekend!
9 Painful Blog Formatting Mistakes That Will Ruin the Best Content by Gill Andrews: “Some people still write on their blogs as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your blog post be for your readers to hang in there even after they feel like they need to use their index finger to follow the lines? And no, sprinkling some highlights here and there doesn’t make it better. This paragraph is too long. Does your brain hurt a bit? Shall I stop? Ok, I guess you get the point.”
19 Kickass Book Promotion Resources for Authors in 2019 by Penny Sansevieri: “There’s a lot of book marketing “stuff” out there for authors, and while much of it is fantastic – it’s a bit like drinking from a firehose if you’re trying to consume all of that information. This list is geared with a very specific eye to what is helpful, educational, and a time-saver for your book promotion. And if there’s a resource you use religiously that we’ve left off, please, please share it in the comments below and give them some love – that’s what this is all about.”
20 LinkedIn Tips to Help Boost Engagement by Brad Smith: “Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.”
Ways to Push Ourselves as Writers in 2019 by Elizabeth Craig: “I realized at some point last year that I wanted to write a new series. For one thing, it’s nice to have an additional revenue stream, especially if a series may appeal to a different pool of readers. For another, I wanted to make sure that I was still growing. I wanted to try something different to keep myself sharp.”
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Online Book Marketing Strategies for Writers