Indie Author Weekly Update – September 22, 2017

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to listen to the podcast with Dave Chesson. It’s awesome. I also love the post by Susan Wolfe because it teaches us to never give up as writers.

Well, summer is definitely coming to an end. I hope you enjoyed the season.

[Podcast] Amazon Keywords Learning Lab with Dave Chesson from Chris Syme: “Hear Dave’s story and how he got into self-publishing. What the heck is a keyword anyway and why you need to know. Where you should be using Amazon keywords. And more.”

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Indie Author Weekly Update – September 1, 2017

Indie Author Weekly Update

In this week’s Indie Author Weekly Update, posts range from Mark Coker’s views on cultivating superfans to Hugh Howey’s insightful Part IV of his series on writing and publishing. I hope you enjoy them all.

Where I live, September is starting with a heat wave. Wish me luck as I strive to stay cool and say a prayer — or send good thoughts — to all the people in Texas who are suffering due to Hurricane Harvey.


Indie Author Updates

How Indie Authors Can Cultivate Superfans from Publishers Weekly and by Mark Coker: “Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you’ve got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.”

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Indie Author Weekly Update – August 25, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update includes posts from Jane Friedman, David Baer, Hugh Howey, Social Media Examiner, and the Alliance of Independent Authors. Topics range from Facebook to email marketing to tools for writers.

The eclipse is over and summer is nearing its end. What are your goals for the fall? Whatever they might be, I with you the best with your writing.

23 Powerful Ways To Connect With Your Audience on SocialMedia from David Baer: “Perhaps you’ve suffered from thinking “Who cares what I had for breakfast?” – or maybe you’ve just wanted to retain a sense of privacy and not share the small details of your life with the world.”

Writing Insights Part One: Becoming a Writer from Hugh Howey: “I started writing my first novel when I was twelve years old. I was thirty-three when I completed my first rough draft. That’s twenty years of wanting to do something and not knowing how. Twenty years of failure and frustrations and giving up. A big part of the problem is that I didn’t know what I didn’t know. I didn’t know which questions to ask, much less who might have the answers.”

How to Set Up a Creative Facebook Cover Video from Social Media Examiner: “When users visit your page, your Facebook cover photo is one of the first things they’ll notice. For new visitors, your cover photo can help represent your brand and portray your story in just a few seconds. It only makes sense that a short video can accomplish this better than a still photo.”

Best Tools of the Self-Publishing Trade: Running An Author Business from Alliance of Independent Authors: “What tool is indispensable when it comes to running your author business? Jay Artale consulted with ALLi members to find out the writing and self-publishing tools they couldn’t do without. Here’s her roundup of the software, tools, and services they use and recommend.”

MailChimp Alternatives for Authors from Jane Friedman: “When authors ask me for marketing advice, one of my first questions for them is: “Do you have a mailing list?” Too often, the author will say no. So my first piece of advice tends to be: Sign up to MailChimp and set up your mailing list.”

5 Ways to Use Facebook Pinned Posts to Hook Fans from Chris Syme: “Facebook pinned posts are the most underused piece of real estate on your Facebook page. They have the ability to entice people to walk in your door. But let’s start with why. It’s all about the numbers.

Quote of the Week

Yehoshua

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Avoid Social Media Time Suck

Get a free copy of Avoid Social Media Time Suck from Smashwords!

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Amazon Book Marketing Tips with Dave Chesson

I recently interviewed Dave Chesson of Kindlepreneur.com as part of the Conversations with Frances series. Dave was lively, funny, down-to-earth, and incredibly informative. He may understand Amazon better than Amazon itself. If you want to learn how to make your books rank higher on Amazon, listen to this interview and be sure to visit his website.

Book Marketing with Dave Chesson

Amazon Kindle Book Description Generator – This tool is available on his website for free! Use this tool to create beautiful descriptions without knowing how to use html. Enter Book Description Generator in Google to find it or go to Kindlepreneur.com.

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Two Questions I Ask Every Writer

Whenever I first talk with a writer who’s considering hiring me, I always ask the same questions:

  1. Would you tell me about your book?
  2. Who are your readers?

I always enjoy hearing about an authors’ books. There’s such a wide range of creative endeavors. Books vary in subject matter from science fiction to nonfiction to women’s fiction. The diversity is luscious.

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Indie Author Weekly Update – August 4, 2017

Indie Author Weekly Update

The focus for this week’s Indie Author Weekly Update is on social media networks. You’ll find tips about Facebook Groups, Snapchat and YouTube. I hope you like this week’s selection.


Indie Author Updates

What is Facebook Stories and how does it work? from Pocket Lint: “Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all your friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch.”

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Indie Author Weekly Update – July 28, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts from Chris Well, Penny Sansevieri, Buffer, Social Media Examiner, Book Riot, and Authority Pub. Topics range from email lists to using Facebook as a substitute for a book club to Amazon ads. The topics are diverse this week.

Meanwhile, I hope you’re enjoying the summer and finding pockets of inspiration wherever you are.


18 Experts: Why Every Author Needs an Email by Chris Well: “Despite all the tools available for promoting your books and building your author presence online, it would be a mistake to discount the value of a healthy email list. Building a list of email subscribers allows you to engage with your readers, drive new book sales, and insure your author platform against inevitable changes in search engines and social networks. Don’t believe me? Here are 18 influencers–including authors, bloggers, podcasters, and other online teachers–who explain why you need an email list.”

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Have you seen these changes on Facebook and Twitter?

Facebook TwitterSocial media is always evolving. It changes, retracts, expands, and moves on.

The only constant about social media is that it never stays the same. New features are added and redesigns occur. Keep reading to find out what’s new on Facebook and Twitter.

Remember when Facebook didn’t have a timeline? Instead it had five small images across what it now known as a timeline and small avatar off to the left. Before that, Facebook was known as Thefacebook and other than the brand color, the early version of Facebook is virtually unrecognizable.

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Facebook Profile vs Facebook Page – I have You Covered

Facebook Profiles vs Facebook Pages - I've Got You CoveredI have a client who wasn’t on Facebook and wanted a Facebook author page.

As you know, before you can create a Facebook page you first need a Facebook profile. So I created a Facebook profile first and then the page. When my client logged in, he only saw the profile and assumed that the profile was his page.

I think part of the problem stems from the fact that people tend to use the term “Facebook page” loosely. A Facebook profile isn’t a Facebook page, and vice versa. And, yes, you need a somewhat informal profile before you can create a page.

Just to continue the comparison a bit further, on a Facebook profile you have friends and you can send and accept or deny friend requests.

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Indie Author Weekly Update – June 23, 2017

Indie Author Update

This week’s Indie Author Update includes posts on book promotion, Facebook, Pinterest, and Twitter from Lilach Bullock, Digital Book World, The Write Life and others. Enjoy them!

Meanwhile, I’m still trying to survive the the 100+ heat here in Northern California. Is it hot where you’re at? If so, share with me your favorite tips for remaining cool.

Indie Author Update

Authors, Grow Your Fan Base By Leading A Book Club by Digital Book World: “I have always maintained that the author-as-a-brand is the strongest selling link across the publishing chain. Whether self, indie or traditionally published, the emotional connection forged by dedicated readers is never with a publisher or an imprint—it’s with the author him or herself. This relationship is, more than anything else, built on trust.”

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