Indie Author Weekly Update – August 9, 2019

Indie Author Weekly Update

I hope you enjoy the newest installment of the Indie Author Weekly Update. If you only read one post, be sure to read Anne R. Allen’s on why genre fiction is so important in today’s world. I love Joanna Penn’s podcast and in her newest one her guest makes a good case for content marketing. I hope you enjoy all the posts this week.

I will take a break from blogging and return August 30th with a new Indie Author Weekly Update. I hope you’re enjoying the summer and your summer reading.

Content Marketing

10 Quick And Easy Ways To Overcome Writer’s Block (when trying to write a blog post)  by Blogging Wizard: ”

Writer’s block is the complete lack of ability to put your thoughts on paper in any coherent way. When I started this article, I was grinding my teeth in annoyance because I couldn’t get going. And the more my annoyance grew, the harder it was to actually write. It’s a self-perpetuating cycle where the only way to beat it is to get out of the situation entirely.

Sell more books for the long term: Content Marketing Strategy from Joanna Penn and with Pamela Wilson: “Paid advertising may spike your book sales for the short term, but if you stop paying, you stop selling. With content marketing, you can create value for the long term, attract your target market and sell sustainably for years.”

Indie Author Book Marketing

The Decline of Mainstream Fiction: Why Authors Need a Genre in Today’s Fragmented Publishing World. by Anne R. Allen: “Choosing a genre for your novel is one of the toughest challenges for many new writers. This week both former agent Nathan Bransford and current agent Jessica Faust wrote posts telling authors their books must have a genre. But new writers may not know why this has become such a hard-and-fast rule, or why the publishing world has become so fragmented.”

Book Marketing Ideas: 14 Habits of Highly Successful Authors by Penny Sansevieri: “One thing that remains consistent among highly successful authors across all genres is they’re not short on smart book marketing ideas. And I want to be clear that book marketing ideas come in many forms and at many stages. I know we’re all primed to immediately think about discounts and creating blog content, but the execution of those kinds of strategies is actually just one piece of the book marketing pie.”

Twitter

Encore Month: How to Run a Twitter Chat from Alliance of Independent Authors: Self-Publishing Advice Center and by Timothy Lewis: “A Twitter chat is where a group of people come together on Twitter during a particular time and all tweet using the same hashtag (e.g #IndieAuthorChat).  They then monitor the hashtag (usually using a tool like Twitter’s Tweetdeck) and then reply to questions and comments from other users who are also using the same hashtag.”

Of Note:

Author, professor, and Nobel Laureate Toni Morrison died on August 5. She was a brilliant writer who taught me so much in her novel “Song of Solomon.” Be sure to read one of her novels.

Toni Morrison Quote - “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.”

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Book Launch Case Study with Mike Sahno

Book Launch Tips with Mike Sahno

I met Mike Sahno on Twitter and was impressed by his book launch success. So I asked him to share his experience so that you could learn his tips. Here is our interview.

When did you start writing? And what was the experience?

I wrote a lot of poems and songs in high school and college. Everyone knew me as Class Poet or Editor-in-Chief of the literary magazine. I was a real literature fanatic. I tried my hand at a few short stories in college, but I didn’t really know what I was doing. It wasn’t until I finished graduate school that I started writing my first novel, Brothers’ Hand.

I’ve always been in love with the experience of having written. The actual writing time is often torturous.

How long have you been using social media to reach your readers?

I didn’t even know how to enroll readers at all until 2016 when I started my own publishing company to publish my first three novels. I’d been on Twitter for a year by then, but again, didn’t know what I was doing.

Which platforms do you use regularly?

Twitter, Facebook, Instagram, and YouTube. I also have a LinkedIn profile for my publishing company, but I don’t expect to get many fiction readers on that platform. You never know, though.

Soon after you launched your book, Whizzers, your Amazon ranking in your categories was phenomenal. (Mike’s rankings for his categories were in the low one hundreds.) Please detail every step you took in terms of prelaunch, presales, and formal launch. What did you do and what was your approach? Did you release any advanced reader copies?

Mike Sahno Amazon Rankings

I certainly didn’t do it alone! One challenge I’ve faced all along has been my unwillingness to join the KDP world on Amazon. I’m sure I’ve paid the price by going wide, but I’m not comfortable with Amazon “giving” me an ISBN or having any control over when I can publish my books on other platforms. I’ve read some negative feedback on their POD service, too, and that was a deal-breaker. I’m a stickler for high-quality print for the paperback versions of my books, and IngramSpark has been solid in my experience.

Whizzers by Mike SahnoFor Whizzers, I put more time, effort, and money into the entire launch process than I had with the other novels. I’d learned lessons about how hard it is getting book bloggers or reviewers, so I reached out to well over a hundred to set up a blog tour to run from 7/19-7/31, with the actual publication coming towards the beginning of the tour, on 7/21. I also invited a zillion people to an in-person launch event on 7/20. Lastly, as a follow-up to the initial launch, I’m running a marketing campaign to get Whizzers into as many libraries as I can.

At writer’s conferences, experts encourage writers to form a VIP list or street team and dedicated readers who will spread the word online about our new books. Do you have a street team?

I do, and here’s where I answer the rest of the previous question! I went through my contacts list, including some fellow authors I’ve connected with on social media, and invited many people to join my launch group. That group is a separate segment of my email newsletter list, so they’re getting my regular emails and special messages just for them, with unique content. I also created a private Whizzers VIP Launch Group on Facebook.

 I made ARC’s available to the entire launch group, and I put the novel up for pre-order a good month before the publication date.

 There were a few glitches: for one, I tried to roll out a cover reveal in stages on social media to build interest in the book. By the time that got underway, IngramSpark had already sent the book data to Amazon, so Amazon was already listing it. If someone wanted to see more than, say, 2/3 of the cover, or whatever I was revealing, all they had to do was find it on Amazon!

I hear some authors complain that readers are unable to leave reviews on Amazon. Has that been a problem with any of your readers?

So far, so good, but the jury is still out. A couple of people have messaged me that they submitted reviews, but they’re not up yet. However, Amazon hasn’t sent them an email indicating it rejected their reviews.  I find Amazon’s review process to be wildly inconsistent. Sometimes a submitted review goes up within hours; other times, it takes days.

Do you think that your master’s degree in English helped you to become a better writer?

Absolutely. I know it’s common now for folks to become very successful with little to no formal post-secondary education. But I familiarized myself with much of “the canon,” plus a good deal of lesser-known European literature, around 30 years ago. Balzac, Proust, those kinds of writers. People can read all this stuff on their own, but I benefited from those lively discussions with professors and other students. Also, I’ve worked full-time as a writer since 2001. I think that, for me, there’s a real benefit to that combination of education and practical experience.

We hear that it’s essential to publish a lot of books as quickly as possible. How do you feel about that advice?

I think it depends on your goals. For me, I would say the opposite is true: take the time required to create the best possible lasting work of art. It might be two years. It might be seven. Each of my first three novels took around seven years since I was working full-time when I wrote them. If someone wants to churn out a product quickly to make a buck, that’s their prerogative. But if I want to create novels that will outlive me, I can’t write them that fast. 

Have you considered writing a series? It seems as though your books are quite disparate.

It’s a great business model for a writer, especially when you can hook a reader with a freebie to introduce them, and they’ll want to buy all the others. But I don’t have it in me to write that way. I could crank out some genre fiction, and I’d probably make more money, but I’d hate every minute of it. My models are more like John Gardner, who wrote Grendel, John Fowles, of The French Lieutenant’s Woman fame. William Styron. I’m not saying I’m in the same league as those guys, but I aspire to that kind of greatness.

Do you already have an idea for your next book?

I have two works in progress, and they’re about as disparate as you can get. Once the dust settles on this Whizzers launch, I’m going to play around with them and figure out which one it will be. Whatever it is, it’s going to be different!

Mike Sahno: I’ve always been in love with the experience of having written. The actual writing time is often torturous.

 

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

 

Born in Bristol, CT, Michael J. Sahno began writing stories at an early age. He obtained a Master of Arts in English from Binghamton University, Binghamton, NY at the age of 24, going on to become a full-time professional writer in 2001.

Since founding Sahno Publishing in 2015, he has gone on to achieve national and international recognition, gaining over 20,000 followers on Twitter and publishing and selling four novels both in the U.S. and abroad.

Sahno has ghostwritten books for entrepreneurs in the U.S., and continues to electrify audiences with his story and his natural gift for entertaining while informing. He is available for professional speaking engagements upon request.

Frances Caballo

Author of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – August 2, 2019

Indie Author Weekly Update 8-2-19

This week’s Indie Author Update has so much super information to help you succeed as an indie author. Be sure to check out master blogger Anne R. Allen’s advice on author blogs. She has a stellar blog herself. David Penny also has some advice that makes so much sense for the indie author. Well, just read all of them if you can.

Elevator Pitches

Razzle-Dazzle: The Art and Craft of the Elevator Pitch by Ruth Harris: “What works on Broadway in the hit musical, Chicago, also works for selling a book because you do want a reaction that will be passionate.”

Indie Author Book Promotion

Put Readers First – an Essential Ingredient of Successful Book Marketing – from Alliance of Independent Authors: Self-Publishing Advice Center and by David Penny: “When I started self-publishing historical novels in 2014, I connected on social media with a frenzy as I attempted to persuade people to buy my books. Oh, I was a good social member and didn’t spam my titles, but I had made a big mistake with who I was connecting to.”

5 Best Book Promotion Strategies for Romance Authors by Penny Sansevieri: “Romance writing is such a unique market. We know it’s busy and popular, but your readers are also veracious. They read a lot, and they love discovering new authors. Romance authors have been given a wonderful opportunity to really speak to readers on a very personal level, and every element of their book promotion must reflect this. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires!”

Amazon Advertising

Amazon Advertising Insights with Black Books – Podcast by Joanna Penn and with Russell Blake: “Surf the changes and get to grips with Amazon Ads — or outsource them if you’re ready to. Some hard talking — and encouragement — with Russell Blake today, as well as tips from Michael Beverly.”

Author Blogs

Blogging Is a Potent Tool for Author Platform Building – from BookWorks and by Anne R. Allen: “If you tell your non-writing friends you’re thinking of starting a blog, somebody is sure to tell you that blogging is “totally over.” Just give them an indulgent smile. People have been declaring blogging dead pretty much since it started. Google “blogging is dead” and you’ll see thousands of entries. But it turns out the blog is a pretty resilient medium.”

Quote of the WeekQuote: the best writing advice is also the best life advice_ remember that nobody else has any idea what they’re doing, either.

 

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – July 26, 2019

Indie Author Weekly Update

It was fun reading the posts below for this week’s Indie Author Update. Be sure to read the post explaining how to use Canva.com to create book trailers or any type of video for that matter. It’s a great primer.

I hope you benefit from all of the posts below. Have a great weekend!

Social Media

15 Twitter bio ideas and examples to attract new followers from SproutSocial: “When it comes to your social media bios, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or rushed to finish, there’s a chance it’s probably not as strong as it could be.”

Book Marketing

13 Ways to Use a Book Award for Marketing from TheBookDesigner.com and by Sandra Beckwith: “When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news, too.”

How to Increase Your Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “In today’s encore post, Alison Clifford, author member shows you how to increase your global reach. Many self-publishing platforms have an extensive world-wide reach for potential sales. But what should authors think of in order to be global and create a global audience?”

Fast and Easy Book Trailer Videos Using Canva: A Step-by-Step Guide – Publishing services for self publishing authors and businesses by Manon Wogahn: Videos are one of the best and most popular new mediums for connecting with your audience. For example, on Facebook videos perform better than any other content types, generating 59% more engagement.

Indie Author Publishing

Why Self-Publishing Authors Should Consider Establishing Their Own Imprint from Jane Friedman’s blog and by David Wogahn: ” Since 2012, the year I began working exclusively with self-publishers, I’ve helped more than 100 authors create self-publishing imprints. Some of these were formed as corporations and LLCs, but most were in name only. The common thread between all of them—one of the earliest decisions made—was to choose a name under which to buy an ISBN, short for International Standard Book Number, a unique number assigned to every published book.”

Quote of the Week

A writer’s duty is to register what it is like for him or her to be in the world.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – July 12, 2019

Indie Author Weekly Update - July 12, 2019

Here’s another Indie Author Weekly Update for you. There are posts on book marketing, book launches, and book sales. I hope that the tips you glean from these posts help you in your own book marketing efforts. Enjoy!

Software

The Top Software for Writers of 2019 + [Coupons and Extra Resources] from Dave Chesson: “By now, you’ve probably realized the advantages of using professional-grade software. Pro tools can give you a timesaving edge throughout your entire writing process. But how many programs do you really need? And which ones are the best?”

Book Marketing

Book Marketing: How To Make Your Blog Work For Books And Author Brand with Amy Shojai and from Joanna Penn: “Your author website is the one piece of internet real-estate that is entirely under your control. Amy Shojai shares how to make the most of the blog on your site to attract new readers, build your author brand, and sell more books.

Attraction Marketing And Tips For Creative Business With Andre Chaperon from Joanna Penn: “Many authors are introverts and prefer creation to marketing, but what if you could use your words to attract your perfect target market? In today’s episode, André Chaperon gives some valuable tips for building a sustainable creative business.”

Book Launches

How to Run a Book Launch for Maximum Sales from BookBub Partners and by Diana Urban: “When you’re preparing for a book launch, there’s a massive amount of book marketing tactics you can choose from — but which will make the biggest impact on sales? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what can you do in tandem with your publisher to become a bestseller?”

Book Reviews

A Short and Sweet Beginner’s Guide to Securing Amazon Reviews from Jane Friedman’s blog and by Penny Sansevieri: “Reviews can be a tremendous help in driving the sale of a book. In fact, a marketing survey company found that 61% of online purchases were made after reading a review. Reviews on Amazon can also help your book turn up more often in customer searches.”

Quote of the Week

Talent is insignificant. I know a lot of talented ruins. Beyond talent lie all the usual words_ discipline, love, luck, but most of all, endurance. James Baldwin

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – July 5, 2019

Indie Author Weekly Update

I have another Indie Author Weekly Update for you to enjoy. This week’s update focuses on two issues, book promotion and social media. Messenger chatbots are the future of Facebook so be sure to check out the post from Mobile Monkey. And have a great weekend!

Book Marketing

Book Promotion Ideas for Author Events in Creative Venues by Penny Sansevieri: “If you’ve been looking for creative book promotion ideas for booking more (or first) events, take heart. It’s not uncommon to strike out at trying to set up events, but what if I told you I’ve set up successful book signings almost everywhere?”

Public Libraries: How Authors Can Increase Both Discoverability and Earnings by Jane Friedman: “When you see headlines discussing the staying power of print and the decline of ebooks, it’s important to remember those headlines are describing only sales of traditionally published books. Such headlines aren’t factoring in other market trends, such as digital subscription services, self-publishing, and—perhaps the most overlooked sector—library lending.”

Top 10 FAQs About Book Publicity and Promotion from TheBookDesigner.com and by Joan Stewart: “What’s the one question authors ask me most frequently? How long do I have to market my book? I never deviate from this answer: ‘Only for as long as you want to sell it.’”

Social Media

How to Use a Messenger Chatbot for a Facebook Group from Mobile Monkey: “Wouldn’t it be cool if you could send a chat blast to your entire Facebook group? Click. Whiz. Bam. Well, you can. Sort of. Admittedly it’s not click-whiz-bam, but it is possible with some hacky workarounds that we’ve cooked up using MobileMonkey. In this article, you’ll learn and be able to execute exactly the simple hacks that will allow you to message your Facebook group members.”

6 Inspiring Instagram Bio Ideas from Grammarly: “Your Instagram bio is your chance to make a good first impression—and that chance is extremely short-lived. According to Buffer, it takes less than two-tenths of a second for someone to form an opinion of you based on your Instagram. We blink slower than that!”

Quote of the Week

The art of writing is the art of discovering what you believe. Gustave Flaubert

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

 

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – June 21, 2019

Indie Author Weekly Update - June 21, 2019

There’s a lot to love in this week’s Indie Author Update. If your Facebook page needs more engagement, be sure to read the post from WordStream. It’s a great one. Also, there are book marketing tips and information on how to dump MailChimp.

Have a great weekend!

Facebook

5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement from WordStream: “Here are five emotional writing tactics to try out for improved engagement on Facebook.”

Book Marketing

7 Game-Changing Tips for KDP Authors from Alliance of Independent Authors: Self-Publishing Advice Center and by John Doppler: “One of the highlights of my day is learning something useful from the indie author community, and passing that along to other authors. With that in mind, here are seven of my favorite tips that permanently changed the way I publish on Amazon’s KDP.”

7 Ways You Can Make More Money from Your Book from Alliance of Independent Authors: Self-Publishing Advice Center and by Leslie Ann Miller:  “It takes so much time and effort to become an indie author. Now, how about a little ROI? Truth is, now that you’ve crystallized your ideas into book form, there are multiple ways to spin your book into gold …. In this post, Leslie Lam Miller has seven suggestions to help you do just that.”

5 Book Marketing Strategies All Authors Need to Try from BookBub Partners and by Barbara Freethy: “Keeping your books in front of readers is a challenging task, especially over a long writing career. I’ve tried many different strategies, and I continue to experiment as the publishing industry evolves.”

Email Marketing

Switching from MailChimp to MailerLite for Budget-Conscious Indie Authors from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel McCollin: “Mailing lists are the bread and butter of indie author marketing. With the recent changes at Mailchimp, the prospect of paying extra fees may lead you to consider switching providers. ALLi author member Rachel McCollin talks about switching from MailChimp to MailerLite for budget-conscious indie authors.”

Great Article from the New Yorker

The Strange Story of a Secret Literary Fellowship from The New Yorker and by Daniel A. Gross: “One afternoon a little over a year ago, I got a brief and mysterious e-mail from a man named Jackson Taylor. It was sent from a personal Gmail account. ‘I am heading up a new literary fellowship here in New York,’ he wrote. ‘You have been secretly nominated for a spot in the inaugural group—and I was wondering if I might have a moment of your time to speak by phone?'”

Book Reviews

3 Dos for Getting Reviews (and 4 Don’ts) from TheBookDesigner.com and by David Kudler: “One of the most powerful tools for marketing your book is always going to be reader reviews. We all dream of a featured review in The New York Times Book Review, Publishers Weekly, or Library Journal. But other reviews — whether from influential bloggers to readers on social media like Goodreads or Facebook or retailer sites — can be very important for reaching your audience.”

Quote of the Week

Indie Author Weekly Update - quote of the week

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

 

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – June 14, 2019

Indie Author Weekly Update

There seems to be a little bit of everything in today’s Indie Author Weekly Update. From indie author publishing to BookBub ads to social media I think you’ll find what you need. Enjoy the posts!

Indie Author Publishing

Self-publisher Help with Library of Congress PrePub Book Link & LCCN by David Wogahn: “PrePub Book Link is the new, modern online system for requesting a Library of Congress Control Number (LCCN). It replaces the 1990’s-style web portal that publishers and self-publishers used to submit LCCNs and CIP requests.”

Don’t Crowdsource Your Cover Design from Publishers Weekly and by Jane Friedman: “It’s a beloved truism in publishing that the cover is the key marketing tool for a book. Even those outside of the industry know the cliché, “Don’t judge a book by its cover.” But, in fact, we all make snap judgments about whether we’d enjoy books based on looks alone. It’s not so different from shopping for clothing or anything with a distinct look and feel—some things match one’s identity and others don’t.”

Why Do an Indie Author Blog Tour from Alliance of Independent Authors: Self-Publishing Advice Center: “In an ever-changing industry, lots of marketing tactics go in and out of fashion more often than I have hot dinners. But sometimes marketing isn’t about generating sales, but growing awareness and building an audience. ALLi author member and children’s book author Sue Wickstead explains why you should do an indie author  blog tour.”

BookBub Ads

Are you making any of these mistakes when designing your BookBub Ads? by Melina Hsiao and from BookBub: “There are many different components you could include in your ad design — a cover image, a tagline, a five-star review, a quote from another author, a blurb from a publication, an award or accolade, a logo, series information, and more. Because of this, it can be tempting to cram a lot of these elements into a single ad. However, ads with lengthy text, multiple images, and a brightly patterned background come across as busy and cumbersome.”

Social Media

5 Things You Need To Know About Posting On Social Media On Weekends from The Social Marketers: “I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind this is that people are not that interested in “work-related” content on weekends.”

How the Facebook algorithm works and ways to outsmart it from SproutSocial: “The Facebook algorithm often feels like a mystery, doesn’t it? And as a result, brands are rightfully concerned about their presence on the platform. Even if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. But Facebook algorithm changes don’t necessarily signal trouble for brands.

Quote of the Week

Edgar Allen Poe quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

How to Conquer LinkedIn – Part 1

How to Conquer LinkedIn

Want to learn how to conquer LinkedIn?

I know what you’re thinking. “I’m a writer, not a business. I don’t need LinkedIn.”

Yeah, well, if you write books and want to make a living at it, guess what? You just started a business.

I mean, who writes books, pays for conferences or workshops, editors, and graphic artists and then doesn’t expect to make money?

I hope that’s not you.

Listen, while Instagram keeps climbing the chart, growing and expanding you need to know this: you still need LinkedIn.

So, let’s get started.

LinkedIn is an excellent venue to post information about yourself and, yes, about your books. Here you can connect with colleagues and learn and share your expertise. Also, if you write nonfiction or do any kind of consulting, this is your place.

However, let’s look at the numbers first. These stats are from Omnicore.

LinkedIn Statistics

These numbers are accurate as of May 29, 2019:

  • Total number of users: 630 million
  • Number of monthly active users: 303 million
  • Active users from the US: 177 million

LinkedIn Demographics

Now, look at who uses LinkedIn.

  • 40 million students and recent college graduates on LinkedIn.
  • The number of men on LinkedIn rose above the number of women, with a 57% to 43% ratio. There used to be an even number, but that number now fluctuates.
  • 23% Millennials (18-24 years old) use LinkedIn.
  • There are 87 million Millennials on LinkedIn, with 11 million in decision-making positions.
  • 49% of LinkedIn users earn more than $75,000 in a year. This figure is courtesy of the Pew Research Center and is from 2018.
  • 51% of US college graduates use LinkedIn. This number also comes from a report from Pew.
  • 90 million LinkedIn users are senior level influencers, and 63 million are in decision-making positions. This figure comes directly from LinkedIn.

Let’s Interpret the Numbers

Yes, you probably thought that Millennials were spending their time on Instagram, WhatsApp, and Snap. Wrong.

They have to eat and pay rent, right? So they spend time finding a dream job. And while they are at it, might find a book to read, an editor to hire, etc.

If you have a paid account, you can buy advertising.

Let’s Get Started with LinkedIn

It’s hard to believe that you wouldn’t have a LinkedIn account already. If you don’t, go to LinkedIn.com and sign up. Just enter your email address and create a secure password, and you’re on your way.

Conquer LinkedIn for Business Part 1

Make sure that you upload a professional photograph for your avatar, upload a LinkedIn banner image, and go through the lengthy process of completing your profile.

After entering your About section, focus on the Experience section. Be careful with the titles you give yourself because the most recent title will appear in your top profile section.

The top portion of your LinkedIn profile should look like this:

LinkedIn enables you to include your education, volunteer experience, skills and endorsements, and recommendations.

Include your history of volunteer work. I believe that showing commitment to your community is always a good thing.

Under accomplishments, you can add a variety of items. LinkedIn includes a publications feature, so add all of your books.

If you have time to join a group, do so. However, adjust your notifications so that you don’t receive an email every time someone adds a comment.

Before leaving this page, remember to edit your public profile & URL. For example, instead of my LinkedIn public URL being LinkedIn.com/FrancesCaballo19385758493873628494 it is LinkedIn.com/in/FrancesCaballo/.

Edit your LinkedIn URL by clicking or tapping “edit public profile & URL” in the upper right-hand corner. If you want a new profile in another language, you can do that here as well.

Conquer LinkedIn for Business Part 1

Time to Conquer LinkedIn for Business

 When you click or tap the arrow next to the word Work in the upper taskbar, select Create a Company Page. Like I said above, if you write a lot of books, you have a business and deserve to have a business page.

Conquer LinkedIn for Business Part 1

LinkedIn Company Page

 Once you select the option to create a company page, you’ll see four choices.

Conquer LinkedIn for Business Part 1

Make your selection and proceed.

You will add your company name and select a LinkedIn public URL. Then you will provide some company details, a logo, and your company’s tagline.

Once you complete this information, click Create Page.

The next item you see will be this pop-up:

Conquer LinkedIn for Business Part 1

Click “get started.”

My situation may be different from yours. My company name is ACT Communications. I only use that business name when I bill clients. For years now, I brand myself as do a lot of social media consultants. Here, my brand is Social Media Just for Writers.

My business website is simply FrancesCaballo.com.

There’s a lot to cover about LinkedIn, so let’s take our time with it. This platform takes a lot of time to set up. It’s nothing like Instagram. So let’s take our time so that you can truly conquer LinkedIn for business.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – June 7, 2019

Indie Author Weekly Update

Love this edition of the Indie Author Weekly Update. There were so many great posts this past week. Wow. It was hard to trim the list. Plus, I’ve got a great tip for you in my last entry. Enjoy writing, writing, and summer!

Publishing

The #1 Mistake New Self-Publishers Make That Leaves Them Vulnerable to Publishing Scams by Anne R. Allen: “I hear about new publishing scams all the time. Sometimes scammers approach me personally, but more often I hear a sad tale of woe from some newbie who has fallen for the latest con. This week I realized that almost all the victims of publishing scams have one thing in common: they don’t understand the most important part of the digital self-publishing revolution that started in 2009.”

Psychology of Success For Authors: Do You Think Self-Publishing is Second Best? by the Alliance of Independent Authors: “Anyone who regularly attends author events tells the same story about how such rooms tend to divide. At the trade-published side of the room, aspirants share their concern, or sometimes despair, about their chances of ever being “published.” They’ll report that the conference’s agent-in-residence liked their work but wasn’t going to make an offer to represent it, for this reason or that. Those who already have a publisher often complain about what they, or their agents, have failed to do for them.”

How I Caught a Publisher Unexpectedly by Nancy Jorgensen and from Jane Friedman’s Blog: My book is published by a company I never heard of and didn’t query. After years of writing, workshopping and revising our book, my co-author (who is also my daughter Elizabeth) and I marketed it to agents and publishers. It was the story of Elizabeth’s sister, Gwen, a CPA turned Olympic triathlete.”

Facebook

Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm by Andrew Hutchinson: “After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in.”

Indie Author Book Marketing

Didn’t go to Book Expo1 9? Here’s a recap of top book promotion tips and trends mentioned at the conference: “At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing debut authors to working with indie bookstores. We’re excited to share some of the top book promotion trends and tips here for anyone who couldn’t attend BookExpo 2019!”

Tip of the Week

Want to read book reviews from a phenomenal writer? Ransom Stephens is now writing book reviews on Medium. He’s the reason why I’m reading Turtles All the Way Down by John Green, my first YA novel. Go to his reviews. You’ll love them and discover new books. He reads a variety of genres.

Quote of the Week

John Green quote

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers