Indie Author Weekly Update – June 14, 2019

Indie Author Weekly Update

There seems to be a little bit of everything in today’s Indie Author Weekly Update. From indie author publishing to BookBub ads to social media I think you’ll find what you need. Enjoy the posts!

Indie Author Publishing

Self-publisher Help with Library of Congress PrePub Book Link & LCCN by David Wogahn: “PrePub Book Link is the new, modern online system for requesting a Library of Congress Control Number (LCCN). It replaces the 1990’s-style web portal that publishers and self-publishers used to submit LCCNs and CIP requests.”

Don’t Crowdsource Your Cover Design from Publishers Weekly and by Jane Friedman: “It’s a beloved truism in publishing that the cover is the key marketing tool for a book. Even those outside of the industry know the cliché, “Don’t judge a book by its cover.” But, in fact, we all make snap judgments about whether we’d enjoy books based on looks alone. It’s not so different from shopping for clothing or anything with a distinct look and feel—some things match one’s identity and others don’t.”

Why Do an Indie Author Blog Tour from Alliance of Independent Authors: Self-Publishing Advice Center: “In an ever-changing industry, lots of marketing tactics go in and out of fashion more often than I have hot dinners. But sometimes marketing isn’t about generating sales, but growing awareness and building an audience. ALLi author member and children’s book author Sue Wickstead explains why you should do an indie author  blog tour.”

BookBub Ads

Are you making any of these mistakes when designing your BookBub Ads? by Melina Hsiao and from BookBub: “There are many different components you could include in your ad design — a cover image, a tagline, a five-star review, a quote from another author, a blurb from a publication, an award or accolade, a logo, series information, and more. Because of this, it can be tempting to cram a lot of these elements into a single ad. However, ads with lengthy text, multiple images, and a brightly patterned background come across as busy and cumbersome.”

Social Media

5 Things You Need To Know About Posting On Social Media On Weekends from The Social Marketers: “I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind this is that people are not that interested in “work-related” content on weekends.”

How the Facebook algorithm works and ways to outsmart it from SproutSocial: “The Facebook algorithm often feels like a mystery, doesn’t it? And as a result, brands are rightfully concerned about their presence on the platform. Even if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. But Facebook algorithm changes don’t necessarily signal trouble for brands.

Quote of the Week

Edgar Allen Poe quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

How to Conquer LinkedIn – Part 1

How to Conquer LinkedIn

Want to learn how to conquer LinkedIn?

I know what you’re thinking. “I’m a writer, not a business. I don’t need LinkedIn.”

Yeah, well, if you write books and want to make a living at it, guess what? You just started a business.

I mean, who writes books, pays for conferences or workshops, editors, and graphic artists and then doesn’t expect to make money?

I hope that’s not you.

Listen, while Instagram keeps climbing the chart, growing and expanding you need to know this: you still need LinkedIn.

So, let’s get started.

LinkedIn is an excellent venue to post information about yourself and, yes, about your books. Here you can connect with colleagues and learn and share your expertise. Also, if you write nonfiction or do any kind of consulting, this is your place.

However, let’s look at the numbers first. These stats are from Omnicore.

LinkedIn Statistics

These numbers are accurate as of May 29, 2019:

  • Total number of users: 630 million
  • Number of monthly active users: 303 million
  • Active users from the US: 177 million

LinkedIn Demographics

Now, look at who uses LinkedIn.

  • 40 million students and recent college graduates on LinkedIn.
  • The number of men on LinkedIn rose above the number of women, with a 57% to 43% ratio. There used to be an even number, but that number now fluctuates.
  • 23% Millennials (18-24 years old) use LinkedIn.
  • There are 87 million Millennials on LinkedIn, with 11 million in decision-making positions.
  • 49% of LinkedIn users earn more than $75,000 in a year. This figure is courtesy of the Pew Research Center and is from 2018.
  • 51% of US college graduates use LinkedIn. This number also comes from a report from Pew.
  • 90 million LinkedIn users are senior level influencers, and 63 million are in decision-making positions. This figure comes directly from LinkedIn.

Let’s Interpret the Numbers

Yes, you probably thought that Millennials were spending their time on Instagram, WhatsApp, and Snap. Wrong.

They have to eat and pay rent, right? So they spend time finding a dream job. And while they are at it, might find a book to read, an editor to hire, etc.

If you have a paid account, you can buy advertising.

Let’s Get Started with LinkedIn

It’s hard to believe that you wouldn’t have a LinkedIn account already. If you don’t, go to LinkedIn.com and sign up. Just enter your email address and create a secure password, and you’re on your way.

Conquer LinkedIn for Business Part 1

Make sure that you upload a professional photograph for your avatar, upload a LinkedIn banner image, and go through the lengthy process of completing your profile.

After entering your About section, focus on the Experience section. Be careful with the titles you give yourself because the most recent title will appear in your top profile section.

The top portion of your LinkedIn profile should look like this:

LinkedIn enables you to include your education, volunteer experience, skills and endorsements, and recommendations.

Include your history of volunteer work. I believe that showing commitment to your community is always a good thing.

Under accomplishments, you can add a variety of items. LinkedIn includes a publications feature, so add all of your books.

If you have time to join a group, do so. However, adjust your notifications so that you don’t receive an email every time someone adds a comment.

Before leaving this page, remember to edit your public profile & URL. For example, instead of my LinkedIn public URL being LinkedIn.com/FrancesCaballo19385758493873628494 it is LinkedIn.com/in/FrancesCaballo/.

Edit your LinkedIn URL by clicking or tapping “edit public profile & URL” in the upper right-hand corner. If you want a new profile in another language, you can do that here as well.

Conquer LinkedIn for Business Part 1

Time to Conquer LinkedIn for Business

 When you click or tap the arrow next to the word Work in the upper taskbar, select Create a Company Page. Like I said above, if you write a lot of books, you have a business and deserve to have a business page.

Conquer LinkedIn for Business Part 1

LinkedIn Company Page

 Once you select the option to create a company page, you’ll see four choices.

Conquer LinkedIn for Business Part 1

Make your selection and proceed.

You will add your company name and select a LinkedIn public URL. Then you will provide some company details, a logo, and your company’s tagline.

Once you complete this information, click Create Page.

The next item you see will be this pop-up:

Conquer LinkedIn for Business Part 1

Click “get started.”

My situation may be different from yours. My company name is ACT Communications. I only use that business name when I bill clients. For years now, I brand myself as do a lot of social media consultants. Here, my brand is Social Media Just for Writers.

My business website is simply FrancesCaballo.com.

There’s a lot to cover about LinkedIn, so let’s take our time with it. This platform takes a lot of time to set up. It’s nothing like Instagram. So let’s take our time so that you can truly conquer LinkedIn for business.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – June 7, 2019

Indie Author Weekly Update

Love this edition of the Indie Author Weekly Update. There were so many great posts this past week. Wow. It was hard to trim the list. Plus, I’ve got a great tip for you in my last entry. Enjoy writing, writing, and summer!

Publishing

The #1 Mistake New Self-Publishers Make That Leaves Them Vulnerable to Publishing Scams by Anne R. Allen: “I hear about new publishing scams all the time. Sometimes scammers approach me personally, but more often I hear a sad tale of woe from some newbie who has fallen for the latest con. This week I realized that almost all the victims of publishing scams have one thing in common: they don’t understand the most important part of the digital self-publishing revolution that started in 2009.”

Psychology of Success For Authors: Do You Think Self-Publishing is Second Best? by the Alliance of Independent Authors: “Anyone who regularly attends author events tells the same story about how such rooms tend to divide. At the trade-published side of the room, aspirants share their concern, or sometimes despair, about their chances of ever being “published.” They’ll report that the conference’s agent-in-residence liked their work but wasn’t going to make an offer to represent it, for this reason or that. Those who already have a publisher often complain about what they, or their agents, have failed to do for them.”

How I Caught a Publisher Unexpectedly by Nancy Jorgensen and from Jane Friedman’s Blog: My book is published by a company I never heard of and didn’t query. After years of writing, workshopping and revising our book, my co-author (who is also my daughter Elizabeth) and I marketed it to agents and publishers. It was the story of Elizabeth’s sister, Gwen, a CPA turned Olympic triathlete.”

Facebook

Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm by Andrew Hutchinson: “After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in.”

Indie Author Book Marketing

Didn’t go to Book Expo1 9? Here’s a recap of top book promotion tips and trends mentioned at the conference: “At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing debut authors to working with indie bookstores. We’re excited to share some of the top book promotion trends and tips here for anyone who couldn’t attend BookExpo 2019!”

Tip of the Week

Want to read book reviews from a phenomenal writer? Ransom Stephens is now writing book reviews on Medium. He’s the reason why I’m reading Turtles All the Way Down by John Green, my first YA novel. Go to his reviews. You’ll love them and discover new books. He reads a variety of genres.

Quote of the Week

John Green quote

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – May 31, 2019

Indie Author Weekly Update

I think you’re really going to enjoy this installment of the Indie Author Weekly Update. I liked Beth Barany’s post for NaNoProNo as well as two of the posts on Jane Friedman’s blog. Heck, they’re all great. Go to all of these sites and  learn how to sell more copies of your books.

NaNoProNo

How to Create a Book Marketing Roadmap by Guest Beth Barany: “We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish?”

Book Covers

Top 5 Free Book Cover Makers–Don’t Break the Bank, Create Your Own! from Kindlepreneur: “Your cover is arguably one of the most important selling points of your book. As authors, however, we often face tight budgets. Deciding where to spend our money and where to tighten the belt isn’t easy. Covers are one of the more expensive aspects of production. Pre-made covers often start at $100, and custom, full-spread artwork alone can cost up to $4000 a book depending on the artist.”

KDP Reports

KDP Reports Beta – Now With Income Estimation by David Gaughran: “Amazon has implemented some long requested new features to the KDP Reports Beta, including *drumroll* INCOME IN DOLLARS. At last! It doesn’t have all the slicing and dicing capabilities of BookReport just yet, but it makes it a lot easier to press cancel on that $19 a month subscription, which I imagine I’ll be doing before I have to re-up in a couple of weeks. I was a huge fan of BookReport and recommended it to everyone, being particularly fond of their approach of not charging authors until they were making $1,000 a month, which I thought was both fair and smart business.”

Book Marketing

Pinterest and Instagram For Writers with Frances Caballo and from Joanna Penn:  “You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below.”

Identifying the Best Self-Published Books by State: The Indie Author Project from Jane Friedman’s blog and by Ryan Walker: “Longtime authors in the self-publishing community may recall the library program known as SELF-e, launched in 2015. It’s a partnership between Library Journal and BiblioBoard to make self-published ebooks available to libraries nationwide. Any author can submit their work for inclusion in SELF-e (at no cost); Library Journal curates what ebooks go into the national SELF-e collection. Books not selected are still accessible to local library patrons through state collections.”

9 Ways (and 2 Rewards) of Marketing Your Own Book by Beth Alvarado and from Jane Friedman’s blog: “When I found a good home for my essay collection Anxious Attachments, I knew I would have to take an active role in marketing. After all, while Autumn House Press is a fine press, it’s also small and independent, with no marketing department and limited funds. I published both of my earlier books, Not a Matter of Love and Anthropologies, through university presses—also wonderful, prestigious presses that don’t have marketing departments.”

Quote of the Week

Maya Angelou quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

 

6 Great Scheduling Apps – Which One Would You Use?

6 Great Scheduling Apps - Which One Would You Use?

I’m overwhelmed by indecision. Let me start again. I don’t know which of the many social media scheduling apps to use going forward.

I’ve used SocialOomph (SO) or years. Seven years to be exact. I started with Hootsuite but switched to SocialOomph back in the day when tweets indicated which scheduling app my tweeps were using.

The big guns were using SO.

Recently, SO revamped and improved its website, but it still doesn’t include scheduling for Instagram. In today’s world, can we really put up with an app that doesn’t include scheduling Instagram posts and stories?

No, at least I can’t. So, I’m exploring options.

Actually, let’s explore the options together.

Today’s Top Scheduling Applications

AgoraPulse

AgoraPulse is popular and expensive. It starts at $79/ month but includes Facebook, Twitter, Instagram, LinkedIn, and YouTube.

It features a Chrome extension, Facebook ROI calculator, queue categories, and an inbox assistant.

Nice features but not what I need even as someone who has social media marketing clients.

CrowdFire scheduling app

Crowdfire

Crowdfire has a free account, and if you pay annually, the Plus version works out to $7.48/month.

You can use it for Twitter, Facebook, LinkedIn, Instagram, and Pinterest. It supports video posts, has a chrome extension, you can schedule with a calendar view, and it will track mentions. And it has even more features. Nice.

But for $7.48/month you can only link one account per social network. This is all you need. But it won’t work for me.

Scheduling Apps that Better Fit Your Budget

Later

Later - scheduling appsI like Later even better than AgoraPulse and Crowdfire. Use it to post to Instagram, Twitter, Facebook, and Pinterest. It offers an Instagram hashtag analytics feature, will tell you the best time to post, monitors groups, and will suggest hashtags. You can schedule photos and videos and Instagram stories.

You can use its free plan or pay $9/month for additional features.

I really like it.

[Read more…]

Indie Author Weekly Update – April 17, 2019

Indie Author Weekly Update

I think this Indie Author Weekly Update is the longest one I’ve ever compiled. Rachel Thompson’s NaNoProNo is in full swing and I like to bring the best of those posts to my weekly roundup. Anne R. Allen wrote a dynamite piece of the author persona. I start with the most important post: the one on MailChimp by David Gaughran. Read it. Enjoy all the posts in this week’s edition.

MailChimp

Time To Ditch Mailchimp? by David Gaughran: “Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering — particularly in terms of pricing — leading many long-time users to start explore alternatives (including this one).”

NaNoProNo Bog Posts from Rachel Thompson

Why Writing Your Truth Is an Effective Marketing Strategy by Guest Jackie Cioffa and from the Bad Redhead Media blog from Rachel Thompson: “When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills and as much of her marketing expertise as I could.

How to Make Your Book Marketing Plan a Success by guest Maureen Joyce Connolly and from Rachel Thompson: The very core of my approach was to learn as much about launching a book as quickly as possible, to compile a strategy and to execute it with support if I needed, but for me to be the driver of my plan. I also understood instinctively, that I would need to identify my personal strengths and use them to my advantage since I had no social media presence – nada, zip – as my business had flourished via referrals.

This Is How to Use Harder Working Links to Sell More Books by Guest Jessie Lakes and from Rachel Thompson: “Let me quickly introduce you to what we call “intelligent links,” the hardest working links on the internet. These aren’t the links you copy out of your browser window or a shortened bit.ly links, but rather supercharged links that can help you sell more books and unlock a new stream of revenue. And the best part is that you are already doing the hard and time-consuming work, swapping in the use of “intelligent links” doesn’t take much extra time at all.

How to Best Prepare for Book Marketing by Guest Frances Caballo and from Rachel Thompson: “Book marketing involves so many steps. When people come to me, they erroneously think that all they need is social media marketing. Au contraire. Social media alone won’t cause your books to start flying off the proverbial bookshelf. So, take this quiz and see if you’re ready to tackle book marketing on your own.”

This Is How to Sell Your Book in 20 Seconds by Guest Sharon Goldinger and from Rachel Thompson: “Picture this: You’re in an elevator, your book cupped in your hand, the title clearly visible to the other person in the elevator. While riding from floor 1 to floor 19, she asks, “What is From Fat to Fit about? You respond: “You’ll be inspired by the amazing Community Meltdown, which motivated 1,000 people to have fun while losing 8,000 pounds in 8 weeks, and my personal story as I went from fat to fit and lost 62 pounds.”When the elevator lands at her stop, she says, “Sounds great. I’ve got to get a copy.”

Your Author Persona

What’s Your Author Persona? How to Be Yourself Online—Only Better by Anne R. Allen: “I blog often about an author’s online presence and the importance of keeping your image squeaky clean, especially when you’re starting a writing career. That image is sometimes called your “author persona.”

Book Readings

How to Plan a Book Reading That Delights Your Audience from Jane Friedman and by James Navé: “The audience is on your side. They love writing just as you do; that’s why they’re there. These wonderful people have taken time out of their lives, probably traveled some distance and spent some money, just to hear you read. They’ve come to witness your imagination at work. They’ve come to be moved, entertained, motivated, validated, informed, provoked, stimulated and inspired. In short, they’re receptive.”

 

Quote of the Week

Indie Author Weekly Update - Toni Morrison quote on writing

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

4 Dirty Little Secrets About Social Media Marketing for Authors

4 Dirty Little Secrets About Social Media Marketing for Authors

Think social media marketing for authors is hard to learn?

Hardly.

Sure, there are thousands, if not tens of thousands, of blog posts published every day explaining how to accomplish some aspect of social media.

But guess what?

It’s mostly been said and done previously.

Sure, some things are new, such as Facebook’s new focus on Groups and Facebook Messenger chatbots.

But a lot of what you read about social media marketing for authors has been said before.

Really.

Okay, I just explained the first secret to you. Let’s review secrets two, three, and four now.

Secret Two: You Don’t Have to Be Everywhere

I’ve mentioned this on my blog before, but it bears repeating.

For some reason, when we publish our first book, we seem to believe that we need to be everywhere.

You don’t. Why?  Because your reading demographic isn’t everywhere.

Where do you think Young Adult readers hang out? Mostly Snap, Tumblr, and Instagram.

Where do you think romance readers spend their time online? Mostly Facebook, Instagram, and Pinterest.

You can have a bio on LinkedIn, but most authors don’t need to spend a lot of time there – especially not romance and YA readers.

What if three social media platforms are too many for you to handle? Pick one and learn it until you can rock it. Then take on a second. Then, if you want to take on a third on but stop at that point. No one needs to be on more social media platforms than three.

Well, that’s my opinion, and you can probably find people to disagree, but that’s what I think.

It’s simply too much of a hassle to devote a lot of time to more than two or three social media platforms. And if you want to hire someone to handle the platforms for you, fine, but you’ll be paying a lot of money.

So, streamline your social media and put energy into writing and blogging.

Secret Three: Subscribe to One Great Social Media Marketing Blog

If you subscribe to one blog that covers social media marketing for authors (hint: mine!), then you don’t have to read any others.

Why spend hours reading a massive list of social media blogs? It doesn’t make sense.

Instead, you should spend your time writing your next book.

Secret Four: Secret Media Is Actually Simple to Use

Yes, it really is.

Let’s start with Facebook. Signing up is super easy, and Facebook has simplified the creation of Author Pages.

Basically, all you need are the basics.

Instagram may be the easiest of them all. Create quotes, snap pictures of where you write or hike and upload them to Instagram with a caption and hashtags.

On Twitter, set up your username and password, use Canva to create a header image, and you’re on your way. Know that tweets can now be up to 280 characters.

My point is this: learn the basics of the social media networks you need to be on and then over time, add more skills.

All you need to start are the basics.

So, you think that’s easy for me to say? Well, it’s not. In fact, it’s harder for me because I’m expected to be able to master every innovation as it’s introduced.

How do I keep up? I read blog posts, and I take a lot of courses – courses that you can sign up for as well.

So don’t let anyone try to convince you that social media marketing for authors has a dreadful learning curve. If I can do it, so can you.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – April 26, 2019

Indie Author Weekly Update

Looking for new strategies for your book marketing? Check out today’s Indie Author Weekly Update. You’ll find plenty of book marketing tips. I hope these posts help you to sell more books!

Social Media

Authors, Don’t Run From Social Media: 10 Tips to use it Efficiently and Avoid the “Cesspool by Anne R. Allen: “A lot of writers are talking about quitting Twitter and Facebook (and FB’s subsidiary, Instagram) because social media has become a “cesspool.” I hear you. Politicians, celebrities, and their mindless minions use social media to trash-talk and stir up negativity and chaos. Plus scammers and sadistic trolls lie in wait to pounce on the innocent and vulnerable.:

Book Marketing Tips

14 Fantastic Marketing Tips for Debut Authors by Diana Urban: “Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a debut author, what promotional strategies should you try when preparing for your first book launch?”

This Is How To Create A Pre-Launch Strategy For Your Book by by Rachel Thompson by Rachel Thompson: “In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet?”

Seven Steps To Maximum Exposure For Your Self-Published Book from Self-Publishing Review: “It’s a very competitive market out there. Here are some more direct tips from SPR’s marketing team to get your book sold and seen.”

Of Note

#NaNoProMo Starts Next Week: Rachel Thompson started NaNoProMo (National Novel Promotion Month) to help authors promote the books they wrote during NaNoWriMo. Learn more about this month-long event and the specials you can win. (I’m offering a social media audit worth $297 for just $99!)

Quote of the Week

David Foster Wallace - Good writing isn’t a science. It’s an art, and the horizon is infinite. You can always get better.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

7 Simple Secrets to Totally Rock Your Instagram Account

7 Simple Secrets to Totally Rock Your Instagram Account

The five-part series on Instagram is over, but for some reason, I can’t stop thinking about Instagram. So, if you now want to know how to rock your Instagram account, keep reading.

Be as Original as Possible

There’s a camera on your smartphone, right? Use it. Take pictures as you walk the dog, hike in the woods or along the coast, or as you walk through your city’s downtown.

Whatever is iconic or beautiful to you, snap it and share it.

Creating memes is another way to be original. Add quotes to your own images or sign up for a paid photo service.

Don’t use the images that scream “I’m a stock photo.” Find great pictures and use those.

Focus on Your Demographic and Theme

If you write genre, you’ve got your theme, and you have your reading demographic.

Let’s say that you write romance. You needn’t fill your profile with covers of your books. Go to a lingerie shop and take pictures of sexy outfits.

Go to a shoe store and take pictures as you try on sexy shoes.

So just use your imagination.

Show that You Care

Don’t just go to Instagram to upload an image. Hang out awhile.

In fact, do what you do elsewhere on social media …. Be social.

Like other people’s images, leave comments, and follow your followers.

Use Hashtags

Hashtags on Instagram are huge. You can use up to 30, but 11 are the minimum you should use. The more hashtags you use, the more easily people will be able to find you.

Now, here’s a nifty trick you can use if you want to use more than 30 hashtags. On your 29thhashtag, type &# before your next hashtags. The rest of the hashtags you use won’t count.

Sneaky, right?

Create Instagram Stories

Now, this is a biggie. If you want to have success with your Instagram account, you must absolutely create Instagram Stories.

They are not hard to create. Just read through my blog post on Instagram Stories, okay?

Highlight Your Best Stories

Once you create Instagram Stories highlight the best ones. All you have to do is tap the plus sign below your bio ,and you’re set.

Instagram Highlight

Create Videos

Don’t forget that videos are hot and an essential part of your Instagram experience. You can even add them to your Instagram Stories so don’t be afraid to show yourself live.

What are you best tips for rocking your Instagram account?

7 Simple Secrets to Totally Rock Your Instagram Account

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – April 19, 2019

Indie Author Weekly Update

This week’s Indie Author update is chock-full of wonderful tips and strategies to help you with your book sales. As always, David Gaughran wrote a terrific post. There are also blog posts on Twitter, Instagram, content marketing, search engine optimization, and lastly, BookBub ads. Whew! Enjoy the posts.

Author Platforms

How To Build An Author Platform by David Gaughran: “What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.”

Twitter

Saying No to Twitter: What Authors Need to Know from Jane Friedman’s blog and by Daniel Berkowitz: “Tell me if this is a situation you’ve been in before: Your agent just sold your book to a publisher, and now you want to do everything you can to ensure your book’s success. The publisher tells you to get a website and to get on Facebook, Instagram and Twitter. You have a Facebook profile, and you’re not opposed to creating a separate author page, and you really enjoy Instagram—but you don’t like Twitter.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place!  Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Content Marketing

Sell More Books With Guest Blogging from TheBookDesigner.com and by Sandra Beckwith: “There’s no question in my mind that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.”

Search Engine Optimization

SEO for Authors and Other Search Ranking “Secrets” by Jenny Hansen: “SEO for authors … It’s a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, “I know how to spell it, but that’s about all.” SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.”

BookBub Ads

8 Ways to Target Readers Using BookBub Ads: “With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further.”

Quote of the Week

Don't write about what you know -- write about what you're interested in.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers