Indie Author Weekly Update – June 22, 2018

Indie Author Weekly Update

Learn about the new Instagram algorithm in this week’s Indie Author Update as well as how to launch a book. Don’t miss Dave Chesson’s post on SEO for the indie author either.

How the Instagram Algorithm Works in 2018: Everything You Need to Know  from Buffer: “How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.”

How to Take Your Readers From Strangers to Superfans from Chris Syme and David Gaughran: “In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this “possibly the best book marketing book ever,” a must-read for authors at every level.”

Want Reviews, Guest Posts, Spotlights, Interviews? Treat Bloggers With Respect! by Anne R. Allen: “The contempt some business people have for bloggers never ceases to amaze me. Every day I get emails demanding I do free work for companies that are obviously solvent enough to hire employees—so why do they imagine it’s okay to demand that bloggers work for them…for nothing?”

SEO for Authors – Part 2 from TheBookDesigner.com and by Dave Chesson: “Writing a book is no easy task. This is particularly true for independent authors. In addition to the writing workload, self-publishers are saddled with the stress of marketing and promotion. One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.”

The Introvert’s Guide to Launching a Book from JaneFriedman & by  L.L. Barkat: “If you write a book, it’s natural to want to promote it, right? As an introverted writer—who for many years misdiagnosed herself as an extrovert because she was outgoing—I can say, without a doubt: no, it’s not natural. While it might be natural for the extroverted writer, it is anything but natural for the introverted writer when promotion means constant extension of that writer’s self into the world.”

This is The Reason Book Marketing is Exhausting You and How to Fix That by Rachel Thompson: “Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do? There are really three situations we find ourselves stuck in.”

IGTV: The Ultimate Guide to Instagram’s New Video Platform from Later: “IGTV, Instagram’s brand new video platform, is here! IGTV is a place for vertical, long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you.”

Quote of the Week

The simpler you say it, the more eloquent it is.

 

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – June 16, 2018

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. This week’s update covers it all from book marketing to pen names to Instagram and more. They are all great posts!

This is how to market books under a pen name by Belinda Griffin: “Think it’s not possible to market your books if you’re writing under a pen name? Think again. I received an email this week from a reader who is feeling confused about how to start marketing her books as she writes under a pen name and hasn’t shared her writing endeavours with her friends or family. And I spoke to another author recently who is terrified of marketing her books (written under a pen name) in case anyone discovers her true identity and reveals her author career to her abusive ex. Each of these writers are using pen names for different reasons but both feel their writing will be doomed to obscurity as a result. I say absolutely not!”

14 Amazingly Free Stock Photo Websites [Infographic] by Mark Walker Ford: “Images play a key role in content marketing, and can help your posts stand out in busy social feeds. But it can be time-consuming to take your own photos, and you may not have the skills to compose compelling images. That’s where stock photo sites come in. Using stock photos, you can ensure your posts always have great visual elements. But they can also be expensive. Unless you know where to look.  In the infographic below, we share 14 free stock image websites which you can search and use in your content.”

4 Ways Your Brand Should Be Using Instagram Collections from Hootsuite: “800 million people discover, share, and engage with content on Instagram. So, it makes sense that the platform would release a feature that allows users to save and organize the content they want to return to—Instagram collections. With this feature, users can privately bookmark Instagram posts and group them into as many collections as they want. Find out how to use Instagram collections below, plus four ways brands can use this “save it for later” tool as part of their Instagram strategy.”

Dark Inklings: Twitter for Dark Fiction Writers by Shadow Leitner: “I shied away from Twitter for the longest time. It was noisy and I always found myself stuck in a time continuum there. I’d wake up groggy and wondering if I hadn’t been abducted by aliens. While there is still a lot of static and it can suck my time like a vacuum set on turbo, I’ve recently begun to embrace this platform.”

10 SEO Tips to Increase Google Rankings & Traffic [Infographic] by Mark Walker Ford: “Are you looking for ways to increase the number of visitors to your business website? Want to know how to improve your rankings on Google? Express Writers share their SEO tips for success in this infographic.”

6 book marketing lessons from the big guys by Sandra Beckwith: “Sometimes, you can find book marketing lessons in unexpected places.  The Goodreads blog recently published a detailed case study about how Celeste Ng’s second book became a best-seller. “Case Study: How Penguin Press Made ‘Little Fires Everywhere’ a Roaring Success” outlines the publisher’s marketing support, which includes Goodreads activity. It would be easy to dismiss this article as irrelevant to you and me and most other authors. The vast majority of novelists – regardless of the publishing model used – simply aren’t enjoying Ng’s success.”

Quote of the Week

“Things are pretty, graceful, rich, elegant, handsome, but, until they speak to the imagination, not yet beautiful.” ― Ralph Waldo Emerson

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – June 8, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Wow! There was a plethora of book marketing blog posts on the internet this past week. I’d like to point out David Gaughran’s post on how to sell books. As usual, he offers some real gems.

As always, I hope you have a wonderful weekend.

Marketing Uncovered: How To Sell Books by David Gaughran: “Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.”

Hate Book Marketing? 4 Tips To Help You Change Your Mindset and Sell More Books  from Joanna Penn and Belinda Griffin: “It’s ridiculous, you’ve written an entire series of novels, you have a great flair for writing, but this tweet, this tiny message to the world… it’s impossible! You’re not alone. I’ve suffered from this myself and spoken to plenty of other writers who feel the same. You’re not crazy, or stupid, or anything else you may have called yourself. There is, in fact, a very reasonable explanation for your struggle.”

SEO for Authors – Part 1 from TheBookDesigner.com and by Dave Chesson: “Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product. As an author, why should you care?”

How to Network Better by Saying Less by Jane Friedman: “When I was growing up, my mother often repeated the adage “Better to remain silent and be thought a fool than to speak and remove all doubt.” It’s rare that you hear that advice today (we live in very different times), but, for better or worse, I took it to heart and soon uncovered the strange power of silence. Far from preventing people from passing judgment on me, it did the opposite. By remaining quiet in a room full of people talking, and then offering a sharp observation, it increased my presence and influence. Sometimes people listen more carefully when you do finally speak, or they attribute meaning that isn’t there to acts of silence.”

Publishing on Medium…Can It Work for You? – BookWorks from BookWorks: “We wrote about publishing on Medium here in April 2016, when it was still finding its legs. Check out that post if you’re not familiar with Medium to understand its genesis. Since then it has grown and evolved, now offering monetization that was only in the works back then. In the interest of keeping tabs on developments, we set up a free account and receive a daily list of curated content based on the categories we selected. We watched Medium become a robust network of smart writers and experts on every imaginable subject.”

How To Strategically Build A Brand Experience By Guest by Charli Mills and from Rachel Thompson: “Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand experience. Like authors with multiple books, we owned multiple brands. We depended upon a customer base to interact with those brands to give them full expression.”

Quote of the Week

Lock up your libraries if you like; but there is no gate, no lock, no bolt that you can set upon the freedom of my mind.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

 

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Indie Author Weekly Update October 6, 2017

Indie Author Weekly Update

This week’s Indie Author Update contains every topic from Pinterest hashtags to selling books when you don’t have an audience. How? Keep reading to find out!

Go Local: Marketing Books to Targeted Communities by Jane Friedman: “When I hear professional publicists and PR people offer advice to authors, one theme that comes up again and again is: start where you are. Use the power of your community—and the people you know—to gain momentum.”

[Read more…]

12 Ways to Uncover Google Analytics Data

Google Analytics

Some people hold the mistaken belief that I’m a techie because I understand and know how to use social media. It’s not true.

I’m just persistent.

[Read more…]

Indie Author Weekly Update – January 27, 2017

Indie Author Weekly Update

Welcome to today’s Indie Author Weekly Update. You’ll see new bloggers on a range of topics from ebook sales to Snapchat spectacles to hashtags.

On a personal note, we received a break from the storms. Yes, finally. The sun has even shined a few hours every day. Thank you for your patience as I return to my regular blogging schedule.


Indie Author Weekly Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales from Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

[Read more…]

How Writers Can Improve their SEO without Pricey Experts

How Writers Can Improve Their SEO without Pricey ExpertsGoogle and Facebook are similar in one way; they frequently tweak their algorithms. It’s only Google that changes its algorithm for SEO.

And while Facebook announces its algorithm revisions without assigning names to the changed algorithms, Google does assign monikers to its changes.

In August 2012, Google introduced its mighty Pirate update, followed by one of the most famous updates in September 2014, Panda. You could practically hear SEO experts wail across the internet as they anguished over what the changes would mean for them and their clients’ websites.

[Read more…]