Indie Author Weekly Update – April 5, 2019

Indie Author Weekly Update

This week’s Indie Author Weekly Update includes posts on Audiobooks, marketing, and information on how to secure book reviews. Enjoy them all!

Audiobooks

Why Indie Authors Should Publish Audiobooks – and How To Do It – Alliance of Independent Authors: Self-Publishing Advice Center by Amy Shojai: “Don’t yet have your books on audio? Wondering whether it’s worth the investment of time and money? ALLi Professional member Amy Shojai,who writes fiction and non-fiction on animal themes,  makes a persuasive case for taking the plunge into audio and suggests different options.”

Brand Protection

Author Brand Protection: Monitoring Your Online Reputation by Dave Chesson: “Over the course of my author branding series here at BookWorks, I’ve explained and explored the importance of creating a powerful author brand that accurately and beneficially represents you and your writing. Now, you’ll want to maintain that sterling reputation, by monitoring your online presence and interactions for author brand protection.”

Get Those Book Reviews

Ways to Get Book Reviews: The Power of Recommendation by Penny Sansevieri: “Personal recommendations account for 95% of all book sales. That’s a powerful statement, and it really speaks to the fact that people like what other people like. So, when authors ask me if book reviews are still a great way to sell a book, I always say ‘yes’ because great book reviews really tap into the power of the personal recommendation. Which brings us to the inevitable—how to get book reviews?”

Book Marketing

Book Marketing: World Book Day Visits for Indie Authors from Alliance of Independent Authors: Self-Publishing Advice Center: “In today’s post, British children’s writer Sue Bough shares her first experience of marking World Book Day in a local school, where she had great fun gathering feedback from young readers, learning important marketing lessons for future reference, and working alongside bestselling children’s authors on an equal footing.”

Start with Your Accordion Mostly Closed from TheBookDesigner.com and by Beth Barany: “When I was starting on my path as a novelist, I just dove right in, but I had no idea what I was doing. It was scary but I was determined to stick with it, no matter what. Soon I found roadmaps of sorts to guide me along my way. I didn’t know if these “how to” guides would get me to The End but I persisted.”

Quote of the Week

Write about only three things_ what you love, what you hate, and what you’re deeply conflicted about.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 29, 2019

Indie Author Weekly Update - March 29, 2019

Here’s another edition of the Indie Author Weekly Update. Trying to grow your Instagram account? Read the post by Wishpond. Want to grow your email marketing? Read Blogging Wizard’s post. Actually, all the posts are great. Enjoy them!

Instagram

21 Ways to Get More Instagram Followers Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement from Blogging Wizard and by Lily Ugbaja: “Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more!”

Marketing Self-published Books: An Innovative Idea for Building Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “It has never been easier to spread e-books across the world. Just a few clicks is all it takes. Instantly, your lovingly-crafted words can be transported into the hands of a commuter crammed on the Tokyo subway, or a parent relaxing in a yurt in Outer Mongolia. But how do you persuade people to buy your book if you don’t speak their language? Kathryn Mortimer describes her innovative method to expand her global reach for her book, Mother of Millennials.”

Blogging

How to Guest Write for Blogs: A Guide for Authors, Publishers, and More by Francis Bogan and from BookBub Partners: “Writing guest posts for blogs is a great way to help new readers find you and promote yourself and your books for free. Writing for blogs can help grow your fan base and can help you connect with writing communities.”

Quote of the Week

An artist is a sort of emotional or spiritual historian. His role is to make you realize the doom and glory of knowing who you are and what you are. James Baldwin

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 22, 2019

Indie Author Weekly Update - March 22, 2019

Today’s Indie Author Weekly Update contains the most diverse content I’ve featured in a while. Enjoy these posts from Dave Chesson, Sandra Beckwith, Jane Friedman and others.

Publishing Companies

The 8 Best Self Publishing Companies of 2019 by Dave Chesson: “You’re done. No more long nights and sleepless days. No more worrying about potentially gaping plot holes. All that’s left is to publish (and a victory beverage, of course). Easy enough, right? Wrong. Publishing–especially self-publishing–can be a very daunting task. There is a lot to consider and one false step can lead to a very poor introduction for your book into the world.”

Book Marketing

3 Book Marketing Myths to Avoid from TheBookDesigner.com by Sandra Beckwith: “Urban legends aren’t limited to horror stories, though. In the book publishing industry, a better term for them is “myths,” and there are a lot of book marketing myths. They spread from author to author quickly thanks to online groups and social media. Authors believe and accept them automatically, probably because they see the myths repeated so often.”

The Ultimate Guide to BookBub Ads from BookBub Partners: “Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!”

Book Production

Simple Tips for Formatting Book Blurb on KDP Dashboard for Print & Ebook from Alliance of Independent Authors  and by Rob Johnson: “I know I’m not alone in this, but one of my least favourite aspects of the writing life is having to come up with the book blurb for my sales page. I remember the British playwright David Hare being interviewed a few years ago, and he was asked what his new play was about.”

Beta Readers

Beta Readers: Who, When, Why, and So What? from Jane Friedman and by Barbara Linn Probst: “If you’re reading this essay, you’ve probably heard the term beta reader. Although some people do offer beta reading for a fee, the term usually refers to unpaid non-professionals who give feedback on writing prior to publication. Unlike critique partners, there’s no requirement to exchange manuscripts; unlike editors, there’s no expectation that beta readers will have advice about how to fix whatever weaknesses they find. They’re civilians, proxies for our future readers. Typically, they’re people we know, if not personally, then through a friend or writing community. We trust them enough to test our books on them and (presumably) listen to what they have to say.”

Quote of the Week

Indie Author Weekly Update - March 22, 2019

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 1, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. Enjoy this week’s posts by Gill Andrews, Jane Friedman, Dana Sitar, Joan Stewart and Erica Verillo, who writes about writer’s conferences occurring this spring.

Enjoy them all.

Gain Email Subscribers

How to Gain More Subscribers (Even with Low Website Traffic) by Gill Andrews: “What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No popups, welcome mats or slide ups. Wouldn’t it be a dream come true?”

Listen to a Podcast

Book Warner and Grant Faulkner in this week’s episode of Write Minded Podcast featuring Jane Friedman [Podcast]: They cover topics on innovation, publishing trends, and the future of book publishing.

Stop Searching for the Ideal Reader

How the “Ideal Reader” Myth Hurts Your Writing Process by Dana Sitar: “A lot of writing advice encourages you to market to your audience by defining your ideal reader. It says to think of your reader as one person, create a profile and write for that person. You’ll even find templates for defining your ideal reader — fake head shots and all. They’ll ask you to name the reader and list their demographics, interests and job. They’ll ask you to explain why this reader is totally in love with what you write.”

Writing Conferences

27 Fabulous Writing Conferences in March 2019 by Erica Verrillo: “Spring is right around the corner! And writers are thawing out! There are some excellent opportunities to network, pitch your work, and attend stimulating workshops this month.”

Press Releases

The Book Designer by Joan Stewart and from TheBookDesigner.com: “Most authors believe the press release will result in phone calls from eager journalists and an onslaught of orders. Nothing could be further from the truth. By itself, the press release lacks the power to skyrocket sales. But combine it with other marketing tactics like a compelling email or phone pitch, and you can help journalists learn about your book and take the next step: schedule an interview with you or invite you to be a guest on their show or podcast.”

Quote of the Week

Don't let yourself slip and get any perfect characters...keep them people, people, people, and don't let them get to be symbols.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Are You Ready for Book Marketing? Take This Quiz

Are You Ready for Book Marketing? Take This Quiz

Book marketing involves so many steps.

When people come to me, they erroneously think that all they need is social media marketing.

Au contraire.

Social media alone won’t cause your books to start flying off the proverbial bookshelf.

So, take this quiz and see if you’re ready to tackle book marketing on your own.

Did You Write the Best Book You Possibly Could?

Yes, book marketing starts with your book. If you wrote a historical fiction novel, how well did you research it? Did you hire the absolute best editor you could afford plus a copyeditor?

And did you attend writing workshops to hone your craft?

Who Created Your Book Cover?

book coverIt’s best if you don’t rely on Fiverr for your cover. And it’s best if you don’t use a photo you took.

Subscribe to TheBookDesigner.com. Every month, Joel Friedlander, a book designer, judges submissions from writers.

By reading his reviews, you’ll learn a lot about good and bad covers, and you’ll glean names of good book designers. Or, you can ask Joel for a recommendation. That’s how I found mine.

Book Marketing Essential: Choose the Best Amazon Categories

Amazon categoriesYou could upload your book to KDP if you’d like and select your own categories. Before doing that, I suggest you conduct some research.

Selecting your keywords and categories is critical to being found on Amazon. So, make your selections carefully. Here’s a post by Kindlepreneur with Dave Chesson on how to find the best categories: Secret Method to Choosing Amazon Book Categories in KDP.

Are You Planning on a Preorder

Preorders are de rigueur these days.

When you schedule a preorder for a month, you are building sales and then when your book is available to download, you’ll have a boatload of reviews.

All those reviews boost your book in Amazon’s search engine.

Can People Listen to Your Book?

audiobookThese days, it’s important to publish your book in as many formats as possible.

You want your readers to be able to read a paperback, download an ebook, listen to an audiobook, or enjoy a boxed set.

I’ve had clients who have only had their books formatted into paperbacks. Guess what kind of book sales they had? Yep.

No amount of social media marketing can help an author who doesn’t take advantage of all the ways that consumers buy books these days.

[Read more…]

Indie Author Weekly Update – February 15, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. I hope that you like how I’m categorizing my roundup now. This week’s categories are eBooks, book marketing, audiobooks, BookBub ads, and online book tours. Ostensibly, I could have added BookBub ads and online book tours under book marketing but I wanted to make sure that those particular blog posts stood out.

I hope you enjoy this week’s Indie Author Update and that you have a wonderful weekend.

eBooks

eBook Distribution Round-Up with Comparison and FAQs by David Wogahn: “eBook distribution options in 2019 have expanded greatly the past two years. There are scores of online eBook retailers around the world and eBook aggregators abound to help self-publishers easily make their book available for sale.”

Book Marketing

Best Practices for Authors Looking to Optimize Their Marketing Strategy by Kimberley Grabas: “It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success. With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.”

Street Teams: How to Run a Smooth and Successful Campaign from TheBookDesigner.com and by Angela Ackerman: “The prospect of a book launch can be intimidating. In today’s post, guest post author, Angela Ackerman, shares many tips about how to work with a street team to make your book launch a success. You won’t want to miss this article.”

AudioBooks

Understanding Audiobook Production: An Interview with Rich Miller from Jane Friedman and by Kristen Tsetsi: “Like many indie authors grateful for new outlets for their work, I was drawn last year to the world of audiobook production. This was thanks in large part to the recommendation of author friend Ian Thomas Healy, who’d had a positive experience adapting his work for audio. His personal history with it, combined with the rise in audiobook popularity, led me to follow Healy’s example and create an audiobook at ACX, Amazon’s audiobook production platform.”

BookBub Ads

How To Sell Books In 2019 (Part 4) by David Gaughran: “Welcome to the fourth part of my series on how to sell books in this year we have all agreed to call 2019 – despite what can only be described as rather shaky ground. And while we’re on the topic of letting dates slip, sorry about the delay in getting the final episode of this mini-series to your inbox. I handed BookBub Ads Expert to the editor yesterday – finally! – and that was taking all my time. More on that below.”

Online Book Tours

How to Run Your Own Online Book Tour and Save Money! by Penny Sansevieri: “We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in!”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – February 8, 2019

Indie Author Weekly Update - February 8, 2019

Once again, this week’s Indie Author Update is packed with informative blog posts from the week that I consider must-read. Anne R. Allen, as usual, wrote a killer post on authors’ online presence. Then Christina McDonald and Indies Unlimited wrote stellar posts on email marketing. There’s so much to love in the posts below and so much information to help you sell more bools.

Blogging

How to Start a Blog by Amy Lynn Andrews: “Are you wondering how to start a blog? I’m glad you’re here! In this post, I’ll show you exactly how to create your own blog, no technical experience required. (It’s easier and faster than you think.) Plus, I’ll answer some frequently asked questions and share some of my pro tips along the way.”

Online Marketing

Your Online Presence: 10 Mistakes for Authors to Avoid by Anne R. Allen: “These days, an author’s online presence is of vital importance to a career, whether we’re published or planning to publish. Whether we’re indie, hybrid, or trad-pubbed, it’s not only essential to be easy to find online, but we need to keep a professional presence and guard our author brand and reputation.”

Email Marketing

How to Grow an Email Newsletter Starting from Zero from Jane Friedman’s blog and by Christina McDonald: “An email list is your secret weapon for selling books—it is a direct connection to your reader. But when I got my first book deal, I had no audience, no author Facebook page, and no email list. I knew I needed to build awareness to give my book the best chance to succeed. Here is my step-by-step guide to how I built my email list to 6,000 subscribers in one year.”

How Can I Gain More Subscribers for My Author Mailing List? From Indies Unlimited: “Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists.”

Instagram

Top Instagram Updates You Need to Know in 2019 – January Edition by Ana Gotter and from AdExpresso: “As you’re taking a look at your social media marketing strategies for 2019, it would be a helpful start to see all of the new changes happening with the platform, and we’re here to help with our first Instagram update post of the year.”

Of Note

This post is awesome and I’m so jealous I didn’t write it. If you want more reviews, read this post.

How to Get Book Reviews: The Ultimate Manifesto by Jordan Ring and the team at Archangel Ink: “This is without a doubt the most comprehensive guide you’ll find on how to get your book out there, and into the hands of people that are willing and able to give it a read and share helpful feedback with you.”

Quote of the Week

Confront the dark parts of yourself, and work to banish them with illumination and forgiveness. Your willingness to wrestle with your demons will cause your angels to sing.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – December 7, 2018

indie author

Welcome to this week’s Indie Author Update. If you want to learn more about book marketing, you came to the right place. You’ll find posts from Dave Chesson, Penny Sansevieri, Anne R. Allen, and others. Plus, there’s a link to this year’s Goodreads Choice Awards winners.

You’ve Finished Your First Novel! What to Do Now: 7 Do’s and Don’ts by Anne R. Allen: “Did you win NaNo? Is it a first novel? Congratulations!!! Only about 3% of people who start novels actually finish, so you’re a major winner right there. You’ve done something spectacular. So break out the bubbly and savor the moment! After that…what comes next?”

How to Define and Describe Your Readership: A Confusing Issue for Nonfiction Book Proposals by Jane Friedman: “If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for. Or, if you’re self-publishing, you’ll need to define this for yourself to market the book properly.”

Self-publishing Success Story: Indie Audiobook is Finalist for Voice Arts Award from the Alliance of Independent Authors and by Brad Borkan: “Recently my audiobook narrator Dennis Kleinman and I had the incredible honor of having the audiobook for When Your Life Depends on It nominated as a finalist in the “Best Audiobook – History” category of the Voice Arts Awards. Here’s how our audiobook came to life, and how it came to be competing for a major prize in Hollywood.”

Boost Your Amazon Book Promotion with Pre-Order Strategies by Penny Sansevieri: “The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion!”

How to Use Top Book Blogs to Build Your Author Brand from BookWorks and by Dave Chesson: “In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page. The importance of seeking as many channels as possible to gain exposure for your book cannot be overstated.”

2018 Goodreads Choice Awards: More than 5 million votes were cast and counted in the 10th Annual Goodreads Choice Awards honoring the year’s best books. See who the winners were.

Quote of the week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – November 30, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. This week’s edition covers book reviews and author websites. Plus there’s a post on how to take charge of your creative life. There is plenty to like in the posts below.

User Experience: 6 Author Website Mistakes to Avoid from BookWorks and by Tyler Doornbos: “In more than a decade of making websites, first as a freelance designer/developer for small businesses and individuals, and later as a principal of a design firm, I’ve reviewed a lot of sites. The truth is, that even when they come from professional designers and cutting-edge developers, many sites share the same basic user experience issues. This post will teach you how to avoid the most common mistakes on your author website so that you can outperform the competition.”

Take Charge of Your Creative Life: The SWOT Analysis from Jane Friedman’s blog and by Dave Chesson: “Do you ever feel like you’re swimming against the tide in your creative life? As authors, we have a vast array of ways to spend our time. Time is our only non-renewable resource. Given how precious it is, are you truly making the most of yours? Without a properly calibrated creative compass, it’s easy to spend time on urgent, rather than important, activities. One way to regain control and peace of mind as an author is the SWOT framework.”

How Improving Your Author Website Can Help Sell More Books from TheBookDesigner.com and by Lee Foster: “All of us following Joel’s The Book Designer website have at least one common goal: We want to sell more books, either existing books or books we are now developing.”

21 Signs Your Self-Published Book Could Turn A Profit  from Self-Publishing Relief: “Most self-published authors hope to publish a book (or books!) that will make some money. But while some indie books become popular with book-buying readers, other books struggle to break out beyond an audience of friends and family. How do you know if your self-published book could turn a profit? The experts at Self-Publishing Relief share which factors may play a part in your indie book’s sales forecast.”

Book Marketing: 15 Practical Ways to Get More Book Reviews from Alliance of Independent Authors: Self-Publishing Advice Center: “Book reviews. All authors want them (the positive ones, at least!). Fielding a great one can make our day. But many writers are finding that reeling in reviews is getting harder. If you share that view, are you sure you’re doing all you can to attract them?”

Quote of the Week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – November 9, 2018

Indie Author Weekly Update - November 9, 2018

Welcome back to the Indie Author Weekly Update. You’re going to enjoy today’s roundup. The focus is on book marketing and all the ways you can sell your book from book catalogs to swag to keywords. Enjoy the best posts of the week.

Book Marketing: How to Create a Book Catalog of Your Self-published Books & Why   from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel Amphlett: “When thriller writer Rachel Amphlett discovered that someone had created and published a reading guide and book catalog for her work and was charging readers to download it, she decided to take the matter into her own hands and create her own Readers’ Guide. Here she shares her process and the benefits, to help you do the same for your own back-catalog of books.”

How to Use Swag to Support Your Book Marketing from Jane Friedman’s blog and by Dawn Reno Langley: “More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.”

Update Your Keywords to Sell More Books over the Holidays by Penny Sansevieri: “Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday – or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.”

Have You Pre-Sold Your Book? by Joel Friedlander: “One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to.”

Amazon and the Also Bought Apocalypse by David Gaughran: “A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?”

Quote of the Week

Indie Author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers