Indie Author Weekly Update – June 14, 2019

Indie Author Weekly Update

There seems to be a little bit of everything in today’s Indie Author Weekly Update. From indie author publishing to BookBub ads to social media I think you’ll find what you need. Enjoy the posts!

Indie Author Publishing

Self-publisher Help with Library of Congress PrePub Book Link & LCCN by David Wogahn: “PrePub Book Link is the new, modern online system for requesting a Library of Congress Control Number (LCCN). It replaces the 1990’s-style web portal that publishers and self-publishers used to submit LCCNs and CIP requests.”

Don’t Crowdsource Your Cover Design from Publishers Weekly and by Jane Friedman: “It’s a beloved truism in publishing that the cover is the key marketing tool for a book. Even those outside of the industry know the cliché, “Don’t judge a book by its cover.” But, in fact, we all make snap judgments about whether we’d enjoy books based on looks alone. It’s not so different from shopping for clothing or anything with a distinct look and feel—some things match one’s identity and others don’t.”

Why Do an Indie Author Blog Tour from Alliance of Independent Authors: Self-Publishing Advice Center: “In an ever-changing industry, lots of marketing tactics go in and out of fashion more often than I have hot dinners. But sometimes marketing isn’t about generating sales, but growing awareness and building an audience. ALLi author member and children’s book author Sue Wickstead explains why you should do an indie author  blog tour.”

BookBub Ads

Are you making any of these mistakes when designing your BookBub Ads? by Melina Hsiao and from BookBub: “There are many different components you could include in your ad design — a cover image, a tagline, a five-star review, a quote from another author, a blurb from a publication, an award or accolade, a logo, series information, and more. Because of this, it can be tempting to cram a lot of these elements into a single ad. However, ads with lengthy text, multiple images, and a brightly patterned background come across as busy and cumbersome.”

Social Media

5 Things You Need To Know About Posting On Social Media On Weekends from The Social Marketers: “I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind this is that people are not that interested in “work-related” content on weekends.”

How the Facebook algorithm works and ways to outsmart it from SproutSocial: “The Facebook algorithm often feels like a mystery, doesn’t it? And as a result, brands are rightfully concerned about their presence on the platform. Even if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. But Facebook algorithm changes don’t necessarily signal trouble for brands.

Quote of the Week

Edgar Allen Poe quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – June 7, 2019

Indie Author Weekly Update

Love this edition of the Indie Author Weekly Update. There were so many great posts this past week. Wow. It was hard to trim the list. Plus, I’ve got a great tip for you in my last entry. Enjoy writing, writing, and summer!

Publishing

The #1 Mistake New Self-Publishers Make That Leaves Them Vulnerable to Publishing Scams by Anne R. Allen: “I hear about new publishing scams all the time. Sometimes scammers approach me personally, but more often I hear a sad tale of woe from some newbie who has fallen for the latest con. This week I realized that almost all the victims of publishing scams have one thing in common: they don’t understand the most important part of the digital self-publishing revolution that started in 2009.”

Psychology of Success For Authors: Do You Think Self-Publishing is Second Best? by the Alliance of Independent Authors: “Anyone who regularly attends author events tells the same story about how such rooms tend to divide. At the trade-published side of the room, aspirants share their concern, or sometimes despair, about their chances of ever being “published.” They’ll report that the conference’s agent-in-residence liked their work but wasn’t going to make an offer to represent it, for this reason or that. Those who already have a publisher often complain about what they, or their agents, have failed to do for them.”

How I Caught a Publisher Unexpectedly by Nancy Jorgensen and from Jane Friedman’s Blog: My book is published by a company I never heard of and didn’t query. After years of writing, workshopping and revising our book, my co-author (who is also my daughter Elizabeth) and I marketed it to agents and publishers. It was the story of Elizabeth’s sister, Gwen, a CPA turned Olympic triathlete.”

Facebook

Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm by Andrew Hutchinson: “After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in.”

Indie Author Book Marketing

Didn’t go to Book Expo1 9? Here’s a recap of top book promotion tips and trends mentioned at the conference: “At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing debut authors to working with indie bookstores. We’re excited to share some of the top book promotion trends and tips here for anyone who couldn’t attend BookExpo 2019!”

Tip of the Week

Want to read book reviews from a phenomenal writer? Ransom Stephens is now writing book reviews on Medium. He’s the reason why I’m reading Turtles All the Way Down by John Green, my first YA novel. Go to his reviews. You’ll love them and discover new books. He reads a variety of genres.

Quote of the Week

John Green quote

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – May 10, 2019

Indie Author Weekly Update - May 10, 2019

I hope you enjoy today’s Indie Author Weekly Update. The seven (yes seven!) posts I reference below offer you the kind of strategies you need to sell more books.

Note that this month Rachel Thompson, social media expert and founder of NaNoProMo (to help authors market the books they wrote during NaNoWriMo) is featuring a lot of ideas on how to brand yourself and sell more weeks. Be sure to follow her on twitter (@BadRedheadMedia and @RachelintheOC) to keep up on the posts she’s adding to her website this month.

Enjoy the posts below!

Readers

Reader Targeting Influences Everything by David Gaughran: “Reader Targeting is yet another concept we have to juggle. It’s no wonder many writers take to the drink, or otherwise lose the run of themselves. Or can be a little… kooky. We have to wrestle with a number of contradictory notions all the time — it’s enough to make anyone batty.”

How to Bring Value to Your Readers from Jane Friedman’s blog and by Paulette Perhach: “What’s the difference between these two writers: David Sedaris, who people pay fifty dollars to see read out loud for an hour, and the open-mic writer, who is allowed five minutes to read before the timer interrupts him to get off stage? In business speak, the difference is value. Specifically, the power to create value through art.

Branding

Three Reasons Why Branding Shouldn’t Make You Lose Your Mind from Bad Redhead Media and by C. Streetlights: “Imagine you have always had a dream to, I don’t know… let’s just say for argument’s sake you always wanted to become a writer. Unfortunately, Reality can be a real jerk and you couldn’t be a writer or a ballerina so you ended up being a bus driver. However, in our imaginary scenario, you are able to maintain a blog about your adventures and have a large following. When confronted about you do in your spare time, you somehow manage to stammer, “I’m sort of a writer.”

Author Blogs

4 Ways You Can Make Time To Blog Right Now by Rachel Thompson: “Time, writers say, is the biggest challenge when it comes to blogging. We are writing books. We are marketing books. We are thinking about writing and marketing books. We are parents, spouses or significant others, single parents, workers bees, pet puke cleaner-uppers, grocery-shoppers, housekeepers, laundry-do-ers, mental illness sufferers/survivors, advocates, and the beat goes on.”

Book Marketing

How Recommending Books Can Grow an Author’s Audience
from BookBub Partners and by Catherine McKenzie: “As writers, we’re in a unique position to both spread the word about books we love and to benefit from the subsequent engagement this gives us with readers. Recommending books I’ve loved has brought me new readers and has allowed me to engage in the enthusiastic online book community.”

How to Make Time for Book Promotion by Pauline Wiles and from Rachel Thompson: “As authors today, we’re compelled to juggle more tasks and responsibilities than ever before. Given the colossal effort you’ve invested in writing and publishing your book, you know you’d be crazy not to dedicate some energy to promoting it. But with all that’s going on in your life, how do you make the time for this?”

So, You Want to do Author Events? Tips to Get You Started from Indies Unlimited: “Many authors make public appearances, or outings, in an effort to connect with more people. For those who have never done it and are interested, I thought I’d put together some pro tips for authors who would like to do a public event.”

Quote of the Week
I want to tell the truth. That’s where my storytelling comes from.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – April 26, 2019

Indie Author Weekly Update

Looking for new strategies for your book marketing? Check out today’s Indie Author Weekly Update. You’ll find plenty of book marketing tips. I hope these posts help you to sell more books!

Social Media

Authors, Don’t Run From Social Media: 10 Tips to use it Efficiently and Avoid the “Cesspool by Anne R. Allen: “A lot of writers are talking about quitting Twitter and Facebook (and FB’s subsidiary, Instagram) because social media has become a “cesspool.” I hear you. Politicians, celebrities, and their mindless minions use social media to trash-talk and stir up negativity and chaos. Plus scammers and sadistic trolls lie in wait to pounce on the innocent and vulnerable.:

Book Marketing Tips

14 Fantastic Marketing Tips for Debut Authors by Diana Urban: “Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a debut author, what promotional strategies should you try when preparing for your first book launch?”

This Is How To Create A Pre-Launch Strategy For Your Book by by Rachel Thompson by Rachel Thompson: “In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet?”

Seven Steps To Maximum Exposure For Your Self-Published Book from Self-Publishing Review: “It’s a very competitive market out there. Here are some more direct tips from SPR’s marketing team to get your book sold and seen.”

Of Note

#NaNoProMo Starts Next Week: Rachel Thompson started NaNoProMo (National Novel Promotion Month) to help authors promote the books they wrote during NaNoWriMo. Learn more about this month-long event and the specials you can win. (I’m offering a social media audit worth $297 for just $99!)

Quote of the Week

David Foster Wallace - Good writing isn’t a science. It’s an art, and the horizon is infinite. You can always get better.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – April 5, 2019

Indie Author Weekly Update

This week’s Indie Author Weekly Update includes posts on Audiobooks, marketing, and information on how to secure book reviews. Enjoy them all!

Audiobooks

Why Indie Authors Should Publish Audiobooks – and How To Do It – Alliance of Independent Authors: Self-Publishing Advice Center by Amy Shojai: “Don’t yet have your books on audio? Wondering whether it’s worth the investment of time and money? ALLi Professional member Amy Shojai,who writes fiction and non-fiction on animal themes,  makes a persuasive case for taking the plunge into audio and suggests different options.”

Brand Protection

Author Brand Protection: Monitoring Your Online Reputation by Dave Chesson: “Over the course of my author branding series here at BookWorks, I’ve explained and explored the importance of creating a powerful author brand that accurately and beneficially represents you and your writing. Now, you’ll want to maintain that sterling reputation, by monitoring your online presence and interactions for author brand protection.”

Get Those Book Reviews

Ways to Get Book Reviews: The Power of Recommendation by Penny Sansevieri: “Personal recommendations account for 95% of all book sales. That’s a powerful statement, and it really speaks to the fact that people like what other people like. So, when authors ask me if book reviews are still a great way to sell a book, I always say ‘yes’ because great book reviews really tap into the power of the personal recommendation. Which brings us to the inevitable—how to get book reviews?”

Book Marketing

Book Marketing: World Book Day Visits for Indie Authors from Alliance of Independent Authors: Self-Publishing Advice Center: “In today’s post, British children’s writer Sue Bough shares her first experience of marking World Book Day in a local school, where she had great fun gathering feedback from young readers, learning important marketing lessons for future reference, and working alongside bestselling children’s authors on an equal footing.”

Start with Your Accordion Mostly Closed from TheBookDesigner.com and by Beth Barany: “When I was starting on my path as a novelist, I just dove right in, but I had no idea what I was doing. It was scary but I was determined to stick with it, no matter what. Soon I found roadmaps of sorts to guide me along my way. I didn’t know if these “how to” guides would get me to The End but I persisted.”

Quote of the Week

Write about only three things_ what you love, what you hate, and what you’re deeply conflicted about.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 29, 2019

Indie Author Weekly Update - March 29, 2019

Here’s another edition of the Indie Author Weekly Update. Trying to grow your Instagram account? Read the post by Wishpond. Want to grow your email marketing? Read Blogging Wizard’s post. Actually, all the posts are great. Enjoy them!

Instagram

21 Ways to Get More Instagram Followers Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement from Blogging Wizard and by Lily Ugbaja: “Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more!”

Marketing Self-published Books: An Innovative Idea for Building Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “It has never been easier to spread e-books across the world. Just a few clicks is all it takes. Instantly, your lovingly-crafted words can be transported into the hands of a commuter crammed on the Tokyo subway, or a parent relaxing in a yurt in Outer Mongolia. But how do you persuade people to buy your book if you don’t speak their language? Kathryn Mortimer describes her innovative method to expand her global reach for her book, Mother of Millennials.”

Blogging

How to Guest Write for Blogs: A Guide for Authors, Publishers, and More by Francis Bogan and from BookBub Partners: “Writing guest posts for blogs is a great way to help new readers find you and promote yourself and your books for free. Writing for blogs can help grow your fan base and can help you connect with writing communities.”

Quote of the Week

An artist is a sort of emotional or spiritual historian. His role is to make you realize the doom and glory of knowing who you are and what you are. James Baldwin

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 22, 2019

Indie Author Weekly Update - March 22, 2019

Today’s Indie Author Weekly Update contains the most diverse content I’ve featured in a while. Enjoy these posts from Dave Chesson, Sandra Beckwith, Jane Friedman and others.

Publishing Companies

The 8 Best Self Publishing Companies of 2019 by Dave Chesson: “You’re done. No more long nights and sleepless days. No more worrying about potentially gaping plot holes. All that’s left is to publish (and a victory beverage, of course). Easy enough, right? Wrong. Publishing–especially self-publishing–can be a very daunting task. There is a lot to consider and one false step can lead to a very poor introduction for your book into the world.”

Book Marketing

3 Book Marketing Myths to Avoid from TheBookDesigner.com by Sandra Beckwith: “Urban legends aren’t limited to horror stories, though. In the book publishing industry, a better term for them is “myths,” and there are a lot of book marketing myths. They spread from author to author quickly thanks to online groups and social media. Authors believe and accept them automatically, probably because they see the myths repeated so often.”

The Ultimate Guide to BookBub Ads from BookBub Partners: “Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!”

Book Production

Simple Tips for Formatting Book Blurb on KDP Dashboard for Print & Ebook from Alliance of Independent Authors  and by Rob Johnson: “I know I’m not alone in this, but one of my least favourite aspects of the writing life is having to come up with the book blurb for my sales page. I remember the British playwright David Hare being interviewed a few years ago, and he was asked what his new play was about.”

Beta Readers

Beta Readers: Who, When, Why, and So What? from Jane Friedman and by Barbara Linn Probst: “If you’re reading this essay, you’ve probably heard the term beta reader. Although some people do offer beta reading for a fee, the term usually refers to unpaid non-professionals who give feedback on writing prior to publication. Unlike critique partners, there’s no requirement to exchange manuscripts; unlike editors, there’s no expectation that beta readers will have advice about how to fix whatever weaknesses they find. They’re civilians, proxies for our future readers. Typically, they’re people we know, if not personally, then through a friend or writing community. We trust them enough to test our books on them and (presumably) listen to what they have to say.”

Quote of the Week

Indie Author Weekly Update - March 22, 2019

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 1, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. Enjoy this week’s posts by Gill Andrews, Jane Friedman, Dana Sitar, Joan Stewart and Erica Verillo, who writes about writer’s conferences occurring this spring.

Enjoy them all.

Gain Email Subscribers

How to Gain More Subscribers (Even with Low Website Traffic) by Gill Andrews: “What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No popups, welcome mats or slide ups. Wouldn’t it be a dream come true?”

Listen to a Podcast

Book Warner and Grant Faulkner in this week’s episode of Write Minded Podcast featuring Jane Friedman [Podcast]: They cover topics on innovation, publishing trends, and the future of book publishing.

Stop Searching for the Ideal Reader

How the “Ideal Reader” Myth Hurts Your Writing Process by Dana Sitar: “A lot of writing advice encourages you to market to your audience by defining your ideal reader. It says to think of your reader as one person, create a profile and write for that person. You’ll even find templates for defining your ideal reader — fake head shots and all. They’ll ask you to name the reader and list their demographics, interests and job. They’ll ask you to explain why this reader is totally in love with what you write.”

Writing Conferences

27 Fabulous Writing Conferences in March 2019 by Erica Verrillo: “Spring is right around the corner! And writers are thawing out! There are some excellent opportunities to network, pitch your work, and attend stimulating workshops this month.”

Press Releases

The Book Designer by Joan Stewart and from TheBookDesigner.com: “Most authors believe the press release will result in phone calls from eager journalists and an onslaught of orders. Nothing could be further from the truth. By itself, the press release lacks the power to skyrocket sales. But combine it with other marketing tactics like a compelling email or phone pitch, and you can help journalists learn about your book and take the next step: schedule an interview with you or invite you to be a guest on their show or podcast.”

Quote of the Week

Don't let yourself slip and get any perfect characters...keep them people, people, people, and don't let them get to be symbols.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Are You Ready for Book Marketing? Take This Quiz

Are You Ready for Book Marketing? Take This Quiz

Book marketing involves so many steps.

When people come to me, they erroneously think that all they need is social media marketing.

Au contraire.

Social media alone won’t cause your books to start flying off the proverbial bookshelf.

So, take this quiz and see if you’re ready to tackle book marketing on your own.

Did You Write the Best Book You Possibly Could?

Yes, book marketing starts with your book. If you wrote a historical fiction novel, how well did you research it? Did you hire the absolute best editor you could afford plus a copyeditor?

And did you attend writing workshops to hone your craft?

Who Created Your Book Cover?

book coverIt’s best if you don’t rely on Fiverr for your cover. And it’s best if you don’t use a photo you took.

Subscribe to TheBookDesigner.com. Every month, Joel Friedlander, a book designer, judges submissions from writers.

By reading his reviews, you’ll learn a lot about good and bad covers, and you’ll glean names of good book designers. Or, you can ask Joel for a recommendation. That’s how I found mine.

Book Marketing Essential: Choose the Best Amazon Categories

Amazon categoriesYou could upload your book to KDP if you’d like and select your own categories. Before doing that, I suggest you conduct some research.

Selecting your keywords and categories is critical to being found on Amazon. So, make your selections carefully. Here’s a post by Kindlepreneur with Dave Chesson on how to find the best categories: Secret Method to Choosing Amazon Book Categories in KDP.

Are You Planning on a Preorder

Preorders are de rigueur these days.

When you schedule a preorder for a month, you are building sales and then when your book is available to download, you’ll have a boatload of reviews.

All those reviews boost your book in Amazon’s search engine.

Can People Listen to Your Book?

audiobookThese days, it’s important to publish your book in as many formats as possible.

You want your readers to be able to read a paperback, download an ebook, listen to an audiobook, or enjoy a boxed set.

I’ve had clients who have only had their books formatted into paperbacks. Guess what kind of book sales they had? Yep.

No amount of social media marketing can help an author who doesn’t take advantage of all the ways that consumers buy books these days.

[Read more…]

Indie Author Weekly Update – February 15, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. I hope that you like how I’m categorizing my roundup now. This week’s categories are eBooks, book marketing, audiobooks, BookBub ads, and online book tours. Ostensibly, I could have added BookBub ads and online book tours under book marketing but I wanted to make sure that those particular blog posts stood out.

I hope you enjoy this week’s Indie Author Update and that you have a wonderful weekend.

eBooks

eBook Distribution Round-Up with Comparison and FAQs by David Wogahn: “eBook distribution options in 2019 have expanded greatly the past two years. There are scores of online eBook retailers around the world and eBook aggregators abound to help self-publishers easily make their book available for sale.”

Book Marketing

Best Practices for Authors Looking to Optimize Their Marketing Strategy by Kimberley Grabas: “It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success. With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.”

Street Teams: How to Run a Smooth and Successful Campaign from TheBookDesigner.com and by Angela Ackerman: “The prospect of a book launch can be intimidating. In today’s post, guest post author, Angela Ackerman, shares many tips about how to work with a street team to make your book launch a success. You won’t want to miss this article.”

AudioBooks

Understanding Audiobook Production: An Interview with Rich Miller from Jane Friedman and by Kristen Tsetsi: “Like many indie authors grateful for new outlets for their work, I was drawn last year to the world of audiobook production. This was thanks in large part to the recommendation of author friend Ian Thomas Healy, who’d had a positive experience adapting his work for audio. His personal history with it, combined with the rise in audiobook popularity, led me to follow Healy’s example and create an audiobook at ACX, Amazon’s audiobook production platform.”

BookBub Ads

How To Sell Books In 2019 (Part 4) by David Gaughran: “Welcome to the fourth part of my series on how to sell books in this year we have all agreed to call 2019 – despite what can only be described as rather shaky ground. And while we’re on the topic of letting dates slip, sorry about the delay in getting the final episode of this mini-series to your inbox. I handed BookBub Ads Expert to the editor yesterday – finally! – and that was taking all my time. More on that below.”

Online Book Tours

How to Run Your Own Online Book Tour and Save Money! by Penny Sansevieri: “We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in!”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers