Indie Author Weekly Update – December 8, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, book promotion, Facebook, and a new Kindle feature. I hope you enjoy the selection.

Easy Blogging for Authors: 10 Tips for a Successful Author Blog by Anne R. Allen: “I’ve made some spectacular blunders in my blogging career. But since we learn from our mistakes, I’ve got a boatload of information now. As Ruth and I say: “We made the mistakes so you don’t have to.” The worst decision I made was trying to turn this blog into a monetized business blog. That lasted about six months— until my doctor said I was going to have to choose between blogging and living to see my next birthday. This is the second anniversary of the beginning of that failed experiment, and I’ve been thinking over what I’ve learned.”

3 Shameless Book Promotion Tips For Your Next Release from The Write Life: “Nothing makes a reader feel like an A-class insider like being treated to A-class gifts. Many authors create incredible extras inspired by their writing, drawn from their characters or worlds. This can be anything from a map of an alternate world to lovely character cards, or a peek behind the curtain at your creative process.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users?”

Indie Author Content Ideas for Your December Book Marketing from Penny Sansevieri: “Yes, many of us just want to tuck away in our jammies with a mug of eggnog and rum but book marketing never ends! And remember, it’s crucial you stay in front of your fans and potential buyers, and I know that can be exhausting, so I’m trying to help you out by giving you monthly content ideas based around fun, unofficial and official holidays.”

Kindle Create App Out of Beta by Nate Hoffelder: “Amazon’s app for making Kindle ebooks, Kindle Create, is out of beta. Originally launched in April, Kindle Create is Amazon’s 4th Kindle ebook making app (the other three are  Kindle Kids Book Creator, Kindle Textbook Creator, and Kindle Comics Creator).”

11 Creative Ways to Boost Reader Engagement from BookBub: “Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield immediate revenue, and the ROI of these efforts can be difficult to measure. However, there can be significant long-term gains from having loyal fans who are willing to preorder, review, and enthusiastically tell their friends about a book.”

Quote of the Week

Graham Greene

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

 Penny Sansevieri

 

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Indie Author Weekly Update – November 24, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topics from Facebook ads to self-publishing to how to build a media kit. I hope you enjoy all of these posts.

Make Your Own Self-Publisher’s Survival Kit by Joel Friedlander: “Raging wildfires. 500-year hurricanes. Earthquakes triggering mudslides. Sea-level rise. It’s enough to make you want to bury your head under the covers. Both the occurrence of these disasters and the detailed and extensive reporting on them have fueled a growing interest in preparing for the worst. Ads for survival kits, water purification systems, underground vaults, and home protection schemes pop up regularly.”

Boosted Posts vs. Facebook Ads – When to Use Each Type – Andrea Vahl by Andrea Vahl: “Are you using Boosted posts on Facebook?  Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads manager? In this post, I’ll talk about some of the pros and cons for Boosting Facebook posts and how to know you are boosting the RIGHT posts as well as when you should use the Facebook Ads manager to create your ad.”

Currently reading: How to Build a Rocking Author Media Kit: a 7-Step Template from Reedsy: “Picture this: you’ve just self-published a book and are gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Don’t panic. By the time you’re done with this post, you’ll be ready to compile an all-purpose key to book publicity: your author media kit. A good media kit is one of the most straightforward ways to win over the press and everyone else who matters during your publicity rounds: book reviewers, bloggers, and indie bookstores.”

The Angsty Relationship Between Writing and Sales from Jane Friedman: “I have an uneasy relationship with sales, partially because I really do wish I could just do this work for free—or barter. I’m always up for a barter especially if it involves angora rabbits. But I also have an uneasy relationship with sales because I came to writing through academic means, and academics still live, oddly, with an idea of meritocracy as the way people get recognition for what they do.”

Using Book Promotions Sites to Launch Your Book from Dave Chesson: “In today’s episode, we learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large number of readers.  They can be a powerful tool for book launches, as well as a steady drip of sales over time.”

Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust by Joan Stewart: “Regardless of how long you’ve been writing or publishing books, I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. These missteps are so prevalent that I now do a quick review of every website when authors hire me for consulting – even if they don’t ask for my opinion. What good are my book marketing recommendations if the website falls short of the minimum standards a journalist or visitor will expect?”

Quote of the Week

Tolstoy

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – November 17, 2017

Indie Author Weekly Update

This edition of the Indie Author Weekly Update is chockfull of helpful tips. From Facebook ads to author websites to cross-promotion, you’ll find information to help you sell more books.

Indie Author Updates

Unpublished Writers and Websites: Should You Have One and What Should It Say? by Jane Friedman: “If you plan to pursue writing as a professional, long-term career, I recommend starting and maintaining an author website even if you’re unpublished. Your website serves as an online home and hub for everything that you do, whether in real life or in the digital realm. You fully own and control it, tell your own story, and connect directly with the media, readers or influencers. It’s hard to overstate its importance over the long term. Consider it the cost of doing business in the digital era, a necessary business card and networking tool.”

Use Your Author Website To Make Readers Care About You As A Writer  from Web Design Relief: “As a writer, your job is to create a narrative that hooks the reader, raises curiosity, elicits empathy, and leaves the reader satisfied. But have you ever considered how these fundamentals of storytelling can be harnessed to improve your author website?”

Email Marketing: The Complete Beginner’s Guide from Blogging Wizard: “If you’re a small business owner doing business online, the thought of not making any conversions can make you lose sleep at night. You work hard at creating your website – or the online version of your brick and mortar business – with a distinct brand and logo. You even heard that blogging can generate up to 67% more leads, so you start your own company blog.”

Pronoun Is Dead: The Ebook Retail Universe Redux from TheBoodDesigner.com and by David Kudler: “I’m bummed. On November 6, Macmillan’s Pronoun, the distributor that I had begun to rely on more and more over the past year, announced that it was shutting down its operations. No new books can be uploaded; Pronoun will remove all existing books from distribution on January 15, 2018.”

The 4 Best Types of Facebook Ads for Authors by Andrea Vahl: “Are you an author who wants to promote your book with Facebook Ads?  It can be overwhelming to know what is going to be most effective.  In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. The first thing to clear up is that there are different types of authors and different goals for your book.  And once you are clear on the next step a reader should take with you, your marketing strategy becomes clearer.”

14 Ways Authors Can Cross-Promote Each Other’s Books from BookBub: “Many authors cross-promote each other’s books to gain visibility with a relevant new audience of readers. It’s a mutually beneficial way to inexpensively boost book sales and word-of-mouth buzz — and to make new friends and build relationships in the publishing community!”

Awards News

Jesmyn Ward Wins Second National Book Award in Fiction from Publishing Perspectives: “Jesmyn Ward led Wednesday evening’s (November 15) National Book Award honors, for her Sing, Unburied, Sing, becoming a two-time winner of the prize.” Her earlier award came in 2011 for Salvage the Bones (Bloomsbury USA).

Fiction Writing Contests

Fiction Writing Contests Worth Your Time (Winter 2017 Edition) from Writer Unboxed: “Much like editors are looking for reasons to reject work, I want to focus on opportunities worth my time. Thus, my list of writing contests below includes reasons to submit to that particular writing contest. May you find a promising opportunity among this list and spend less time searching for where to send your exceptional work.”

Quote of the Week

Ernest Hemingway

New to blogging? Check out Blogging Just for Writers 

Blogging Just for Writers by Frances Caballo

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – November 2, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update covers a lot of topics and all but one focus on some aspect of selling your books. I hope you enjoy these posts.

Indie Author Updates

Book Reviews for Self-Published Authors: A Primer by Joel Friedlander: “It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie. Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.”

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Indie Author Weekly Update – September 22, 2017

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to listen to the podcast with Dave Chesson. It’s awesome. I also love the post by Susan Wolfe because it teaches us to never give up as writers.

Well, summer is definitely coming to an end. I hope you enjoyed the season.

[Podcast] Amazon Keywords Learning Lab with Dave Chesson from Chris Syme: “Hear Dave’s story and how he got into self-publishing. What the heck is a keyword anyway and why you need to know. Where you should be using Amazon keywords. And more.”

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Indie Author Weekly Update – September 15, 2017

This week’s Indie Author Weekly Update contains six posts that should kick your book marketing up a few notches. Notable posts are from Dave Chesson, Writer Unboxed, and Jane Friedman.

Well we are seeing summer come to a close. I feel for the people in the wake of hurricane Harvey and Irma. Locally, it can be sunny and hot one day and the next we have lightning, thunder, and rain. Summer is definitely ending on a tumultuous note.


Indie Author Update

Book Advertising – Free Amazon Marketing Services Course by Dave Chesson: “As many of you have heard, advertising your book on Amazon Marketing Services or AMS has become one the best ways for authors to get their book discovered and even thrive in a crowded Amazon market. Through AMS, you can now choose when and where you want your book to show up on Amazon – anywhere in search results or even next to another book on their own sales page.”

What’s More Important: Author Websites or Social Media? by Jane Friedman: “In 2013, I observed a conversation on Twitter where a publisher said they didn’t believe in author websites “for a lot of authors”—that social was a better place for authors to spend time from a marketing perspective. It bothered me, and I ended up writing a blog post about it, exploring why a publisher might think this—rightly or wrongly.”

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Indie Author Weekly Update – September 8, 2017

This week’s Indie Author Weekly Update focuses on blogging and publishing strategies. I think you’ll enjoy the posts below from Adam Connell, Joan Stewart, Anne R. Allen and Writer Unboxed.

Was there a heat wave where you live? There was one in Northern California and thank goodness the temperature has returned to its more temperate moderate. I hope you enjoy the few days of summer that we have left.

How To Beat Blogger’s Block With Endless Blog Post Ideas from Adam Connell: “Blogging is supposed to be about inspiring your readers. So, how come your blog leaves you uninspired every time you have to write another blog post? You end up thinking: Another week’s gone by and I need to write a post. I have nothing to write about. I’ve written everything I can about my niche. When this happens, the mere thought of sitting down to write feels like there’s a mega-ton rock on your head – which you can’t seem to shake off. No amount of mustering, fighting or even trying some wacky things can make what you’re feeling go away.”

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Indie Author Weekly Update – September 1, 2017

Indie Author Weekly Update

In this week’s Indie Author Weekly Update, posts range from Mark Coker’s views on cultivating superfans to Hugh Howey’s insightful Part IV of his series on writing and publishing. I hope you enjoy them all.

Where I live, September is starting with a heat wave. Wish me luck as I strive to stay cool and say a prayer — or send good thoughts — to all the people in Texas who are suffering due to Hurricane Harvey.


Indie Author Updates

How Indie Authors Can Cultivate Superfans from Publishers Weekly and by Mark Coker: “Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you’ve got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.”

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Indie Author Weekly Update – August 4, 2017

Indie Author Weekly Update

The focus for this week’s Indie Author Weekly Update is on social media networks. You’ll find tips about Facebook Groups, Snapchat and YouTube. I hope you like this week’s selection.


Indie Author Updates

What is Facebook Stories and how does it work? from Pocket Lint: “Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all your friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch.”

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