How to Make Your Books Permafree

How to Make Your books Permanently Free by Frances Caballo

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Yes, the Social Media for Authors Podcast is back at long last and this is the 37th episode. WooHoo! I hope you enjoy the show notes and recording.


Hey, that’s right, I’m b-a-c-k!

Wow, what a year I had. I don’t know about you, but 2015 was a year of tests for me. Let me explain.

On February 1, 2015, which was Super Bowl Sunday, I fell on a wet floor and fractured my left wrist. Ouch! Right? So the treatment I received wasn’t the best, to say the least. I developed horrific nerve pain, and no one noticed in the X-rays that the bones moved out of place while I was in a cast for eight long weeks.

So I had a year of pain. Pain when I typed. Pain when I cleaned. Pain when I opened car doors. You get the idea. While I was dealing with the pain and going to physical therapy, I tripped and sprained my ankle. It was such a severe sprain they thought I’d fractured it.

By now you’re thinking I’m a klutz, right?

Then – oh, yeah, the story gets better – I had surgery on my left wrist due to the level of pain I was experiencing. Surgery went stupendously well, thanks to my incredible doctor. But I couldn’t work for two weeks and had to complete a new round of physical therapy and rehab my left arm, wrist, and hand because I didn’t have just one surgery; I had three on my left wrist, arm, and hand.

With all that happening, I had to let something go. What I let go was my podcast. And I introduced many of you to some guest bloggers.

But all that is over. Thank goodness!

During this time, I thought a lot about my podcast. Should I restart it? Should I let it go? I decided that instead of letting it go, I would change it slightly.

Before, my focus was entirely on social media. This time, I will include episodes on social media but plan to include more episodes on book publicity and bookselling strategies. Occasionally I’ll add an episode on productivity tips for authors as well as some interviews.

What do you think so far?

And if you have some ideas you’d like me to discuss, send them to me. I love hearing from you.

Before I leave you I want to talk about a strategy I’ll be implementing soon. I’m going to make one of my books on Amazon permanently free.

Follow these Steps to Make Your Book Permanently Free

Now, I know there is a lot of controversy about offering books for free. But offering books for free, whether for two or five days a year or by making them permanently free, is an excellent way to expand awareness of your books and grow your email list.

This is how you do it. In one of your books, include a link to the first book in one of your serial novels. Don’t worry if you don’t write serial novels. I don’t either, and I’m still using this method.

At the front of your book, include a graphic element and a call to action to receive the first book in your serial for free. Include a signup link. Now that link will be to your newsletter, and once the reader signs up, they’ll get a copy of the first book in one of your series.

Since I don’t write serial novels, my call to action will be to sign up for my free ebook, Twitter Just for Writers. In the future, I’ll change that call to action to the receiving another free book for free.

The next step is to upload the book to Smashwords and other ebook retailers and make the book available for free. When you finish that step, ask your readers to help you lobby Amazon to match the free price elsewhere.

Soon you should see your email list grow, and awareness of your books expand.

Okay, I’ve decided to make today’s broadcast short. It’s just an introduction to what’s to come – and more of what to come.

If you haven’t downloaded my free book, Twitter Just for Writers, be sure to do that here.

Take care!

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorThanks for listening to the Social Media for Authors Podcast. I’ll be back next week with more tips you can put to use. Until then, don’t forget to navigate to iTunes to rate this show, and if you’re on Twitter, follow me at @CaballoFrances. Have a great week!

 

 

Social Media for Authors Podcast Returns in January

Social Media Tips for Indie Authors by Frances Caballo

Hey, I intended to restart my podcast in October. I really did.

But as John Lennon said, “If you want to make God laugh, show him your plans.”

Maybe John was quoting someone else but that’s how I remember the quote.

The podcast is being delayed further.

After a brief respite, the podcast will restart January 15, 2016. I’ll include episodes on productivity for authors, whether it’s in your author business, your writing or your social media marketing.

There will be lots of good stuff to share with you. Ideas are buzzing in my head already.

So please come back next year.

And I apologize for the delay.

About the Author: I’m Frances Caballo, an author, podcaster and social media strategist and manager for writers. I’m a regular speaker at the San Francisco Writers Conference and have written four books including, Twitter Just for Writers, which is available for free here on my website. My focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. My clients include authors of every genre and writer conferences. You’ll find me every day on Twitter.

 

Practical Tips for Marketing Your Books on the Social Web

 

Every Writer Deserves a Break

Quote by Jarod Kintz via Social Media Just for Writers - Frances CaballoIndie writers need a break once in a while, don’t you agree?

After a lot of thought and some anguish, I’m switching my podcast schedule to once a week.

Publishing a podcast can be time-consuming. On average, it takes me five hours to publish a ten- to fourteen-minute podcast episode.

Hard to believe, isn’t it?

First, I write the script. Then I record it and edit the recording. Then I upload the audio to LibSyn.com and add the show notes to my blog and create an image.

I spend 90 minutes just on the  recording and editing. And that’s an improvement; it initially took me two hours to record a ten- to fourteen-minute episode.

While it’s a time-consuming process, so far it’s been totally worth it.

But I have other goals I want to achieve. I have two books in my head that are screaming to get out. And I’m working on a free email course and a few other special projects.

Whew! Right?

So I’m going to take a one-month break from my podcast. (Yeah, I know. I’m not supposed to do that but I am.)

When I return, I’ll publish my podcast every other Friday, starting October 30, just in time for Halloween!

Thanks for understanding.


Whether you’re just getting started on Twitter or you’ve been using it for a while, you’ll find tips you can use in this Free eBook: Twitter Just for Writers. Download it for FREE now (and receive a copy of my list of favorite marketing books and novels too)!
Twitter Just for Writers by Frances Caballo

 

Sell More Books with These Tips by Frances CaballoAbout the Author: I’m Frances Caballo, an author, podcaster and social media strategist and manager for writers. Find out more about about my services and check out my Social Media for Authors podcast on iTunes.

 

Practical Tips for Marketing Your Books on the Social Web

 

Authors: Grow Your Twitter Tribe with These Tips

How to Grow Your Twitter Tribe by Frances Caballo

Grow Your Twitter Tribe with Targeted Hashtags

A couple of years ago, I wrote a two-part series on hashtags authors could use to mingle with other writers on Twitter, find readers, and grow your Twitter tribe. Let’s look at that list and had several more to it.

But first let me explain a method you can use to find readers. In one word that method is hashtags. I would use the following hashtags for that purpose:

#BookWorm

#GreatReads

#MustRead

#Novel

#WhatToRead

#Bibliophile

#Reader

[Read more…]

Authors: Learn How to Create Shareable Facebook Content

Authors: Learn How to Create Shareable Facebook Content by Frances Caballo

 

My Personal Facebook Tips

As usual, this week’s episode includes summaries of several blog posts with awesome Facebook tips.

Engagement – the goal of all of our social media efforts – can be tough to attain on Facebook. As I’ll talk about later in this episode, Facebook keeps tweaking the algorithm, making it harder for the posts on our Facebook Author Pages to reach all of our readers.

Darn! Right?

Well, I have some tips for you, and here they are:

  1. Post more frequently. I recommend twice each weekday and once each day on the weekend.
  2. Mix up the days and times you post on Facebook. You’ll, of course, want to check your Insights to see when your fans are on Facebook. But you’ll also want to check for when they are most likely to engage, and the only method to find that out is by mixing it up.
  3. Write short (80 to 100 characters) vs. long narratives. Text overload is rampant these days so if you want your fans to read your post, keep your posts short. The caveat here: Some people do have success with very long, personal revelations and that’s great. But mostly, people want to peruse their newsfeeds quickly.
  4. Include more personality. People do not buy books from brands; they buy books from writers so don’t be afraid to share information that reveals more of your personality. (Confession: I’ve been deficient in this area.)
  5. Be controversial at times. Take a stand on an issue in your niche, genre, or recent events.
  6. Add calls to action. Don’t be afraid to ask your fans to purchase your new book. Just use that call to action sparingly.
  7. Vary your types of posts. Vary the topics, the length, the types of images you use, and the types of questions you pose.
  8. Respond promptly and tag commenters. Try to respond to comments as soon as you can and be sure to type their name (tag them) in your response.
  9. Consider freshening up your cover image on a quarterly basis using Canva or PicMonkey.
  10. Host a Facebook Friday networking party that enables your fans to promote their books, blog posts, or other types of news. Get to know your readers and what matters to them.
  11. Drive traffic from other social media sites to posts your want to receive additional attention. This is how: When you click on the date stamp of your Facebook post, you will see that your post has a unique URL. You can drive traffic to that post by using that URL in a tweet or LinkedIn post.

[Read more…]

Authors: Enjoy Social Media Success with These Tips

 Social Media Success for Authors by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 34 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of blog posts with awesome tips about Social Media and, of course, I have tips to make you happier. 🙂 Enjoy!


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I want to start by mentioning that I live in Northern California and our neighboring county, Lake County, has been besieged by fires all summer. The biggest fire yet started recently, and if you’d like to help, you can contact the Red Cross. Survivors of the Valley Fire need everyone’s support.

Next, I want to mention that there’s a free, online author’s conference in October. The benefit of attending this one is you don’t have to buy a plane ticket or stay in a hotel. Just follow the link to learn more about the conference and the speakers. There will be some talented speakers at this event, including moi.

Feel Happier on Social Media

For today’s episode, instead of sharing my own tips I thought I would instead share a post I read on Fulfillment Daily called 7 Tech Habits Guaranteed to Make You Happier.

We can all feel happier at times, right?

[Read more…]

Authors: Engage with Your Readers on Twitter

Engage with Your Readers on Twitter by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 33 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome Tips about Twitter and, of course, I have your tip of the week. Enjoy!


 

Let’s Talk About Blab.im

Everyone seems to be talking about Blab, a new live-streaming video app. I’ve been receiving Blab announcements in my email all week from a variety of users.

For example, people like Jon Loomer seems to be holding Blab gatherings every day.

But what is it, you ask?

[Read more…]

Instagram Tips for Every Author

Instagram Tips for Every Author by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 32 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!


 

 

Instagram Tips for Authors

Before I launched my podcast, I surveyed my blog readers because I wanted to know which topics they – you – wanted to hear about. Instagram ranked high on the list. So here’s a new episode on this wildly popular network.

But before we delve into tips from a variety of sources, let’s look at Instagram’s user numbers.

You may be wondering, “Is Instagram widely used?” Oh, yeah.

According to Digital Marketing Research, more than 75 million people use this application.

[Read more…]

Authors: How to Get Your Emails Opened and Read

Authors: How to Get Your Emails Opened and Read by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 31 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome email marketing tips and, of course, I have your tip of the week. Enjoy!


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Introduction to This Week’s Episode

This week’s tip isn’t a tip, really. It’s an introduction to the rest of the episode. Okay, I’m cheating, just a little.

You may be wondering why I’m even talking about email marketing? Did you think it was dead?

No way.

Agents like to tell authors that publishers will ask about a writer’s email list and want to know about his or her number of subscribers.

Sure, that’s important but what if you always plan to self-publish?

In that case, email marketing is even more important.

You see, what would happen if Facebook were to crash, Twitter were to disappear, and Instagram were to fall apart? You’d lose your online connections to all of your friends, fans, and followers.

[Read more…]

Take Your Author Blog to New Heights

 

Take Your Author Blog to New Heights by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 30 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!


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Plugins and Apps I Recommend for Your Author Blog

As I said, we’re talking about author blogs today, so I thought I’d some of the WordPress plugins and apps that I rely on to support my blog.

WordPress SEO by Yoast

This simple plugin is a must-have on every blog. It simplifies the mystery behind SEO by showing you in red or green text whether you are using your designated keywords sufficiently.

I’m not savvy when it comes to search engine optimization, so I love this plugin because it makes the process easy. And you can use it to set up your Twitter Card too – a cool option for every blog.

Here’s an example of how it looks:

Avoid Social Media Time Suck by Frances Caballo

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