Platform Building & Media Relations for Indie Authors

Chris Well recently joined me on a Conversations with Frances broadcast. Hear what he had to say about media relations and platform building for indie authors.


Chris started young in the media; by college he was writing for national magazines. Later, he worked in radio and worked as an editor with a magazine. Over the years, he has accumulated 25 years in the media working with a number of brands. This is what he had to say:

The right email to the right reporter will get you coverage. That said, any author can find media coverage.

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How to Crush It on Social Media as an Introvert

introvert

Are You an Introvert? Here’s Your Dilemma

Selfies, bad grammar, cryptic status updates (“some people don’t deserve my time…”) and verbal diarrhea. Ugh. What is the obsession with social media? How can anyone enjoy this drivel?

And who has time for it? With everyone competing for attention no one is going to pay any attention to you, right?

Why would you put yourself ‘out there’ only to be ignored, or worse, ridiculed?

Using social media for book marketing can be an intimidating prospect for any author, but especially a self-published introvert. Fortunately, you can learn how to make it work for you.

Using social media for book marketing can be an intimidating for introvertsClick To Tweet

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Indie Author Weekly Updates – June 21, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update includes posts from Helen Sedwick, Jane Friedman, Penny Sansevieri, Joel Friedman, and Orna Ross. You’ll find posts about piracy, resources for authors, marketing, and  top blog posts for the first half of 2017.

Why the picture of the Labrador retriever pup above? We’re now in the dog days of summer. How are you spending them? (I’m just trying to stay cool!)


Indie Author Update

Digital Piracy & Illegal Downloads: Author Options by Helen Sedwick from BookWorks: “Sooner or later, every author suffers that dreadful experience of finding websites offering free illegal downloads of her book. For most of us, our first reaction to such digital piracy is to send a nasty email or better yet, hire an attorney to write one for us. After all, someone is stealing our work! Wait! Before you pay hard-earned money to an attorney, let’s look at less expensive options.”

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Turn Your Blog into a Book Production Machine with Nina Amir 

I recently interviewed Inspiration to Creation Coach Nina Amir as part of my Conversations with Frances series. We talked about blogging, how to blog a book, and what blogging has done for Nina’s life and career. Be sure to listen to the webinar. I’m certain you’ll learn a lot.

Here are a few notes from this webinar with Nina Amir:

What did blogging do for Nina Amir’s life?

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Protecting Your Rights and Your Wallet with Helen Sedwick

In this hour-long webinar, attorney and author Helen Sedwick reviews a wide range of issues from intellectual property, copyright issues, publishers to be wary of, and fraudulent entities wanting complete control over your book and its film rights.

Here are a few notes from Helen’s presentation:

  • Intellectual property is a product of the mind.
  • You can protect intellectual property just like you can protect your car or home.
  • There are people and companies who will try to take control of your intellectual property from you.
  • Some of the worst entities are contests where the prize is the content sponsors get the right to publish your book, merchandizing rights, film rights, etc.

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Indie Author Weekly Update – May 19, 2017

 Indie Author Weekly UpdateToday’s Indie Author Update includes posts on blogging, social media tools, word-of-mouth  marketing, and so much more! I hope you enjoy these posts, ones I considered the best from all the post I read this past week.

How ‘word-of-mouth marketing’ REALLY happens by Dan Blank: “Today I want to share a small case study with you, illustrating how word-of-mouth marketing really happens. My goal is to encourage you to connect in meaningful ways with others who resonate with the writing and creative work you are passionate about. Okay, let’s dig in…”

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The Way We Think About Social Media Is Broken

Why what we think about social media is brokenWhen you first write a book and brave the waters of social media, what are you thinking about?

Be honest.

I know what I was thinking. Sales. Readers. Clients.

It’s a mistake that we all make. We’re enthusiastic. We believe we just wrote the best book ever and we’re eager to turn all those hours we labored over every sentence into something tangible: green dollars. Or euros.

Or maybe we’re more altruistic. What we want is for people to enjoy our book, appreciate our craft.

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Indie Author Weekly Update – March 10, 2017

Indie Author Update

In this week’s Indie Author Weekly Update you’ll find posts on blogging, branding, author bios, social media, and more. I hope you enjoy this week’s selection.

Meanwhile, after several days of rain and hail we’re enjoying a few days of respite, sun, and warmer temperatures. The warmer temps are always inviting to pursue a hike or bike ride. Don’t you agree? I hope you find your time in the outdoors as inspiring as I do.


 Indie Author Update

Why Do I Need a Media Kit? 5 Reasons (+ FREE online workshop series March 13-24!) from Chris Well: “The media kit is an essential tool for every author who wants to leverage the power of the media to build their brand. This set of PR materials gives media influencers and others a clear snapshot of what you have to offer.”

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Indie Authors: Follow These 40 on Twitter in 2017

Indie Authors: 40 Twitter Users to FollowAs you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.

To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope  these individuals, experts, and entities soon become your favorites too.

Note: The list is organized alphabetically, not by ranking.

Authors and Experts to Follow on Twitter in 2017

Alliance of Independent Authors

Founded by author and poet Orna Ross, @IndieAuthor ALLI is a membership organization of indie authors and advisors.

Andrea Vahl

Andrea has been writing about social media for years. Although she caters to the business world, her words are genuine pearls of wisdom and she’s well worth following and keeping track of.

Anne R. Allen

I adore Anne’s blog and enjoy following her on Twitter too. She is one smart lady!

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Author’s Guide to Email Marketing plus 3 Best Practices

Author's Guide to Email Marketing plus 3 Best PracticesThere’s a piece of advice that authors everywhere are receiving that you can’t ignore: start your email marketing list and grow it.

As you can tell from the abundance of blog posts on this topic, I’m not the only one who agrees with this advice.

Moreover, email is the fastest, cheapest, most powerful way to engage with your readers at scale. No other service (not even social media) is as personal as email, and if done right, you’ll sell way more books through email than you could any other way. Tom Morkes

As effective as social media is for engaging with your readers – not to mention discoverability – there’s nothing that quite compares to a robust email marketing list.

There’s nothing that quite compares to a robust email list Click To Tweet

Right about now you probably think that it’s an excellent piece of advice but just how can you accomplish this goal? That’s exactly what this post is about so lean back, take a sip of your coffee, tea, or tequila (or bourbon or wine), and keep reading.

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