Indie Author Weekly Update – April 19, 2019

Indie Author Weekly Update

This week’s Indie Author update is chock-full of wonderful tips and strategies to help you with your book sales. As always, David Gaughran wrote a terrific post. There are also blog posts on Twitter, Instagram, content marketing, search engine optimization, and lastly, BookBub ads. Whew! Enjoy the posts.

Author Platforms

How To Build An Author Platform by David Gaughran: “What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.”

Twitter

Saying No to Twitter: What Authors Need to Know from Jane Friedman’s blog and by Daniel Berkowitz: “Tell me if this is a situation you’ve been in before: Your agent just sold your book to a publisher, and now you want to do everything you can to ensure your book’s success. The publisher tells you to get a website and to get on Facebook, Instagram and Twitter. You have a Facebook profile, and you’re not opposed to creating a separate author page, and you really enjoy Instagram—but you don’t like Twitter.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place!  Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Content Marketing

Sell More Books With Guest Blogging from TheBookDesigner.com and by Sandra Beckwith: “There’s no question in my mind that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.”

Search Engine Optimization

SEO for Authors and Other Search Ranking “Secrets” by Jenny Hansen: “SEO for authors … It’s a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, “I know how to spell it, but that’s about all.” SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.”

BookBub Ads

8 Ways to Target Readers Using BookBub Ads: “With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further.”

Quote of the Week

Don't write about what you know -- write about what you're interested in.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – April 12, 2019

Indie Author Weekly Update

This week’s Indie Author Weekly Update has a whopping six suggestions for you to read. Learn to write a memoir that sells, set up automated emails (it’s easy!), and ponder your purpose. I hope you like all of them!

Memoirs that Sell

How to Write a Memoir: 14 Tips for Writing Memoir That Sells by Anne R. Allen: “It is true that memoirs are problematic. They’re devilishly difficult for a new writer to do well, but they’re what newbies usually write. The urge to put our own life story on paper is the most common reason people start writing. Adult education programs and senior centers everywhere offer courses in “writing your own life.” And there’s the old adage that says everybody has a book in them—their own life story.”

Marketing

5 Ways to Market Your Audiobook Without Ads from Jane Friedman’s Blog: “Some authors and publishers seem to believe that by the simple act of making an audiobook available for purchase, there will be numerous purchases. Yet, as with all types of books, yours is merely one of many thousands published each year. You must make listeners aware that your product exists. Here are 5 different ways to do that without advertising.”

13 Email Marketing Statistics That Are Shaping 2019 and Beyond by Convince & Convert: “Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future.”

How to Set Up Automated Emails for Reader Magnets  from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel McCollin: “It’s nice to give your reader fans the personal touch. However, in this blog post, Rachel McCollin makes the case that a little automation is a good thing. And she takes us through a step-by-step process to set up automated emails delivering your reader magnets, so you never have to lift a finger again.”

Beta Readers

Where to find beta readers for your book by Sandra Beckwith: “Last week, I had a conversation with a client about what he referred to as “peer reviewers” for his next book. That gave me pause, because peer reviewers are usually used with academic or scientific works, and his is neither. I asked if he meant “beta readers.” While peer reviewers read for factual accuracy, beta readers aren’t limited to “peers” and can be from your target audience. “Beta readers” was, in fact, the term he meant to use.”

Find Your Purpose

This is How To Find Our Purpose by Rachel Thompson: “Many survivors (and people in general) tie our jobs with our purpose. One does not have to equal the other, though it can. This is a Western way of thinking – we equate what we do for a living with our purpose in life. However, the two can be entirely different.”

Quote of the Week

The art of writing fiction is to sail as dangerously close to the truth as possible without sinking the ship.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – February 22, 2019

Indie Author Weekly Update - February 22, 2019

Welcome to the Indie Author Weekly Update. All the posts here discuss book marketing but in different contexts. Anne R. Allen once again doesn’t fail to disappoint in her newest post about superfans. Under the email marketing heading, you’ll find two great blog posts.

Enjoy them all.

Book Marketing Strategies

Should Writers Despair If We Don’t Have Superfans? by Anne R. Allen: “I keep reading about them. People swear they exist. But I’ve never met one. Or even seen its elusive footprint. No, I’m not talking about Bigfoot. I’m talking about the author Superfan. Lots of publishing experts I respect are saying we need to go out and get us some of these Superfans. But I’m not sure where to find them—although apparently vast herds of them roam the booky regions of Cyberia.”

Paul Jarvis describes in new book’s launch (Company of One) in this outline: “For this article, let’s focus on everything after the finished manuscript, because I cover a lot on finding an agent and publisher in my other article on how I got a book deal.” ‏

Book Promotion: Do This, Not That – February 2019 from TheBookDesigner.com and by Amy Collins: “This month has been all about working with authors to help them focus on their markets and really find their readers.”

Social Media

Important Reasons Authors Need to Be Using Social Media by Emiie Rabitoy: “Social media is something most take for granted these days. Not only is social media something that helps close the distance between friends and family who are far apart, but it can also be helpful in a person’s work life too. Social media can be very beneficial for authors, from building relationships with readers, to book marketing and gaining knowledge and feedback.”

Email Marketing

How to announce your book with an e-mail blast by Sandra Beckwith: “I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling. More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).”

Book Marketing: How to Add Mailing List Signups to Your Author Website from Alliance of Independent Authors: “If you’ve spent any time reading or listening to ALLi’s advice on connecting with readers and growing your audience, you’ll know that one of the best ways to do this is via your author mailing list.”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – February 15, 2019

Indie Author Weekly Update

Welcome to the Indie Author Weekly Update. I hope that you like how I’m categorizing my roundup now. This week’s categories are eBooks, book marketing, audiobooks, BookBub ads, and online book tours. Ostensibly, I could have added BookBub ads and online book tours under book marketing but I wanted to make sure that those particular blog posts stood out.

I hope you enjoy this week’s Indie Author Update and that you have a wonderful weekend.

eBooks

eBook Distribution Round-Up with Comparison and FAQs by David Wogahn: “eBook distribution options in 2019 have expanded greatly the past two years. There are scores of online eBook retailers around the world and eBook aggregators abound to help self-publishers easily make their book available for sale.”

Book Marketing

Best Practices for Authors Looking to Optimize Their Marketing Strategy by Kimberley Grabas: “It’s an unfortunate truth that writing a good book doesn’t guarantee an author’s success. With so many others vying for readers’ attention, it’s important to implement an effective marketing strategy. Various brands rely on best practices instilled by a Facebook advertising specialist or Instagram expert to promote their products, and authors may consider doing the same to attract a broader audience.”

Street Teams: How to Run a Smooth and Successful Campaign from TheBookDesigner.com and by Angela Ackerman: “The prospect of a book launch can be intimidating. In today’s post, guest post author, Angela Ackerman, shares many tips about how to work with a street team to make your book launch a success. You won’t want to miss this article.”

AudioBooks

Understanding Audiobook Production: An Interview with Rich Miller from Jane Friedman and by Kristen Tsetsi: “Like many indie authors grateful for new outlets for their work, I was drawn last year to the world of audiobook production. This was thanks in large part to the recommendation of author friend Ian Thomas Healy, who’d had a positive experience adapting his work for audio. His personal history with it, combined with the rise in audiobook popularity, led me to follow Healy’s example and create an audiobook at ACX, Amazon’s audiobook production platform.”

BookBub Ads

How To Sell Books In 2019 (Part 4) by David Gaughran: “Welcome to the fourth part of my series on how to sell books in this year we have all agreed to call 2019 – despite what can only be described as rather shaky ground. And while we’re on the topic of letting dates slip, sorry about the delay in getting the final episode of this mini-series to your inbox. I handed BookBub Ads Expert to the editor yesterday – finally! – and that was taking all my time. More on that below.”

Online Book Tours

How to Run Your Own Online Book Tour and Save Money! by Penny Sansevieri: “We’ve all heard about an online book tour, also often referred to as a book blog tour. They’re a great book promotion tool (if done right) and can really enhance the exposure for your book with readers connected to these blogs. But where do you start? Let’s dig in!”

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Using Video Marketing? Why It’s Important and 3 Apps to Try

video marketing

I keep telling writers that video marketing is huge, especially this year.

Why?

There are several reasons why you need to incorporate video into your marketing. Here are a few:

According to Comscore, adding video to your website can increase the chance of a front-page Google result by 53 times. To find some video SEO tips, read this post from Vidyard.

Video Marketing Is Popular and Effective

video marketing - 3 apps to tryPeople love videos and videos tend to be more successful in capturing consumer attention. Okay, now think about all those videos you watch on Facebook, for example. Aren’t they more fun to watch that the posts you have to read? I rest my case.

Video attracts more engagement on social media. Think back to Facebook again. Videos more often that posts go viral or at least draw thousands of Likes. People love video.

According to BrainShark, 65% of viewers watch more than three-quarters of a video, which is more than I predict people read of text. So with video, consumers (readers) pay attention to more of your messaging.

Create Strong Emotional Connections

With video, you can create strong emotional connections. Remember the Budweiser commercial featuring the blonde Lab? That video had me in tears. Video, according to Vidyard, is the “most powerful way to evoke emotions online.” Vidyard goes on to say:

It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

Finally, video has a higher conversion rate than text. So, if you want your readers to buy more books, do more video.

2 Video Apps to Make Production & Editing Easy

Producing video needn’t be expensive. You don’t need to hire a videographer for every video you post. Here are some apps you can use.

Wave.video

Wave videoWith this online application, you can make video ads and videos for social media. The app offers 30+ formats optimized for every social media platform.

A cool aspect to Wave.video is that it has a 200-million stock video clips library at your access. It also has 300,000 royalty-free audio clips that range from symphonies to piano tracks and more.

You can customize your videos with fonts and watermarks.

Afraid you’ll be overwhelmed by this app? It offers tutorials and workshops to teach you how to create and edit your videos.

Pricing starts at $39/month.

[Read more…]

14 Facebook Pages for Authors to Review

14 Facebook Pages for Authors to Review and Maybe Follow

I tell writers, “Facebook is tough.” Specifically, I am referring to Facebook pages. The organic reach makes it difficult to gain traction at times.

Like it or not, your posts organically reach just 2% of your fans’ newsfeeds.

That’s horrible.

HubSpot (an all-in-one inbound marketing and sales platform) agrees that organic reach on Facebook business pages (aka Facebook author pages) is dismal:

“In January 2018, according to Facebook’s Head of News Feed Adam Mosseri, Facebook began to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.”

“As a result, marketing content was poised to take a backseat to content by friends and family — a value that Facebook says it originally had, and that it’s trying to return to. What this means that of the number of people who have Liked your Facebook page, about 10% of them see your posts. This also means that if you want more of your fans to see your posts, you need to provide great content consistently and plan to have a Facebook advertising budget.”

However, worldwide, there are over 2.32 billion monthly active users as of December 31, 2018. With that many users, it’s difficult to ignore Facebook.

And Facebook’s advertising feature is impressive and works exceedingly well and you can use it to boost your reach and find members of your reading demographic on Facebook. With its custom audiences, you can target just about any person, cause, and geographical region with your message.

So let’s take a look at some Facebook pages.

Facebook Pages Authors Need to Watch

There is a lot of variety in how these authors handle their Facebook pages. I like Anne Lamott, Isabel Allende, and Joanna Penn’s pages best.

Anne Lamott 509,111 Likes

Anne LamottAnne Lamott doesn’t post regularly, but she does seem to write her own updates, which is a plus for someone of her standing.

In a recent post, she praised Brain Pickings and Maria Popova. How’s that for networking and helping others out?

In another post, she shared the titles of books she’d read in 2019. As you can see, she’s building great karma with other writers, which is something all authors should do.

A post of her reading from a book triggered 904 Likes, 38 comments, 142 shares, and 29,000 views. Wow!

Be sure to Like her page and emulate what she does.

Isabel Allende 1,072,187 Likes 

Isabel Allende, a native of Chile, writes her posts in both English and Spanish. (Spanish-speaking social media users tend to outnumber other demographics.) In the past, she has shared historical images, birthday messages to the Likes of Gloria Steinem, and information about nonprofits.

I love Isabel Allende’s Facebook author page. She apparently writes posts herself and is very open about her life. On January 5 she wrote this:

Isabel Allende

As you can see, that post has 17,000 Likes, 3,800 comments, and 637 shares.

On December 21, she posted a picture of herself in a market in the town of Achao on the island of Chiloe. That post generated 4,500 Likes, 256 comments, and 235 shares.

Look at Allende’s posts, follow her, and learn from her.

Mark Dawson 28,656 

Compared to Allende, indie thriller author Mark Dawson has fewer page Likes and a great following.

A recent post, Dawson decided to give away a free, signed book. That post triggered 22 Likes and 94 comments. In another post, he asked people to write a review of his books. That post just triggered seven Likes.

It’s worth following Dawson to look for his Facebook ads. They are stellar.

He lacks some engagement on Facebook, but I suspect he’s mostly there for the advertising potential. And having more than 28,000 page Likes is nothing to complain about.

The Creative Penn (Joanna Penn) 25,020 Likes 

Joanna PennJoanna Penn regularly posts to her page. She’s more into Twitter, where she has an active following of more than 84,000 followers.

Her Facebook page has a great profile picture and banner image. She posts information about her podcasts (her podcast is one of the best for authors) and responds to comments her readers leave. Kudos to her!

I suggest you follow her on Twitter, Like her Facebook page, and subscribe to her podcast on iTunes. She knows her stuff and is willing to share her knowledge.

Nick Stephenson 21,302 Likes 

Nick Stephenson, similar to Dawson and Penn, is another British, indie, thriller author. His profile picture reveals his sense of humor and his banner image is perfect in that it points to the sign-up link for his newsletter.

He doesn’t post regularly on Facebook. He posted a funny image of himself in green sneakers on November 9, 2018, and before that a post on March 2. I can’t find examples where he’s replied to readers’ comments either.

It appears that he uses Facebook for the advertising opportunities and focuses on other types of marketing, such as developing a VIP list or street team. He also created an author marketing webinar that he uses to supplement his writing income.

Among the three British, indie, thriller authors, Joanna Penn’s Facebook page is the best.

[Read more…]

How Not to Market Your Book – 12 Rookie Mistakes

market your book

Did you just publish your first book? It’s an exciting time, isn’t it? You’re probably thinking that now it’s time to market your book.

To learn about how to market your book, you’re probably reading blog posts like mine and absorbing as much information as you can.

Writers put so much energy into writing their books that they have little time to think about marketing them until the final edit is done.

That’s when your head tends to come up and when you stop typing. You think to yourself, “It’s time to publish!”

Mistakes You Make When You Market Your Book 

 No. 1 – You Start Too Late 

market your bookThe first mistake writers make is that they focus solely on their writing and not on their marketing while they write a book.

Sure, your writing needs to be top-notch, but if you don’t start to market your book early enough, it won’t matter how well you wrote your book.

As soon as you have an idea for your book and start to write it, start your marketing.

Solution: Find a reputable website developer and build a website. Here’s a post I wrote on author websites. Read it. If you need referrals to website developers, ask me.

No. 2 – You Don’t Blog 

Start a blog. At this stage, you can blog about your writing process, characters you kill off, places where you write, and reasons why you write.

No. 3 – You Think You Don’t Have Time for Social Media 

think about your readers. Who are they? Why would they want to read your book?
Look at Pew Research Centersocial media studies to determine which social media networks your readers use. Start to use at least one social media network that your readers use.

Six months later, learn how to use another social media network that your readers use.

No. 4 – You Exclude Your Publishing to Paperback Books

This is a real problem that I’ve encountered with some clients.

Publishing today, if you want to be successful, needs to include paperbacks, ebooks, audiobooks, and box sets.

The more options you give your readers, the more ways they’ll have to buy what you write.

No. 5 – You Go Wide Right Away

amazonWhen you start out in publishing, it’s preferable not to go wide. In other words, with your first and second books, limit your publishing to Amazon. Doing this will make your books eligible for KDP Select, which will enable you to discount your book to $.0 for five days each quarter.

Also, when you are in the KDP Select Program, Amazon automatically enrolls your book in Kindle Unlimited as well as the Kindle Owners’ Lending Library, a collection of books that Amazon Prime members who own a Kindle can choose one book each month with no due dates.

The KDP Select Program offers opportunities that new authors can benefit from.

Once you write your third book, then go wide. In other words, use a service, such as Draft2Digitalto publish your books on iTunes, Kobo, and elsewhere.

No. 6 – You Think Giving Books Away for Free is Dumb

I used to think that. I figured that after all my research, writing, three editors, designers, etc., that it would be ludicrous to give my book away for free.

Man was I wrong.

As a new writer, you don’t have readers yet. One way to acquire readers is to give your book away for free.

Sign up for KDP Select and use your free promotional days. Send free copies of your books to leaders in your niche and industry. Send copies of your books to bloggers and give away ten copies of your book on Goodreads.

No. 7 – You Don’t Learn About Amazon’s Categories

Before uploading your book to Amazon through Kindle Direct Publishing, learn about keyword phrases and categories.

Here is a list of the BISAC codesyou need to know so you can find your categories.

Also, learn about keyword phrases. This is an excellent postfrom Dave Chesson of Kindlepreneur about how to conduct your keyword research.

No. 8 – You Ignore Goodreads

GoodreadsPlease don’t ignore Goodreads. It’s a social media network for readers.

When you join, don’t use this channel purely for marketing. Goodreads, above everything else, is a network designed for readers. A good number of its users have graduate degrees.

So when you join Goodreads, build your library of books you’ve read and write reviews regularly. Also, join a group and give some of your books away for free.

No. 9 – You Don’t Help to Market Your Colleagues’ Books

As you write your book, get to know writers in your genre. After you publish, continue to meet other writers in your genre. Retweet them, share their blog posts, and help them to be a success.

In other words, build a cooperative gathering of similarly minded writers who help each other find success.

No. 10 – You Talk About Your books and Yourself too Much on Social Media

Too often, writers view social media as advertising channels. They aren’t.

The essence of social media is that it’s social. Ask and answer questions. Find information that your readers would love that you didn’t produce.

Social media isn’t about you and your books and blog posts. It’s about the community you build.

No. 11 – You Don’t Include a Letter to the Reader in Your Book Requesting a Review

Every book needs a letter to the reader. Some people put it in the front of the book, but most people include it after the last page.

Thank your readers for buying your book and tell them how much it would mean to you if they would leave a review, especially on Amazon.

 No. 12 – You Don’t Develop a Street Team

social mediaA writer needs help selling her books. You can hire assistants or people like myself or publicists. Even if you hired those three categories of experts, you would still need a street team t.

Members of a street team receive advance reader copies of your books, they tweet about your books, post on Facebook about your books, and take a picture of your cover and put it on Instagram.

In other words, these readers love your books so much that they talk about them and recommend them. They may even help you get speaking gigs locally.

Do whatever you can to develop a dedicated street team. And treat them well. Give the members of your street team chachkies, free books, a kindle, or an Amazon gift certificate. These are your most dedicated readers, and they deserve your loyalty and special treatment.

How Not to Market Your Book - 12 Rookie Mistakes

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

20 Pinterest Accounts to Follow for Authors

20 Pinterest Accounts to Follow if You're an Author

Which Pinterest accounts do you follow? I tend to follow accounts that fall within my interests.

For example, I love to collect images of bookstores, bookshelves, and libraries, so I follow people who have similar boards. But I also like to follow other authors.

I’ve also been thinking about Pinterest a lot lately because it’s been so long since I’ve written a post devoted to this search engine.

In the beginning, I loved to escape to this network to build my boards and find eye-catching images.

These days, I use Pinterest more seriously. I use it almost exclusively to pin images from my blog as well as the author quotes I post on Fridays.

Pinterest is a powerful referral source so while you can just use it for fun, don’t forget that you should also use it to post images from your blog posts, create boards around the books you’ve published, and create boards on future books.

I thought we could explore together how other authors and writing-related organizations use Pinterest by examining their boards below.

Pinterest Accounts – Authors

Joel Friedlander, The Book Designer

Pinterest accountsIt’s no surprise that author, blogger, and book designer Joel Friedlander’s boards focus primarily on images from his blog, and about book covers, the templates he sells, the books he’s written, and book production. His account receives 64,600 monthly viewers.

Jane Friedman

Author, publishing consultant, and conference speaker Jane Friedman has thirteen boards. She pins images about getting published, book marketing, digital tools, and Amazon and the publishing industry. She has 3,000 followers and has 24,800 monthly viewers.

K.M. Weiland – Helping Writers Become Authors 

Author K.M. Weiland created 39 boards on quotes, writer resources, and boards related to writing historical fiction. She has 7,000 followers and enjoys 318,4000 monthly viewers.

Rachel Thompson

Rachel Thompson is an author and marketer who writes about book marketing as well as her experience as a survivor of child sexual abuse. She started NaNoProMo to help authors who participate in NaNoWriMo market their books. She has boards on great blog posts, 30-day book marketing strategies, and PTSD. She has 6,000 followers and has 17,000 monthly viewers.

Meg Waite Clayton

Meg Waite Clayton is a New York Times bestselling novelist. Her boards tend to focus on her writing life. She has 109 followers and 9,400 monthly viewers.

Roz Morris 

Roz Morris is also a writer. Her boards include places to write, Alliance of Indie Authors, and adorable covers. She has 854 followers.

Pinterest Accounts – Services for Authors

Penny Sansevieri 

Pinterest accountsAuthor and founder of Author Marketing Experts, Penny Sansevieri’s account naturally focuses on book marketing, blogging and internet tips, writer inspiration, and dog love. She also has a board devoted to 52 Ways to Sell More Books, which is the title of one of her books. She enjoys 25,000 monthly viewers.

Jordan Rosenfeld 

Jordan Rosenfeld is a California-based author and editor. She has numerous boards, and they include Books & Stories I’ve Written, Write Path Retreats, and Book Cover – WriteFree. Her Yummy Foods includes a picture of an Old Book Cake. She has 328 followers

[Read more…]

Indie Author Weekly Update – December 7, 2018

indie author

Welcome to this week’s Indie Author Update. If you want to learn more about book marketing, you came to the right place. You’ll find posts from Dave Chesson, Penny Sansevieri, Anne R. Allen, and others. Plus, there’s a link to this year’s Goodreads Choice Awards winners.

You’ve Finished Your First Novel! What to Do Now: 7 Do’s and Don’ts by Anne R. Allen: “Did you win NaNo? Is it a first novel? Congratulations!!! Only about 3% of people who start novels actually finish, so you’re a major winner right there. You’ve done something spectacular. So break out the bubbly and savor the moment! After that…what comes next?”

How to Define and Describe Your Readership: A Confusing Issue for Nonfiction Book Proposals by Jane Friedman: “If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for. Or, if you’re self-publishing, you’ll need to define this for yourself to market the book properly.”

Self-publishing Success Story: Indie Audiobook is Finalist for Voice Arts Award from the Alliance of Independent Authors and by Brad Borkan: “Recently my audiobook narrator Dennis Kleinman and I had the incredible honor of having the audiobook for When Your Life Depends on It nominated as a finalist in the “Best Audiobook – History” category of the Voice Arts Awards. Here’s how our audiobook came to life, and how it came to be competing for a major prize in Hollywood.”

Boost Your Amazon Book Promotion with Pre-Order Strategies by Penny Sansevieri: “The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion!”

How to Use Top Book Blogs to Build Your Author Brand from BookWorks and by Dave Chesson: “In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page. The importance of seeking as many channels as possible to gain exposure for your book cannot be overstated.”

2018 Goodreads Choice Awards: More than 5 million votes were cast and counted in the 10th Annual Goodreads Choice Awards honoring the year’s best books. See who the winners were.

Quote of the week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – November 30, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. This week’s edition covers book reviews and author websites. Plus there’s a post on how to take charge of your creative life. There is plenty to like in the posts below.

User Experience: 6 Author Website Mistakes to Avoid from BookWorks and by Tyler Doornbos: “In more than a decade of making websites, first as a freelance designer/developer for small businesses and individuals, and later as a principal of a design firm, I’ve reviewed a lot of sites. The truth is, that even when they come from professional designers and cutting-edge developers, many sites share the same basic user experience issues. This post will teach you how to avoid the most common mistakes on your author website so that you can outperform the competition.”

Take Charge of Your Creative Life: The SWOT Analysis from Jane Friedman’s blog and by Dave Chesson: “Do you ever feel like you’re swimming against the tide in your creative life? As authors, we have a vast array of ways to spend our time. Time is our only non-renewable resource. Given how precious it is, are you truly making the most of yours? Without a properly calibrated creative compass, it’s easy to spend time on urgent, rather than important, activities. One way to regain control and peace of mind as an author is the SWOT framework.”

How Improving Your Author Website Can Help Sell More Books from TheBookDesigner.com and by Lee Foster: “All of us following Joel’s The Book Designer website have at least one common goal: We want to sell more books, either existing books or books we are now developing.”

21 Signs Your Self-Published Book Could Turn A Profit  from Self-Publishing Relief: “Most self-published authors hope to publish a book (or books!) that will make some money. But while some indie books become popular with book-buying readers, other books struggle to break out beyond an audience of friends and family. How do you know if your self-published book could turn a profit? The experts at Self-Publishing Relief share which factors may play a part in your indie book’s sales forecast.”

Book Marketing: 15 Practical Ways to Get More Book Reviews from Alliance of Independent Authors: Self-Publishing Advice Center: “Book reviews. All authors want them (the positive ones, at least!). Fielding a great one can make our day. But many writers are finding that reeling in reviews is getting harder. If you share that view, are you sure you’re doing all you can to attract them?”

Quote of the Week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers