Feeling Introverted? No Problem. Read These 10 Tips

Feeling Introverted? No Problem.

I’ve been introverted all my life, although friends who know me well don’t believe it. But it’s true. I don’t like going to parties where I don’t recognize people, although once I’m there, I do tend to have fun.

But the thought of being in a room of people I don’t know can, at times, inhibit me from going out. Even being in a room of people where I’ll know a few people can be intimidating.

Do you ever feel the same way?

If you’re a writer, you probably understand how I feel since most writers tend to be introverts. How else can we bear to spend hours by ourselves writing? We enjoy our own company, or at least the company of our fictional characters.

Many years ago I held a job that forced me to become less introverted. As the development director of a large nonprofit, I had to talk with all the donors and their guests for an evening of fundraising. After a few sips of champagne, I was usually able to step into a crowd of people and greet them and make sure they enjoyed their evening.

Even though I appeared outgoing for the night, the next day I would stay at home and read a book. Introverts get energized by being alone whereas extroverts get energized by being with people.

But I digress.

As a child, my introverted nature served me well.

  1. I always won spelling bees (because I read a lot).
  2. My writing (and reading) skills surpassed those of my sister, who was three years older.
  3. I excelled at school.

But as I grew up, being introverted made life more difficult for me.

  1. I had difficulty making new friends.
  2. In college, I would rather read and study than face a room filled with people I didn’t know at a party.

There have been other benefits and disadvantages to being introverted as well but, I share these to make a point: Being introverted may cause you to feel uncomfortable at times but, it’s also an asset. How else would you finish your books?

As a writer, you need to break out of your introverted nature enough so that you can market the books you spend so much time in solitude writing and perfecting.

In my case, I stuttered as a child, which probably pushed me further up the introverted spectrum. But by the time I reached high school and entered the workforce, my stuttering was behind me.

My career as a journalist forced me to talk with new people all the time, and that in turn made social situations more comfortable. By the time I published my first book, I wasn’t an extrovert, but I was more comfortable pretending to be an extrovert when needed.

This is exactly what you need to do. When appropriate, such as at book readings and signings and when appearing as a guest at book club gatherings, relax and don’t worry about what you’ll say. Let your words flow as you pretend that your closest friends surround you.

There have been studies that indicate that social media is good for introverts because it enables people who love to stay at home get out into the world – even if it’s a virtual experience – and meet and interact with new people every day.

There is a caveat to this. Pretending to be an extrovert should not be interpreted as an excuse for constantly promoting your books on social media. Instead, it’s an invitation to form relationships with writers and readers worldwide and support each other in promoting what you write.

11 Exercises for Introverted Writers

These exercises are for writers working on their marketing platform.

[Read more…]

Indie Author Weekly Update – January 12, 2018

Indie Author Weekly Update

This week’s Indie Author Update focuses primarily on book marketing. Be sure to read the posts by Dave Chesson on Kindle keywords and Joel Friedlander’s take on the release of Fire and Fury.

5 Reasons Goodreads is a Book Marketing Staple by Penny Sansevieri: “Goodreads has mixed reviews at best when I chat book marketing strategies with authors at conferences, but I really want 2018 to be about maximizing on YOU, on using what makes you unique to sell more books, and Goodreads is a great platform for achieving that goal.”

Trapped in the Fire and Fury of the World’s Greatest Book Launch by Joel Friedlander: “Like you, I’ve been trapped in what seems like a book marketing fantasy gone mad. Look, I’ve been publishing and marketing books for a long time, and enjoy watching the really big book launches that still dot the cultural calendar. Politicians launching much-awaited books like Bill Clinton’s 1000 +page My Life was a pretty big deal. Every book launch by Tim Ferris uses tactics no one else has seen. Guy Kawasaki has conducted numerous launches for his best selling books.”

How To Choose the Right Kindle Keywords by Dave Chesson: “Whether you’re a famous author or this is your first book, Kindle Keywords are an important part of any book marketing strategy. Kindle keywords allow your book to be discovered by hungry shoppers on the world’s largest book market, Amazon, even while you sleep. They help make it so that you get sales and get discovered without having to do major marketing. Plain and simple, they are important.”

Authors’ New Year’s Resolutions for Marketing Their Books from BookBub: “It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals.”

Six Social Media Marketing Tips For First-Time Authors from BookBaby: “If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.”

Bring Social Media to Your Blog with Embedded Posts  from TheBookDesigner.com by Frances Caballo: “Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways. First, you can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and Likes you’ve accumulated.”

Quote of the Week

Ernest Hemingway quote

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

How to Sell a Truckload of Books with Penny Sansevieri


I recently invited Penny Sansevieri to my Conversations with Frances webinar series. Below you’ll find a condensed summary of some of our conversation. Be sure to watch the video to glean all of Penny’s great suggestions.

  • Book selling strategies vary depending on the genre and title. But what we know is 95% of books are sold by word of mouth. So look at getting reviews. The No. 1 thing she recommends is building your list of super fans or a street team.
  • 99% of authors don’t market their books. A good measure of authors believe in the field of dreams theory … that because they wrote a book, readers will come.
  • Authors need to turn to their super fan base to get them to review books. You don’t need a huge list as long as your readers are fanatical about your writing.
  • One way to build a fan base is to include a letter in the back of the book and ask readers to contact you. The next step is to add them to your email list and start communicating with you. Then start asking them questions, such as what they want to see in your book or let them help you to select a book cover. They in turn get exclusive deals. For example, give them a free book two weeks before a book goes off presale or a tote.
  • According to the book The Curve, you need 1,000 super fans to get on the New York Times bestseller list.
  • Nowadays, it’s easier to connect with readers due to social media, email, and video.
  • Book launches are very important but the most successful books are those that are promoted over the long term.
  • Pre-orders are fun but once the pre-order is over sales can drop and that can in turn will hurt sales.
  • She loves to re-launch books. Sometimes you can split up books and create a series. Consider refreshing a cover. Update the content.
  • Book series are doing better than movie series.
  • Christmas novellas are popular.
  • Always pitch bloggers for reviews. Reviews continue to help your amazon visibility. Amazon is just a search engine and it responds to the same cues as Google does. Continually reach out to readers, ask readers for reviews, and do speaking engagements. Give out character trading cards.
  • How should authors use social media to promote their books? There’s a lot of noise out there that’s not productive. You need to remember that it’s about conversations. Also, it’s not about being everywhere but being where it counts. Cut out the useless noise and get rid of the social media sites that are doing anything for you. In some cases a video connection can be great.
  • Start to research similar authors in your genre. You want to find what social media sites they are on, where they’re getting the most momentum, and invest your time there.
  • Be sure to talk to your readers on social media.

The Next Webinar is January 11th!

Sharon HamiltonSharon Hamilton started writing several years ago on a rainy day. It’s wasn’t long before she was publishing, writing more books, blogging, and achieving success as an indie author. We’ll follow the trajectory of her career and the factors that contributed to her success in this webinar. Join us on January 11 at 11 am PST / 2 pm EST.

 

 

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – January 5, 2018

Indie Author Weekly Update

I hope you enjoy this week’s Indie Author Update. You’ll find book marketing and publishing predictions, help with being Google friendly, and information on Amazon keyword search.

Guest Post: 10 Tips on How to Be Google Friendly in 2018  from Sabrina Ricci and by Chris Hickman: ” Webmasters who want to rank high in Google’s engine need to ensure that their sites conform to Google’s standards. Google wants its highest-ranked sites for any keyword to have a high level of quality. By controlling for quality, users can have a good experience with their searches and retain their good impression of Google.”

2018 Book Publishing Predictions – Are Indie Authors Losing their Independence? by Mark Coker: “Welcome to my annual publishing predictions post where I prognosticate about the future and share my views on the state of the indie nation. Each year around this time I polish off my imaginary crystal ball and ask it what the heck is going to happen next.”

The Fast Book Marketing Start In 2018 from the Book Marketing Buzz Club: “The New Year is upon us.  Enthusiasm is in the air.  Everyone feels a bit of optimism when they think about writing a book or promoting one in 2018.  Everything feels possible, seems hopeful, and looks good.  We are on our annual kick to see the bright potential in our lives, the world, and our writing careers. But that feeling can only be sustained and validated with hard work.”

Optimizing Your Books for Amazon Keyword Search from Jane Friedman by Penny Sansevieri: “Even though many experts talk about Amazon keywords, categories, and pricing, few experts mention this important fact: Amazon is more a search engine than a store. In fact, Amazon is the ‘Google’ of online buying.”

Quote of the Week

Richard Price

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

Join Sharon Hamilton and I on January 11

Sharon HamiltonSharon Hamilton started writing several years ago on a rainy day. It’s wasn’t long before she was publishing, writing more books, blogging, and achieving success as an indie author. We’ll follow the trajectory of her career and the factors that contributed to her success in this webinar. Join us on January 11 at 11 am PST / 2 pm EST.

 

 

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – December 22, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update contains a potpourri of topics and bloggers. Publicity, Twitter threads, and book marketing strategies are just some of the topics covered. Enjoy them all!

Don’t Get Rolled by Bad Publicity from Writer Unboxed and by Porter Anderson: “If the answer from your potential or existing publicist/PR person/press agent is no (“office secret,” “tricks of the trade,” “private information”), run away. They can withhold those journalist’s contact info from you. In fact, I’d prefer they did, for the sake of my inbox. But they need to tell you who’s getting the paper goods and why.”

On email optins: They are the lifeblood of your business as an author. From Shawn Manaher and Book Marketing Tools: “Welcome to the 142nd episode of The Author HangoutIn this episode, Shawn Manager explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.”

Twitter officially launches ‘threads,’ a new feature for easily posting tweetstorms from Tech Crunch: “Twitter today is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, those series of connected tweets that have grown to become a popular workaround for getting past Twitter’s character count limitation in order to share longer thoughts. The company confirmed last month it was testing the feature – which it’s now calling “threads” – across its iOS and Android apps.”

18 Rock Solid Book Marketing Strategies for 2018 from Penny Sansevieri: “We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can!”

How to Use Facebook’s New Snooze Feature from Lifehacker: “This week Facebook rolled out a new Snooze feature that allows you to essentially temporarily mute people or pages in your feed.”

A Look Back at 2017 Publishing Headlines: 5 Issues Raised for Authors by Jane Friedman: “At the end of November 2017, Barnes & Noble released their latest earnings report. The news was entirely predictable: the store’s losses grew, driven by a 6.3 percent decline in comparable store sales against last year. (Absence of a new Harry Potter book makes up half of that decline.) The declines have been going on for six or seven quarters now, with more declines expected. Still, B&N has been meeting its profit goals as a result of cost cutting.”

Bonus Items

Award and Content Ratings by the Alliance of Independent Authors: “ALLi is willing to work with any service that wants to improve its offerings and bring them in line with current best practice for authors services. Contact the Watchdog Desk at any time if you would like to inform us about a contest or award, or discuss a rating. Please use the form on this page.”

Writer Emergency Pack: “Writer Emergency Pack is your portable tool for story resuscitation (or simply creativity rejuvenation). Each pack contains 26 illustrated idea cards, 25 detail cards with helpful suggestions and specific tips, and instructions for individuals and class use, plus a bonus story game.”

Quote of the Week

Burnays quote

 


Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – December 15, 2017

Indie Author Weekly Update

This week’s Indie Author Update focuses on book marketing. I’m sure you’ll enjoy these posts by Penny Sansevieri, Jane Friedman, Amy Collins and others.

A Book Launch Plan for First-Time Authors Without an Online Presence  by Jane Friedman: “While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release. It’s like trying to drive a car at the same time you’re building it. At some point, you’ll end up on the side of the road.”

5 Characteristics of a Bestseller Every Indie Author Must Nail  by Penny Sansevieri: “In over 16 years in this book marketing business and as an indie author myself, I’ll admit I still get surprised. Almost weekly. Some books that you’d swear are a sure thing, never take off. Others that publish on a wing and a prayer, end of being cult favorites. But I can tell you that there are 5 characteristics of a bestseller that every indie author should take note of in prep for publication.”

“Am I Still a Real Writer If I Don’t Feel Compelled to Write?” by Elisa Gabbert: “There are some (a lot?) of writers who say shit like, “I have to write, I couldn’t not write, writing saves my life” etc. etc. (like cough my ex before last whom I’ll apparently never get over). So the reason I don’t think I’m a real writer, even though I’ve been published and some writers/people I respect have told me I can write well is because I don’t feel like I have to write.”

You have to check out these best writing websites for writers right now! writing websites by Amber Roshay: “Are you an author already or would you like to become one? There’s so much to learn once you start down this path. I had my first novel published in 2015. Now I have 5 books out and hope to keep writing them. Over the past few years I’ve discovered some terrific websites that have become long term resources for me as an author.”

Getting Holiday Book Sales as the Big Day Approaches: Steps 7-9  from BookBaby  Note: This post is a three-part series. Get the first part here and the second part here.: “You’re competing with so much holiday marketing – TV ads, radio blitzes, triple the amount of emails landing in your in-box – but there are still plenty of opportunities to have your voice heard and your message received. As a self-published author you just have to think a little differently and take advantage of a few tried-and-true book selling tactics.”

Book Promotion: Do This, Not That – December 2017 from Joel Friedlander by Amy Collins: “Do This Not That for December is focused on guidance for authors who have dreamed of quitting their day jobs and making a living as writers. There are a LOT of us who have published our first book hoping that the sales from that book would give us a steady income. The bad news? The numbers show that very few authors make a living with their first book. The good news? A LOT of authors make a living as writers by publishing numerous books. Do you want to make a living as a writer? Then be a writer. Keep writing.”

Just for Fun

A Hogwarts House Reading List: 20 Books for Gryffindors by Book Riot: “So, you’re a Gryffindor, a member of the best house. (Hey, nobody ever said arrogance wasn’t also a Gryffindor quality, right?) Maybe you’re a Harry type who doesn’t usually read unless you’ve got an assignment due tomorrow or have some Horcruxes to hunt down, or maybe you’re a Hermione type who’s never met a book you didn’t want to read. Either way, this list should have you covered!”

Quote of the Week

Tony Hillerman

 

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

Use GIFS to Ignite Your Book Marketing

via GIPHY

GIFS are all the rage. You see them on Twitter, Facebook, email newsletters, and virtually wherever you turn your attention to on the internet.

Experts will tell you that the only way to stop your followers from scanning a Twitter newsfeed is with a GIF.

Actually, GIFs are so eye-catching that wherever you use them, people will stop, smile, and replay the GIF a second or third time – at least.

You can also use GIFs for book marketing. You just need a sense of humor and a dash of ingenuity.

Take a series of pictures while reading from your newest book or have someone take pictures of you while you write or type at your desk. Any of these examples can be used to market yourself and your books and add some levity along the way.

Let’s get down to how to create a GIF. You can snap the pictures – or have someone snap them for you – or search for a GIF and use it instead. Or you can have someone take a series of shots as you read through a book, making it appear that you are quite the speed reader.

Did you know that you can use Canva.com to create a GIF? Just create a series of images, upload them to an app, then grab the URL and use it on social media or in your MailChimp newsletter.

Using my dog as an example, I took a series of pictures of her, uploaded them to the application Giphy, added a tag, and voila, here’s my GIF.

via GIPHY

You can also add GIFs to your MailChimp newsletter. Use the search bar at Giphy to find a GIF and copy the URL.

Then when you’re on MailChimp, click the image icon.

Then paste the URL from Giphy.

Voila, you have a GIF for your newsletter.

via GIPHY

Why Authors Need to Use GIFs

According to HootSuite, here are a few reasons why you should start using GIFs:

  • GIFs show that you’re paying attention to internet trends
  • GIFs show that you and your brand has a fun side
  • GIFs can add more context to a shorter message, post, or Tweet
  • GIFs get your message across in a shorter amount of time
  • GIFs are easily shareable
  • GIFs convey emotions better than text or photos alone

GIF Applications

There are two main applications you can use to find GIFs.

  1. Giphy
  2. Bin

Use these applications to create GIFs.

When using Giphy, you have the options to copy the link to add to MailChimp, download the GIF for uploading to social media, embed the GIF in a blog post (as I did in this post), and to share the GIF directly from Giphy to a variety of social media platforms including Facebook, Twitter, and Instagram.

Learn to Make Your Own GIFs

How do you plan to use GIFs in your book marketing?


Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

Indie Author Weekly Update – December 8, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, book promotion, Facebook, and a new Kindle feature. I hope you enjoy the selection.

Easy Blogging for Authors: 10 Tips for a Successful Author Blog by Anne R. Allen: “I’ve made some spectacular blunders in my blogging career. But since we learn from our mistakes, I’ve got a boatload of information now. As Ruth and I say: “We made the mistakes so you don’t have to.” The worst decision I made was trying to turn this blog into a monetized business blog. That lasted about six months— until my doctor said I was going to have to choose between blogging and living to see my next birthday. This is the second anniversary of the beginning of that failed experiment, and I’ve been thinking over what I’ve learned.”

3 Shameless Book Promotion Tips For Your Next Release from The Write Life: “Nothing makes a reader feel like an A-class insider like being treated to A-class gifts. Many authors create incredible extras inspired by their writing, drawn from their characters or worlds. This can be anything from a map of an alternate world to lovely character cards, or a peek behind the curtain at your creative process.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users?”

Indie Author Content Ideas for Your December Book Marketing from Penny Sansevieri: “Yes, many of us just want to tuck away in our jammies with a mug of eggnog and rum but book marketing never ends! And remember, it’s crucial you stay in front of your fans and potential buyers, and I know that can be exhausting, so I’m trying to help you out by giving you monthly content ideas based around fun, unofficial and official holidays.”

Kindle Create App Out of Beta by Nate Hoffelder: “Amazon’s app for making Kindle ebooks, Kindle Create, is out of beta. Originally launched in April, Kindle Create is Amazon’s 4th Kindle ebook making app (the other three are  Kindle Kids Book Creator, Kindle Textbook Creator, and Kindle Comics Creator).”

11 Creative Ways to Boost Reader Engagement from BookBub: “Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield immediate revenue, and the ROI of these efforts can be difficult to measure. However, there can be significant long-term gains from having loyal fans who are willing to preorder, review, and enthusiastically tell their friends about a book.”

Quote of the Week

Graham Greene

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

 Penny Sansevieri

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

8 Tools for Writers Who Use Pinterest

8 Tools Just for Writers Who Use PinterestDid you recently publish a book? And have you started a blog?

Congratulate yourself if you answered yes to those questions.

Now, here’s my follow-up question: Have you started using Pinterest yet?

According to Alexa, Facebook is the third most trafficked website (following Google in first place and YouTube in second place), and it can be grand for nurturing relationships. But as writers, especially if you write romance, women’s fiction, or family saga, you can’t afford to ignore the power of Pinterest.

Pinterest is so good at sending traffic to blogs and book sales pages that we can no longer afford to think of this social media platform as a “woman’s” platform. (I mean, have you seen the pictures of muscle cars there not to mention men’s workout clothes?)

Statistics Prove the Effectiveness of Marketing with Pinterest

Check out these statistics for how well Pinterest can drive traffic to your blog (or any other landing page):

  • A pin is 100 times more spreadable than your average tweet, according to Kissmetrics.
  • Per Search Engine Watch, Pinterest pins deliver two site visits and six page views on average, plus more than ten re-pins – and this can continue for several months.
  • The life of a pin (an image) is one week. Compare that to five hours for Facebook and 24 minutes for Twitter. Source is Tailwind Blog

If you haven’t started using Pinterest, open an account. If you use Pinterest, you’ll find these tools for writers helpful.

8 Tools for Writers Who Use Pinterest

Viraltag LogoViraltag

For $24/month, you can use Viraltag to schedule and post images to ten social profiles including Pinterest, Tumblr, Twitter, and Facebook. Upload and schedule multiple posts at once – plan for an entire week or even an entire month. Viraltag also connects directly to your Google Drive and Dropbox accounts to pull content in bulk.

Everypost

Everypost starts with a free post on one platform. For $9.99/month, you can post to ten social media channels. One of the platforms you can schedule your images to is, of course, Pinterest. You can also use Everypost to find visual content to post.

Buffer

If you select the Awesome plan, which costs $10/month, you can schedule updates to Pinterest as well as Instagram, Google+, LinkedIn, Facebook, and Twitter.

Tailwind

Use this app to schedule images on both Pinterest and Instagram. You can get started on this application for free and decide whether or not you like it. You can also use this application to discover content to post. A real plus.

Chrome Extensions for Pinterest Make Pinning Effortless 

If you navigate to Chrome’s extension store, you’ll find these tools. 

Pinterest Save Button

When you add this extension to your Chrome taskbar, you’ll be able to save any idea or image you fine on the web so you can easily get back to it later.

Pinterest Chrome Extension

Enjoy using Pinterest Chrome Extension. This app will launch the Pinterest official website.

Pinterest Sort

Use this Chrome extension to sort Boards, create board groups, and do it all “automagically.” The extension promises you less clutter and more pinning.

ShotPin

It’s a simple Chrome browser extension to make it easy to take a screenshot of any web page then share it on Pinterest.

Want to learn more about using Pinterest to drive traffic to your blog and landing pages? Get Pinterest Just for Writers for $5.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

Indie Author Weekly Update – December 1, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topic from social media to book marketing to Facebook. I hope you enjoy the range in topics!

The Writer’s Guide to Social Media Organization from Writer Unboxed: “Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media. I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write. Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.”

12 Holiday Book Marketing Ideas for Indie Authors by Penny Sansevieri: “On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.”

67 Top Tools for Writers and Bloggers in 2018 from Write to Done: “It’s often been said, you’re only as good as your tools. And even though a keen mind and an even keener pen (or computer these days) are still the main tools of a writer or blogger in 2018, there are others out there. Which is the problem. ​How do you know which to use? If you tried them all, you’d never write or publish a thing. And if you ignored them all, well, that’s not a smart move either. The serious writer or blogger of today needs to know where the advantages are, what the competition is using.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users? Just imagine: 1 percent of that amount and you’re looking at more than 20 million users.”

Increase Engagement in Your Marketing with Visuals from Joel Friedlander and Frances Caballo: “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.”

The Complete Guide to Ebook Distribution by Ricardo Fayet and from Reedsy: “At Reedsy, our goal has always been to help authors through every stage of the publishing process, from the actual writing down to the marketing and promotion. However, if there’s one thing our marketplace can’t do, it’s the actual publishing of the book. By that, I mean pressing the button that puts your book up for sale on Amazon — and other retailers.”

News from Goodreads: The Book Giveaway Program Expands in January 2018: “We’ll be introducing our new Goodreads Giveaways program on January 9, 2018, offering even more powerful book marketing benefits that authors have been asking for. Our new Goodreads Giveaways program includes two packages, Standard and Premium—you can learn more about them below. And for the first time, Kindle Direct Publishing authors can run giveaways for Kindle ebooks—a feature previously only available to traditional publishers.”

Quote of the Week

Doris Lessing

Want to save time with social media? Get Avoid Social Media Time Suckfor FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave