Indie Author Weekly Update – April 19, 2019

Indie Author Weekly Update

This week’s Indie Author update is chock-full of wonderful tips and strategies to help you with your book sales. As always, David Gaughran wrote a terrific post. There are also blog posts on Twitter, Instagram, content marketing, search engine optimization, and lastly, BookBub ads. Whew! Enjoy the posts.

Author Platforms

How To Build An Author Platform by David Gaughran: “What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.”

Twitter

Saying No to Twitter: What Authors Need to Know from Jane Friedman’s blog and by Daniel Berkowitz: “Tell me if this is a situation you’ve been in before: Your agent just sold your book to a publisher, and now you want to do everything you can to ensure your book’s success. The publisher tells you to get a website and to get on Facebook, Instagram and Twitter. You have a Facebook profile, and you’re not opposed to creating a separate author page, and you really enjoy Instagram—but you don’t like Twitter.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place!  Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Content Marketing

Sell More Books With Guest Blogging from TheBookDesigner.com and by Sandra Beckwith: “There’s no question in my mind that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.”

Search Engine Optimization

SEO for Authors and Other Search Ranking “Secrets” by Jenny Hansen: “SEO for authors … It’s a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, “I know how to spell it, but that’s about all.” SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.”

BookBub Ads

8 Ways to Target Readers Using BookBub Ads: “With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further.”

Quote of the Week

Don't write about what you know -- write about what you're interested in.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 29, 2019

Indie Author Weekly Update - March 29, 2019

Here’s another edition of the Indie Author Weekly Update. Trying to grow your Instagram account? Read the post by Wishpond. Want to grow your email marketing? Read Blogging Wizard’s post. Actually, all the posts are great. Enjoy them!

Instagram

21 Ways to Get More Instagram Followers Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement from Blogging Wizard and by Lily Ugbaja: “Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more!”

Marketing Self-published Books: An Innovative Idea for Building Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “It has never been easier to spread e-books across the world. Just a few clicks is all it takes. Instantly, your lovingly-crafted words can be transported into the hands of a commuter crammed on the Tokyo subway, or a parent relaxing in a yurt in Outer Mongolia. But how do you persuade people to buy your book if you don’t speak their language? Kathryn Mortimer describes her innovative method to expand her global reach for her book, Mother of Millennials.”

Blogging

How to Guest Write for Blogs: A Guide for Authors, Publishers, and More by Francis Bogan and from BookBub Partners: “Writing guest posts for blogs is a great way to help new readers find you and promote yourself and your books for free. Writing for blogs can help grow your fan base and can help you connect with writing communities.”

Quote of the Week

An artist is a sort of emotional or spiritual historian. His role is to make you realize the doom and glory of knowing who you are and what you are. James Baldwin

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 8, 2019

Indie Author Update - March 8, 2019

Welcome to the Indie Author Weekly Update. You’ll find information on blogging, Facebook, and book marketing. I hope you enjoy all of the posts this week.

And if you live in Northern California, I hope you are dry and safe.

Blogging

How to Write for a Blog: 10 Tips for Writing Strong Web Content by Anne R. Allen: “These days, pretty much all writers need to learn to write Web content. Yes, even if you’re a Victorian romance author whose readers care more about reticules and spatterdashers than retweets and SEO.  Even if you don’t have your own blog. Any website needs content. Plus you may want to plan a blog tour to promote your book launch, or guest on a blog for visibility.  (Guest blogging is one of the best ways to market your book for free.)”

Facebook

10 Facts about Americans and Facebook by Pew Research Center: “It’s been 15 years since the creation of Facebook, a platform that revolutionized social media in the United States and around the world. While Facebook remains immensely popular – and highly profitable – it has attracted scrutiny in the U.S. in recent years because of concerns over its ability to keep users’ personal information private and its role in the 2016 presidential election.”

Facebook Announces New Themed Stickers and Frames for Women’s History Month from Social Media Today: “Following on from the themed stickers and tools launched to mark Black History Month on both Snapchat and Instagram, Facebook has this week announced a new set of visual tools for Women’s History Month in March.”

Book Marketing

Planning Your Own Book Launch from Writer Unboxed and by Sophie Masson: “Your book is coming out soon and you want to mark its entry into the world. You don’t want it to just slide out unnoticed amongst the serried ranks of ‘New Releases’ in the bookshops. You want it properly launched. But your publisher isn’t keen to do a launch. ”

Marketing: Think of Your Readers’ Tastes & Habits, Not Your Own from the Alliance of Independent Authors: Self-Publishing Advice Center and by Jill Marsh: “Bestselling crime writer JJ Marsh, based in Switzerland, describes the light-bulb moment when she realized that marketing wasn’t about her, but about her readers, and describes how this became a turning point in her fortunes as an indie author.”

Quote of the Week‏

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – February 8, 2019

Indie Author Weekly Update - February 8, 2019

Once again, this week’s Indie Author Update is packed with informative blog posts from the week that I consider must-read. Anne R. Allen, as usual, wrote a killer post on authors’ online presence. Then Christina McDonald and Indies Unlimited wrote stellar posts on email marketing. There’s so much to love in the posts below and so much information to help you sell more bools.

Blogging

How to Start a Blog by Amy Lynn Andrews: “Are you wondering how to start a blog? I’m glad you’re here! In this post, I’ll show you exactly how to create your own blog, no technical experience required. (It’s easier and faster than you think.) Plus, I’ll answer some frequently asked questions and share some of my pro tips along the way.”

Online Marketing

Your Online Presence: 10 Mistakes for Authors to Avoid by Anne R. Allen: “These days, an author’s online presence is of vital importance to a career, whether we’re published or planning to publish. Whether we’re indie, hybrid, or trad-pubbed, it’s not only essential to be easy to find online, but we need to keep a professional presence and guard our author brand and reputation.”

Email Marketing

How to Grow an Email Newsletter Starting from Zero from Jane Friedman’s blog and by Christina McDonald: “An email list is your secret weapon for selling books—it is a direct connection to your reader. But when I got my first book deal, I had no audience, no author Facebook page, and no email list. I knew I needed to build awareness to give my book the best chance to succeed. Here is my step-by-step guide to how I built my email list to 6,000 subscribers in one year.”

How Can I Gain More Subscribers for My Author Mailing List? From Indies Unlimited: “Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists.”

Instagram

Top Instagram Updates You Need to Know in 2019 – January Edition by Ana Gotter and from AdExpresso: “As you’re taking a look at your social media marketing strategies for 2019, it would be a helpful start to see all of the new changes happening with the platform, and we’re here to help with our first Instagram update post of the year.”

Of Note

This post is awesome and I’m so jealous I didn’t write it. If you want more reviews, read this post.

How to Get Book Reviews: The Ultimate Manifesto by Jordan Ring and the team at Archangel Ink: “This is without a doubt the most comprehensive guide you’ll find on how to get your book out there, and into the hands of people that are willing and able to give it a read and share helpful feedback with you.”

Quote of the Week

Confront the dark parts of yourself, and work to banish them with illumination and forgiveness. Your willingness to wrestle with your demons will cause your angels to sing.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

How Not to Market Your Book – 12 Rookie Mistakes

market your book

Did you just publish your first book? It’s an exciting time, isn’t it? You’re probably thinking that now it’s time to market your book.

To learn about how to market your book, you’re probably reading blog posts like mine and absorbing as much information as you can.

Writers put so much energy into writing their books that they have little time to think about marketing them until the final edit is done.

That’s when your head tends to come up and when you stop typing. You think to yourself, “It’s time to publish!”

Mistakes You Make When You Market Your Book 

 No. 1 – You Start Too Late 

market your bookThe first mistake writers make is that they focus solely on their writing and not on their marketing while they write a book.

Sure, your writing needs to be top-notch, but if you don’t start to market your book early enough, it won’t matter how well you wrote your book.

As soon as you have an idea for your book and start to write it, start your marketing.

Solution: Find a reputable website developer and build a website. Here’s a post I wrote on author websites. Read it. If you need referrals to website developers, ask me.

No. 2 – You Don’t Blog 

Start a blog. At this stage, you can blog about your writing process, characters you kill off, places where you write, and reasons why you write.

No. 3 – You Think You Don’t Have Time for Social Media 

think about your readers. Who are they? Why would they want to read your book?
Look at Pew Research Centersocial media studies to determine which social media networks your readers use. Start to use at least one social media network that your readers use.

Six months later, learn how to use another social media network that your readers use.

No. 4 – You Exclude Your Publishing to Paperback Books

This is a real problem that I’ve encountered with some clients.

Publishing today, if you want to be successful, needs to include paperbacks, ebooks, audiobooks, and box sets.

The more options you give your readers, the more ways they’ll have to buy what you write.

No. 5 – You Go Wide Right Away

amazonWhen you start out in publishing, it’s preferable not to go wide. In other words, with your first and second books, limit your publishing to Amazon. Doing this will make your books eligible for KDP Select, which will enable you to discount your book to $.0 for five days each quarter.

Also, when you are in the KDP Select Program, Amazon automatically enrolls your book in Kindle Unlimited as well as the Kindle Owners’ Lending Library, a collection of books that Amazon Prime members who own a Kindle can choose one book each month with no due dates.

The KDP Select Program offers opportunities that new authors can benefit from.

Once you write your third book, then go wide. In other words, use a service, such as Draft2Digitalto publish your books on iTunes, Kobo, and elsewhere.

No. 6 – You Think Giving Books Away for Free is Dumb

I used to think that. I figured that after all my research, writing, three editors, designers, etc., that it would be ludicrous to give my book away for free.

Man was I wrong.

As a new writer, you don’t have readers yet. One way to acquire readers is to give your book away for free.

Sign up for KDP Select and use your free promotional days. Send free copies of your books to leaders in your niche and industry. Send copies of your books to bloggers and give away ten copies of your book on Goodreads.

No. 7 – You Don’t Learn About Amazon’s Categories

Before uploading your book to Amazon through Kindle Direct Publishing, learn about keyword phrases and categories.

Here is a list of the BISAC codesyou need to know so you can find your categories.

Also, learn about keyword phrases. This is an excellent postfrom Dave Chesson of Kindlepreneur about how to conduct your keyword research.

No. 8 – You Ignore Goodreads

GoodreadsPlease don’t ignore Goodreads. It’s a social media network for readers.

When you join, don’t use this channel purely for marketing. Goodreads, above everything else, is a network designed for readers. A good number of its users have graduate degrees.

So when you join Goodreads, build your library of books you’ve read and write reviews regularly. Also, join a group and give some of your books away for free.

No. 9 – You Don’t Help to Market Your Colleagues’ Books

As you write your book, get to know writers in your genre. After you publish, continue to meet other writers in your genre. Retweet them, share their blog posts, and help them to be a success.

In other words, build a cooperative gathering of similarly minded writers who help each other find success.

No. 10 – You Talk About Your books and Yourself too Much on Social Media

Too often, writers view social media as advertising channels. They aren’t.

The essence of social media is that it’s social. Ask and answer questions. Find information that your readers would love that you didn’t produce.

Social media isn’t about you and your books and blog posts. It’s about the community you build.

No. 11 – You Don’t Include a Letter to the Reader in Your Book Requesting a Review

Every book needs a letter to the reader. Some people put it in the front of the book, but most people include it after the last page.

Thank your readers for buying your book and tell them how much it would mean to you if they would leave a review, especially on Amazon.

 No. 12 – You Don’t Develop a Street Team

social mediaA writer needs help selling her books. You can hire assistants or people like myself or publicists. Even if you hired those three categories of experts, you would still need a street team t.

Members of a street team receive advance reader copies of your books, they tweet about your books, post on Facebook about your books, and take a picture of your cover and put it on Instagram.

In other words, these readers love your books so much that they talk about them and recommend them. They may even help you get speaking gigs locally.

Do whatever you can to develop a dedicated street team. And treat them well. Give the members of your street team chachkies, free books, a kindle, or an Amazon gift certificate. These are your most dedicated readers, and they deserve your loyalty and special treatment.

How Not to Market Your Book - 12 Rookie Mistakes

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – January 25, 2019

Indie Author Weekly Update - January 25, 2019

Welcome to the Indie Author Weekly Update. There are so many posts here for you to enjoy. Anne R. Allen wrote a killer post on guest blogging and Joan Stewart will show you how to make money aside from book sales. If you hold contests using Facebook, reading ShortStack’s post is a must.

Enjoy the selection this week.

Guest Blogging is the Best FREE Publicity for Writers: 12 Tips for Landing Effective Guest Blog Spots by Anne R. Allen: ” Most author marketing gurus will tell you that guest blogging is one of the best ways to promote your book. Beth Hayden wrote on Jane Friedman’s blog about the many ways guest blogging builds platform and sells books. She points out that it increases your authority as well as getting your name out there and increasing sales. And it’s right up your alley. You don’t have to be a great photographer or a telegenic public speaker. All you have to do is write. You got this.”

Building a Platform for Your Work When You’re Unpublished from Jane Friedman and by Michael Warner: “After spending thirty years in other fields, I’ve recently embarked on a career as a writer. And what I’ve found is that great how-to advice—from sources like Jane Friedman, Writer’s Digest, and kboards—actually seems to work.”

9 Inexpensive Revenue Streams for Broke or Struggling Authors by Joan Stewart by from TheBookDesigner.com: “I’ve always counseled my author clients to create revenue streams beyond their books. Print books, in particular, suck up money like a vacuum cleaner, with most of it spent on editing, printing, cover and interior design, marketing and publicity.”

Cover design is a huge factor in your book’s success, so here are 12 questions to ask when hiring a designer from BookBub Partners and by Diana Urban: “Your book’s cover provides a reader with a first impression of your work, and despite all advice to the contrary, people will judge your book by its cover. Reedsy found that professionally designed covers increased display ad clicks between 12.5% to 53%, and early BookBub testing found that a good cover can account for 30% more clicks on a Featured Deal.”

8 Facebook Competition Rules You Should Never Ignore from ShortStack: “To keep your Facebook Page compliant, you need to make sure that you adhere to all of Facebook’s competition rules. Go over this list before you launch your next contest to ensure that you get the exposure you want without risking your account.”

What authors need to know about Snapchat by Sandra Beckwith: “According to a Pew Research Center study, Facebook is the fourth social network of choice for teens ages 13 to 17, after YouTube, Instagram, and Snapchat. Only 10 percent of the teens surveyed say they use Facebook most often.” Note: Learn more about Snapchat by buying my book Social Media Just for Writers.

Quote of the Week

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

12 Book Marketing Blogs to Read in 2019

12 Book Marketing Blogs to Read in 2019

When it comes to book marketing, there are some experts I rely on.

You see, we’re all too busy to suffer through a bloated email account with notices of blog posts and products for sale mixed in with missives from friends.

So probably like you, I limit incoming email as much as possible.

What you’ll find below is a list of blogs you’ll want to subscribe to. There are more blogs that are worthy as well but I thought I’d cut my list off at an easy dozen.

Here’s my list of experts I follow.

Jane Friedman

Jane FriedmanJane Friedman is perhaps one of the smartest people in publishing today. She’s been featured on The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and Publishers Weekly. She previously worked with Writer’s Digest. She teaches, is often a keynote speaker at writer’s conferences, and writes books. Her blog is among the most read in the industry.

Joel Friedlander’s The BookDesigner.com

Joel Friedlander has a wealth of information about self-publishing, and for years he frequently shares all that he knew on his blog. These days, he usually blogs once a week and has an expert in author publishing write a post on that publishes on Thursdays. His blog eventually launched another business, Joel’s book design templates. https://www.bookdesigntemplates.com

Joanna Penn

Thriller author Joanna Penn readily shares her vast amount of writing, publishing, and marketing experience with her readers and listeners. Joanna has been blogging for quite some time, and she started podcasting back when it was known as audio. Her podcast, well worth subscribing too as well, features every great expert in the industry. If you read and listen to Joanna often enough, you’ll soon be a bestselling author as well.

Alliance of Independent Authors 

Started by traditionally published Orna Ross, Alli is a global, professional association for authors who self-publish. The organization brings together authors, services, and trusted industry professionals and offers educational opportunities for its members. Be sure to subscribe to its blog.

David Gaughran

book marketing Author and book marketing expert David Gaughran always seems to know what’s hot in author marketing. He’s written excellent posts on BookBub ads, Facebook ads, and Amazon ads. If you want to learn how to become an expert book marketer, pay close attention to this guy. His books include Strangers to Superfans and Let’s Get Digital.

Anne R. Allen

Yes, Anne can have a snarky tone to her writing, but that won’t dissuade you from reading her blog, which she publishes with Ruth Harris. So far, she’s written 21 books and so has sage advice on writing, which she shares on her blog. Guests fill in on the other weeks with marketing advice. This is a must-read blog.

[Read more…]

Indie Author Weekly Update – January 11, 2019

Indie Author Weekly Update

Welcome again to the Indie Author Weekly Update. Today, you’ll enjoy a lengthy post on LinkedIn, blogging and book promotion. I hope you enjoy them.

Enjoy your weekend!

9 Painful Blog Formatting Mistakes That Will Ruin the Best Content by Gill Andrews: “Some people still write on their blogs as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your blog post be for your readers to hang in there even after they feel like they need to use their index finger to follow the lines? And no, sprinkling some highlights here and there doesn’t make it better. This paragraph is too long. Does your brain hurt a bit? Shall I stop? Ok, I guess you get the point.”

19 Kickass Book Promotion Resources for Authors in 2019 by Penny Sansevieri: “There’s a lot of book marketing “stuff” out there for authors, and while much of it is fantastic – it’s a bit like drinking from a firehose if you’re trying to consume all of that information. This list is geared with a very specific eye to what is helpful, educational, and a time-saver for your book promotion. And if there’s a resource you use religiously that we’ve left off, please, please share it in the comments below and give them some love – that’s what this is all about.”

20 LinkedIn Tips to Help Boost Engagement by Brad Smith: “Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.”

Ways to Push Ourselves as Writers in 2019 by Elizabeth Craig: “I realized at some point last year that I wanted to write a new series.  For one thing, it’s nice to have an additional revenue stream, especially if a series may appeal to a different pool of readers.  For another, I wanted to make sure that I was still growing.  I wanted to try something different to keep myself sharp.”

 

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – December 14, 2018

indie author

Welcome to the Indie Author Weekly Update. The theme this week is marketing. There’s information on book launches, PhotoFunia, and Seth Godin’s marketing in five steps. Enjoy all the posts.

Seth Godin’s Marketing in 5 Steps (for Authors) by Joel Friedlander: “Seth Godin has been a “companion” for the last 10 years, and his short, pithy, and often surprising blog posts have taught me plenty about marketing and, even more important, how to think about the connection between marketers and their audience.”

19 Simple Book Marketing Strategies to Launch You out of Naughty-List Status Before 2019 by Penny Sansevieri: “There’s a lot going on this time of year and if you’re like me it’s easy to already be distracted by all things holiday, and the last thing I want to do is flesh out new book marketing strategies. But I also don’t want to enter 2019 with a book that hasn’t seen a boost in exposure for a few months. Now is not the time to bury your head in the snow.”

Create Fast, Free, Festive Images in Seconds with PhotoFunia by Joan Stewart: “Welcome to PhotoFunia.com, my favorite, number one, five-star, go-to website for creating offbeat effects from a digital photo you already have, even if it’s just your head shot or book cover. It’s drop-dead simple to use. Most images, also known as an effect, can be created in less than 60 seconds with no technical skills. And you don’t need to create an account or remember a username and password.”

11 Creative Ways Authors Announced Their Book Launch from BookBub Partners: “Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive in.”

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – December 7, 2018

indie author

Welcome to this week’s Indie Author Update. If you want to learn more about book marketing, you came to the right place. You’ll find posts from Dave Chesson, Penny Sansevieri, Anne R. Allen, and others. Plus, there’s a link to this year’s Goodreads Choice Awards winners.

You’ve Finished Your First Novel! What to Do Now: 7 Do’s and Don’ts by Anne R. Allen: “Did you win NaNo? Is it a first novel? Congratulations!!! Only about 3% of people who start novels actually finish, so you’re a major winner right there. You’ve done something spectacular. So break out the bubbly and savor the moment! After that…what comes next?”

How to Define and Describe Your Readership: A Confusing Issue for Nonfiction Book Proposals by Jane Friedman: “If you’re pitching a nonfiction book, at some point, an editor or agent will expect you to describe the readership that your book is intended for. Or, if you’re self-publishing, you’ll need to define this for yourself to market the book properly.”

Self-publishing Success Story: Indie Audiobook is Finalist for Voice Arts Award from the Alliance of Independent Authors and by Brad Borkan: “Recently my audiobook narrator Dennis Kleinman and I had the incredible honor of having the audiobook for When Your Life Depends on It nominated as a finalist in the “Best Audiobook – History” category of the Voice Arts Awards. Here’s how our audiobook came to life, and how it came to be competing for a major prize in Hollywood.”

Boost Your Amazon Book Promotion with Pre-Order Strategies by Penny Sansevieri: “The Amazon pre-order option for KDP authors (Kindle Direct Publishing has really helped level the playing field between traditionally published authors and those who have self-published through KDP. Let’s look at how this can benefit your Amazon book promotion!”

How to Use Top Book Blogs to Build Your Author Brand from BookWorks and by Dave Chesson: “In today’s article on author branding, we’re going to look at how to make use of top book blogs to gain additional momentum for your book at launch, greater exposure to a qualified readership, and an evergreen source of external traffic for your book’s sales page. The importance of seeking as many channels as possible to gain exposure for your book cannot be overstated.”

2018 Goodreads Choice Awards: More than 5 million votes were cast and counted in the 10th Annual Goodreads Choice Awards honoring the year’s best books. See who the winners were.

Quote of the week

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers