Indie Author Weekly Update – August 9, 2019

Indie Author Weekly Update

I hope you enjoy the newest installment of the Indie Author Weekly Update. If you only read one post, be sure to read Anne R. Allen’s on why genre fiction is so important in today’s world. I love Joanna Penn’s podcast and in her newest one her guest makes a good case for content marketing. I hope you enjoy all the posts this week.

I will take a break from blogging and return August 30th with a new Indie Author Weekly Update. I hope you’re enjoying the summer and your summer reading.

Content Marketing

10 Quick And Easy Ways To Overcome Writer’s Block (when trying to write a blog post)  by Blogging Wizard: ”

Writer’s block is the complete lack of ability to put your thoughts on paper in any coherent way. When I started this article, I was grinding my teeth in annoyance because I couldn’t get going. And the more my annoyance grew, the harder it was to actually write. It’s a self-perpetuating cycle where the only way to beat it is to get out of the situation entirely.

Sell more books for the long term: Content Marketing Strategy from Joanna Penn and with Pamela Wilson: “Paid advertising may spike your book sales for the short term, but if you stop paying, you stop selling. With content marketing, you can create value for the long term, attract your target market and sell sustainably for years.”

Indie Author Book Marketing

The Decline of Mainstream Fiction: Why Authors Need a Genre in Today’s Fragmented Publishing World. by Anne R. Allen: “Choosing a genre for your novel is one of the toughest challenges for many new writers. This week both former agent Nathan Bransford and current agent Jessica Faust wrote posts telling authors their books must have a genre. But new writers may not know why this has become such a hard-and-fast rule, or why the publishing world has become so fragmented.”

Book Marketing Ideas: 14 Habits of Highly Successful Authors by Penny Sansevieri: “One thing that remains consistent among highly successful authors across all genres is they’re not short on smart book marketing ideas. And I want to be clear that book marketing ideas come in many forms and at many stages. I know we’re all primed to immediately think about discounts and creating blog content, but the execution of those kinds of strategies is actually just one piece of the book marketing pie.”

Twitter

Encore Month: How to Run a Twitter Chat from Alliance of Independent Authors: Self-Publishing Advice Center and by Timothy Lewis: “A Twitter chat is where a group of people come together on Twitter during a particular time and all tweet using the same hashtag (e.g #IndieAuthorChat).  They then monitor the hashtag (usually using a tool like Twitter’s Tweetdeck) and then reply to questions and comments from other users who are also using the same hashtag.”

Of Note:

Author, professor, and Nobel Laureate Toni Morrison died on August 5. She was a brilliant writer who taught me so much in her novel “Song of Solomon.” Be sure to read one of her novels.

Toni Morrison Quote - “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.”

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – August 2, 2019

Indie Author Weekly Update 8-2-19

This week’s Indie Author Update has so much super information to help you succeed as an indie author. Be sure to check out master blogger Anne R. Allen’s advice on author blogs. She has a stellar blog herself. David Penny also has some advice that makes so much sense for the indie author. Well, just read all of them if you can.

Elevator Pitches

Razzle-Dazzle: The Art and Craft of the Elevator Pitch by Ruth Harris: “What works on Broadway in the hit musical, Chicago, also works for selling a book because you do want a reaction that will be passionate.”

Indie Author Book Promotion

Put Readers First – an Essential Ingredient of Successful Book Marketing – from Alliance of Independent Authors: Self-Publishing Advice Center and by David Penny: “When I started self-publishing historical novels in 2014, I connected on social media with a frenzy as I attempted to persuade people to buy my books. Oh, I was a good social member and didn’t spam my titles, but I had made a big mistake with who I was connecting to.”

5 Best Book Promotion Strategies for Romance Authors by Penny Sansevieri: “Romance writing is such a unique market. We know it’s busy and popular, but your readers are also veracious. They read a lot, and they love discovering new authors. Romance authors have been given a wonderful opportunity to really speak to readers on a very personal level, and every element of their book promotion must reflect this. Every time they purchase one of your titles, they’re inviting you into their lives and admitting their (sometimes very secret) fantasies and desires!”

Amazon Advertising

Amazon Advertising Insights with Black Books – Podcast by Joanna Penn and with Russell Blake: “Surf the changes and get to grips with Amazon Ads — or outsource them if you’re ready to. Some hard talking — and encouragement — with Russell Blake today, as well as tips from Michael Beverly.”

Author Blogs

Blogging Is a Potent Tool for Author Platform Building – from BookWorks and by Anne R. Allen: “If you tell your non-writing friends you’re thinking of starting a blog, somebody is sure to tell you that blogging is “totally over.” Just give them an indulgent smile. People have been declaring blogging dead pretty much since it started. Google “blogging is dead” and you’ll see thousands of entries. But it turns out the blog is a pretty resilient medium.”

Quote of the WeekQuote: the best writing advice is also the best life advice_ remember that nobody else has any idea what they’re doing, either.

 

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – July 19, 2019

Indie Author Weekly Update

This week’s Indie Author Update is filled with lots of great tips to help your market your books. There are posts on blogging, email marketing, self-publishing, and more. Personally, I love the variety in this week’s blog posts. I hope you feel the same way about them. Enjoy!

Blogging

5 Tips for Popular Posts on Your Author Blog from TheBookDesigner.com and by Shelley Sturgeon: “You’ve heard it over and over and over again. Having a popular author blog can be a key ingredient of a successful author platform. A successful author platform can be key to being a successful author—translation: selling lots of books!”

Email Marketing

How to Grow Your Email List from Convince & Convert: Growing your email list and getting your readers to opt-in is getting harder and harder these days. Why? Because web users have less time to read your blogs due to the abundance of content these days. And they are even less willing to become your regular readers and subscribers.

Instagram Stories for Indie Authors

Are you using this engaging Instagram feature? See this article about how authors are using stories to reach readers! from BookBub Partners and by Julia Hansen: “Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features that can be viewed in a slideshow format. These stories appear at the top of users’ Instagram feeds and disappear after 24 hours unless the creator saves them to their profile as a ‘Highlight.'”

Self-Publishing for the Indie Author

Wattpad: What Self-Published Authors Need To Know by Writer’s Relief: “Launched in 2006, Wattpad is a free online publishing platform with over 70 million writers and readers. … Most recently, Wattpad has caught the attention of HarperCollins Publishers, Macmillan Publishers, Paramount Pictures, and NBC, among others.”

Indie Author Business

Encore Month: Indie Authors Broaden Your Business from Alliance of Independent Authors: Self-Publishing Advice Center & by Karen Myers: Authorpreneur Karen Myers explains why your need to keep learning and broaden your business activity to remain vibrant, profitable and dynamic. She draws on examples of opportunities she has seized upon to grow her expertise, her reach and her reputation.

Quote of the Week

Anais Nin quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – June 28, 2019

Indie Author Weekly Update - June 28, 2019

It’s Friday so that means it’s time for a new Indie Author Weekly Update. You’ll find posts on blogging, book marketing, creativity, and author websites. Be sure to take a look at the websites profiled in the post from BookBub Partners. When planning yours, or even updating one you have, you’ll definitely get some ideas from the author websites profiled in the post.

Blogging

We’re all Bozos on this Bus: 10 Lessons from 10 Years of Blogging by Anne R. Allen: “Ooops. I seem to have missed my 10-year blogiversary! I posted my first attempt at blogging on Friday, March 13, 2009. Yes, Friday the 13th. Apparently I have a need to tempt fate.”

Creativity

Creation Is Messy–And That’s Okay from Writer Unboxed and by Julie Duffy: “Late last summer I ran down to the basement to throw on a load of laundry before meeting a friend for coffee…and stepped, ankle-deep, into my own private paddling pool.”

Book Marketing

Book Marketing from a Standing Start as an Indie Author from Alliance of Independent Authors and by Alastair Crombie: “The longer you’re in an industry, the more knowledge and information you build.  It’s hard to remember those early days of no readers and single-sale days. But there’s a huge number of debut authors publishing every day. ALLi experience shows that it can take up to seven years for an indie author to earn a living from their books. Author member Alastair Crombie has just launched his first book and explains what book marketing from a standing start is like in the current market.”

A New Book Blurb Could Revolutionize Your Sales from Alliance of Independent Authors: Self-Publishing Advice Center and by and by Adam Croft: “One of the main advantages of being an indie author is being able to be flexible and adaptable. We can make small, immediate changes and alter entire strategies by turning on a sixpence. But what if I told you the most powerful change you can make is free and will take less than an hour?”

Author Websites

45+ Author Websites with Stellar Designs from BookBub Partners: “Many successful authors have websites that are the hub of their online marketing activity — they provide a central platform for everything from blogging to book sales and email newsletters. But what should you include in an author website?”

Quote of the Week

Indie Author quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

 

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – May 31, 2019

Indie Author Weekly Update

I think you’re really going to enjoy this installment of the Indie Author Weekly Update. I liked Beth Barany’s post for NaNoProNo as well as two of the posts on Jane Friedman’s blog. Heck, they’re all great. Go to all of these sites and  learn how to sell more copies of your books.

NaNoProNo

How to Create a Book Marketing Roadmap by Guest Beth Barany: “We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish?”

Book Covers

Top 5 Free Book Cover Makers–Don’t Break the Bank, Create Your Own! from Kindlepreneur: “Your cover is arguably one of the most important selling points of your book. As authors, however, we often face tight budgets. Deciding where to spend our money and where to tighten the belt isn’t easy. Covers are one of the more expensive aspects of production. Pre-made covers often start at $100, and custom, full-spread artwork alone can cost up to $4000 a book depending on the artist.”

KDP Reports

KDP Reports Beta – Now With Income Estimation by David Gaughran: “Amazon has implemented some long requested new features to the KDP Reports Beta, including *drumroll* INCOME IN DOLLARS. At last! It doesn’t have all the slicing and dicing capabilities of BookReport just yet, but it makes it a lot easier to press cancel on that $19 a month subscription, which I imagine I’ll be doing before I have to re-up in a couple of weeks. I was a huge fan of BookReport and recommended it to everyone, being particularly fond of their approach of not charging authors until they were making $1,000 a month, which I thought was both fair and smart business.”

Book Marketing

Pinterest and Instagram For Writers with Frances Caballo and from Joanna Penn:  “You can listen above or on iTunes or your favorite podcast app or watch the video here, read the notes and links below. Here are the highlights and full transcript below.”

Identifying the Best Self-Published Books by State: The Indie Author Project from Jane Friedman’s blog and by Ryan Walker: “Longtime authors in the self-publishing community may recall the library program known as SELF-e, launched in 2015. It’s a partnership between Library Journal and BiblioBoard to make self-published ebooks available to libraries nationwide. Any author can submit their work for inclusion in SELF-e (at no cost); Library Journal curates what ebooks go into the national SELF-e collection. Books not selected are still accessible to local library patrons through state collections.”

9 Ways (and 2 Rewards) of Marketing Your Own Book by Beth Alvarado and from Jane Friedman’s blog: “When I found a good home for my essay collection Anxious Attachments, I knew I would have to take an active role in marketing. After all, while Autumn House Press is a fine press, it’s also small and independent, with no marketing department and limited funds. I published both of my earlier books, Not a Matter of Love and Anthropologies, through university presses—also wonderful, prestigious presses that don’t have marketing departments.”

Quote of the Week

Maya Angelou quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

 

Indie Author Weekly Update – May 10, 2019

Indie Author Weekly Update - May 10, 2019

I hope you enjoy today’s Indie Author Weekly Update. The seven (yes seven!) posts I reference below offer you the kind of strategies you need to sell more books.

Note that this month Rachel Thompson, social media expert and founder of NaNoProMo (to help authors market the books they wrote during NaNoWriMo) is featuring a lot of ideas on how to brand yourself and sell more weeks. Be sure to follow her on twitter (@BadRedheadMedia and @RachelintheOC) to keep up on the posts she’s adding to her website this month.

Enjoy the posts below!

Readers

Reader Targeting Influences Everything by David Gaughran: “Reader Targeting is yet another concept we have to juggle. It’s no wonder many writers take to the drink, or otherwise lose the run of themselves. Or can be a little… kooky. We have to wrestle with a number of contradictory notions all the time — it’s enough to make anyone batty.”

How to Bring Value to Your Readers from Jane Friedman’s blog and by Paulette Perhach: “What’s the difference between these two writers: David Sedaris, who people pay fifty dollars to see read out loud for an hour, and the open-mic writer, who is allowed five minutes to read before the timer interrupts him to get off stage? In business speak, the difference is value. Specifically, the power to create value through art.

Branding

Three Reasons Why Branding Shouldn’t Make You Lose Your Mind from Bad Redhead Media and by C. Streetlights: “Imagine you have always had a dream to, I don’t know… let’s just say for argument’s sake you always wanted to become a writer. Unfortunately, Reality can be a real jerk and you couldn’t be a writer or a ballerina so you ended up being a bus driver. However, in our imaginary scenario, you are able to maintain a blog about your adventures and have a large following. When confronted about you do in your spare time, you somehow manage to stammer, “I’m sort of a writer.”

Author Blogs

4 Ways You Can Make Time To Blog Right Now by Rachel Thompson: “Time, writers say, is the biggest challenge when it comes to blogging. We are writing books. We are marketing books. We are thinking about writing and marketing books. We are parents, spouses or significant others, single parents, workers bees, pet puke cleaner-uppers, grocery-shoppers, housekeepers, laundry-do-ers, mental illness sufferers/survivors, advocates, and the beat goes on.”

Book Marketing

How Recommending Books Can Grow an Author’s Audience
from BookBub Partners and by Catherine McKenzie: “As writers, we’re in a unique position to both spread the word about books we love and to benefit from the subsequent engagement this gives us with readers. Recommending books I’ve loved has brought me new readers and has allowed me to engage in the enthusiastic online book community.”

How to Make Time for Book Promotion by Pauline Wiles and from Rachel Thompson: “As authors today, we’re compelled to juggle more tasks and responsibilities than ever before. Given the colossal effort you’ve invested in writing and publishing your book, you know you’d be crazy not to dedicate some energy to promoting it. But with all that’s going on in your life, how do you make the time for this?”

So, You Want to do Author Events? Tips to Get You Started from Indies Unlimited: “Many authors make public appearances, or outings, in an effort to connect with more people. For those who have never done it and are interested, I thought I’d put together some pro tips for authors who would like to do a public event.”

Quote of the Week
I want to tell the truth. That’s where my storytelling comes from.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

 

Indie Author Weekly Update – April 19, 2019

Indie Author Weekly Update

This week’s Indie Author update is chock-full of wonderful tips and strategies to help you with your book sales. As always, David Gaughran wrote a terrific post. There are also blog posts on Twitter, Instagram, content marketing, search engine optimization, and lastly, BookBub ads. Whew! Enjoy the posts.

Author Platforms

How To Build An Author Platform by David Gaughran: “What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.”

Twitter

Saying No to Twitter: What Authors Need to Know from Jane Friedman’s blog and by Daniel Berkowitz: “Tell me if this is a situation you’ve been in before: Your agent just sold your book to a publisher, and now you want to do everything you can to ensure your book’s success. The publisher tells you to get a website and to get on Facebook, Instagram and Twitter. You have a Facebook profile, and you’re not opposed to creating a separate author page, and you really enjoy Instagram—but you don’t like Twitter.”

Instagram

10 Instagram Hashtag Hacks Tricks You Definitely Want to Try from Later and by Benjamin Chacon: “If you’re searching for some great Instagram hashtag hacks to get more followers and boost your engagement, you’ve come to the right place!  Whether you want to find out which hashtags are generating the most interactions on your account, hide your hashtags in your Instagram Stories, or add more than 30 hashtags to your post’s caption, we’ve got a hack for you.”

Content Marketing

Sell More Books With Guest Blogging from TheBookDesigner.com and by Sandra Beckwith: “There’s no question in my mind that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.”

Search Engine Optimization

SEO for Authors and Other Search Ranking “Secrets” by Jenny Hansen: “SEO for authors … It’s a catchphrase that makes all my writing pals shudder. As one of our gals at WITS said, “I know how to spell it, but that’s about all.” SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for writers, because they involve writing.”

BookBub Ads

8 Ways to Target Readers Using BookBub Ads: “With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further.”

Quote of the Week

Don't write about what you know -- write about what you're interested in.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 29, 2019

Indie Author Weekly Update - March 29, 2019

Here’s another edition of the Indie Author Weekly Update. Trying to grow your Instagram account? Read the post by Wishpond. Want to grow your email marketing? Read Blogging Wizard’s post. Actually, all the posts are great. Enjoy them!

Instagram

21 Ways to Get More Instagram Followers Wishpond: “Having a strong Instagram presence is a powerful advantage. And one way to get that advantage is by growing your Instagram following. There are currently over 8 million Instagram Business profiles and over a hundred million active Instagram users posting every day. Without the right strategy, it can almost feel like your Instagram post is just another needle in the haystack. But don’t get discouraged. In this article, I’ll be showing you 21 effortless ways to get more Instagram followers.”

Marketing

3 Pillars Of Email Marketing: How To Skyrocket Subscriber Engagement from Blogging Wizard and by Lily Ugbaja: “Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more!”

Marketing Self-published Books: An Innovative Idea for Building Global Reach from Alliance of Independent Authors: Self-Publishing Advice Center: “It has never been easier to spread e-books across the world. Just a few clicks is all it takes. Instantly, your lovingly-crafted words can be transported into the hands of a commuter crammed on the Tokyo subway, or a parent relaxing in a yurt in Outer Mongolia. But how do you persuade people to buy your book if you don’t speak their language? Kathryn Mortimer describes her innovative method to expand her global reach for her book, Mother of Millennials.”

Blogging

How to Guest Write for Blogs: A Guide for Authors, Publishers, and More by Francis Bogan and from BookBub Partners: “Writing guest posts for blogs is a great way to help new readers find you and promote yourself and your books for free. Writing for blogs can help grow your fan base and can help you connect with writing communities.”

Quote of the Week

An artist is a sort of emotional or spiritual historian. His role is to make you realize the doom and glory of knowing who you are and what you are. James Baldwin

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – March 8, 2019

Indie Author Update - March 8, 2019

Welcome to the Indie Author Weekly Update. You’ll find information on blogging, Facebook, and book marketing. I hope you enjoy all of the posts this week.

And if you live in Northern California, I hope you are dry and safe.

Blogging

How to Write for a Blog: 10 Tips for Writing Strong Web Content by Anne R. Allen: “These days, pretty much all writers need to learn to write Web content. Yes, even if you’re a Victorian romance author whose readers care more about reticules and spatterdashers than retweets and SEO.  Even if you don’t have your own blog. Any website needs content. Plus you may want to plan a blog tour to promote your book launch, or guest on a blog for visibility.  (Guest blogging is one of the best ways to market your book for free.)”

Facebook

10 Facts about Americans and Facebook by Pew Research Center: “It’s been 15 years since the creation of Facebook, a platform that revolutionized social media in the United States and around the world. While Facebook remains immensely popular – and highly profitable – it has attracted scrutiny in the U.S. in recent years because of concerns over its ability to keep users’ personal information private and its role in the 2016 presidential election.”

Facebook Announces New Themed Stickers and Frames for Women’s History Month from Social Media Today: “Following on from the themed stickers and tools launched to mark Black History Month on both Snapchat and Instagram, Facebook has this week announced a new set of visual tools for Women’s History Month in March.”

Book Marketing

Planning Your Own Book Launch from Writer Unboxed and by Sophie Masson: “Your book is coming out soon and you want to mark its entry into the world. You don’t want it to just slide out unnoticed amongst the serried ranks of ‘New Releases’ in the bookshops. You want it properly launched. But your publisher isn’t keen to do a launch. ”

Marketing: Think of Your Readers’ Tastes & Habits, Not Your Own from the Alliance of Independent Authors: Self-Publishing Advice Center and by Jill Marsh: “Bestselling crime writer JJ Marsh, based in Switzerland, describes the light-bulb moment when she realized that marketing wasn’t about her, but about her readers, and describes how this became a turning point in her fortunes as an indie author.”

Quote of the Week‏

Indie Author Weekly Update

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – February 8, 2019

Indie Author Weekly Update - February 8, 2019

Once again, this week’s Indie Author Update is packed with informative blog posts from the week that I consider must-read. Anne R. Allen, as usual, wrote a killer post on authors’ online presence. Then Christina McDonald and Indies Unlimited wrote stellar posts on email marketing. There’s so much to love in the posts below and so much information to help you sell more bools.

Blogging

How to Start a Blog by Amy Lynn Andrews: “Are you wondering how to start a blog? I’m glad you’re here! In this post, I’ll show you exactly how to create your own blog, no technical experience required. (It’s easier and faster than you think.) Plus, I’ll answer some frequently asked questions and share some of my pro tips along the way.”

Online Marketing

Your Online Presence: 10 Mistakes for Authors to Avoid by Anne R. Allen: “These days, an author’s online presence is of vital importance to a career, whether we’re published or planning to publish. Whether we’re indie, hybrid, or trad-pubbed, it’s not only essential to be easy to find online, but we need to keep a professional presence and guard our author brand and reputation.”

Email Marketing

How to Grow an Email Newsletter Starting from Zero from Jane Friedman’s blog and by Christina McDonald: “An email list is your secret weapon for selling books—it is a direct connection to your reader. But when I got my first book deal, I had no audience, no author Facebook page, and no email list. I knew I needed to build awareness to give my book the best chance to succeed. Here is my step-by-step guide to how I built my email list to 6,000 subscribers in one year.”

How Can I Gain More Subscribers for My Author Mailing List? From Indies Unlimited: “Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists.”

Instagram

Top Instagram Updates You Need to Know in 2019 – January Edition by Ana Gotter and from AdExpresso: “As you’re taking a look at your social media marketing strategies for 2019, it would be a helpful start to see all of the new changes happening with the platform, and we’re here to help with our first Instagram update post of the year.”

Of Note

This post is awesome and I’m so jealous I didn’t write it. If you want more reviews, read this post.

How to Get Book Reviews: The Ultimate Manifesto by Jordan Ring and the team at Archangel Ink: “This is without a doubt the most comprehensive guide you’ll find on how to get your book out there, and into the hands of people that are willing and able to give it a read and share helpful feedback with you.”

Quote of the Week

Confront the dark parts of yourself, and work to banish them with illumination and forgiveness. Your willingness to wrestle with your demons will cause your angels to sing.

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers