Book Marketing and Facebook Advertising with Ricardo Fayet

Ricardo Fayet is a cofounder of Reedsy. He started Reedsy with a few friends after business school.

Ricardo FayetA partner came up with the idea of creating a venue that offers expert consultants in self-publishing, such as editors, book cover designers, and marketing experts. Reedsy vets applicant experts before accepting them into their program. Experts submit applications and Reedsy employees review them. They accept 3% of the applicants they receive. Right now they have 800 vetted consultants that self-published authors can hire.

At its core, Reedsy is a marketplace for professionals: various forms of editing, cover designers, illustrators, interior designers, publicists, book marketers, and advertising specialists. They recently added 80 ghostwriters. Finally, they recently added website developers. Reedsy has a blog and every two weeks they offer webinars.

In this webinar, Ricardo discusses marketing but spends most of the time explaining how to use Facebook advertising.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web


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