
Welcome to another edition of the Book Marketing Update.
First, let’s address the above image. I’m hiking more than ever these days. Whether you call it forest bathing or tree TV, there’s nothing comparable to strapping on a pair of hiking boots and hitting the trail.
Besides, writing, publishing, and book marketing comprise a lengthy journey. But like hiking, we break it down into a set number of miles at a time, focused only on that next step.
Gradually, we reach our destination.
I hope you reach the destination you are traveling toward in your writing, book marketing, and publishing career.
Book Marketing
How To Design A Book Cover That Sells by David Gaughran: “Getting your book cover design right is the arguably most important stage in self-publishing a book. Handle this delicately if you want to have any chance of success — this is not an area where you can skate by.”
How to Write Your Author Business Plan – Joanna Pennn is interviewed on Sacha Black’s podcast, The Rebel Author: In this podcast you’ll learn how to write a business plan, mistakes to avoid, and how to improve your money mindset.
Social Media Updates
New cool feature -> Twitter Launches Live Test of Voice Recordings in Direct Messages from Social Media Today: Twitter has officially launched a full live test of voice clips within direct messages to users in Brazil, India, and Japan but not the UK, Australia, or the U.S. Darn!
Instagram Highlights Covers: How to Make Covers that Get Clicked from Social Media Examiner: “Instagram highlights brought evergreen value to Instagram Stories—a separate feed to which people could post content that would vanish 24 hours later. By creating highlights, you can move your otherwise-vanishing stories down into the center of your Instagram profile.”
Book Sales
Tutorial from Joanna Penn: How To Sell Ebooks And Audiobooks Direct With Payhip and Bookfunnel: “Do you want to sell ebooks and/or audiobooks direct to readers and make 80-90% royalties, as well as retaining customer data? In this video tutorial with extensive notes below, I’ll show you how I do it with Payhip and Bookfunnel.”
Of Note
Where Do Ideas Come From? 6 Tips on Finding Inspiration by Helena Fairfax: This post, as you can tell, isn’t about book marketing. Yet, I thought it was a wonderful piece and worthy of including in this roundup.
Quote of the Week

