I have another huge Book Marketing Update for you today.
If you are trying to become a podcast guest as a book marketing strategy, be sure to read Joanna Penn’s blog post (or listen to the podcast episode.)
Under publishing, I especially liked the Jane Friedman post. Every day, new authors consider the pros and cons of self-publishing versus finding a publisher. This article just might help you decide which option is best for you.
All of the blog posts below are super so if you have time, check them all out.
Keep writing and have a good weekend.
Podcast interviews sell books — but only if you’re a great guest from Joanna Penn: Guest blogging and being interviewed on author and book marketing podcasts can increase book sales. However, your first duty as an interviewee isn’t to pitch your book; it’s to provide valuable content for the podcast’s listeners. Learn more from Joanna Penn in this post or listen to the podcast.
The Truth About Blogging with Rachel Thompson and from Shane Barker: Instead of self-promotion, intently listen and engage the audience to strike a chord with your audience.
The Magic Formula to Going Indie with John Gaspard on the Self-Publishing Formula with Mark Dawson: “John Gaspard was originally traditionally published but was able to retrieve the rights to his books and become an independent author. He hasn’t looked back and now has several cozy mystery series that are selling well, with more books on the way.”
11 Signs You’re Ready to Self-Publish from Jane Friedman and by Kim Catanzarite: “It’s a tough decision for a writer to make, one of the toughest. All your life you’ve fantasized about one of the big New York publishers buying your book and its subsequent astronomical launch into the stratosphere. But it hasn’t happened yet in spite of your eating, sleeping, and researching the craft of writing for years.”
Self-publishing News: The Changing Audiobooks Landscape by Dan Holloway and from Alliance of Independent Authors: This is an important article for all authors planning to enter the audiobook landscape.
The Truth Behind Audible Subscription Earnings by Colleen Cross and from Alliance of Independent Authors: This is another great post. We see more and more publishing audiobooks but are they worth the trouble?
Social Media News
Social Media Size Guide Update 2021 [Infographic] from Social Media Today: Make sure you size your social media images according to these guidelines. If you use Canva, don’t worry. The templates have the correct sizes built into them.
The AI-Augmented Author. Writing With GPT-3 with Paul Bellow LitRPG: Joanna Penn is an influencer in our realm, always leading the way toward new technologies to enhance creativity. In this podcast (and blog post), she talks with author Paul Bellow about embracing AI tools.