Indie Author Weekly Update – October 18, 2019

Indie Author Weekly Update

Don’t you love the image I chose for this week’s Indie Author Update? It’s fall, when the temperature drop and the world seems to turn orange. Time for warmer sweaters, boots, and scarves. I love it! If you want to see my fall pictures, check out my Instagram account and follow me while you’re at it. 

And be sure to read the blog post by Rachel Thompson. Everything she writes is awesome. 

Indie Author Social Media

Book Blog Reviews and Bookstagram: How Influencers Help Authors Reach Agents, Publishers, and Readers from Anne R. Allen: This post has information about influencers and how to attract them. Check it out.

9 Ways to Drive Traffic with Instagram Stories: I think this is the best post of the week. Let’s face it, if you have fewer than 10,000 followers it’s difficult to drive traffic to your landing page. In this post, the scheduling app Later offers some solutions. Love it!

Get Ready for NaNoWriMo

How To Write a Novel In A Month: Grant Faulker offers tips on how to write a novel in just one month. One tip: manage your time.

Website Mistakes

The 30 Scariest Author Website Mistakes And How To Fix Them By Guest Pauline Wiles and from BadRedhead Media: In this post, Pauline Wiles reviews website mistakes you may have on your website. Some of these are dates your blog, broken links, cluttered sidebars, and more. 

Of Note

Preparing Your Manuscript for Publication – Part 1 from TheBookDesigner.com and by Tracy R. Atkins: Joel Friedlander and his business partner Tracy R. Atkins has made self-publishing so easy. In this post, Tracy reintroduces their first-of-a-kind book templates for the DIY types. If you are tired of paying a lot of money to format your books, be sure to read this post.

Booker Prize Goes to Two: Margaret Atwood and Bernardine Evaristo: Reading teaches you to write and the Booker Prize winners are some of the best authors out there. This article rom Publishing Perspectives highlights this year’s two winners.

Quote of the Week

The earth is buzzing with metaphor.

 

 

Instagram Marketing by Frances CaballoBrand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 

 

 


Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. You can also email me at Frances[at]SocialMediaJustforWriters.com.

 

 

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How to Use MailerLite (So You Can Dump MailChimp)

How to Use MailerLite (So You Can Dump MailChimp)

Yep, I gave the boot to MailChimp and am a happy MailerLite customer.

In the past I raved about MailChimp. I wrote blog posts about it. I even recommended it to clients.

 But over the years, I liked it less and less. Their customer services degraded as their prices climbed. 

 A terrible combination.

 Then, after reading David Gaughran’s newsletter (be sure to subscribe to it) about how he didn’t like MailChimp either, I decided to leap too. (He did it first.)

 MailerLite’s customer service is superb. Whereas before, I would wait four days for an email response from MailChimp’s tech support, with MailerLite, it’s just a few hours.

 Learning MailerLite’s system took a bit of time, but their tech support made it a smooth transition.

 And it’s cheaper than MailChimp while offering the same services.

 I’m paying $30/month for MailerLite (MailChimp was $75/month) because I want extra features. You can use it for free if you’d like to.

 Why Email Marketing?

Let’s get this topic over with, shall we?

 I like to give new clients this spiel:

Book marketing involves so many aspects:

  • great books
  • proper editing
  • great covers
  • perfect Amazon categories and keywords
  • doing a pre-order for a month
  • website and blog
  • social media presence
  • having ebooks and even audiobooks
  • blog tours
  • email marketing
  • encouraging bookreviews

 Let’s face it; email marketing is more effective than social media marketing. 

 And consider this fact: if Instagram or Facebook disappeared or changed into a format you couldn’t make sense of, what would you do?

 All those people you were connecting with would be gone. 

 Consider email marketing as an insurance policy and an excellent way to connect with your readers.

 Consider these facts from Convince & Convert:

 

Every year you hear this absurd statement, “Email marketing is dead.” But the reality is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie:

 

  • In 2018, global email users amounted to 3.8 billion users.

  • 93% of B2B marketers use email to distribute content.

  • 73% of millennials prefer communications from businesses to come via email.

  • For every $1 you spend on email marketing, you can expect an average return of $32.

 

 Convinced? Okay, let’s get into how to use MailerLite.

Email Marketing Isn’t for Sales

Social media and email marketing — and every aspect of marketing you can think of — is for building relationships with your readers and prospective readers.

Don’t send a newsletter with a heavy sales spiel every week or however often you send your newsletter.

Share tidbits about your life, your cat, your dog, your writing life, and anything that you feel comfortable revealing.

Also, ask questions. Be informative. Deliver the content your readers want or need to hear.

Be friendly, conversational, and don’t use email marketing just to elicit book sales. 

Let your readers know that you care about them.

In short, be authentic. 

 Open a MailerLite Account

 This one’s easy. Just go to https://app.mailerlite.com and do the usual.

 First, you need to verify your domain email address. Your email should use the domain of your website and not be a Gmail account email. For example, [email protected]

 Next, upload your subscribers. If you were using MailChimp, export them into a CSV, and then upload them to MailerLite.

 Create a MailerLite Embedded Form for Sign-Ups 

With MailerLite, you can set up four forms:

MailerLite Forms 

 You’re going to need a form to encourage sign-ups. So, start with this one. (It should go without saying that you need to offer a giveaway to encourage signups.)

 First, go to Embedded Forms. Then click the orange button that says Create Embedded Form.

Name your form. I’ll call this one Blog Post Example.

 Next, you will have to determine which of your email groups you want to link to this form.

MailerLite 

You will automatically arrive at this page:

MailerLite subscribe form

 You can personalize the embedded form. For example, mine looks like this:

Personalize your sign-up form

 These are your design options:

MailerLite design options

 

To change the form color or subscribe button, click the options as noted in the above image.

 You can also change the look of the form.

MailerLite design options

 For a client, I used the Card option and added an image. 

 To customize the colors in the form, click each round button in the design section.

 

All you need to do is go to Canva to select the color you want or do a web search, such as “what is the code for teal?” I use those two methods to find all my colors.

 Create Your MailerLite Success Page

 If you don’t use a double opt-in, which I encourage you to do, you can provide your giveaway on your Success Page.

 This is the default success message. Ugly, isn’t it?

 My client’s success page looks like this:

 

Once you’ve created both pages, MailerLite will provide you with a link you can use on social media and the code to add to your website. I suggest that you give your website developer the login to MailerLite so that she can grab the code she needs.

 You will also want to customize the double opt-in thank-page. On the same page where the code is, you’ll find the Double Opt-in Email form and the Double Opt-in Thank You page. They aren’t easy to customize. (I didn’t think they were.)

 This is what the default double opt-in email looks like:

 I customized to look like this:

 

I even changed the tiny heading in the upper top-left corner.

 Now you need to customize the Double Opt-In Thank You page. This is what the default looks like:

 

And this is what my personalized email looks like:

To customize it, I simply clicked on the Content and Design settings to change the wording and colors.

 I need to stop here. However, you can also use MailerLite to build landing pages, popups, promotions, and automated emails. I use automation for my email-based social media course.

Once you get going, it’s so much fun to create landing pages and popups. Really.

 If you have questions, write them in the comments below. Remember, MailerLite has excellent customer service, so don’t hesitate to send them your questions too.

 

Instagram Marketing by Frances CaballoBrand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 

 

 


Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences.  

Online Book Marketing Strategies for Writers

 

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Indie Author Weekly Update – October 11, 2019

Indie Author Weekly Update

This edition of the Indie Author Weekly Update is jam-packed with information to help you sell more books. David Kudler and Penny Sansevieri make the case for writing compelling book descriptions. Amy Collins delves into the importance of live streaming to reach more readers. Also, be sure to read Lee Foster’s article. His suggestions are always golden. I hope you enjoy them.

Indie Author Book Marketing

5 Ways To Use Voice Search To Sell More Books from Joanna Penn: This is, to me, a revolutionary post on book marketing. It delves into using voice search to enhance your book marketing results.

How to Leverage Book Signings from Alliance of Independent Authors: Self-Publishing Advice Center: Book signings enhance visibility in your community. In this post, author Alexa Nazzaro suggests how to make the signing successful.

Book Descriptions

Have I Got a Book for You! Compelling Book Descriptions – Part 2 from TheBookDesigner.com and by David Kudler: How you describe your book at online retailers is critical. In this post, David Kudler reviews great book descriptions and delves into keywords. It’s a great post!

How to Improve Your #Amazon Book Descriptions from Jane Friedman’s blog and by Penny Sansevieri: Penny also delves into the importance of compelling book descriptions. Be sure to read it. A few tips: use headlines, paragraphs, bolding, and bullets or numbers.

Live-Streaming Video

How to Effectively Use Live Video (Even If You Fear the Camera) to Reach Readers  from Jane Friedman and by Amy Collins: Amy Collins reviews the reasons why authors should consider live-streaming to reach more readers. The post includes a template of subjects authors can use.

Indie Author Publishing

7 ways book publishing will change over the next few years from The Idea Logical Company:  The author makes some interesting predictions about the future of publishing.

Publishing Your Book Is Changing on IngramSpark from TheBookDesigner.com and by Lee Foster: Lee Foster, an incredibly successful author, discusses what’s changing at IngramSpark for indie authors. This guy know a lot about publishing.

Quote of the Week

It is the creative potential in human beings that is the image of God.

 

Instagram Marketing by Frances CaballoBrand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 

 

 


Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences.  Follow her on InstagramTwitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – October 4, 2019

Indie Author Weekly Update

Hey, here’s my newest Indie Author Weekly Update where you see the week’s best posts. If you only read one post, be sure to check out 10 Best Literary Instagram Accounts. Some of the examples in this post are beautiful. If you use Pinterest, learn how to use hashtags on that platform by reading Blogging Wizard’s post. And, of course, Rachel Thompson always writes killer blog posts.

Enjoy all of them.

Instagram

10 Best Literary Instagram Accounts for Book-Lovers from Read It Forward: Not sure how to have an attractive Instagram feed as an author? Check out these 10 Instagram accounts and be inspired. Some of this accounts are incredible!

Indie Author Book Marketing

This is How You Find Your Readers by Rachel Thompson: You can always trust advice from Rachel Thompson. She covers reader demographics, connecting with readers, and networking. 

How Indie Authors Can Sell More Nonfiction Books from Alliance of Independent Authors: Self-Publishing Advice Center: The author of this post says you can sell more nonfiction books by: blogging, writing op-ed pieces, writing lists posts, and writing guest posts for others. There are other details in this post. Check it out.

Pinterest

The Definitive Guide To Pinterest Hashtags: You didn’t know that you could use hashtags on Pinterest? Well you can and should use them. This post explains how to make them work for you.

Indie Author Email Marketing

How to Convert Book Readers into Email Subscribers: It’s critical that indie authors today grow their email lists. Why? Email marketing is more effective than social media marketing. That’s just one reason. Dave Chesson explains how to use reader magnets to grow your list.

Of Note

Case Study: How Celadon Books Got Everyone Talking About ‘The Silent Patient’ from GoodReads: This is an older post but it’s rich in how a first-time author attained phenomenal success. Read it.

Quote of the Week

The right book read at the right time can change a life.

 

 

Instagram Marketing by Frances CaballoBrand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 

 

 


Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences.  Follow her on InstagramTwitter, and Facebook.

Online Book Marketing Strategies for Writers

 
 
 

Indie Author Weekly Update – September 27, 2019

Indie Author Weekly Update

Love this week’s posts in this edition of the Indie Author Weekly Update. There’s a fabulous post by Penny Sansieveri (who never seems to disappoint). In addition, I like the inspirational post by Ryan Lenz. Hey, they are all great so enjoy!

Spotlight Post

10 Things You Need Right Now to Plan for Holiday Book Sales by Penny Sansevieri: This is a superb blog post on how to get ready for mega sales of your books during the holiday season. First step, start planning right now. Also, present your book as a gift or novelty. Third step, make sure you have the best cover possible.

Endorsements

3 Ways to Get Your Dream Endorsement by Sandra Beckwith and from TheBookDesigner.com: Sandra Beckwith explains how to obtain testimonials for your book.

Indie Author Book Marketing

SEO for Authors from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel McCollin: Rachel McCollin describes a few easy ways for authors to improve the search optimization of their websites.

Book Marketing: A Blueprint For Your Indie Author Book Launch from Joanna Penn and with J.D. Lasica: Joanna Penn’s posts are always worth reading. I’ve learned so much from her and her guests over the years. This is another great post that you should not miss.

On Writing

Writers are Courageous from Ryan Lanz: It takes courage to follow a dream and if you’re like me, you’ve always wanted to be a writer. It takes work, too, and perseverance. So give yourself a huge break. You’re a writer!

Of Note

Here Are The Nominees For The 2019 National Book Awards 

Quote of the Week

Ernest Hemingway quote: No one you love is every truly lost.

 

Instagram Marketing by Frances CaballoBrand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 

 

 


Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences.  Follow her on InstagramTwitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 20, 2019

Indie Author Weekly Update - September 20, 2019

In this edition of the Indie Author Weekly Update you’ll find posts on book marketing, email marketing, and Twitter. I especially liked the email marketing blog post as well as the design post from BookBub. Enjoy all of them!

Indie Author Book Marketing

Book Marketing: 10 Best Book Trailer Types from Joanna Penn and Adam Cushman: This is a phenomenal post about book trailers. There are plenty of examples from DIY to cinematic to author profiles. Don’t miss reading this post. It’s awesome.

Authors, here are some great tools you can use to design your book ads from BookBub Partners: This post reviews several design tools, including Canva, Book Brush, RelayThat, and others. Indie authors: be sure to read this post.

What the Ideal Author Website Looks Like from Alliance of Independent Authors: Self-Publishing Advice Center: Some of the points in this post include: have an attractive website design and make sure that your bio resonates with readers. Read the post for more tips.

Email Marketing

Why Aren’t People Signing Up For Your Author Mailing List? from Writer’s Relief: If you want to succeed as an author, you need to grow your email marketing list. But what if people don’t sign up? The first tip in this post is this: build your list with a free book.

Twitter

The Complete Guide To Twitter Hashtags from Blogging Wizard: Hashtags, whether on Twitter, Facebook, or Instagram enable people to find your content. This post focuses on Twitter and has some great tips.

Quote of the Week

“People should be interested in books, Agatha Christie

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Author of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 13, 2019

Indie Author Weekly Update

There are some great blog posts here for you in the newest edition of the Indie Author Weekly Update. I found three posts on book marketing and two on blogging. I also like the post from Joanna Penn on book covers. Enjoy all of them.

Indie Author Blogging

Thoughts on Blogging by Elizabeth Spann Craig: If you’re an author, make sure you blog, especially if you write nonfiction. You’ll be amazed at how blogging can improve your website’s SEO.

Getting Blog Traffic: How I Started to Consistently Get 20,000+ Pageviews per Month: This post explains how to boost your blog traffic. I agree with some of the methods but not all of them. Read and see what you think.

Book Covers

What Authors Need To Know About Book Cover Design from Joanna Penn: It’s best to hire a professional to design your book cover. But if you can’t afford one, Joanna Penn has some DIY tips.

Indie Author Book Marketing

Metadata Optimization For Your Book: My Self-Publishing Experience, Part 5 from the BookBaby blog: This new post focuses on how best to prepare your new book for optimal sales. It goes into everything from trim sizes to KDP Select to metadata.

10 Publishing Terms Every New Author Should Know from Indies Unlimited: This is a good list of terms that all  indie authors should familiarize themselves with.

How to Get Editorial Reviews for Your Self-Published Book from Alliance of Independent Authors: Self-Publishing Advice Center: Reviews from influential authors can help sell indie author books. Create a spreadsheet look for reviewers of similar books in your genre and create an email template. Put everything you need in a spreadsheet and you’ll be on your way.

Quote of the Week

Ann Patchett quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 6, 2019

Indie Author Weekly Update - September 6, 2019

The focus in this week’s Indie Author Update is social media. Learn how to cross-promote and cut through the hype when hiring a publicity firm. Reedsy also wrote a fabulous post on Amazon royalties. Enjoy all of them!

Indie Author Social Media

Engineer Success with a Good Marketing Strategy from TheBookDesigner.com and by Boni Wagner-Stafford: Bonni is the author of One Million Readers. In this new post, she explains the importance of book marketing and how to approach it.

8 Cross-Promotion Marketing Ideas For Self-Published Authors from Self-Publishing Relief: This post describes all the ways you can cross-promote information about your books.

Social Media Marketing: Cutting through the Hype from Alliance of Independent Authors: This post provides excellent advice on what to look for (and avoid) when hiring a firm to handle your social media marketing.

Amazon

Amazon Self-Publishing Royalties and Costs: Here’s What You Need to Know by Reedsy: Did you know that Amazon starts paying your royalties 60 days after your first sale? Learn more about how Amazon handles your royalties in this super post from Reedsy.

Quote of the Week

My advice to writers_ Be careful what you write…what you write can break your heart.

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – August 30, 2019

Indie Author Weekly Update - August 30, 2019

Summer may be coming to an end but the Indie Author Weekly Update isn’t. This week’s post includes posts on indie author publishing, book marketing, and audiobooks. Definitely read the tutorial on BookBub ads. It’s especially detailed.

Have a great weekend!

Indie Author Publishing

Navigating Changes In The Publishing Industry by Joanna Penn with Mike Shatzkin: In this podcast, Mike Shatzkin explains unforeseen changes in the book publishing industry, the future of Amazon Publishing and so much more. Be sure to either listen to the podcast or read the show notes.

Stop Selling Books And Start Selling Benefits from BookBaby: In marketing, it’s important to promote the benefits of a product and how it will improve someone’s life. Brian Judd makes the case that the same is true with books. Market the benefits of reading your books. This post makes a lot of sense.

How to Self-Publish on Apple Books by Kelsey Worsham and from Written Word Media: “This post provides step-by-step instructions on how to add your books to iBooks. Caveat: You need to have a mac or iTunes — or know someone who does.

Book Marketing

Poetry Marketing on a Budget from Alliance of Independent Authors and by Jessica Cotten: Learn how an indie poet’s book made it to the Amazon Hot New Releases list and soared to the number one position in the Poetry About Nature category. One hint: stay true to yourself.

Tutorial: How to Use BookBub Ads to Promote Any Book: As the title of this post indicates, this post provides a detailed tutorial on how to create your BookBub ad, set your audience targeting, and schedule a budget. If you’re thinking about trying BookBub ads, read this tutorial first.

Audiobooks

Opinion: Future Audiobook Trends from Alliance of Independent Authors and by Dawn Brookes: The audiobook market continues to grown. Why? The rise of podcasting plays a part in the popularity and growth of audiobooks.

Of Note:

Read Ransom Stephens’ newest review on Medium. You’ll learn a few writing tips.

Quote of the Week
Annie Dillard Quote

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – August 9, 2019

Indie Author Weekly Update

I hope you enjoy the newest installment of the Indie Author Weekly Update. If you only read one post, be sure to read Anne R. Allen’s on why genre fiction is so important in today’s world. I love Joanna Penn’s podcast and in her newest one her guest makes a good case for content marketing. I hope you enjoy all the posts this week.

I will take a break from blogging and return August 30th with a new Indie Author Weekly Update. I hope you’re enjoying the summer and your summer reading.

Content Marketing

10 Quick And Easy Ways To Overcome Writer’s Block (when trying to write a blog post)  by Blogging Wizard: ”

Writer’s block is the complete lack of ability to put your thoughts on paper in any coherent way. When I started this article, I was grinding my teeth in annoyance because I couldn’t get going. And the more my annoyance grew, the harder it was to actually write. It’s a self-perpetuating cycle where the only way to beat it is to get out of the situation entirely.

Sell more books for the long term: Content Marketing Strategy from Joanna Penn and with Pamela Wilson: “Paid advertising may spike your book sales for the short term, but if you stop paying, you stop selling. With content marketing, you can create value for the long term, attract your target market and sell sustainably for years.”

Indie Author Book Marketing

The Decline of Mainstream Fiction: Why Authors Need a Genre in Today’s Fragmented Publishing World. by Anne R. Allen: “Choosing a genre for your novel is one of the toughest challenges for many new writers. This week both former agent Nathan Bransford and current agent Jessica Faust wrote posts telling authors their books must have a genre. But new writers may not know why this has become such a hard-and-fast rule, or why the publishing world has become so fragmented.”

Book Marketing Ideas: 14 Habits of Highly Successful Authors by Penny Sansevieri: “One thing that remains consistent among highly successful authors across all genres is they’re not short on smart book marketing ideas. And I want to be clear that book marketing ideas come in many forms and at many stages. I know we’re all primed to immediately think about discounts and creating blog content, but the execution of those kinds of strategies is actually just one piece of the book marketing pie.”

Twitter

Encore Month: How to Run a Twitter Chat from Alliance of Independent Authors: Self-Publishing Advice Center and by Timothy Lewis: “A Twitter chat is where a group of people come together on Twitter during a particular time and all tweet using the same hashtag (e.g #IndieAuthorChat).  They then monitor the hashtag (usually using a tool like Twitter’s Tweetdeck) and then reply to questions and comments from other users who are also using the same hashtag.”

Of Note:

Author, professor, and Nobel Laureate Toni Morrison died on August 5. She was a brilliant writer who taught me so much in her novel “Song of Solomon.” Be sure to read one of her novels.

Toni Morrison Quote - “We die. That may be the meaning of life. But we do language. That may be the measure of our lives.”

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course. And follow her on Instagram, Twitter, and Facebook.

Online Book Marketing Strategies for Writers

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