Today’s Book Marketing Update is a whopper. There are nine blog posts to choose from on every aspect of book marketing.

Matt Holmes wrote an incredible blog post for Jane Friedman about Facebook ads for authors. If you read just one post on my list below, that is the one you have to review.

I also enjoyed reading about Lucy Score and her success as a romance writer.

If you gather names for your email marketing program, don’t miss MailerLite’s article.

Finally, enjoy these blog posts, your writing, and the upcoming weekend.

Book Marketing

Happy Ever After: The Rise to Romance Stardom with Lucy Score and by Mark Dawson and James Blatch: Find out how Lucy Score skyrocketed into romance writing stardom.

How to Be a Great Podcast Guest: A Guide for Authors from Jane Friedman and by Sue Campbell: Sue Campbell provides an excellent guide for incorporating guest spots on podcasts as part of a book marketing strategy.

Facebook Ads for Authors

How Authors Can Leverage Facebook Ads to Sell More Books from Jane Friedman and by Matt Holmes: This is an amazing blog post on Facebook advertising for authors. If you only read one blog post on this list, this is the one to read.

Podcasting

Podcasting as an Indie Author from Alliance of Independent Authors: I used to have a podcast and what I learned is that podcasting takes a lot of time. I would spend five hours producing a 20-minute episode. If you already feel burdened by your marketing, don’t start a podcast. Instead, look for opportunities to speak on podcasts. If you have your heart set creating a podcast, check out this blog post.

Social Media News

Instagram Provides a New Overview of How Its Algorithms Work by Andrew Hutchinson and from Social Media Today: If you want to have a better understanding of Instagram and how its algorithms work, read this post.

10 Best Instagram Growth Services for Organic Followers from Jeff Bullas and by Johnny Pulling: This post offers viable media to grow your Instagram presence. Check it out.

Facebook’s Developing a New Way To Re-Create Text Styles Based on an Example Image from Social Media Today and by Andrew Hutchinson: “Facebook is developing a new, machine learning powered system that would enable users to re-create the style of text in virtually any photo ….”

Email Marketing

7 Essential Email Marketing Metrics and How to Improve Them from MailerLite: Be sure to read this post. “By tracking the right email metrics, you can slowly make small changes and optimize your email campaigns.”

How to Write an Engaging Email from Lisa Tener: Lisa discusses an email she received from Chris Winfield and what she learned from that experience.

Of Note

How Much Money is Enough to Make from Your Writing? from Rachel Thompson and by Colleen M. Story: Is making money your goal as a writer? Or, is publishing your best work possible your goal? This article explores these questions.

Quote of the Week

I hope you enjoy this week’s Book Marketing Update.

I included some posts I don’t normally include, such as the article on SEO. But as authors you also need to learn how to improve traffic to your websites.

I always love Anne R. Allen’s posts and in her newest article she does not disappoint.

Enjoy all of the posts and keep writing!

Book Marketing

8 Marketing & Sales Takeaways from US Book Show from BookBub Partners: This is a solid post with good book marketing strategies.

Tips for Indie Authors to Create a Winning Sales Strategy from Sabrina Ricci: This post details the author’s top book marketing tips.

I’m Selling Books on TikTok, No Dancing (or Crying) Required from Jane Friedman and by Ashleigh Renard: Is TikTok for every author? No, it’s not. But in some cases it will help you to get more book sales. Definitely check out this post.

Blogging Tips

How To Create An Interview Series That Grows Your Blog from Blogging Wizard and by Lyn Wildwood: Interviewing your genre or industry’s influencers (such as Jane Friedman or Joanna Penn) increased the authority of your website and will drive traffic to your blog.

Search Engine Optimization

The Simple Guide to SEO for Your Landing Pages from MailerLite: “SEO, short for Search Engine Optimization, is a process to make your website and landing pages more visible (rank higher) in the organic results of search engines.” This post details five tips to achieve enhanced results.

Social Media News

Twitter Continues Work on Its New Spaces Tab, Adds Editing Options for Scheduled Spaces from Social Media Today: “As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab …”

Twitter’s Coming ‘Super Follow’ Subscription Option Will Require 10k Followers, Will Begin Testing Soon by Andrew Hutchinson: This is how Twitter describes this feature: “Offer your followers a little something extra and earn money each month. They’ll get access to a more personal experience with bonus content, and you’ll get paid for what you create. It’s a win-win situation.”

Publishing

Self-Publishing is a Business: Don’t Treat it Like a Childish Game by Anne R. Allen: If you are an author and you self-publish, you are running a business. This post explores this topic and offers sound advice.

Indie Author Success Stories to Inspire You from Australian Writers’ Centre: Self-publishing offers authors independence while also laying more responsibilities on your shoulders. Learn how a variety of authors made it big while self-publishing.

Quote of the Week

This week’s Book Marketing Update includes informative posts by bloggers who have insightful advice.

I was happy to find a post about Clubhouse and how authors can use it to sell more books.

And I loved reading the Ultimate Guide to Networking for Indie Authors. We all can use this guide!

Enjoy the tips and use them to help you sell more books!

Book Marketing

The Ultimate Guide to Networking for Indie Authors from Alliance of Independent Authors and by Daniel Parsons: This is an excellent guide that all authors should read and bookmark.

How to Get Inside a Reader’s Head (and Write a Book Readers Will Buy) from Lisa Tener: Lisa shares five tips to help you write a book your readers will love.

How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads by Ricardo Fayet and from Alliance of Independent Authors: Social media and BookBub ads are vital to book marketing. To determine whether your ads are effective, read Ricardo’s tips.

Publishing

Bare Bones Publishing for Beginner Indie Authors with Sacha Black and Orna Ross: Foundational Self-Publishing Podcast: This is an important post that all authors should read.

Social Media News

4 Simple Tips To Help Improve your Instagram Presence from Social Media Today: This post identifies four important tips to grow your presence on this platform.

Twitter’s Coming ‘Twitter Blue’ Subscription Offering Is Slowly Taking Shape by Andrew Hutchinson: Find out about a new feature called Twitter Blue to determine whether it’s right for you or not.

What is the Clubhouse App and How Can Writers Benefit? with Naomi Nakashima and from Rachel Thompson: Naomi is a publishing consultant with astute advice on how authors can benefit from Clubhouuse.

Email Marketing

8 best practices to improve email deliverability from MailerLite: “We all want the same thing – emails delivered directly to the inbox every time. With a few tweaks to your email practices, you’ll be set up for optimal deliverability.”

Quote of the Week

After a two-week break, I’m back with another Book Marketing Update

There are some really great posts in this roundup. I rarely include BookBub blog posts but I learned a lot from their post on how to boost audiobook sales.

I also felt that Blogging Wizards and MailerLite’s posts were must-reads for authors.

Finally, in the Of Note section don’t neglect to check out Lisa Tener’s post about a teen author. Very inspiring!

Book Marketing

How I Boosted Audiobook Sales from BookBub Partners & by Samantha A. Cole: There’s solid advice here from a USA Today bestselling author.

Blogging Tips

What A Behind The Scenes Page Can Do For Your Blog (And How To Create Yours) from Blogging Wizard: Be sure to read this post. The “behind-the-scenes page” is a great way to share additional and fun information about you and your writing process with your readers.

Email Marketing

How to avoid spam filters and reach the inbox from MailerLite: This post has some great tips on how to ensure that your marketing newsletters will not end up in a spam folder.

Publishing

Self-publishing News: Is 1000 True Fans Becoming More Feasible for Indie Authors? by Dan Halloway and from Alliance of Independent Authors: This article explores the theory of whether or not authors need to generate 1,000 super fans to be successful in their book marketing endeavors.

Social Media News

Pinterest Now Facilitates More Than 5 Billion Searches per Month from Social Media Today: If you’re not using Pinterest, you’re missing out on a huge referral source for your website. You can use Pinterest to plan your novels and poetry and to pin all of the blog post images on your website in addition to your book covers. Pinterest should be part of your online, book marketing platform.

Twitter Is Testing a New ‘About’ Tab on User Profiles To Provide More Context in Various Fields from Social Media Today: The About tab is intended to “provide more context as to your experiences and interests.” This new tab will provide more space to introduce yourself to your readers and enhance your book marketing efforts.

Of Note

How to research your book with Joanna Penn and Orna Ross: “Why is research so important — and what are the various ways you can do it effectively? How do you credit your sources? Plus more tips on researching fiction and non-fiction.”

Teen Author Reagan Nevels on Writing and Publishing a Motivational Book from Lisa Tener: “Teen author REAGAN B. NEVELS shares her insights and experiences in writing and publishing a motivational book. Get ready to be impressed by this young woman!”

Quote of the Week

Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.