Awesome Social Media Updates Authors Need to Know

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Social Media Updates for Authors by Frances Caballo

Social media is always evolving, and that’s why I like it. If you don’t keep up with the latest innovations, you’ll get mired in old ways that worked six months ago but have since bit the proverbial dust.


Perhaps you’re like some people I’ve met you believed that Snapchat was an app that would never apply to your marketing efforts. Well, that’s how social media is.

This little app easily found users among teens and soon big brands figured out how to use to reach their buying demographic.

Now even authors who write Young Adult novels and stories have even more reason to give it a second look.

Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


Snapchat, the app with a logo consisting of a ghostly icon on a blindingly yellow background, now has an app for authors.

That app is Hooked, and it allows Snapchat users to read stories on smartphones for free.

[clickToTweet tweet=”Hooked allows Snapchat users to read stories on smartphones for free” quote=”Hooked allows Snapchat users to read stories on smartphones for free “]

That’s right, for free. What a great strategy to raise your profile among your reading demographic.

Hooked stories are typically 1,000 words and designed to be read fast because, after all, they are for the Young Adult crowd, and teens have crowded schedules.


España Dice ¡Por Fin!

Users have been clamoring for a dislike option for years. Well, Facebook’s head honchos are finally warming up to the idea.

According to The Atlantic, when users hold a click on the “like” button, some options will arise: a heart, a sad face, an angry face, and a stunned face.

This feature is available in Spain (muchas gracias) and Ireland. When will it arrive stateside? Facebook is mum on that so far.


The beauty of notes – and app too few people take advantage is – is that it can improve your websites search engine optimization.

How? Thought you’d never ask.

If you use the Notes feature to list all of your blog’s posts and corresponding links, you’ll have a powerful backlink to your website.

[clickToTweet tweet=”You Facebook Notes to create backlinks to your author website @CaballoFrances” quote=”You Facebook Notes to create backlinks to your author website @CaballoFrances”]

Now, instead of just listing test in Notes, you can customize how it looks by adding images.

You’ll find Notes beneath the word More, which is directly under the cover photo on your Timeline.

Screen Shot 2015-10-15 at 9.44.50 AM

This is what Notes looked like on my Facebook author page before this latest innovation.

Facebook Notes - Frances Caballo, Social Media Strategist/Manager/Author

This is what it looks like now.

Screen Shot 2015-10-15 at 9.59.21 AM


Instagram has grown to 400 million accounts, more users than what Twitter has.

According to Instagram,

Our community has evolved to be even more global, with more than 75 percent living outside of the US. … Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan, and Indonesia.

When Instagram launched nearly five years ago, 400 million seemed like a distant dream. Now, we continue to strive to improve Instagram — helping you experience the world through images and connect with others through shared passions.

According to Pew Research Center, 28% of online adults use Instagram. More women than men are on it, and the biggest user group falls within the 18- to 49-year-old demographic.

[clickToTweet tweet=”Instagram has 400 million users, mostly female & young @CaballoFrances” quote=”Instagram has 400 million users, mostly female & young @CaballoFrances”]


Groups Go Private

As you probably heard, LinkedIn groups are now private. Venture Beat offers a great explanation:

The move by the company comes in response to criticism that the old incarnation of Groups was dominated by spam, self-promotion by certain users, and manipulation by top contributors. Groups’ new incarnation is private — to fight spam, because private groups don’t appear in search indexes — and requires that all members are vouched for before admission. … These improvements are part of the company’s efforts to make the user experience for professionals as good as possible and to pull in new users who haven’t yet tried its professional networking site.

I welcome the move. I’ve never appreciated it when members of LinkedIn Groups – or Google + Communities – used those forums to promote their blogs, websites, services or books.

Groups are for the exchange of information and support. That’s it.

So I say, Bravo, LinkedIn!

LinkedIn Changes Colors

You’ll soon notice that the task bar, currently black on many accounts will soon be white. A small change but worth noting.


Screen Shot 2015-10-13 at 2.30.53 PM


Adios to Share Counts

Twitter will be curtailing social share counts. What this means is that when readers visit your blog, they won’t be able to see how many times other visitors have shared your blog posts or pages.

How do you feel about this change?

140-Character Rule May Bite the Dust

According to Re/Code, Twitter has plans for a new product what will destroy the networks current 140 character rule. Re/Code says the new look will allow users to publish long-form content.

Also, Twitter may reconsider which characters its counts toward the 140-character length. In other words, URLs (website addresses) may not count in the character length restriction.

Re/Code says:

The question is whether or not a long-form option would actually increase Twitter’s audience. It might encourage publishers to share directly to Twitter more often, but long-form publishing on other platforms like Facebook and LinkedIn is typically more of a power feature.

Blocked Accounts

You can now share Blocked accounts on Twitter.

Everyone you block is automatically added to a list on your account by Twitter. The blocked accounts don’t show up under your regular lists, but under Blocked Accounts in your settings.

Twitter keeps track of the accounts you block and now you’re able to share them with your Tweeps.

Here’s what Twitter says about this move:

Mute and block are tools to help you control your Twitter experience. While many users find them useful, we also recognize that some users — those who experience high volumes of unwanted interactions on Twitter — need more sophisticated tools. That’s where this new feature comes in. You can now export and share your block lists with people in your community facing similar issues or import another user’s list into your account and block multiple accounts all at once, instead of blocking them individually. We also hope these advanced blocking tools will prove useful to the developer community to further improve users’ experience.

[clickToTweet tweet=”Improve the Twitterverse, share Blocked Accounts via @CaballoFrances” quote=”Improve the Twitterverse, share Blocked Accounts via @CaballoFrances”]

You can find your Blocked Accounts in your settings, as shown below.

Twitter - Frances Caballo - Social Media Just for Writers

Twitter Search

Do you ever log out of Twitter? If you do, you’ll notice that the login page is filled with trending news, videos, and features.

And if you conduct a search on Twitter, you can also find similar sources of information under the More Options tab.

Frances Caballo - Avoid Social Media Time Suck

I love the way Twitter is organizing this information. I make a habit of checking the login page every morning to see if there’s any news related to my niche of authors, writing and social media for authors.

Literary Awards

National Book Awards

James Patterson was selected to receive an Honorary National Book Award. According to the Associated Press:

Patterson has won the Literarian Award for “outstanding service to the American literary community,” the National Book Foundation announced Wednesday. Patterson has donated millions of dollars to bookstores and libraries and hundreds of thousands of books to children and members of the military. He has also started his own publishing imprint at Little, Brown and Co.

Man Booker Prize 2015

A Brief History of Seven Killings has won 2015 Man Booker Prize for fiction.

A Brief History of Seven Killings is a 686-page epic with over 75 characters and voices. Set in Kingston, where James was born, the book is a fictional history of the attempted murder of Bob Marley in 1976. Of the book, the New York Times said: ‘It’s like a Tarantino remake of “The Harder They Come”, but with a soundtrack by Bob Marley and a script by Oliver Stone and William Faulkner…epic in every sense of that word: sweeping, mythic, over-the-top, colossal and dizzyingly complex.

I’ll keep you posted in the coming months as the changes keep coming.


Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


Sell More Books with These Tips by Frances CaballoAbout the Author: I’m Frances Caballo, an author, podcaster and social media strategist and manager for writers. Find out more about about my services and check out my Social Media for Authors podcast on iTunes.


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