Authors- Want to Reach Millennials & YA Readers? Check out These Facts Plus 10 Tips

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Authors- Want to Reach Millennials? Check out These Facts Plus 10 Tips by FrancesAre you using Instagram?

I usually advise writers that if they’re trying to reach Millennials or the young adult market, Instagram is a must because that’s where these demographics primarily hang out.

Now I have information that furthers my belief in my opinion.

The website Red published an infographic last year. (Yes, I know, it’s not up-to-date data, yet it’s still mind-blowing. Besides, data is often a year old when it’s reported.)

Okay, here we go:

  • Users share 70 million photos and videos every day.
  • Since the founders introduced Instagram to us, users have shared more than 30 billion images.
  • Users Like images 2.5 billion times daily.
  • There are 300 million monthly active users. (We know that number has ballooned.)

Here’s data that you’ll want to know if you want young adults and Millennials to read your books:

Authors- Want to Reach Millennials? Check out These Facts Plus 10 Tips by Frances

Here are some additional statistics:

  • 20% of global internet users between the ages of 16 and 64 have an Instagram account. However, 50% of those users live in North America.
  • 8% of Canadian users say that Instagram is among their top 10 social media networks.
  • 47% of mobile users who access Instagram are in the United States.

Despite all of these statistics, the truth remains that the top photo sharing sites are Facebook and Snapchat, followed by Instagram:

Authors- Want to Reach Millennials? Check out These Facts Plus 10 Tips by Frances

Here are some tips on how to use Instagram:

  1. Make sure that your images are of an excellent quality and not blurry.
  2. Balance fun images with images about your books.
  3. Use Instagram for your book launches.
  4. Write engaging descriptions for your images.
  5. Use hashtags.
  6. Engage with your followers.
  7. Don’t forget to leave comments on your followers’ posts.
  8. Don’t post images that are irrelevant to your followers.
  9. Don’t post too many times a day. Use a social media scheduling app to time your images.
  10. Complete your profile so that your followers will know who you are.

Not on Instagram? I’ve Got You Covered

How to Join Instagram

Profile Image

Joining this network is easy. Sign up by navigating to on your PC, Mac, smartphone, or tablet. As with other social media websites, don’t use your book cover or image of your favorite pet as your avatar. Use the best picture of yourself that you have.


When you select your username, use the name on the cover of your books. Build your brand around your author name, whether it’s your birth name, a name you predominantly use, or a pen name.


Complete your bio, which Instagram restricts to 150 characters, and add your author website address. Don’t forget to check the box next to Similar Account Suggestions so that Instagram will suggest additional users for you to follow.

As you’re out and about, visiting your favorite café where you write or taking a walk in the woods or a lovely path, snap images with your smartphone. Then, upload them directly to Instagram. Select a filter for your image if the image appears too dark or too bright, and post it.

Now this next step is what makes Instagram simple to use. As you post your image to Instagram, you can also post it to other accounts, including Facebook, Twitter, Tumblr, and Flickr. While I don’t recommend syncing Twitter to Facebook or even Instagram to Twitter (unless you’re selective about what you post), linking Instagram to Facebook is seamless. The comment and hashtags you write for your Instagram post will integrate smoothly with your Facebook profile. This is how to connect your accounts:

  1. Navigate to your Instagram profile.
  2. Tap the gearshift in the top-right corner.
  3. Click Linked Accounts and select the websites you want to sync with.

Are you ready to start using Instagram?


Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Social Media in 30 Minutes a Day by Frances CaballoYou’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • find cheat sheets for vocabulary and hashtags
  • learn about the apps that will best help you save time while using social media.

So start learning how to save time online.

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